Assignment: Strategies for Entering Foreign Markets (Doc)

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RESEARCH PROJECT– TASK 1
Table of ContentsTASK 1............................................................................................................................................3CHAPTER 1: INTRODUCTION....................................................................................................3Research background..................................................................................................................3Aim and Objective......................................................................................................................3Rational.......................................................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................4CHAPTER 3: METHODOLOGY JUSTIFICATION.....................................................................7REFERENCES................................................................................................................................9
TASK 1Title:To examines the benefits and drawback employed by business to enter into global market– A study on retail sector.CHAPTER 1: INTRODUCTIONResearch backgroundGlobalisation is the process which helps organisation to start the business at internationalmarket. Through this procedure, they can enjoy the various benefits which they can pertain frominternational level such as free transportation, no such barriers in import and export of goods andservices, technology advancement, adapts various culture and government norms (Globalization,2019). Globalisation came up with various benefits and drawback but it depend upon thecompanies that how to undertake these factors and for that accurate planning is conducted toexamine various facts and information. Present research is based upon the Sainsbury which isconsidered to be the second largest supermarket chain in UK carrying 15.3% share insupermarket chain. Sainsbury was founded by John James Sainsbury in 1869. They are located atvarious places and also carry 1415 shops which examined that 186900 employees are carryingthe Sainsbury business at large scale (Adekola and Sergi, 2016). Sainsbury carry the renownedbrand name and from this aspects they maintain the close relationship with their employeesworking in the premises. In relation to globalisation, they major various benefits and occurschallenges through which they determines various strategies to overcome from such factors.Aim and ObjectiveAim:To identify the benefits and drawbacks adapted by business to enter intoglobal environment – A study on Sainsbury.Objectives:To identify the concept of globalisation in business environment.To determine the benefits enhanced by organisation during entering into global market.To outline the drawbacks which is examined by company at the time ofentering into global environment.To provide recommendation to Sainsbury regarding adapting the bestmethod to sustain in global market for longer period.Research Question
1.What is theconcept of globalisation in business environment?2.How to examine the benefits enhanced by organisation during entering into globalmarket?3.What are the drawbacks outlined by company at the time ofentering into global environment?RationalIn respective of globalisation, the research issue arises in respective of examined the dataon the bases of benefits or drawbacks of globalisation for Sainsbury company. As sainsburycarry the renowned brand name thus, it bring barriers in gathering the accurate information. Themain reason of choosing this topic is that globalisation is the wider concept and thus, lot ofinformation is to be gathered from this factors. Researcher finds it helpful as they can collectinformation from various authors which already conduct research relevant to this topic. The issuewhich they occurs in perspective of government norms. As government imposed variousrestriction in respect of gathering information from such sources. Thus, huge time is spend isrespect of collecting the data and interpreting the results.The another main reason of choosing this research topic is that globalisation adaptsvarious changes and also helps companies to promote their business globally. Thus, by preferringthis topic, it helps companies in identifying various benefits and drawbacks through which theycan enhances the business globally to sustain business at international level.CHAPTER 2: LITERATURE REVIEWTheme 1: Concept of globalisation in business environmentAccording to Gutierrez, Boukrami and Lumsden (2015) the concept of globalisationstated that the process of bringing changes in business working style by adapting new ideas,thoughts, views and products to enhances business globally. Thus, the main purpose ofglobalisation is to enhances the free transportation facility of products and services. As there isno barrier regarding any government norms which restrict business to expand their business intosuch countries. For e.g. in case of Sainsbury, they are operating in many countries and alsocarrying the business globally. This result in facing no risk in expanding the business atinternational market.Hamilton and Webster (2018) criticised that usually in some countries, there are strictbarrier regrading importing and exporting goods and services. As by providing access to import
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