Role of HR Practices in Talent Management for Hospitality Sector

This research project focuses on determining the role of HR practices in talent management for enhancing productivity in the hospitality sector. The study is conducted on Grosvenor hotel, a luxury hotel managed by JW Marriott. The research objectives include understanding the concept of talent management, determining the benefits of talent management for Grosvenor hotel, and identifying HR practices that lead to effective talent management. The research methodology involves the use of primary and secondary data collection methods, including a questionnaire. The findings of this study will contribute to the understanding of the importance of talent management in the hospitality sector.

Research project

Table of Contents
TITLE:- “To determine the role of HR practices in talent management for enhancing
productivity of hospitality sector”. A study on Grosvenor hotel.....................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Produce research question, objective and literature review ..................................................3
Overview of the topic .................................................................................................................3
LITERATURE REVIEW............................................................................................................4
P2) Evaluate suitable research methods and secondary research................................................6
P3: Primary and secondary research using appropriate methods ...............................................7
P4. Analytical tools to analyse research findings and data.........................................................9
TASK 3..........................................................................................................................................18
P5: Research outcomes in an appropriate manner....................................................................18
TASK 4..........................................................................................................................................19
P6 Reflect on the effectiveness of research methods ...............................................................19
P7. Alternative research methodologies and lessons learnt in view of the outcomes...............19
CONCLUSION..............................................................................................................................20
REFERENCES .............................................................................................................................21

TITLE:- “To determine the role of HR practices in talent management for
enhancing productivity of hospitality sector”. A study on Grosvenor hotel.
INTRODUCTION
Talent management is defined as the systematic process of determining the vacant
position for hiring the suitable candidate, working toward developing their skills and capabilities
in order to make them suitable for the position to which they are hired and retain them for
achieving organisational aims and objectives. Additionally the competency, power, ability of
employees in an organisation is also consider as talent management. For performing this
investigation Grosvenor hotel is taken into consideration which was founded in year 1929 and
headquartered in London (Bratton and Watson, 2018). This is a luxury hotel that offer range of
accommodation related services and get managed by JW Marriott hotel. The main aim behind
conducting this study is to determine the role of HR related practices in term of talent
management that further contribute toward enhancing the productivity within hospitality sector.
For performing this investigation both primary and secondary data collection is going to be used
within this investigation so that appropriate information can be presented to achieve research
aims and objectives.
TASK 1
P1 Produce research question, objective and literature review
Overview of the topic
Talent management is basically a commitment to hire, manage, prepare and retain the
qualified or skilled employees within organisation. It involve all the HRM practices that are
related with the retention and development of workforce. There are number of approaches
available which support in effective management of talent at workplace and keep them prepare
toward future challenges. These includes regular organisation of training and development
practices, assessment of employees performance, providing appropriate compensation over the
efforts of employees and many other. These approaches support an organisation top keep
employees retain for longer duration (D’Annunzio-Green, 2018). For performing current study
Grosvenor hotel is taken into consideration which is a luxury hotel manage by Marriott hotel. It
offers its hospitality and accommodation related services within several different countries.

Therefore, in order to maintain the quality of services offered, it become very crucial for hotel to
keep its employees aware about the change prevailing within the industry along with the changes
in demand of consumers (Gupta, 2019). So that they become able to develop the skills or
capability of its employees as per the requirement which not only help in keeping the hotel ready
for satisfying the consumers demands but also contribute toward the personal development of
employees that provide them a self of accomplishment at workplace.
Research Objectives:
 To understand about the concept of talent management
 To determine the benefit that Grosvenor hotel get by maintaining talent management for
enhancing productivity.
 To ascertain several HR practices that leads in effective talent management within
Grosvenor hotel.
Research question:
 Explain about the concept of talent management?
 What are several benefit that Grosvenor hotel get by maintaining talent management for
enhancing productivity?
 Describe about several HR practices that leads in effective talent management within
Grosvenor hotel?
Rationale:-
The main purpose behind performing this investigation is to determine the importance of
talent management for a hotel and manner in which it is helpful in enhancing the productivity as
well as profitability of an organisation (Flick, 2015). In addition to this it will also support in
determining the actions that can be taken by a hotel for effective talent management.
LITERATURE REVIEW
The concept of talent management
As per the view Susan m. Heathfield, 2019, talent management is consider as a business
strategy that support an organisation in keeping its top most talented employees retained. In
addition to this it also act as a strategy that support in attracting the top most talent to the
organisation that build up capability to deal with competition. It is an ongoing process which

