The impact of digital technology on the business activity of an organisation

Research Project
(“The impact of digital
technology on the business
activity of an organisation”.)

TITLE:
“The impact of digital technology on the business activity of an organisation”.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital tools and technologies are considered as the integral part of implementing
innovation within the market place. Advance tools and technologies has a huge impact on the
operations and business activities of the firm as digital equipments are effective in enhancing the
production and operations of the firm (Beetham and Sharpe, 2013). Artificial intelligence is
refered as an essential component of digitalisation, which performs significant role in enhancing
the operations of the firm in effective and efficient manner. In the world full of advance
technologies, human's life are very much depend on the use of digital tools and technologies
because these are effective in making human's life more easy and reliable. Thus individual's are
concern on using digital technologies as to satisfying their needs and wants, like artificial
intelligence, mobile technologies, web applications are effective in providing various long term
and short term benefits to the people. Small as well as large business enterprises are involved in
using digital tools and technologies as to reduce human efforts and making organisational
operations more effective. The potential use of digital technologies is to maximising the
operations of the firm through implementing right tool at right place. Pico Technology Ltd is a
selected organisation for this particular report. The present report is based on analysing the
influence of digital technologies on the business activities of the firm. This report contents the
study about the aim which is related with the use of artificial intelligence and its role in driving
innovation and product growth (Benckendorff, Sheldon and Fesenmaier, 2014). Objectives are
created as to carry out a proper theoretical framework as to drawing an appropriate outcome with
the use of proper research methodologies. Data analysis will be implemented as to determining
the opinion of respondents.
Background of the Research
Digital advancement is refers as the most important component which has a direct or
indirect influence on the operations and activities of the firm. In the modern business era
competition is considered to be the high at market place and organisations are widely concern on
enhancing their operations through using appropriate tools and technologies. The implementation
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of digital technologies are effective for the growth and development of the business as these are
appropriate in reducing extra human efforts from the operations of the firm. Artificial
intelligence is a form of digital technology which refers as an essential source that plays vital
role in maximising the operations and production of the firm by using advance technologies
(Bizirgianni and Dionysopoulou, 2013). Artificial Intelligence is refers as an area of computer
science which emphasizes the creation of intelligent machines which work and react like a
human being. Pico Technology is a PC based company, which design, develops and distribute
the most leading and innovative PC's and data-loggers. The company mainly offers their
facilities to the automotive industry world-wide. The company was established in the year of
1991 by the Alan Tong with the motive of capturing a wide area of market. The major focused
area of the firm is to grab attention of huge number of customers through offering wide variety
of innovative products and services. In this modern world. human life is very much based on
digitation and they use digital equipments as to fulfilling the basic wants and preferneces of
buyers at market area. The major concern on the firm, Pico Technology Ltd is to enhance their
profitability in order to achieving higher competitive edge through offering variety of high
quality and advance products. The present research will carry out the use of Artificial
intelligence and its role in driving innovation and product growth. Products is considered as the
representative of the firm, so it is the major obligation of the firm to develop attractive and
innovative products as to providing competition to their rivals and attain high profitability and
growth.
Rational of the Research
A research is conducted, for fulfilling some personal as well as professional purposes.
The major reason for conducting a research is to overcome with the issues of the previous
research through providing more depth knowledge on a specified area of study. An another
reason for conducting the research is to enhance the knowledge and skills base of a learner in the
selected area of study (Brynjolfsson and McAfee, 2012). A proper evaluation on a specified topic
helps the learner in attaining growth in their future aspects by attempting similar kind of
researchers. A well structured research provides a brief analysis on a particular issue and
develops the knowledge base of people which helps them in conducting their future research in
more appropriate manner. Artificial intelligence is a wide area of digital technologies and it is
essential for each individual to have knowledge about such concepts which are now a days
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effective for the growth and development of the business. The present area of study helps the
learner in developing their knowledge base in the area of artificial intelligence and its use within
the working place as a source of maximisation of production.
Significance of the Research
The research into consideration is based on the use of Artificial intelligence and its role in
driving innovation and product growth. As this area of study is effective in analysing the various
aspects of digital technologies that are essential for the business growth (Brynjolfsson and
McAfee, 2014). Artificial intelligence is determined as the key aspect of digital technology,
which has a huge influence on the business activities. Artificial intelligence is refers as the theory
and development of computer systems which able to perform the tasks normally that are
requiring human intelligence like visual perception, speech recognition, decision making and
translation among different languages. A proper determination on digital components are
beneficial for an organisation to use the tools in right direction. In the competitive era the major
purpose of each small as well as large business enterprises is to reaching at higher position
within the market place through developing their operations. Artificial intelligence is a crucial
aspect which considered to be the best source for the growth and development of an organisation.
In the previous decades organisations were struggling for enhancing their operations as they
were based on traditional tools and methods, in which human efforts are required. Moreover due
to innovation organisations are now using digital tools and technologies in respect to enhancing
their operations and production.
Research Aim
This comprise to be the most fundamental piece of research work as it helps in giving a
critical bearing to the researcher to complete the investigation work in right way (Buhalis and
Foerste, 2015). Research aim refers as the predetermined declaration, which depict the
exploration issue in the form of statement. The significant aim of this particular research is “To
analyse the use of Artificial intelligence and its role in driving innovation and product
growth”. A case study on Pico Technology Ltd.
Research Objectives
This is in addition an another real piece of research work which is interconnected with
the purpose of the investigation and it is majorly based on the research issue. This segment of
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investigation is sensible in giving a correct system to researcher to execute all exercises of
research in a compelling way. The vital targets of research are delineated as under:
 To identify the concept of Artificial intelligence and its influence on business.
 To evaluate the importance of Artificial Intelligence in driving innovation and product
growth in Pico Technology Ltd.
 To determine the ways through which artificial intelligence can be used for development
of business operations.
Research Questions
This can be considered as the imperative piece of research work, which gives proper
assistance to the investigator to conducting the section of literature review in effective manner
(Cohen and et. al., 2014). In this information must be accumulated through analysing the
opinion and views of authors who are having significant knowledge about the select area of
study. The important questions of the research are described as below:
 What is the concept of Artificial intelligence and its influence on business?
 What are the importance of Artificial Intelligence in driving innovation and product
growth in Pico Technology Ltd?
 What are the essential ways through which artificial intelligence can be used for
development of business operations?
Time Scale
This considered as the most essential part of research investigation which helps in
assisting a researcher in creating an appropriate frame in which all the activities of the research
are implemented in effective manner (Del Chiappa and Baggio, 2015). This is the fundamental
objectives of the researcher to create a time frame in respect to managing the resources of the
firm in systematic manner.
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5

