The Impact of Globalization on International Business

This assignment delves into the topic of globalization and its effects on international business. It discusses the impact of globalization on trade, commerce, and industry, and examines how it has transformed the global economy. The assignment includes a list of references to academic articles and books related to the topic.

Research
Project

Table of Contents
Title: “To examine the positive impact of globalisation on operational activities of company.” A
case on Carrefour UK. ....................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research Proposal......................................................................................................................1
(i) Research project description..............................................................................................1
(ii) Research aim and objectives.............................................................................................1
(iii) Rationale behind research................................................................................................2
(iv) Activities and Timescale..................................................................................................2
CHAPTER 2: Literature review ......................................................................................................5
2.1 Introduction......................................................................................................................5
2.2 Literature Review.............................................................................................................5
CHAPTER 3: Methodology.............................................................................................................8
3.1 Research Approaches.......................................................................................................8
3.2 Methodologies..................................................................................................................8
CHAPTER 4: DATA COLLECTION AND ANALYSIS............................................................10
4.1 Data collection................................................................................................................10
4.2 Data analysis, presentation and discussion.....................................................................11
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................17
5.1 Conclusion......................................................................................................................17
5.2 Recommendation............................................................................................................17
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................18
6.1 Reflection on research methods......................................................................................18
6.2 Alternative research methods.........................................................................................18
6.3 Areas for further research...............................................................................................18
REFERENCES..............................................................................................................................19

Title: “To examine the positive impact of globalisation on operational
activities of company.” A case on Carrefour UK.
CHAPTER 1: INTRODUCTION
1.1 Research Proposal
(i) Research project description
Globalisation is considered as most widely concept which helps organisation in moving
their business at international level. It gives opportunities to corporations to increase productivity
of business by people mobility, changes in organisational structure and culture, develop
competitive strategies etc. The present research is going to study on evaluation of the positive
key factors of globalisation that enhance productivity of operational activities of at a company
(Alejandra Gonzalez-Perez, 2013). For this purpose, Carrefour is taken that deals in supermarket
chain and offers a wide variety of food and non-food stuffs at its retail stores. It is a French
multinational company and headquartered in Boulogne Billancourt, France. Due to globalisation,
respective organisation gain opportunity to expand its business in more than 30 countries with
12,000 stores and provide employment to over 380k employees. To evaluate the importance of
globalisation for chosen company, both qualitative and quantitative techniques are used in this
research.
(ii) Research aim and objectives
Research aim: “To determine the positive impact of globalisation on operational activities of
global companies.” A case study on Carrefour UK.
Research objectives
 To identify the role of globalisation in international organisation.
 To evaluate the importance of different operations of Carrefour that helps in operating
business at global level
 To determine the factors of globalisation which impact on operations of Carrefour.
 To recommend the strategies through which Carrefour can run its operations more
successfully at global level.
1

(iii) Rationale behind research
The main reason behind chosen this topic i.e. impact of globalisation at operations and
function of global companies, they need to get chance to understand such a large topic. This
would aid project makers to analyse how to work with a team and conduct different activities for
completing the research. Working on the topic globalisation, will help in analysing ways by
which a company can operate its business at global level, more successfully.
(iv) Activities and Timescale
For carrying out a project, a research team usually conducts a number activities in a
definite period of time, to obtain outcomes in given period. In context with present research,
various activities are being carried out to analyse the concept of globalisation as given below:-
Introduction- This is the initial step in research that provides entire detail about background of
company and study, significance and scope of the same. It will take near about 2 days for making
a description of entire project briefly by researchers.
Aims and objectives- It is the most important step, where project makers set aims and objectives
to conduct the study (Apăvăloaie, 2014). This will provide specific direction to project makers
for conducting entire research. For carrying out mention activity, research team will take
approximately three days.
Literature review- It provides description of research topic through various authors point of
view. This would help in gathering data for addressing specific issues. In this regard, for
conducting literature review by secondary sources, near about 12 days are required.
Research methodology- It refers to a process of gathering both primary and secondary data, to
gather adequate amount of information. For this purpose, 15 days will be taken by researchers in
order to analyse which approaches proves better to collect relevant information on globalisation
and its impact on business.
Analysis of data- Data which is collected by secondary and primary source, are organised,
interpreted and then analysed in this part. For this assistance, near about 12 days are required for
analysing the data and make discussion on it.
Conclusion and recommendations- After interpreting and analysing the data, conclusion and
recommendations will be made to provide suggestion to company by which it can overcome
from its describing issues to perform well (Appel, Franz and Hassler, 2014). For this purpose,
2