ensure set of efforts being imposed by a manager toward regular development of employees by
sharpening up their existing skills and providing them further knowledge which is beneficial for
them to perform further practices. Hence, regular development as well as professional
enhancement of employees support an organisation to maintain a workforce that contribute
toward improving the quality of services while keeping the customers satisfied. An effective
strategy of talent management also involve circulation of information in the form of appreciation
regarding the talent and potential of employees throughout the organisation to make other
department identify the benefit of talent when a certain challenge or opportunity get raised.
Benefit that Grosvenor hotel get by maintaining talent management for enhancing
productivity
From the point of view of Charles Coy, 2015, talent management is essential for any
organization to sustain its competitive edge within industry. Organization can improvise their
teams productivity by taking few measure into consideration such as boosting up the engagement
of employees in different activities so that their productivity curve improve consistently.
Company can conduct regular feedback sessions to review their final performance it enable
management to identify the issues face by employee. Positive outcome of new employee is
majorly depends upon on boarding process. Organisation that provides effective on-boarding
programs will definitely raise level of productivity of new joiners it includes setting out goals
and making employees understand company mission so that they value their efforts. The
management of Grosvenor hotel can adopt the strategy to foster and cherish the strong
performers of organization so that they can retain high potential employees also offer them new
opportunities to expand their growth. Grosvenor can align fair compensation packages to its
employees for their hard work. Hotel can provide other benefits along with remuneration so that
it keep employees motivated and drive their efforts towards common goal of organisation.
Grosvenor can maintain strategic talent management it provides opportunities to them in order to
attract more skilled employees which in turn improves its business performance and brings
fruitful outcomes.
Several HR practices that leads in effective talent management within Grosvenor hotel
As per the view point of Jenna Puckett, 2017, top organisations can achieved both
efficiency and effectiveness by emphasizing properly on talent management and have

appropriate understanding of what skills are required to develop in personnel for purpose of
attaining business success. Such companies focus on various talent procedures like planning,
development, engagement, and retention. There are some practices that any organization can use
in order to increase effectiveness of talented employees by setting clear standards of expectations
and arrange powerful organizational goals, appraise regular achievements of workforce, provides
growth development opportunities. Grosvenor can conduct a goal management practices which
enables them to set and track organisation as well as individual goals so that they both can be
interrelate with each other and work out together in achievement of common objective.
Moreover, Hotel can organize learning and development programs so that it will increase their
communication and interaction skills this in turn increase the level of customer satisfaction
which is beneficial for business. Grosvenor management can cultivate proper job description
about relative job position which makes easier for new employee to understand the key
responsibilities and duties of task. Organisation can adopt social sourcing platform to attract
fresh talents and reach out to different kind of candidates this helps organisation to effectively
get best players across world. Grosvenor can conduct time to time refreshment activities to
provide relaxed and stress free environment to its employees so that they keep themselves
energetic while performing any task.
P2) Evaluate suitable research methods and secondary research
Research methodology is a framework which involve a detail regarding the set of tools
and techniques used by investigator to perform their research in effective manner by directing
over the actions to be taken (Gioia, Corley and Hamilton, 2013). The research methods used in
this investigation are mentioned below:
Type of investigation:- A research is mainly performed in one of two type i.e.
qualitative and quantitative. Among them quantitative method of investigation will be consider
as it support in getting and interpreting the information in statistical manner which ensures that
the data gathered will help in concluding the adequate outcome out of the study. In addition to
this it also support in saving time.
Research approach: There are mainly two type of research approach used for performing
an investigation such as Inductive and deductive. But for performing this investigation deductive
approach will be taken into consideration as it help in evaluating the quantitative data in more
effective manner (Mackey and Gass, 2015). In addition to this it is also very much helpful in