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CHAPTER 2: LITERATURE REVIEW
This is the most effective part of research work as it considered as to conducting an in-
depth analysis as to providing an appropriate theoretical frame work to overcome with the issue
of the research in effective manner (Di Pietro, Di Virgilio and Pantano, 2012). In this part of the
research data has been gathered through secondary source like books, journals, online sites etc
will be undertaken so better understanding on the topic could be developed. In this proper
description is given through analysing the opinion of various authors and writers.
The concept of Artificial intelligence and its influence on business.
Artificial intelligence is defines as an area of computer science which emphasizes on the
creating of intelligent machines that works and reach like a human being. Artificial intelligence
is the simulation of human processes through machines especially computer systems (Dickinson
and et. al., 2014). The major applications of AI involves expert systems, speech recognition and
machine vision. Now a days AI is considered as an umbrella term which encompasses on every
thing through robotic process automation to actual robotics. AI can perform tasks like identifying
patterns in the data more efficiently at the place of humans, that enabling businesses to achieve
more insight out of their data. As per the views expressed by Christine Taylor, 2017, artificial
intelligence is a crucial concept which has a huge positive influence on the operations of the firm
as AI provides proper assistance in maximising the operations and production functions of the
firm through applying smart and innovative technologies within the work place. Artificial
intelligence has an interconnection with the operations of the firm, as in this modern business
environment competition is on its peak and it is essential for each business firm to use new and
advance technologies in respect to developing their business operations, so that growth can be
attained in effective manner. Pico Technology Ltd is deals in leading PC based oscilloscope and
data loggers, it is a small reputed organisation which is significantly focused in using new and
innovative technologies like AI as to enhance their business operations for capturing a wide area
of market (Egger, 2013). As a developing company Pico Technology Ltd. Is widely concern on
applying AI as to producing more effective and unique computer systems and data collection
tools. This also create value in expansion of business through capturing a wide market by the use
of AI tools like online marketing etc. It has direct influence on the operations of the firm as
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organisations are using artificial intelligence in order to reducing extra human efforts and
completion of the work within given time duration.
The importance of Artificial Intelligence in driving innovation and product growth in Pico
Technology Ltd.
As per the views expressed by Ben Rossi, (2017), the rise of artificial intelligence is
reasoned as an necessary concept which plays vast role in developing the activities of the firm.
Thus, the continuous development in technology represents a wealth of opportunities for an
organisation is looking to up-skill their workforces and transform the user experience. AI is
refers as an integral process among cloud computing, network devices, computers, robots and
digital content production and in different business processes, systems and daily life operations
(Hojeghan and Esfangareh, 2011). Currently organisations are widely applying robots or
artificial intelligence but these are not considered as a robotics operations but these are known as
artificial intelligence applications. Pico Technology Ltd. Is a small business firm which is
producing high quality PC as to satisfying the needs and wants of customers. The operations of
the firm is categorised among three segments Test and Measurement, Automotive Diagnostics
and Radio Frequency test products that are sold worldwide by a network of distributors.
Artificial intelligence helps the firm in developing their operations through implementing various
innovative technologies of production like machinery, data collection and manipulation tools,
computer systems, social media technologies etc. As a small business firm the major motive of
an organisation is to developing new and innovative products at market place through using
advance technologies such as mobile applications, computer systems, social media tools etc. in
respect to attaining higher competitive edge within the market place. There are various
importance of Artificial intelligence in driving innovation and product growth in Pico
Technology Ltd, in which some are associated as below:
Real time assistance: Artificial Intelligence is determined as a useful element for
organisation that required to regularly communicate with large number of buyers throughout
each day. This create value in sustaining customers for long run of business operations (Hudson
and Thal, 2013). Pico Technology Ltd is widely concern on applying AI as their information
source in respect to building an effective relationship with their buyers. As a advance tool AI is
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effective in managing the business operations and complete the goals within the specified period
of time.
Operational Automation: The major benefits of using AI is that it is effective in
operating other technologies which are appropriate in developing the automation in business.
Pico Technology Ltd. Is applying some smart AI tools like innovative machines, advance PC's