five days are required to evaluate entire outcomes of research and make recommendation on
same.
Submission of final report- It will be done in one day after completing entire activities of
research.
For framing entire above mentioned activities into prescribed duration of time, Gantt
Chart technique is used. It refers to pictorial representation of research activities which are plot
against specific time duration (Axelrod and VanDeveer, 2014). This would help in providing
information to project makers about duration under which each activity has to be completed.
3

4

CHAPTER 2: Literature review
2.1 Introduction
Literature review defines as a comprehensive summary of investigation report which is
carried out earlier by other authors on a particular topic. This section provides theoretical view of
a study and an adequate information by which researchers can meet actual criteria of research
more effectively. In context with present research, here investigating team can explore relevant
data from various sources of secondary technique such as books, scholarly articles, journals,
authenticate websites and others.
2.2 Literature Review
Role of globalisation in international organisation:
As per views of Bailey and et al., 2018, it has been analysed that globalisation refers to
an umbrella term with respect to integration, interdependence and interaction between companies
and their respective customers in disparate locations. It leads to bring complexities in business
operations in terms of social, economic, cultural, political and technological changes. In
globalisation, multinational companies play a pivotal role as they are extremely sensitive to those
changes which are happened within international system. Globalisation offers a number of
opportunity start from removing barriers from import-export activities to move business at
overseas market. According to economic data, near about 308,300 companies of UK are engaged
in international trade in 2013. This would aid to give high support to government by
multinational corporations in economy development. Similarly, as per National Statistic of UK
Office, due to globalisation with increase in size of business, likelihood of overseas trading also
increases. In this regard, organisations having a large workforce gain opportunity to export over
40.7% of products at international market more easily. Along with this, there are many benefits
which is gain by an organization when they expand internationally. It includes giving
employment to highly qualified workers belong to different culture which bring productivity in
business.
Importance of different operations of Carrefour to run business at global level:
As per the views of Baud and Durand, 2012, it has been identified that retail business
includes entire operations that helps in keeping store functions well. In such business, every
operations is carefully designed, planned as well as executed. It includes store designing, display
5

of items, customers services, shopping prevention, display placement, staff management, supply
chain and so on. There factors are essential for a company to consider when they are conducting
its operations and functions in retail industry because these elements attract customers and
encourage them to visit store again and again. There are major three section which provide detail
description of responsibilities which have to perform in retail store operations i.e. designing of
store, customers services and inventory of products.
 Designing of store: It is necessary of a company to design their store according to their
products offering. This is so because by it they abler to attract and aware customers about
products that they are offers, it is also a major part which customer experienced while
shopping. Factors which must be consider while designing store are location of store so
that customers reach their easily, internal as well as external design and layout of store
tone the experience of customers.
 Customers services: Succession of a business is depend upon customers services i.e.
how they treat its customers. It is true that customers are not always right but they are
always a customers who represent potential sales of a firm. By providing excellent
customer services store can gain high competitive advancement. For this it is necessary
for a company to provide training and development session to employees so that they can
attain customers properly.
 Inventory of products: It is essential for a firm to manage its products inventory so that
they can satisfy need and requirement of customers. For which they must keep balance
between supply and demand of products which is based on selling and restocking it.
There are some function which consider under inventory management i.e. ordering
merchandise, receiving stocks, proper inventory system and then manage merchandise
properly.
Factors of globalisation which impact on operations of Carrefour:
According to the views point of Belás and et. al., 2014, there are various factors of
globalisation which a company need to focus while expanding their business operation and
functions at international market. That will help them in conducting activities in proper manner
at global market in order to attain goal and objective. The various factors of globalization are
location, legal rules and regulations, customers requirement, culture and so on. These factors
directly and indirectly impact on business operation of a company. This impact can be in the
6