evaluating the information over some selected topic while on the other side inductive approach
focuses toward in depth study which is not suitable for this as it is time consuming.
Research philosophy- It basically provides a system of belief and assumptions related
with the development of knowledge and conduction of a research. It is basically if two types i.e.
positivism and interpretivisim. Out of theses two research philosophy use of interpretivisim
philosophy is made for this research as it facilitates better generalisation of data and also lead to
collection of in-depth information about the research topic.
Research strategy- Under this section of research methodology various sub sections and
strategies are included such as observation, case study, focus group, surveys, questionnaire, etc.
Use of theses strategy are made for collection of data from most reliable and authentic source.
With respect to this current research project, use of an questionnaire is made by the investigator
as the research strategy as it provides a combination of questions related with research topic thus,
makes it easy to gather and evaluate perspective of respondents.
Data collection- This section of research methodology provides information about the
sources from where the data is actually collected. It is mainly of two types i.e. primary and
secondary sources of data (Mackenzie and et. al., 2012). For this research project use of both the
sources are made by researcher as collection of data from primary source provides first hand and
most authentic form of data while fats collected through secondary sources provides a base and
support for primary collection of data. Use of questionnaire is made to collect data from primary
sources while secondary data is collected from online publications, articles and journals.
P3: Primary and secondary research using appropriate methods
Sampling- It is process associated with selection of pre determined number of
observations from a wide population to make research more effective. Sampling is of two types
I.e. probability and non probability (Kumar, 2019). For this particular research use of
probabilistic sampling method is made by investigator as it facilitates reduction of bias behaviour
in research through providing equal chances of selection for all observations. A sample size of 10
manager from the manpower of Grosvenor Hotel is selected for this research project.
Instruments of data collection- There are various instruments that can be used for
collection of data like questionnaire, interview, observation, etc. Use of questionnaire is made
for the purpose of data collections as it provides a most effective and easy way of collecting data

from responders (Green, Camilli and Elmore, 2012). It provide a set or combination of questions
for collecting information directly from respondents on the specific topic.
Relatability and validity of study- In order to maintain reliability and validity of research
use of primary sources of data collection is made together with questionnaire as instrument for
collecting data. It ensures collection of most authentic and reliable data directly from the
respondents thus, maintain the validity of collected data and overall research.
Cost, access and ethical issue- This section of research is related with financial and
ethical aspects of research. An adequate amount of finance is required by an investigator to
conduct a research for properly make use of various research methods and techniques like data
collection from primary sources of information. The access factor is associated with the reach the
investigator to collect the information directly form the respondents (Gioia, Corley and
Hamilton, 2013). Beside this, the ethical issues are related with the implication and conduction
of various activities of research in such a manner that it does not harm or hurt the sentiments or
emotions of any individuals. Beside this, all the ethical principles and morals should also be
followed by researcher to maintain the viability and ethical consideration of research. Proper
written consent is taken from all respondents before collecting data from them together with
proper consideration to autonomy and confidentiality of collected data.
Questionnaire
Q1) Are you aware about the concept of talent management?
a) Yes
b) No
Q2) According to you, does talent management practices support in enhancing the productivity
of hospitality sector?
a) Agree
b) Disagree
Q3) What are several benefits that Grosvenor hotel will get with the implementation of talent
management?
a) Employees retention
b) Improve brand reputation
c) Enhancing employees performance