etc. as to managing the operations and production automatically.
Improve the recruitment process: AI is not much appropriate for recruitment companies
but it is now providing help to the businesses to automate the procedure of recruitment of
employees. It is able to quickly sift by applications, automatically rejecting those that do not
meet the company’s personal specification. This not only saves time but it also ensures that there
is no discrimination or bias in the short-listing process. Pico Technology Ltd. Is focused on
hiring well educated and skilled people who are having appropriate knowledge and skilled in
regards to the use of new and advance technologies. Thus, this create value in developing the
operations of the firm through assigning right employee at right place.
The ways through which artificial intelligence can be used for development of business
operations.
Artificial intelligence has dramatically changed the organisational landscape. An
advanced AI algorithm offers much better speed and reliability at a very lower cost as compared
to its human resources. Artificial intelligence, now a days it is not a theory but it it is a practical
application, which is effective in improvising the operations of the firm in effective manner. In
today's modern scenario, small as well as large business enterprises are using AI as to optimize
their operations and processes or reap higher profitability and revenues (Jaeger, 2012). As a
small business firm Pico Technology Ltd. Is using AI as to developing their business operations.
There are various ways which are can be used by Pico Technology Ltd as to enhancing their
operational in appropriate manner, in which some are described as below:
Artificial Intelligence in e-commerce: The innovative and advance AI technologies
provides high competitive advantages to e-commerce and it is significantly available to the
organisations of any size or budget. implementing machine learning, AI software automatically
tags, firms and visually searches content by labelling features of the image or video. This is also
effective in keeping organisational data safe. This tools is effective for the firm in discovering
the goods on the basis of its size, colour, shape or en its brand.
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AI to improve workplace communication: Communication is considered as the most essential
component in each business as it is effective in implementing collaboration among the
employees. The present business communication is full with various content, channels, tools and
different solutions which are depriving people from their objectives and also has a huge
influence on the work life balance (Laudon and Laudon, 2015). Artificial intelligence provides
helps to the business in respect to improvising their internal as well as external communication
channels, because it is essential in developing the operations of the firm through establishing
coordination and collaboration. AI involves various communication channels like, mobile,
telephone, email facilities etc. these all are effective in maintaining the appropriate flow of data
and information within the work place.
Human resource management: The learning related with AI and machines have
drastically changed and it is essential for the human resource department to higher well skilled
and educated people who are having significant knowledge about the use of AI. HR is
significantly to be one of the major areas of organisational concern which will benefit from AI
for two major reasons. Primarily there are number of top quality information in HR, and
secondly, HR is one of the essential part of any organisation which is both important and yet
feels the level of pressure in regards to time.
CHAPTER 3: RESEARCH METHODOLOGY
Type of Research Investigation
This is the most essential piece of research work, it is the duty of researcher to examine
the kind of research as to advance towards right direction. An investigation is either qualitative
or quantitative in nature (Lo and et. al., 2011). The qualitative research is emphasises on
collection of information by qualitative means, in this manner an examination said to be
qualitative when it manages human discernment a sentiments. On the opposite side quantitative
research depends on the selection of measurable and quantitative devices. An investigation is
known as quantitative when it essentially manages numerical statistical data. The present
research report shows that the research into consideration is based on qualitative nature and it
will directed by the use of theoretical aspects.
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Research Design
This comprise to be the blue print of the exploration as it gives a viable framework
particular in regard to executing research exercises in all around arranged way. Research design
is emphasises on three noteworthy types, for example, descriptive, exploratory and experimental
research design (McCabe, Sharples and Foster, 2012). In the present research report descriptive
research design has been used by the investigator as it is successful in leading qualitative
research in proper manner and also plays vast role in drawing valid and reliable outcome through
creating analysis on the specified area of study.
Research Philosophy
The research philosophy reflects on the conviction design which is taken after with
respect to specialist for leading the investigation report in a correct way. It is basic for researcher
to choose the reasonable theory in order to help the examination into right way. The exploration
work can be based on two major aspects like interpretivism or positivism research philosophy. In
