Research Project Assignment - Impact of social media tools on promotional activities

Research Project

Table of Contents
PROPOSED TITLE: To analyse the impact of social media tools on promotional activities for
Sainsbury's.......................................................................................................................................1
SECTION ONE...............................................................................................................................1
1. Introduction.............................................................................................................................1
2. Aim of the research.................................................................................................................1
3. Research objectives.................................................................................................................1
SECTION TWO...............................................................................................................................1
Reasons for choosing Personal....................................................................................................1
SECTION THREE...........................................................................................................................2
1. Introduction literature..............................................................................................................2
2. Literature with main themes....................................................................................................2
Theme 1 : Advertising.................................................................................................................2
Theme 2 : Social Media..............................................................................................................2
3. Relationship between themes .................................................................................................2
4. Concept...................................................................................................................................3
SECTION FOUR.............................................................................................................................3
Research timeline........................................................................................................................3
SECTION FIVE...............................................................................................................................4
Methodology...............................................................................................................................4
REFERENCES................................................................................................................................7