RESEARCH PROJECT “THE IMPACT OF DIGITAL TECHNOLOGY ON WISER”..

RESEARCH PROJECT
“THE IMPACT OF DIGITAL TECHNOLOGY ON WISER”.

After the advancement of technologies, digitalisation has changed the business various aspects of
trading and merchandising in marketplace. Over the previous few decades, traditional business
concepts and models has transformed into modern styles and methods switching the activities of
business organisation in more significant manner.
INTRODUCTION

THEME 1: DIGITAL TECHNOLOGIES ARE
IMPORTANT GROWTH

THEME 2: SMARTPHONES ARE AFFECTING
SOCIETY

THEME 3: DIGITALISATION IS
SIGNIFICANT FOR BUSINESS

THEME 4: DIGITAL TECHNOLOGY HELPS
IN MARKETING AND BRANDING PROCESS

THEME 5: DIGITAL TECHNOLOGIES
VALUABLE FOR ECONOMIC GROWTH

THEME 6: ONLINE MEDIA IS MAINLY USED
FOR SOCIAL MEDIA

THEME 7: DIGITALISATION MAXIMIZE
PROFITABILITY

THEME 8: DIGITALISATION PROVIDE
LONG TERM BENEFITS

THEME 9: MODERN MARKETING IS
MOSTLY UTILISED IN RECENT SCENARIO

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