the present research work interpretivisim philosophy has been connected by researcher as it is
compelling in directing qualitative research in systematic way. Interpretivism philosophy is
effective in providing a brief analysis through creating theoretical aspects on the specified area of
study by analysing different perspectives of authors.
Research Approach
This can likewise be considered as the most basic piece of research fill in as it is important for a
researcher to choose the most reasonable approach as to lead the exploration report in a right
way. This can be ordered among two noteworthy parts, for example, deductive and inductive
research approach (Molz, 2012). In the present research work inductive research approach has
been taken into consideration by investigator as it is viable in drawing substantial and
dependable result for achieving the objective of qualitative research.
Data Sampling
This is the significant piece of research methodology and it majorly replicates from the
original population. It is the major concerned area of the investigator to select the targeted area
from where data is being gathered in appropriate manner (Oliveira and Panyik, 2015). Data
sampling is categorised among two major types such as probabilistic or non-probabilistic data
sampling. In the present research work purposive sampling technique has been used by
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researcher as a part of non-probabilistic sampling. This method is appropriate in select the
sample of population. The investigator tends to select the sample size of 30 respondents who are
able to providing actual and reliable information in regards to the specified area of study.
Data Collection Methods
This refers as the primary consideration of an investigation as a research is based on data
and information which are gathered by the investigator as to completion of the research work in
an appropriate manner. In a research work data has been gathered through primary as well as
secondary source of data collection. In the present investigation both the tools are applied by
researcher as primary research is effective in conducting survey by preparing questionnaire as it
is appropriate in gathering reliable and actual data relating to the topic (Morrison, 2013).
Secondary source is effective in conducting the part of literature review through analysing the
opinion of various authors that are available on secondary source like books, journals, online
sites etc. which assist in gaining additional information on the subject.
Ethical Consideration
Issues and conflicts are unwanted in nature, researcher faces various kind of issues and
conflicts at the time of conducting a research work. Time is considered as the prior issue which
needs to be maintained by the investigator through creating an appropriate time frame in which
all the activities are mentioned as per their priority. Researcher needs to ensure their respondents
about the security of their personal information, so that miss use will not be taken place. Cost is
also an another issue and it is the major responsibility of an investigator to keep appropriate
amount of funds and capital as some activities are cost consuming in nature and needs huge
amount to be completed. Proper time management is required in order to reaching the desired
goals and objectives of the research.
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CHAPTER 4: DATA ANALYSIS
Questionnaire
Q1) Are you aware about the concept of Artificial intelligence ? Frequency
Yes 26
No 4
Q2) What are the common uses of Artificial Intelligence within an organisation? Frequency
Data processing 10
Automation 8
Predictive Maintenance 6
Data driven reporting 6
Q3) Do you think that concept of AI is relevant to business organisations? Frequency
Yes 25
No 5
Q4) What are the ways through which AI can assist organisation in influencing
operations?
Frequency
Enhance data accessibility 10
Greater implementation efficacy 10
Effective resource use 10
Q5) Do you think that these above mentioned influences contribute to
organisational growth and development?
Frequency
Yes 23
No 7
Q6) How does AI relates to innovation? Frequency
Probabilistic Programming 8
Hybrid learning models 7
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Automated machine learning 7
Digital twin 8
Q7) What are the importance of Artificial Intelligence in driving innovation
within Pico Technology Ltd?
Frequency
Real time assistance 12
Operational Automation 8
Improve the recruitment process 10
Q8) Do you think organisation possess ideal resources to implement this
incremental change within institution?
Frequency
Strongly Agree 26
Strongly Disagree 4
Q9) Does the implementation of Artificial Intelligence is beneficial for the
growth and development of Pico Technology Ltd?
Frequency
Agree 27
Disagree 3
Q10) Do you have suggestion for analysing the influence of digital technology
such as AI on business activity and their functions within Pico Technology Ltd.
Theme 1: Mostly people are aware about the concept of Artificial Intelligence.
Q1) Are you aware about the concept of Artificial intelligence ? Frequency
Yes 26
No 4
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Interpretation:
As per the above given report it has been concluded that in this modern era people are
very much aware about the differential tools and technologies and artificial intelligence is the
widely applied concept which familiar to the people. 26 out of 30 people are in favour with this
statement and remaining people are not in favour with the same as they are not aware about the
concept of AI.
15
Yes No
0
5
10
15
20
25
30 26
4
Column B

