Research Project (Task 2)

RESEARCH
PROJECT

While customer purchase product and services which factor
mostly affect your purchasing decision
Price
Brand
Quality
other

Kind of product lonely consumer prefers mostly
Minority endorsed product
Majority endorsed product
Other

Minority endorsed product fit better with the feeling of
loneliness
Yes No
0 5 10 15 20 25 30
Frequency

People who are lonely prefer products outside the
mainstream
Strongly agree Agree Disagree Strongly
disagree
0
2
4
6
8
10
12
14
16
Frequency

Lonely people purchase product and services in more
frequent manner
Agree Strongly disagree
0 2 4 6 8 10 12 14 16
Frequency

Loneliness of customer can affect customer choice and
brand loyalty
Yes
No