Q4) According to you, which one is most appropriate HR practice that support in promoting
talent management?
a) Training and development
b) Job design
c) Relationship management
Q5) In what ways, talent management support in enhancing the productivity of employees
working in Grosvenor hotel?
a) Create self motivation
b) Performance appraisal
c) Providing opportunities
Q6) What are the talent management strategic components that could be used by Grosvenor
hotel for enhancing employees performance?
a) Continuous improvement
b) Reward and recognition
c) Effective job designing
Q7) What are the major challenges that Grosvenor hotel may face while implementing the
talent management practices ?
a) Lower employees engagement
b) Bringing changes to workplace
c) Inappropriate leadership practices
Q8) Which among the following is more appropriate way to deal with challenges faced by
Grosvenor hotel while practising talent management?
a) Free flow of communication
b) Adopt right leadership style
c) Understand the power of job description
P4. Analytical tools to analyse research findings and data
There are several analytical tools or techniques like typologies, trend analysis, thematic
analysis, coding, content analysis etc. which support researcher in analysing the data in both
qualitative or quantitative manner (Flick, 2015). In order to evaluate the quantitative information,

content analysis will be used as it support the investigator to make themes at each questions and
systematically evaluating the information regarding the current study.
Q1) Are you aware about the concept of talent management? Frequency
a) Yes 7
b) No 3
Q2) According to you, does talent management practices support in
enhancing the productivity of hospitality sector?
Frequency
a) Agree 7
b) Disagree 3
Q3) What are several benefits that Grosvenor hotel will get with the
implementation of talent management?
Frequency
a) Employees retention 5
b) Improve brand reputation 3
c) Enhancing employees performance 2
Q4) According to you, which one is most appropriate HR practice that
support in promoting talent management?
Frequency
a) Training and development 5
b) Job design 3
c) Relationship management 2
Q5) In what ways, talent management support in enhancing the
productivity of employees working in Grosvenor hotel?
Frequency
a) Create self motivation 3
b) Performance appraisal 5
c) Providing opportunities 2
Q6) What are the talent management strategic components that could be Frequency

used by Grosvenor hotel for enhancing employees performance?
a) Continuous improvement 5
b) Reward and recognition 3
c) Effective job designing 2
Q7) What are the major challenges that Grosvenor hotel may face
while implementing the talent management practices ?
Frequency
a) Lower employees engagement 3
b) Bringing changes to workplace 5
c) Inappropriate leadership practices 2
Q8) Which among the following is more appropriate way to deal with
challenges faced by Grosvenor hotel while practising talent
management?
Frequency
a) Free flow of communication 3
b) Adopt right leadership style 5
c) Understand the power of job description 2
Data analysis:-
Theme 1: The concept of talent management
Q1) Are you aware about the concept of talent management? Frequency
a) Yes 7
b) No 3

a) Yes b) No
0
1
2
3
4
5
6
7
7
3 Frequency
Interpretation:- As per the information presented above it has been identified that the 7
out of 10 respondents said yes that they hold some understanding regarding the talent
management and importance it hold for a hotel in term of its performance. On the other side 3
respondents out of 10 don't have much awareness regarding the talent management and its
associated benefits.
Theme 2: Talent management practices support in enhancing the productivity of hospitality
sector
Q2) According to you, does talent management practices support in
enhancing the productivity of hospitality sector?
Frequency
a) Agree 7
b) Disagree 3

a) Agree b) Disagree
0
1
2
3
4
5
6
7
7
3 Frequency
Interpretation:- According to the data presented above it has been interpreted that 7 out
of 10 respondents are agree with the fact that talent management contribute toward enhancing the
productivity of employees as it support in aligning the right skills and capability to the suitable
job. Additionally it also support in ensuring that employees get regular chance to imp0orve
themselves as per their requirement of their responsibilities. On the other side 3 respondents said
that they are not agree with this as there are certain factors like environment, situation issues
present in front of employees that affect the productivity at workplace.
Theme 3: Benefits that Grosvenor hotel will get with the implementation of talent
management
Q3) What are several benefits that Grosvenor hotel will get with the
implementation of talent management?
Frequency
a) Employees retention 5
b) Improve brand reputation 3
c) Enhancing employees performance 2