Theme 2: The common uses of Artificial Intelligence within an organisation.
Q2) What are the common uses of Artificial Intelligence within an organisation? Frequency
Data processing 10
Automation 8
Predictive Maintenance 6
Data driven reporting 6
Interpretation:
From the above given analysis it has been evaluated that there are various common use of
artificial intelligence within the organisations. 10 out of 30 people said that data processing is the
major component of AI, 8 people go with automation, 6 respondents select the option of
predictive maintenance and remaining people go with data driven reporting.
16
Data processing
Automation
Predictive Maintenance
Data driven reporting
0
1
2
3
4
5
6
7
8
9
10
10
8
6 6
Column B

Theme 3: The concept of AI is relevant to the business of Pico Technology Ltd.
Q3) Do you think that concept of AI is relevant to business organisations? Frequency
Yes 25
No 5
Interpretation:
From the description of the above given chart it has been analysed that 25 out of 30
respondents are in favour with this statement that the concept of AI is relevant to the business of
Pico Technology Ltd, because it is effective in developing the operations and processes of the
firm in appropriate manner. 5 people believes that this concept of AI of little relevance to the
organisation.
17
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 4: The ways through which AI can assist organisation in influencing operations.
Q4) What are the ways through which AI can assist organisation in influencing
operations?
Frequency
Enhance data accessibility 10
Greater implementation efficacy 10
Effective resource use 10
Interpretation:
According to the above analysis of above given graph it has been determined that there
are various ways through which AI can assist organisation in influencing operations such as
enhance data accessibility, greater implementation efficacy and effective resource use. There is
an equitable distribution of the responses amongst the three answers.
18
Enhance data accessibility
Greater implementation efficacy
Effective resource use
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

