Research Project

TASK-4

Research philosophy
 Interpretivism

Research type
 Qualitative type

Data collection
 Primary data collection
 Secondary data collection

Data analysis
 Thematic data analysis

Theme 1:
Highly agree Agree Neutral Disagree Highly disagree Total
0
5
10
15
20
25
30
Respondents
Series2

Theme 2:
Highly agree Agree Neutral Disagree Highly disagree
0
2
4
6
8
10
12
Respondents
Series2

Theme 3:
Yes
No
Neither yes nor no

Theme 4:
Yes
No
Neither yes nor no

Theme 5:
Highly agree Agree Neutral Disagree Highly disagree
0
2
4
6
8
10
12
14
16
Respondents
Series2

Theme 6:
Highly agree Agree Neutral Disagree Highly disagree
0
2
4
6
8
10
12
14
Respondents
Series2

Theme 7:
Lack of differentiation
In the business poor implementation strategy
0
2
4
6
8
10
12
14
16
Respondents
Series2

Findings
 Through this research that is being conducted it can be suggested to the
Tesco company to make use of social media marketing in more numbers.
 The more innovative social media tools should also be used by the
company Tesco in order to attract more number of customers.
 The company Tesco can also make use of social media tools such as
artificial intelligence in order to predict the purchasing behaviour of the
customers and based on this prediction the company can further do
promotion on the social media sites.

THANK YOU