form of positive as well as negative, so it is necessary for a company to analysis factors and then
develop strategies and plans accordingly. Through these factors company able to conduct their
operation with more appropriate resources because through globalisation company able to get
more effective resources form different different location. Along with this company able to get
more skilled and experienced employees form diverse location through globalisation. Moreover
through this factor an organization also help country in enhancing their economy of country as
well as business. That will help them in gaining more and more profit by increasing customers
range all over the world.
7

CHAPTER 3: Methodology
3.1 Research Approaches
These approaches are the concept plans or procedure used for conducting research.
Research approaches are steps from assumptions to detailed methods. There are various methods
used for data collection and interpretation of data to represent core of information. Research
methods are techniques for discovering new or uncovered information that helps in better
understanding of topic. Data collected and analysed in research enables team to organize their
efforts into one cohesive and conceptual idea generation task for making business decisions.
Researchers organize research by formulating, defining and design plans to answer or identified
requirement (Beynon-Davies, 2013). This consists of processing of broad assumptions into
detailed methods of data collection, analysis and interpretation. Research approaches helps in
taking overall business decisions by in depth study of topic done by researchers. It is essentially
divided into two categories which is data collection and data analysis. Types of research
approaches for data collection are qualitative and quantitative tools. Quantitative data can be
measured in number or size of data collected where as qualitative data can not be measured, it
can done by observations. Here, research is conducted both in ethical and reliable manner to
conclude appropriate outcomes.
3.2 Methodologies
(i) Sampling- It is the term used to represents large number of population as whole.
Samples are selected part of population. In research, samples refers to a group of people that are
taken from large population for measurement. Purpose of sampling is to draw conclusion about
population from selected part that is sample (Carneiro and Brenes, 2014). It enables to
determine a population character by directly observing only an potion of population. In this
researcher use convenience sampling technique to collect data for research. Under this research,
10 respondents have been selected from Carrefour's stakeholders to take their feedbacks for
running business effectively. .
(ii) Data analysis- Data is gathered under present research by main two sources viz.
primary and secondary. Primary source is used to collect original and unused information by
conducting a survey on chosen respondents. whereas, under secondary, books and journals are
used to collect data from past recorded information.
8

(iii) Cost, access and ethical considerations- Ethical consideration is very important in
conducting a research. Research conducted by researcher contains information about
respondents. It is responsibility of researcher to keep information safe and do not miss use it.
Data collected in research should be confidential and secure with researcher (Cavusgil and
Knight, 2015). After collecting data researcher analyses data for useful information about topic.
It is ethical responsibility of researcher to provide original and authentic knowledge in research
with minimising or avoiding errors. Along with this it is essential for an organization to evaluate
requirement of cost so that they can develop as well as access activities in more effective
manner. These all will help an organization in attaining goal and objective in appropriate as well
as successful manner in specific time period.
9

CHAPTER 4: DATA COLLECTION AND ANALYSIS
4.1 Data collection
It refers to a method which is used by a company in order to collect data and information
according to issues or topic of project (Cohen and Kietzmann, 2014). Through this researcher
able to get appropriate outcome which help them in attaining their objective. This can be done by
using two method i.e. primary method as well as secondary method.
Questionnaire
Q1. Do you think globalisation impact positively on operations of Carrefour?
 Yes
 No
Q2. Which operations of Carrefour helps in conducting business at global level more
easily?
 Store layout
 Product management
 Customer service
Q3. According to you on which function Carrefour needs to concern more for further
expansion of business?
 HRM
 Marketing
 R&D
Q4. What are the factor of globalisation that impact on operations of Carrefour ?
 Legal policies
 Social factors
 Trends and requirements
Q5. What are the strategies through which Carrefour can going global ?
 Franchising
 Strategic alliances
 Partnering up
Q6. What are the benefits of globalisation to business of Carrefour ?
 Growth opportunity
10

