Impact of Training on BT's Performance: A Research Project

This research project investigates the effects of training and development initiatives on employee performance and overall business outcomes within British Telecom (BT), a prominent player in the telecommunications industry. The project begins with an introduction outlining the significance of training and development for organizational success, emphasizing its role in enhancing employee productivity, competitiveness, and revenue generation. Task 1 focuses on formulating project specifications, identifying key factors in project selection, conducting a critical review of relevant literature, and establishing a clear research plan. Task 2 delves into resource allocation, proposing a research investigation, and data collection methods. Task 3 addresses research evaluation techniques and result analysis. The project explores various aspects of training, including its impact on employee skills, motivation, and the adoption of new technologies. It highlights the importance of continuous learning and development in the telecommunications sector, considering the dynamic nature of the industry and the need for employees to stay updated with emerging tools and techniques. The research also examines different training methods, such as on-the-job and off-the-job approaches, and discusses how these methods influence employee performance, job satisfaction, and overall organizational profitability.

Research project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible project outline specification.................................................1
1.2 Factors that contribute to the process of project selection....................................................2
1.3 Critical review of key references..........................................................................................2
1.4 Research project specification...............................................................................................5
1.5 Plan and procedure for agreed research specification...........................................................5
TASK 2............................................................................................................................................6
2.1 Resources efficiently to research question or hypothesis.....................................................6
2.2 Proposed research investigation............................................................................................6
2.3 Record and collate relevant data...........................................................................................6
TASK 3............................................................................................................................................9
3.1 Research evaluation techniques............................................................................................9
3.2 Analysis of result...................................................................................................................9
TASK 4..........................................................................................................................................15
4.1 Covered in PPT ..................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
The present research project is all about in depth study of chosen area of concern so as to
recognise the benefits and limitations by consider firm's performance. Here. learner should
aware about the benefits of training and development by understanding the overview of chosen
company. Employees are the blood stream for any business organisation. The disasters or
achievements of the firm is rely on employees productivity as well as performance. In this
manner, top management has to invest in training so as to improve performance level of staff
members (Al-Bahussin and El-Garaihy, 2013). This case study is set to examine the effects of
training and development assistance in telecommunication industry. British Telecom is the
selected organisation for this research project. This group performs at global level, for this stake
there are several technological changes that can affect employees performance' in an adverse
manner. Management is required to determine all these external factors by making proper
strategies and policies.
TASK 1
1.1 Formulate and record possible project outline specification
The present research project is based upon identifying profits and results of providing
training and development assistance to employees. The entire report will be enlighten the
benefits of providing training and development assistance to employees in telecommunication
industry. It states that training impacts performance, competitiveness and revenue of the
organisation. It leads lower job turnover by decreasing the cost to hire new employees (Cascio,
2018).
British Telecom group is the second largest multinational telecom company in UK and
operates around 180 countries all around the world. It has large pool of subsidiaries like
telecom . They are the fast growing telecom countries giving stiff competition to telecom giants
like Vodafone. They have a common goal to be the biggest telecom network in all over the world
as well as they have a very aggressive marketing strategy with a common objective to penetrate
deep in market and gain profit from that market. For this purpose, employee training programme
is to raise performance of individuals as well as organisations.
Aim – To access the impact of training and development on profitability of
telecommunication industry. A case study on British Telecommunication.
Research objectives -
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 To determine the importance of training for an organisation.
 To ascertain the aspect of job training on enhancing employee performance in British
Telecommunication Group. Recommend various methods of training and development through which British
Telecommunication Group can sustain higher position at marketplace.
Research questions
 Q1. What is the significance of training programmes for British Telecommunication
group ?
 Q2. What are the aspects of job training on employees' performance?
 Q3. Justify the ways of training and development to gain higher market position?
1.2 Factors that contribute to the process of project selection
Following are the main factors which must be considered in completion of this research,
such as -
 Introduction: - The initial stage of research project comprises with choosing research
topic which helps researcher to arrive at better outcomes.
 Literature review:- it involves viewpoints of different authors on the specific area of
concern so as to get relevant data and information.
 Research methodology:- At this time, researcher is required to identify the various
methods which will get involved in completion of entire study. Gradually, research
methodology is a quite lengthy process which involves two main methods, i.e.
qualitative and quantitative.
 Data analysis:- Assessment of data in the best possible manner so as to reach at better
outcomes.
 Recommendation and conclusion:- it is based upon findings of the study, here researcher
suggest so as to make necessary changes in certain areas which makes the whole study
more effective. Additionally, there is a need to conclude report by thoroughgoing entire
study in proper manner.
