Impact of Marketing Tactics on Business Performance: A Case Study of Hotel Hilton

Topic
To analyse the impact of Marketing
tactics on business performance “A
case study of Hotel Hilton
Research Project

 The present assignment is based on the activities of hotel “
Hilton” in relation to improve profitability and productivity
by having increment in the sales of firm.
 In order to cope up with this the performance of business is
need to be analyzed so that customer can be satisfied. It is
very important to understand the market activities in
relation to developing good sales plan.
 The manager, employees and customer plays the main role
in order to improve brand image of business enterprise in
market.
Background of the study

 Aim
With the help of this there can be effective identification of
Marketing tactics on business performance. As per the case
study of “Hotel Hilton” in relation to improve sales.
 Objective of research
 To understand the concept of marketing and its
significance.
 To analyse different types of marketing strategies used by
“Hilton hotel” for brand awareness.
 To examine the impact of numerous marketing tactics on
organisational sales and profitability.
 To recommend the most suitable marketing strategy to
“Hilton hotel” for maximising business performance.
Research aims and objectives

Research Methodology
 Research Approach: Inductive
 Research philosophy: Interpretvitism
 Research Design: Descriptive
 Data Collection: Primary
 Data Analysis: Qualitative