 Market development
Q7. What are the major resources required by Carrefour in conducting the business at
globally ?
 Financial resources
 Technological resources
 Manpower
Q8. Any suggestion for further improvements.........................................................................
4.2 Data analysis, presentation and discussion
At this stage researcher analysis data or information which they collected in order to get
appropriate outcome. Along with this, at this method project manager inspect, filter, transform
and convert data according to requirement.
Theme 1: Concept of globalisation
Q1. Do you think globalisation impact positively on operations of
Carrefour?
Frequency
 Yes 7
 No 3
Interpretation: From above graph it can be analysis and evaluate that when an organization
expand its business it will be affected by various factors of globalisation. The impact can be
positive or negative. So in order to avoid it company conduct proper evaluation which help in
developing strategies and policies. In respect of Carrefour, when they conduct research and
11
7
3
Yes
No

asked from respondent that what they think globalisation is impacting them positively, on this 7
respondents think that yes it will impacting positively and 3 think no it will not impact
positively.
Theme 2: Operations of Carrefour helps in conducting business at global level more easily
Q2. Which operations of Carrefour helps in conducting business
at global level more easily?
Frequency
 Store layout 2
 Inventory management 5
 Customer service 3
Interpretation: From the above graph it can be evaluate that there are various function which
helps a company in conducting their business operations and function easily and effectively.
Such as layout of store, products manageable, inventory management, customers support and
service and so on. When respective company conduct evaluation and ask to their respondents
that which operations of Carrefour helps in conducting business at global level more easily, then
according to 5 inventory management helps respective company. Whereas according to 3
customers services helps them the most but according to 2 respondents layout of store helps them
most.
12
2
5
3
Store layout
Inventory management
Customer service

Theme 3: Which function Carrefour needs to concern more for further expansion of
business
Q3. According to you on which function Carrefour needs to
concern more for further expansion of business?
Frequency
 HRM 3
 Marketing 2
 R&D 5
Interpretation: By analysing above data or graph it can be interpret that every department or
function of a company is essential and they also help firm in expanding their business operation
at global level. Along with this every department conduct different different function but all
important and plays major part in expanding business or attaining goal or objective. Respective
company conduct analysis in order to evaluate and analysis which function of Carrefour needs to
concern more for further expansion of business. In respect of this according to 5 respondents out
of 10 thing it is R&D department and in perspective of 3 respondents human resource plays an
initial role. Along with this according to perspective of 2 respondents marketing function is
essential for attaining goal of expanding business operations.
Theme 4: the factor of globalisation that impact on operations of Carrefour
13
3
2
5 HRM
Marketing
R&D

Q4. What are the factor of globalisation that impact on
operations of Carrefour ?
Frequency
 Legal policies 3
 Social factors 5
 Trends and requirements 2
Interpretation: There are various factors of globalization which impact on respective company
operations and functions. This impact can be in negative or can be positive. So it is essential for a
company to conduct analysis and develop strategy accordingly so that they can develop strategy
appropriately. Respective company conduct analysis in which they ask 10 respondents that the
factor of globalisation that impact on operations of Carrefour. Then according to 5 respondents
company is affected by social factors. Whereas as per perception of 3 respondents respective
company affected by legal policies because they have to update their strategies and policies
accordingly. But according to 2 respondents respective company affect due to trends and
requirement at a marketplace.
Theme 5: The strategies through which Carrefour can expand globally
Q5. What are the strategies through which Carrefour can going
global ?
Frequency
 Franchising 3
14
3
5
2
Legal policies
Social factors
Trends and requirements