Theme 5: The influences of AI is contribute to organisational growth and development.
Q5) Do you think that these above mentioned influences contribute to
organisational growth and development?
Frequency
Yes 23
No 7
Interpretation:
As per the above given discussion it has been analysed that 23 out of 30 respondents are
in favour with this statement that the the influences of AI is contribute to organisational growth
and development as it is the most appropriate tool which is significantly applied by organisations
as to enhancing their performance. 7 say that there is no contribution of AI in growth and
development.
19
Yes No
0
5
10
15
20
25
23
7
Column B

Theme 6: Different measures are effective that helps in relating AI with innovation.
Q6) How does AI relates to innovation? Frequency
Probabilistic Programming 8
Hybrid learning models 7
Automated machine learning 7
Digital twin 8
Interpretation:
According to the above given project it has been evaluated that there are various
measures that are appropriate in relating the artificial intelligence with innovation. 8 out of 30
people go with the option of probabilistic programming, 7 respondents go with hybrid learning
models, 7 people select the option of automated machine learning and remaining people go with
digital twin.
20
Probabilistic Programming
Hybrid learning models
Automated machine learning
Digital twin
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7 7
8
Column B

Theme 7: The importance of Artificial Intelligence in driving innovation within Pico Technology
Ltd.
Q7) What are the importance of Artificial Intelligence in driving innovation
within Pico Technology Ltd?
Frequency
Real time assistance 12
Operational Automation 8
Improve the recruitment process 10
Interpretation:
As per the description of the above given report it has been concluded that there are
various approaches through which Artificial Intelligence assists in driving innovation within Pico
Technology Ltd. 12 out of 30 people said that it provides a real time assistance, 8 people in the
favour of operational automation and remaining people go with improve the recruitment process.
21
Real time assistance
Operational Automation
Improve the recruitment process
0
2
4
6
8
10
12
12
8
10
Column B

Theme 8: Organisation possess ideal resources to implement this incremental change within
institution.
Q8) Do you think organisation possess ideal resources to implement this
incremental change within institution?
Frequency
Strongly Agree 26
Strongly Disagree 4
Interpretation:
As per the above given analysis it has been determined that as a small business
enterprises Pico Technology Ltd is concern on possessing ideal resources to implement this
incremental change within institution. 26 out of 30 people are strongly agree with this statement
and remaining 4 respondents say that it is not possible for organisation to implement AI as it is
an costly approach.
22
Strongly Agree Strongly Disagree
0
5
10
15
20
25
30 26
4
Column B

Theme 9: The implementation of Artificial Intelligence is beneficial for the growth and
development of Pico Technology Ltd.
Q9) Does the implementation of Artificial Intelligence is beneficial for the
growth and development of Pico Technology Ltd?
Frequency
Agree 27
Disagree 3
Interpretation:
From the above given report it has been concluded that 27 out of 30 respondents are
agree with this statement that the implementation of Artificial Intelligence is beneficial for the
growth and development of Pico Technology Ltd. And remaining people are not agree with the
same as per their opinion AI is not much beneficial for the development of the firm.
23
Agree Disagree
0
5
10
15
20
25
30 27
3
Column B

