Report on Use of Technology in Putney Inc

Added on - 06 Jun 2020

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RESEARCH PROJECT
Table of Contents1:-INTRODUCTION.......................................................................................................................41.1 Overview of Research.....................................................................................................41.2 Significance of research...................................................................................................41.3 Aims and objectives.........................................................................................................51.4 Research questions...........................................................................................................51.5 Gantt chart........................................................................................................................62:- LITERATURE REVIEW...........................................................................................................72.1 Determining the reason of adopting the digital technology in Putney Inc.......................72.2 Advantages for using latest tools for enterprise...............................................................72.3 Barriers faced while implementing modern technology..................................................82.4 Do advanced technology is having any impact on performance......................................82.5 Ways which can help in attaining the higher position in market.....................................93:- RESEARCH METHODOLOGY...............................................................................................93.1Type of research................................................................................................................93.2 Research design..............................................................................................................103.3 Research philosophy.......................................................................................................103.4 Approach........................................................................................................................103.5 Data sampling.................................................................................................................113.6 Data collection method...................................................................................................113.8 Questionnaire..................................................................................................................114:- DATA ANALYSIS..................................................................................................................125.FINDINGS..................................................................................................................................186.RECOMMENDATION..............................................................................................................187. ETHICS......................................................................................................................................198. REFLECTION...........................................................................................................................199. CONCLUSION..........................................................................................................................19
Aim: “To determine the implication of digital technology on smallbusiness organisation”. A case study on Putney Inc.1:-INTRODUCTION1.1 Overview of ResearchIn market there is a huge competition in between the different company and they makebetter strategies and decision which manipulate firm to perform in better manner and thus itmake them to earn higher profit as well. It was required to determine the implication of digitaltechnology on small business and on their productivity too. This is being also considered as thecollection of information and data in correct format and this help entity to take corrective actionwhich can directly impact on earning profit and convert to have a better working as well.Therefore, the company can use the technology in great manner and it can help them to makethemselves stable in market (Beetham and Sharpe, 2013). Hence, according to research, PutneyInc. is suffering from many more issues and problems which needs to be resolved by usingdigital technology in perfect manner too. Normally, it can be said that digital technology plays aneffective role in the growth of business and thus it also make them to fight with competition inmarket too. Therefore, research is done in market and thus it can make them to have proper kindof working and thus environment changes with time and thus the company do use differenttechnology to enhance the performance and productivity. Generally, small companies also lookforward to enhance their working and productivity as well and they convert too expand theirbusiness in right context too. Moreover, research is also help in gathering information and canprovide strength to stand by to complete the work and thus it make to perform in better mannerin market.1.2 Significance of research.In this concept, the proper research is to be done and corrective action does also need totake and to know significance of digital technology in small firms as well. Even the implicationof digital technology can also help in earning higher sales and also be able to satisfy the demandand needs of customers. Moreover, this also help in making a better image which does also gaintrust with the client too (Benckendorff, Sheldon and Fesenmaier, 2014). Putney Incorporation isfirm which sells generic medicines and drugs for pets and mainly they deal in medicine for dogsand cats. They provide flavoured drugs for pets so that diseases can be managed in right
prospect. In fact there are various thing which make firm to expand their business with differentregions and this can also manipulate to receive high range of investment in great way. Therefore,modern technology is used to increase the sales of company and to make them to earn higherprofits in great manner. Although technology is such which is needed concept for all the smallcompanies in world and even they can think to increase their sales by handling various complexsituation and it also make them to perform in better manner as well. Although several advancedtechnology is being used by firm because of their uniqueness and features with power they havein effective way. Putney Inc. is such company which bring out the medicines for the pets in rightcontrast as well and does look forward to attain their goals and objectives, with this the companyalso goes with expansion of business as well.1.3 Aims and objectivesAim:To determine the implication of digital technology on smallbusiness organisation”. A case study on Putney Inc.Objectives:To identify the major reasons for adopting digital technology byPutney Inc.To analyse the advantages of using the latest tools for enterprise.To identify major barriers faced by company while implementingmodern technology in Putney Inc.To analyse impact of advance technology on firm's performance.To identify the ways which can help in attaining the higher place inmarket.1.4 Research questionsThe determine the major reasons for adopting digital technology by Putney Inc.?What advantages are there of using the latest tools for enterprise?Different barriers faced by company while implementing modern technology in PutneyInc.?Do advanced technology is having any impact on firm's performances?To know the ways which can help in attaining the higher place in market?