1.3 Critical review of key references
In this chapter, the investigator critically examined the opinions of different people
concerned with variables under study. A literature review is a abstractive review which is
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associated with theory inherent the impact of job training on organisational profits. It is a
conceptual framework that is linked with literature.
Important of training and development programmes for British Telecommunication group
Training and development put a positive impact on any business organisation; its a
process of systematically enhancement of individual's understanding or skills. According to
Sheehan and Cooper, (2011) In telecommunication industry, employees needs continuous
learning so as to grab knowledge about new tools and techniques of production and compete
with external rivals in an effective manner. It helps in growth of a organisation in many
prospectives some of them are discussed below :
Increasing productivity – Training helps in increasing the productivity as the employee
attain required skills and knowledge which they implement effectively. They remain up-to-date
with the technology and know how to use technological tools effectively. There seems to be less
wastage of time, resource and money when the employees are properly trained (Gromark and
Melin, 2011).
Less supervision- training improves required skill sets in employee and motivate them to
take their task independently hence all employee need less supervisions.
Reducing in error and accidents – with desired knowledge and skills the training and
development ensures that they have right skills in right direction. the more they enhances their
skill there will be less chances of errors and accidents.
Talent pool – By having a large pool of talent they can manage gap of work when
someone leaves the company uncover employee potential- a good training practice will enhance
the talent of that employment as well as their hidden talent can be known which will help the
organisation to a great effect.
Various aspects of job training on employee performance
Training is a management approach which helps staff members to gain new information
regarding technological and emerging in external forces. Thus it can be said that training is a
emerging role of management that is assistive for a business to get better future outcomes. Apart
from this, British Telecommunication group creates and raise the service quality of its employees
for the stake to serve effective at marketplace. In this relation, it provides comprehensive training
; it trained employees in problem solving, interpersonal relations, teamwork etc. With the
viewpoint of Eccles, Ioannou and Serafeim, (2014), it led to increase the performance level of
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individuals and companies committed in their career development. Along with this, training
programmes also influence workers' attitude and behaviour, i.e. motivation, loyalty etc.
Therefore, training is adequately only if it is properly planned as well as executed in a systematic
manner. Efficiency of staff development activities relies for specific improvements so that
productivity can be raised time to time.
Influence of technological changes on training
There are several types of training method which are used according to the requirement.
Training and development method are broadly decided into two categories: -
On the job method – In this type of training method person learns by performing in on
the job.
 Understudy- In this trainee is trained by their supervisor as well as assenting their
seniors
 Job rotation- it means shifting of one employee from one job role to another job role .
 Experience - it is done by learning and gaining experience . It is one of the traditional
method of of on the job training. It is effective as well as time consuming
 Coaching- in this the supervisor acts as a guide of trainee. Which involves critical
evaluation , extensive demonstration and correction.
 Committee assignment – in this trainee are put in a committee where there committee is
assigned a task to discuss related problems as well as give recommendation accordingly.
Off the job training- in this the employees are required to leave their certain workplace
and concentrate on fulfilling of their training objectives.
 Special coerces and lecture - special coerces and notes are provided on certain jobs for
enhancement of skills of employees.
 Conferences and seminars- in this participants are used to pool their thoughts ,
viewpoints, suggestions thoughts and recommendations. By attending seminars organised
by organisation (Suleiman Awwad and Mohammad Agti, 2011).
 Case study- It is a practical teaching where the employees are allowed to read out the
original cases as well as analyse the cases accordingly. This helps to diagnose and make
up of solutions.
 Brainstorming- it is a creative technique which helps in enhancing creativity in their
work.
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1.4 Research project specification
It includes the main aim and target of study in appropriate way for understanding the
effectiveness of subject area. The entire research is emphasised on providing training assistance
to employees so as to increase productivity and profitability. It enables firms to obtain high
competitive edge in a minimum time of span (Cascio, 2018). Furthermore, telecommunication
industry is dynamic in nature; it plans training programmes to make their business more
efficient. The main objective of training is to provide higher job satisfaction level as they can
attain and train at workplace for long term period.
1.5 Plan and procedure for agreed research specification
In this, readers get aware which kinds of activities or tasks are going to be done in order
to accomplish high performance outcomes. Although, Gantt chart includes a set of activities
with a number of days in which such tasks will be completed. Basically, the chart also helps in
taking important decisions for completion of research project for the stake desired outcomes can
be achieved (Tahir and et. al., 2014).
