logo

Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project

   

Added on  2020-06-04

26 Pages5855 Words137 Views
RESEARCHPROJECT
Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project_1
ContentsCHAPTER 1- INTRODUCTION....................................................................................................11.1 Overview of research.............................................................................................................11.2 Background of research.........................................................................................................11.3 Research Aims and Objectives..............................................................................................21.4 Research Questions................................................................................................................21.5 Research Significance............................................................................................................21.6 Gantt chart .............................................................................................................................3CHAPTER 2- LITERATURE REVIEW.........................................................................................52.1 The usefulness of digital technologies in present scenario....................................................52.2 Identify methods that can be adopted by company for boosting performance of company..52.3 The impact of integration of digital technologies on effectiveness of Pinnacle Telecom Ltd......................................................................................................................................................62.4 Ways that can be used by Pinnacle Telecom Ltd for enhancing their performance and gaincompetitive edge in market by using digital technology.............................................................7CHAPTER 3- RESEARCH METHODOLOGY.............................................................................83.1 Type of Investigation.............................................................................................................83.2 Research Design...................................................................................................................103.3 Research Philosophy............................................................................................................113.4 Research Approach..............................................................................................................113.5 Data Sampling......................................................................................................................123.6 Data analysis .......................................................................................................................123.7 Ethical Consideration...........................................................................................................12CHAPTER 4- DATA ANALYSIS................................................................................................134.1 Data analysis........................................................................................................................134.2 Interpretation........................................................................................................................15CHAPTER 5- CONCLUSION & RECOMMENDETION...........................................................245.1 Conclusion...........................................................................................................................245.2 Recommendations................................................................................................................24REFERNCES.................................................................................................................................25
Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project_2
Topic:“To examine the implications of digital technologies on performance of small mediumenterprises. A case study on Pinnacle Telecom Ltd”CHAPTER 1- INTRODUCTION1.1 Overview of researchDigitalisation has changed the way whole business use to function and it has enabledcompanies in attaining their objectives. All the organisations are focused on ensuring that eachtask is completed in efficient way and profitability can be maximised. These days’ organisationsneed to adapt and integrate changes that are taking place within a market place. it is veryessential for them to make sure that they are prepared to face off contingencies (Oldham and DaSilva, 2015). If companies do not take on changes in a desired way, then they will suffer hugelosses. There are have been many changes in market which has made operations of businessorganisation very difficult. This research work is based on Pinnacle Telecom which is a telecom solution provider aswell as marketing agency. It assists business houses in gaining more influence over marketforces and ensure that they are able to target right consumers at the right time. It is anorganisation that has been impacted by digital technologies. They had to make changes in theirmarketing styles and ensure that they are able to prepare campaigns for their consumers in adesired manner. 1.2 Background of researchThis report is stated to be based on examination of implication that are there on companyperformance due to digital technologies. In this study it will be evaluated as how differentchanges in digital technology has impacted companies’ capabilities and effectiveness. Today,digitalisation has changed how business units used to function. This is why each and everyorganisation is investing huge sum of money in it (Purcell, Buchanan and Friedrich, 2013).Pinnacle Telecom is one of those which has made extensive changes in its functions andcapabilities due to frequent improvement in digital technologies. They understand that it is veryvital for them to keep up with new technology as to ensure that they are able to attain highermarket share. Pinnacle Telecom is a UK based organisation that is trying to expand itself in a1
Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project_3
global arena. For this they need to integrate digital technologies in their core process as to attainbetter market capabilities. 1.3 Research Aims and ObjectivesAim: “To examine the implications of digital technologies on performance of smallmedium enterprises. A case study on Pinnacle Telecom Ltd”Objectives:To analyse the usefulness of digital technologies in present scenario. To identify methods that can be adopted by company for boosting performance ofcompany.To measure the impact of integration of digital technologies on effectiveness of PinnacleTelecom Ltd.To find out ways that can be used by Pinnacle Telecom Ltd for enhancing theirperformance and gain competitive edge in market by using digital technology.1.4 Research QuestionsHow the effectiveness of digital technologies can be measured in given scenario?Which components can be used by organisation to boost its own performance in dynamicmarket?In what ways changes in digital technologies have impacted effectiveness of PinnacleTelecom Ltd?What methods need to be adopted for boosting performance of Pinnacle Telecom Ltd toattain competitive advantage within given market environment?1.5 Research SignificanceThe research project is based upon implications of digital technologies on organisationperformance and productivity. It means there is a brief analysis of how digital tools andtechniques affect production process of business units. Pinnacle Telecom Ltd., is a technologyfirm which allows businesses as well as individuals to get payments through online. Along withthis, the firm provides facility of fraud prevention which is required to operate online paymentsystems. Thus, adoption of new technologies assists the company to accomplish highcompetitive edge and also ensure that all tasks are done a set time period. Although, digital2
Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project_4
technologies will allow organisation in attaining better productivity and market growth. It willalso improve quality of output and increase profitability. 1.6 Gantt chart 3
Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project_5
4
Research Project Contents CHAPTER 1- INTRODUCTION 1 1.1 Overview of Research Project_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Implications of Digital Technologies on Small Medium Enterprise's Performance : Case Study
|47
|11706
|22

Research Project on SME and Digitalisation Technologies
|25
|6090
|24

A Review of the LITERATURE REVIEW 6 2.1 Introduction and Research Project TITLE 3
|25
|3933
|455

Impact of Digital Technology in Small Business : Case Study
|29
|6819
|31

The implication of digital technologies on small business enterprises
|30
|6673
|60

Impact of Digital Technology on Wiser : Research Project
|28
|6888
|32