The Impact of Globalization on Food Habits: A Case Study on Citizen of Prahova/Romania

This research project aims to identify the impact of globalization on the food habits of citizens in Prahova, Romania. It analyzes the introduction of foreign dishes, changes in eating habits, and the impact of social and economic environment on food habits.

Research project
(Task 4)
Research Result

Research title
The impact of globalization on food habits: A case study on
citizen on Prahova/Romania

Aim and objectives
Aim of research project:
“To identify the impact of globalization on food habits of Citizen of Prahova.”
Objectives of the project:
 On the behalf of aim of study, set targets are to be described as follows:-
 To understand the concept of globalization for Prahova in food sector.
 To analyze the impact of globalization on Prahova’s food sector in terms of
introduction of foreign dishes.
 To understand changes in eating habits of people in Prahova due to
globalization
 To identify the impact of change in social and economic environment on the
eating habits of people in Prahova.

Contd..
Research is based on understanding the impact of globalization on food
habits of Prahova's citizens. In this regard, different research questions
can be expressed like:-
 What is globalization?
 What is the extent of globalization have an impact on people eating
behavior? In terms of foreign dishes?
 What are the changes that come in peoples of Romania in eating habits
due to globalization?
 What is the impact of social and economic environment on eating habit
of country's people?

Research project plan
Project plan for the research can be identified in terms
of:
 Gantt Chart
 Network diagram

Gantt chart

Network diagram

Research approaches
Following approaches are used for data collection as:
 Research approach: Inductive
 Research philosophy: Interpretivism
 Research design: Discriptive
 Data collection method: Primary data collection
(Conducting survey with 20 managers of Prahova).

Theme 1: Familiar with globalization concept
Yes No
0
2
4
6
8
10
12
14
16
18
20
Column C

Theme 2: Changes in eating
habit of people in
comparison to last years
Strongly agree Agree Neutral Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column C

Theme 3: Globalization impact on eating
habits for Prahova's people
Yes No
0
2
4
6
8
10
12
14
16
Column C

Theme 4: Impact of changes
in people eating habit in
restaurant
Yes No
0
2
4
6
8
10
12
14
16
18
Column C

Theme 5: Comparison between foreign and domestic dishes
Strongly agree Agree Neutral Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column C

Theme 6: Youngsters visiting to
restaurant with friends in
comparison to relatives
Yes No
0
2
4
6
8
10
12
14
16
Column C

Theme 7: Changes in income level
affect on eating habit of people
Strongly agree Agree Neutral Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column C

Theme 8: Globalization impact on
social structure of nation
Strongly agree Agree Neutral Disagree Strongly disagree
0
2
4
6
8
10
12
Column C

Theme 8: Globalization impact on
social structure of nation
Strongly agree Agree Neutral Disagree Strongly disagree
0
2
4
6
8
10
12
Column C

Theme 9: Changes in social value system
on eating habit of country's people
Yes No
0
2
4
6
8
10
12
14
16
18
Column C

Recommendations
Following recommendations are to be considered for research:
 It is necessary for country to advertise domestic food and transacting
other nations' food and different tests effectively.
 It is needed for any country to prepare globalization policies for
exchanging food and services therefore all nations can take advantage
of food and their unique features.
 Through accepting technologies and different technological items,
food sector of the country can be enhanced that affects further
improvements and growth at high level.

Conclusion
 The report is concluded that it is essential to analyze impact of globalization on citizen's
food habit of Prahova.
 In this regard, a proper systematic research and planning procedure is gained for
analyzing globalization impact and significance of different countries' food and flavors.
 However, different ideas are gained for attracting country's people through providing
them different tastes of food from various countries for example; Chinese, Mexican,
Italian and so on.
 Therefore, importance of globalization for exchanging food and flavors within countries
is gained through this research.

Reference
Haumann, T., Quaiser, B., Wieseke, J. and Rese, M., 2014.
Footprints in the sands of time: a comparative analysis
of the effectiveness of customer satisfaction and
customer-company identification over time. Journal of
Marketing, 78(6), pp.78-102.
Jahanshani, A. A ., Hajizadeh, G. M.A and Khaksar,
S.M.S., 2014. Study the effects of customer service and
product quality on customer satisfaction and loyalty.
Kärnä, S., 2014. Analysing customer satisfaction and
quality in construction–the case of public and private
customers. Nordic journal of surveying and real estate
research, 2.

THANK YOU!!