CHAPTER 5: CONCLUSION, RECOMMENDATION AND REFLECTION
Conclusion
Form the above given analysis it has been concluded that artificial intelligence is a crucial
concept which plays vast role in growth and development of the firm at market place. Artificial
intelligence is alludes as a basic segment of digitalisation, which assumes noteworthy part in
building up the tasks of the firm in successful and proficient way. In the world full of
digitalisation, people are especially in light of the utilization of advanced devices and
technologies as these are powerful in making people life all the more simple and dependable.
Small as well as large business undertakings are worry on utilizing computerized devices and
advances as to decreasing human endeavours and making authoritative tasks more effective.
Now a days AI is considered as an umbrella term which includes on everything through
mechanical process computerization to real apply autonomy. AI can perform undertakings like
distinguishing patterns in the information more proficiently than people, empowering
organizations to achieve more understanding out of their information. AI is also refers as a
fundamental procedure among distributed computing, arrange gadgets, PCs, robots and
computerized content creation and in various business procedures, frameworks and day by day
life activities. As of now associations are broadly applying robots or computerized reasoning yet
these are not considered as a mechanical technology tasks but rather these are known as artificial
intelligence. Computerized technology, now a days it's anything but a hypothesis yet it is a
artificial application, which is successful in assisting the activities of the firm in powerful way.
In the present current situation, small and large business enterprises are utilizing AI as to
enhance their tasks and operations as to attaining higher productivity and incomes.
Recommendation
According to the given report it has been said that there are different areas by which
operations and activities of the firm can be implementing in effective manner. It is necessary for
an organisation use appropriate tools and technologies which are effective in developing the
operations of the form, through reducing extra efforts and cost. Artificial intelligence is an
essential concept of digitisation as, now a days it plays essential role in managing all the
operations of the firm through different aspects in order to improvising the operations of the firm
in effective manner.
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It is proposed that organization must ensure the spending that is definite in such manner
and take decision in appropriate way. Proper plans and structures must be drawn so authentic
purposes of premium can be earned for passing on messages to enormous number of people with
respect to the event about innovativeness festivity within the workplace. Moreover, from the
research it is in like manner recommended that there are number of contenders that are available
in the business focus in this way suitable techniques must be characterized that will return them
high advantages and results in accomplishment of clear goals and purposes of the event.
Reflection
A research work is based on a specified study which is needs to be analysed through
applying various tools and technology. In a research work various tools are applied as to gather
actual and reliable information for drawing valid and reliable outcome. In the present research
work data is mainly gathered through conducting marketing survey in which a questionnaire is
prepared as to analysing the opinion of respondents. This is a most effective tool for gathering
data and information as in this large number of data can be gathered through filling the
questionnaire from the respondents. This is less costly method of data collection. The research is
based on the use of AI in the business and its influence on driving innovation, this is a wide area
and it is required for each individual to have appropriate knowledge and skills about digital tools
and technologies in respect to enhance their knowledge and skills base.
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APPENDIX
Questionnaire
Name:
Age:
Gender:
Email:
Address:
Q1) Are you aware about the concept of Artificial intelligence ?
Yes
No
Q2) What are the common uses of Artificial Intelligence within an organisation?
Data processing
Automation
Predictive Maintenance
Data driven reporting
Q3) Do you think that concept of AI is relevant to business organisations?
Yes
No
Q4) What are the ways through which AI can assist organisation in influencing operations?
Enhance data accessibility
Greater implementation efficacy
Effective resource use
Q5) Do you think that these above mentioned influences contribute to organisational growth and
development?
Yes
No
Q6) How does AI relates to innovation?
Probabilistic Programming
Hybrid learning models
28

Automated machine learning
Digital twin
Q7) What are the importance of Artificial Intelligence in driving innovation within Pico
Technology Ltd?
Real time assistance
Operational Automation
Improve the recruitment process
Q8) Do you think organisation possess ideal resources to implement this incremental change
within institution?
Strongly Agree
Strongly Disagree
Q9) Does the implementation of Artificial Intelligence is beneficial for the growth and
development of Pico Technology Ltd?
Agree
Disagree
Q10) Do you have suggestion for analysing the influence of digital technology such as AI on
business activity and their functions within Pico Technology Ltd.
29