 Strategic alliances 3
 Partnering up 4
Interpretation: When a company want to expand its business they may adopt various methods
so that they can able to expand successfully. Methods which a company may use are franchising,
exporting and importing, partnership, strategic alliances, licencing and so on. In respect of
respective company they ask to 10 respondents which is most appropriate method for expanding
business operation internationally. According to 4 respondents they can go with the choice of
partnership and according to 3 respondents they can be adopt strategic alliances. Whereas
according to left over 3 respondents they can go with franchise.
Theme 6: The benefits of globalisation to business of Carrefour
Q6. What are the benefits of globalisation to business of
Carrefour ?
Frequency
 Growth opportunity 8
15
3
3
4
Franchising
Strategic alliances
Partnering up

 Market development 2
Interpretation: According to given graph it can be evaluate that globalisation helps an
organization in various ways such as expanding business, enhancing customers base, increase
market shares and many more. Along with this through globalisation government also able to
increase its economy. An organization also able to adopt new innovative technology which help
them in increasing as well as improving their productivity ratio. According to data collected by
respective company form 10 respondents on benefits of globalisation to business of Carrefour.
As per the perception of 8 respondents respective company able to get growth opportunities form
globalisation and according to 2 respondents respective company gain market development.
Theme 7: The major resources required while Carrefour conducting business at globally
Q7. What are the major resources required while Carrefour
conducting the business at globally ?
Frequency
 Financial resources 5
 Technological resources 2
 Manpower 3
16
8
2
Growth opportunity
Market development

Interpretation: By evaluating above given data it can be interpret that there are various
resources which are required by a company when they are planning to growing their business
operations and functions in international market. These factors can be manpower, technological
resources, finance, resources and many more. To know which resource is more essential
respective company conduct analysis, on the basis of which according to 5 respondents
respective company more require financial resources and according to 3 peoples they need
manpower for expanding business operations. Whereas according to 2 respondents they need
new and innovative technology.
17
5
2
3
Financial resources
Technological resources
Manpower

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
From the above discussed point it can be evaluate as well as analysis that for an
organization expansion is necessary because by it they able to gain various benefits such as
enhancement in customers base, profitability ratio, market shares, economic condition and so on.
Along with this it will also impact on company's operations and functions in various ways like
through this company able to adopt new technology which help in production process,
promotional procedure and many more. So that to analysis its impact company can conduct
analysis so that they know about their strength and weakness which help in developing strategies
as well as policies accordingly.
5.2 Recommendation
By evaluating above situation or condition there are some recommendation which can be
provided to respective company. Such as they can update and maintain effective marketing
strategy which help them in attracting and satisfying more and more customers that leads to
increase in profitability ratio. Along with this, they can also adopt robotic technology at their
store which help in them in complishion of work in more proper and effective manner. Through
this employees also able to conduct work in effective way and leads to quality work. This will
also attract customers and satisfy their need and requirement properly.
18

CHAPTER 6: PERSONAL REFLECTIVE STATEMENT
6.1 Reflection on research methods
Research methodologies used in respective company is questionnaire. By which I learn
many things which help me in my future such as I increased my understanding skills,
communication skills and so on. But will collecting data through questionnaire I face various
issues and problems like peoples are not ready to answer questions, some of them fill
questionnaire which is not properly and accordingly. By at the end of research I increase my
skills of communication and also get to how to convince other.
6.2 Alternative research methods
While collecting data through questionnaire method I go through various issues and
problems that will also impact on research outcome. So alternative method or technique which I
can use next time for collecting data is through external sources such as newspapers, articles and
books. Through this I able to analysis viewpoint of other authors which is same with my research
topic.
6.3 Areas for further research
After completing this research I analysis that there are some point which are not covered
by me such as I am not able to analysis data which I collected as well as change my method of
collecting information. Through this I will able to conduct my research in more appropriate
manner and that will also provide proper outcome according to research conducted. Along with
this these changes also help me in providing appropriate recommendation based on outcome
which I get through.
19