Impact of Globalization on Buying Behaviour

Added on - 21 Feb 2021

  • 15

    Pages

  • 3511

    Words

  • 19

    Views

  • 0

    Downloads

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 4 of 15 pages
RESEARCH PROJECT
TABLE OF CONTENTSTOPIC..............................................................................................................................................1TASK 1............................................................................................................................................1CHAPTER 1 : INTRODUCTION...................................................................................................1Research background...................................................................................................................1Aim and objectives......................................................................................................................1Rationale......................................................................................................................................2CHAPTER 2 : LITERATURE REVIEW........................................................................................2CHAPTER 3 : METHODOLOGY JUSTIFICATION....................................................................5Research Philosophy....................................................................................................................5Research Approach......................................................................................................................5Research Design..........................................................................................................................5Sampling.....................................................................................................................................6Data Collection...........................................................................................................................6Data Analysis..............................................................................................................................6Ethical consideration...................................................................................................................6ANNEX 1. ETHICAL ISSUES FORM..........................................................................................7REFERENCES..............................................................................................................................11
TOPICEffect of globalization on buyer behaviour based on Ciucas beer.TASK 1CHAPTER 1 : INTRODUCTIONResearch backgroundThe globalization is process which lead to interdependent and interconnected the worldby freely transfer of capital, service and goods across national boundaries (Chen, Zukin, andKasinitz, 2015). This includes growing, expansion, development of technology, businesses andservices across boundary of one nation to other. The companies are providing satisfaction tocustomer and also attain a strong customer base.Although, the globalization requires investment in huge amount on international level todevelop corporation and to operate in multinational business. The companies by usingtechnologies and techniques are capable to not only attaining satisfaction of customer's but alsogaining competitive advantage against other rivalries. The technological advancement providesaid to business organization to achieve success and growth as more number of customer's getattracted towards their business and services. The strategies provide aid to company to get entryinto emerging market. The strategies are Exporting, joint venture and licensing are somestrategies adopted by companies to expand in other markets.The research report will lay emphasis on strategies which help the businesses to enter intoemerging market. Various entry strategies will be expressed under research for the developmentand growth of companies. The globalization is a key to enter into different market of variouscountries.This research will study about the entry modes for Ciucas beer company. The Ciucascompany is prevailing in Romania since 1892. Ciucas is said to be one of the most widelyconsumed beer in Romania.The report will lay emphasis on meaning of globalization and alsothe explanation of various entry strategies will be expressed in the report. Along with it, thedifferent challenges face by the businesses in selection of strategies will be highlighted in thisreport.Aim and objectives.Aim"To identify the strategies to be employed by businesses to enter into an emerging market byconsidering consumer's perception : A study on Ciucas beer company."1
ObjectivesTo understand the meaning of globalization in context of entry modes.To identify different strategies related to consumer perception for organizations to getenter into emerging market.To access different challenges faced by a company in selection of strategies intoemerging market.To recommend some suggestions of appropriate strategies to enter into emerging market.To identify different ways to improve consumer perception in respect to entry ofinternational companies.Research questions1.What is the meaningof globalization regarding entry modes?2.What are the different strategies forciucasbeer company to get an entry into emergingmarket from the view point of consumers?3.What are the key challenges that are faced byciucasbeer company related to consumerperception while selecting strategies to enter into emerging market?4.Recommend some suitable strategies for businesses to enter in emerging market?5.What is the impact of consumer perception on expansion options in International market?RationaleThis research report is prepared in order to generate outcomes for strategies which helpsthe businesses to enter into emerging market. The reason for preparation of research is to attainknowledge of different strategies use by businesses which help them to enter into emergingmarket. Here, the research will also highlight the challenges face by the companies duringselection of strategies for entry into emerging market. This research will help the businesses toboost their learning for the growth of business. Another reason for preparation of this research isto build academic interest of the researcher in the context of entry mode strategies adopted bybusinesses.CHAPTER 2 : LITERATURE REVIEWTheme : Comprehend the meaning of globalization regarding entry modes.According to the (Cleveland, Laroche, and Papadopoulos, 2015), globalization is aninteraction and integration process among company, government and people residing in differentcountries. The international investment and trade enables economic and technological growth in2
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document