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: Impact of digital technology in order to enhance productivity and
profitability of business – A case study Bloom Perfumery.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective
or hypothesis)
The significant aim of this particular research is “To analyse the use of Artificial intelligence
and its role in driving innovation and product growth”. A case study on Pico Technology Ltd.
Research objectives (e.g what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
The vital targets of research are delineated as under:
 To identify the concept of Artificial intelligence and its influence on business.
 To evaluate the importance of Artificial Intelligence in driving innovation and product
growth in Pico Technology Ltd. To determine the ways through which artificial intelligence can be used for development
of business operations.
Research Questions
The important questions of the research are described as below:
 What is the concept of Artificial intelligence and its influence on business?
 What are the importance of Artificial Intelligence in driving innovation and product
growth in Pico Technology Ltd?
 What are the essential ways through which artificial intelligence can be used for
development of business operations?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
 The potential reason for conducting the research is to developing the crietira of
knowledge base of learner in the area of digital technology and majorly the use of
Artificial Intelligence in droving innovation and product growth.
 This also provides a brief discussion on the usefulness of digital technologies and its its
influence on the business activities.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
There are various kind of literature sources used in this study whom provide appropriate
suggestion regarding the project concept and its working. Thus, following are several key
literature sources which are going to include in this are:
 Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel
and tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing.
31(1). pp.82-113.
 Stiakakis, E. and Georgiadis, C. K., 2011. Drivers of a tourism e-business strategy: the
impact of information and communication technologies. Operational Research. 11(2).
pp.149-169.
 Terzi, N., 2011. The impact of e-commerce on international trade and employment.
Procedia-Social and Behavioral Sciences. 24. pp.745-753.
 Werthner, H. and et. al., 2015. Future research issues in IT and tourism. Information
Technology & Tourism. 15(1). pp.1-15-.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
There are various activities are going to involve in this project which
required to analyse appropriately so that better results lead to get drawn.
Various activities which will going to include for the project are:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this will
take:
The project will take
around 2.5 months just
to be completed in
effective way.
31

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
The present investigation work is based on qualitative research as in this data is being gathered
by researcher which are based on qualitative nature. In this inductive approach has been applied
by the investigator as it is effective in conducting the qualitative research in right direction
through providing appropriate description on the study.
What your areas of research will cover:
The present research work is depend on the analysis of digital technology and its influence on
business activities and performance. The study will mainly cover the concept of Artificial
Intelligence and its importance in the growth and development of business activities.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
32

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: “To determine the impact of digital media in order to maximise production and
profit margin for business transformation – A case study in Bloom Perfumery”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires √ Yes No
 Observations Yes No
 Use of personal records Yes √ No
 Data Analysis √ Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants? Yes
Who are the participants? Tick all that apply:
33

Ages 12-16: Young people aged: 17-18 √ Adults: 19- 60
How will participants be recruited (identified an approached)?
Random sampling method as all belong to differ category and sections
Describe the processes you will use to inform participants about what you are doing:
Describe them through presentation which support in order to describe all associated
things in a better concerning manner.
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Through questionnaire in written format so that better and appropriate decision lead to
carried down.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No √
If no please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes √ No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes √ No
Will participants be given information about the findings of your study?(This could be a
brief summary of your findings in general)
Yes No √
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes √ No
Who will have access to the data and personal information?
Only researcher whom is organising study
During the research: Only me
Where will the data be stored? In my system
Will mobile devices such as USB storage and laptops be used
Yes √ No
If Yes, please provide further details:
After the research:
Where will the data be stored?
The data will not going to store anywhere once the management of consent company
interpret it.
How long will the data and records be kept for and in what format?
Not more than 1 month after that it will get destroy
Will data be kept for use by other researchers?
34

Yes No √
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics
Policy:
Yes √ No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes √ No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical
issues that may arise in the course of my research
Name: Date: Please submit your
completed form to your supervisor.
35