Research Project (To identify the impact of consumer loyalty and

Research Project
(To identify the impact of consumer loyalty and reward
scheme on their choices- A study on Marriot Hotel)

Table of Content
• Introduction
• Data analysis
• Conclusion
• References

Introduction
Business organization conducted reward scheme and
loyalty programs in order to attract number of people
towards their services.
The present report is based on Marriot Hotel which
perform their operations in hospitality sector.

Theme 1: Customers visit Marriot hotel once
in a week.