Duties/
Months
May June July August September October November
Topic
selection
Discussion
Proposal
writing
Presentati
on of
proposal
Data
collection
Data
analysis
Report
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writing
Final
report
TASK 2
2.1 Resources efficiently to research question or hypothesis
Research process require various suggestions from experienced person in order to
accumulated necessary data for the stake of making best decisions. In addition, it very lengthy
process which includes two aspects, like primary and secondary. In which primary sources
consists with the information that is gathered for the first time only whereas secondary sources
entails that information which is already used by the researcher for another purpose and now it is
also useful for current research as well.
2.2 Proposed research investigation
In order to make an investigation regarding study, research can use data sampling; it is
the effective tool of research which ensure all categories of participants which are getting
encompasses in sampling process (Tahir and et. al., 2014). There are two methods of sampling,
such as – random sampling and questionnaire. In which, research assignment is based on
stratified random sampling technique was used to sample the survey respondents from the target
population. In addition, the target population is 50. Apart from this, a questionnaire has been
made for understanding their views or opinions of customers.
2.3 Record and collate relevant data
It includes the opinions of responders and perspective who are associated with British
Telecommunication Group. Hence, sample of 50 people is used to analyse the data by using non-
random sampling method.
Questionnaire
Name:
Age:
Gender:
Q1. How many times British Telecommunication provides training to its employees?
A. Only once in a year
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B. Twice in a year
C. Several times
Q2. What is the role of training for British Telecommunication group?
A. To compete with external rivals
B. To attain and retain employees for time of span
C. To increases sales and profitability
Q3. What methods of training are used by telecommunication industry?
A. On the job training
B. Off the job training
Q4. In your opinion, do you think that training at British Telecommunication group is
systematic and planned activity?
A. Yes
B. No
Q5. How adequate training is conducted in organisation?
A. Only the management
B. Only the junior employees
C. Both
Q6. How does a telecom industry can identify its training needs?
A. Performance appraisal
B. Business and human resource plan
C. Other please specify
Q7. What extend has training motivated you as an employee?
A. No extend
B. Moderate extend
C. Great Extend
Q8. Give other recommendations through which business organisations can enhance the
performance and production level of their employees?
Thematic analysis: -
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Q1. How many times British Telecommunication
provides training to its employees?
A. Only once in a year 5
B. Twice in a year 10
C. Several times 25
Q2. What is the role of training for British
Telecommunication group?
A. To compete with external rivals 30
B. To attain and retain employees for time of span 15
C. To increases sales and profitability 5
Q3. What methods of training are used by
telecommunication industry?
A. On the job training 40
B. Off the job training 10
Q4. In your opinion, do you think that training at
British Telecommunication group is systematic and
planned activity?
A. Yes 30
B. No 20
Q5. How adequate training is conducted in
organisation?
A. Only the management 20
B. Only the junior employees 10
C. Both 15
Q6. How does a telecom industry can identify its
training needs?
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A. Performance appraisal 35
B. Business and human resource plan 10
C. Other please specify 5
Q7. What extend has training motivated you as an
employee?
A. No extend 8
B. Moderate extend 12
C. Great Extend 30
Q8. Give other recommendations through which
business organisations can enhance the performance
and production level of their employees?
TASK 3
3.1 Research evaluation techniques
In this part of research, researcher is required to evaluate the entire information which is
collected from various sources. It is essential to make study of investigation in proper manner by
considering effective tools and techniques. It supports in attaining research objectives and helps
researcher to reach at better conclusion (Suleiman Awwad and Mohammad Agti, 2011). There
are two types of research evaluation techniques, such are stated as under: - Formative assessment – According to this, research should be conducted in systematic
manner; it helps in increasing profitability by minimizing errors or mistakes. Formative
assessment ensure the format of entire study whether or not it is done in proper manner.
 Summative assessment – In this process, researcher investigate how to achieve research
objectives; its a final chance of summing of entire results or information. Summative
research helps in
3.2 Analysis of result
It includes the opinions of responders and perspective who are associated with British
Telecommunication Group. Hence, sample of 50 people is used to analyse the data by using non-
random sampling method.
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Data analysis: -
Theme 1: Number of Times employees get Involved in Training.
Q1. How many times British Telecommunication
provides training to its employees?
A. Only once in a year 5
B. Twice in a year 10
C. Several times 25
Interpretation – The above mentioned diagram indicates that majority of the employees
who are involved in training and development activities are 25%. whereas 10% people says that
they get involved in such activities twice in a year and remaining 5% are trained only one in a
year. This, it is essential for British Telecommunication to boost up the level of training so as to
raise its outcomes.
Theme 2: Importance of training for British Telecommunication group?
Q2. What is the role of training for British
Telecommunication group?
A. To compete with external rivals 30
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A. Only once in a year B. Twice in a year C. Several times
0
5
10
15
20
25
5
10
25
Column B