1.5 Gantt chartIt can be considered as the chart whose main objective is to look forward which alsohighlight the accurate schedule in entire project which does help in accomplishing the overallproject and must be done by understanding the various aspect too. Although, it is also there thatactivities has to be done in corrective manner as well with their time duration in right prospecttoo (Bizirgianni and Dionysopoulou, 2013). Moreover, manager is such which help company tosplit the various roles into various sections and thus it also attain the objectives in desired frameas well. Hence, proper coordination and working in right direction does help in completing thetask and activities in great way too.Although there are various things which also shows that researcher team and company must beimplemented in better manner with technology and should need to overcome possibilities inmistakes with errors.Some of the advantages of Gantt chart are given below:Communication:Communication plays a vital role in any organisation. If thecommunication is strong in all the departments, it will lead to achieve the desired goalmore rapidly, comparing it to the organisation with weak communication among team.Clarity:The more the clarity, the faster the results would be. It is important to use simplelanguage which is easy to decode and the points should be clear. So, that it will take lesstime to complete the task.Time management:Schedule is such which can help in having different associations intheir project work which also look forward to have management in various and differentsituation as well (Brynjolfsson and McAfee, 2012).Time management is important for allthe organisation in order to receive better results.Coordination:Adequate coordination among the Putney Inc. members is very muchrequired as it can help the members to work well and it will also lead to properdistribution of work which will help in attaining less confusion and finish off the work ontime.2:- LITERATURE REVIEW2.1 Determining the reason of adopting the digital technology in Putney Inc.As per the point of views ofBrynjolfsson and McAfee, 2014s, Putney Inc. is a smallscale company which is now looking forward to use the digital technology which is a very good
initiation as it will help the company to achieve more productivity and profit. Putney Inc. is acompany which deals in manufacturing pets medicines which is a great step for the welfare ofthe animals. Firm is working to its full potential to adapt more technology to keep up with themarket trends and to look for more ways to upgrade their product's quality with time.Where as,Buhalis and Foerste, 2015states, that there are various methods by which thedigital technology can be helpful to the company. One of the great advantage of using digitaltechnology is that it helps in reaching the desired customers directly (Nguyen, Newby andMacaulay, 2015). Through such techniques, Putney Inc. can reach out globally which will help inearning more profit with less cost. Apart from earning profit, it can also help the respectivecompany to have a large market share and brand value. With the help of latest technology, thecompany can invent new methods of productions and updating the quality of their products(Taiminen and Karjaluoto, 2015). Furthermore, it will also ease out the whole operations of themanagement with the help of more updated technologies.2.2 Advantages for using latest tools for enterpriseThere are various advantages of using technology in an enterprise. Technology helps inmaking the work more easier (Ghobakhloo and et.al., 2012). It can help in cost reduction of therespective organisation by adapting new machines for production and better ways of deliveringand marketing of the medicines. The latest machinery can help in producing more medicines inless time. Where as, different styles of marketing like online marketing, online selling can help indirect selling the medicines to the desired client which will help Putney in getting more clients.The organisation will be able to operate internationally which will benefit the company inattaining an international brand image.According too “Cohen and et. al., 2014”there are variousadvantages in the enterprise of using digital technology and thus with this they can make awareto millions of people about their medicines in country and with that they can save their pets inright context too. Latest tools and technologies are used together that can help them to get stablein market and with this they can earn higher profit as well.These tools can be in any form and technology does changes with the change inenvironment and thus it is required to work according to such only (Ramdani, Chevers and A.Williams, 2013). Even the latest tools can be used to manufacture a right medicines andvaccination for the pets and thus with this they can earn higher profit as well within the timeperiod too.
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