The impact of digital technology on the business activity of an organisation
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Added on 2021-01-02
The impact of digital technology on the business activity of an organisation
Added on 2021-01-02
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Research Project (“The impact of digitaltechnology on the businessactivity of an organisation”.)
TITLE: “The impact of digital technology on the business activity of an organisation”.CHAPTER 1: INTRODUCTIONOverview of the ResearchDigital tools and technologies are considered as the integral part of implementinginnovation within the market place. Advance tools and technologies has a huge impact on theoperations and business activities of the firm as digital equipments are effective in enhancing theproduction and operations of the firm (Beetham and Sharpe, 2013). Artificial intelligence isrefered as an essential component of digitalisation, which performs significant role in enhancingthe operations of the firm in effective and efficient manner. In the world full of advancetechnologies, human's life are very much depend on the use of digital tools and technologiesbecause these are effective in making human's life more easy and reliable. Thus individual's areconcern on using digital technologies as to satisfying their needs and wants, like artificialintelligence, mobile technologies, web applications are effective in providing various long termand short term benefits to the people. Small as well as large business enterprises are involved inusing digital tools and technologies as to reduce human efforts and making organisationaloperations more effective. The potential use of digital technologies is to maximising theoperations of the firm through implementing right tool at right place. Pico Technology Ltd is aselected organisation for this particular report. The present report is based on analysing theinfluence of digital technologies on the business activities of the firm. This report contents thestudy about the aim which is related with the use of artificial intelligence and its role in drivinginnovation and product growth (Benckendorff, Sheldon and Fesenmaier, 2014). Objectives arecreated as to carry out a proper theoretical framework as to drawing an appropriate outcome withthe use of proper research methodologies. Data analysis will be implemented as to determiningthe opinion of respondents. Background of the Research Digital advancement is refers as the most important component which has a direct orindirect influence on the operations and activities of the firm. In the modern business eracompetition is considered to be the high at market place and organisations are widely concern onenhancing their operations through using appropriate tools and technologies. The implementation1
of digital technologies are effective for the growth and development of the business as these areappropriate in reducing extra human efforts from the operations of the firm. Artificialintelligence is a form of digital technology which refers as an essential source that plays vitalrole in maximising the operations and production of the firm by using advance technologies(Bizirgianni and Dionysopoulou, 2013). Artificial Intelligence is refers as an area of computerscience which emphasizes the creation of intelligent machines which work and react like ahuman being. Pico Technology is a PC based company, which design, develops and distributethe most leading and innovative PC's and data-loggers. The company mainly offers theirfacilities to the automotive industry world-wide. The company was established in the year of1991 by the Alan Tong with the motive of capturing a wide area of market. The major focusedarea of the firm is to grab attention of huge number of customers through offering wide varietyof innovative products and services. In this modern world. human life is very much based ondigitation and they use digital equipments as to fulfilling the basic wants and preferneces ofbuyers at market area. The major concern on the firm, Pico Technology Ltd is to enhance theirprofitability in order to achieving higher competitive edge through offering variety of highquality and advance products. The present research will carry out the use of Artificialintelligence and its role in driving innovation and product growth. Products is considered as therepresentative of the firm, so it is the major obligation of the firm to develop attractive andinnovative products as to providing competition to their rivals and attain high profitability andgrowth. Rational of the Research A research is conducted, for fulfilling some personal as well as professional purposes.The major reason for conducting a research is to overcome with the issues of the previousresearch through providing more depth knowledge on a specified area of study. An anotherreason for conducting the research is to enhance the knowledge and skills base of a learner in theselected area of study (Brynjolfsson and McAfee, 2012). A proper evaluation on a specified topichelps the learner in attaining growth in their future aspects by attempting similar kind ofresearchers. A well structured research provides a brief analysis on a particular issue anddevelops the knowledge base of people which helps them in conducting their future research inmore appropriate manner. Artificial intelligence is a wide area of digital technologies and it isessential for each individual to have knowledge about such concepts which are now a days2
effective for the growth and development of the business. The present area of study helps thelearner in developing their knowledge base in the area of artificial intelligence and its use withinthe working place as a source of maximisation of production. Significance of the Research The research into consideration is based on the use of Artificial intelligence and its role indriving innovation and product growth. As this area of study is effective in analysing the variousaspects of digital technologies that are essential for the business growth (Brynjolfsson andMcAfee, 2014). Artificial intelligence is determined as the key aspect of digital technology,which has a huge influence on the business activities. Artificial intelligence is refers as the theoryand development of computer systems which able to perform the tasks normally that arerequiring human intelligence like visual perception, speech recognition, decision making andtranslation among different languages. A proper determination on digital components arebeneficial for an organisation to use the tools in right direction. In the competitive era the majorpurpose of each small as well as large business enterprises is to reaching at higher positionwithin the market place through developing their operations. Artificial intelligence is a crucialaspect which considered to be the best source for the growth and development of an organisation.In the previous decades organisations were struggling for enhancing their operations as theywere based on traditional tools and methods, in which human efforts are required. Moreover dueto innovation organisations are now using digital tools and technologies in respect to enhancingtheir operations and production. Research Aim This comprise to be the most fundamental piece of research work as it helps in giving acritical bearing to the researcher to complete the investigation work in right way (Buhalis andFoerste, 2015). Research aim refers as the predetermined declaration, which depict theexploration issue in the form of statement. The significant aim of this particular research is “Toanalyse the use of Artificial intelligence and its role in driving innovation and productgrowth”. A case study on Pico Technology Ltd.Research ObjectivesThis is in addition an another real piece of research work which is interconnected withthe purpose of the investigation and it is majorly based on the research issue. This segment of3
investigation is sensible in giving a correct system to researcher to execute all exercises ofresearch in a compelling way. The vital targets of research are delineated as under: To identify the concept of Artificial intelligence and its influence on business. To evaluate the importance of Artificial Intelligence in driving innovation and productgrowth in Pico Technology Ltd.To determine the ways through which artificial intelligence can be used for developmentof business operations. Research QuestionsThis can be considered as the imperative piece of research work, which gives properassistance to the investigator to conducting the section of literature review in effective manner(Cohen and et. al., 2014). In this information must be accumulated through analysing theopinion and views of authors who are having significant knowledge about the select area ofstudy. The important questions of the research are described as below:What is the concept of Artificial intelligence and its influence on business?What are the importance of Artificial Intelligence in driving innovation and productgrowth in Pico Technology Ltd?What are the essential ways through which artificial intelligence can be used fordevelopment of business operations?Time ScaleThis considered as the most essential part of research investigation which helps inassisting a researcher in creating an appropriate frame in which all the activities of the researchare implemented in effective manner (Del Chiappa and Baggio, 2015). This is the fundamentalobjectives of the researcher to create a time frame in respect to managing the resources of thefirm in systematic manner. 4
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