a) Employees retention
b) Improve brand reputation
c) Enhancing employees performance
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
3
2 Frequency
Interpretation:- As per the above mentioned table it has been identified that 5 out of 20
respondents said that employees retention as the major benefit to Grosvenor hotel as it provide
an opportunity of regular development. On the other hand 3 respondents said that it support in
improving the brand reputation as skills of employees support in enhancing the quality of
services for consumers. But on the other side 2 respondents said that it support in enhancing the
performance of employees. Hence majority of people are in favour of employees retention as
talent management provide them a reason to stay for personal and professional development.
Theme 4: Most appropriate HR practice that support in promoting talent management
Q4) According to you, which one is most appropriate HR practice that
support in promoting talent management?
Frequency
a) Training and development 5
b) Job design 3
c) Relationship management 2

a) Training and development
b) Job design
c) Relationship management
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
3
2 Frequency
Interpretation:- According to the graph presented above it has been identified that 5 out
of 10 respondents said that training and development is more appropriate approach for promoting
talent management. But 3 respondents said that job design is best approach while according to 2
respondents said relationship management is better HR practice. From this it has been analysed
that majority of people are in favour of training and development as it ensure regular up-
gradation of skills of employees as per their requirement which ensure effective talent
management.
Theme 5: Talent management support in enhancing the productivity of employees working in
Grosvenor hotel
Q5) In what ways, talent management support in enhancing the
productivity of employees working in Grosvenor hotel?
Frequency
a) Create self motivation 3
b) Performance appraisal 5
c) Providing opportunities 2

a) Create self motivation
b) Performance appraisal
c) Providing opportunities
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency
Interpretation:- According to the information presented above it has been identified that
3 out of 10 respondents said that talent management support in creating self motivation among
employees. While 5 respondents said that performance appraisal help in enhancing employees
productivity while 2 said it provide opportunity. Hence majority of people are in favour of
performance appraisal as it support in regularly evaluating the performance of employees that
contribute toward determining the gap and ways to overcome them.
Theme 6: The talent management strategic components that could be used by Grosvenor hotel
for enhancing employees performance
Q6) What are the talent management strategic components that could be
used by Grosvenor hotel for enhancing employees performance?
Frequency
a) Continuous improvement 5
b) Reward and recognition 3
c) Effective job designing 2

a) Free flow of communication
b) Adopt right leadership style
c) Understand the power of job description
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency
a) Continuous improvement
b) Reward and recognition
c) Effective job designing
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
3
2 Frequency
Interpretation:- As per the information mentioned above it has been found that 5 out of
10 respondents said continuous improvement is the appropriate strategy while 3 said that reward
and recognition support, but 2 said that job design would be better component for employees
performance. From this it has been identified that majority of people are in favour of continuous
improvement as it ensure regular feedback so that best possible improvement can be made.

Theme 7: The major challenges that Grosvenor hotel may face while implementing the talent
management practices
Q7) What are the major challenges that Grosvenor hotel may face
while implementing the talent management practices ?
Frequency
a) Lower employees engagement 3
b) Bringing changes to workplace 5
c) Inappropriate leadership practices 2
a) Lower employees engagement
b) Bringing changes to workplace
c) Inappropriate leadership practices
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency
Interpretation:- By performing evaluation it has been found that 3 out of 10 said that
lower employees engagement is major challenges while 5 said changes at workplace but 2 said
inappropriate leadership practices. From this it has been evaluated that bringing changes tow
workplace is major issue as majority of employees remain resist to change and usually do not
entertain changes easily.
Theme 8: More appropriate way to deal with challenges faced by Grosvenor hotel while
practising talent management
Q8) Which among the following is more appropriate way to deal with
challenges faced by Grosvenor hotel while practising talent
Frequency

management?
a) Free flow of communication 3
b) Adopt right leadership style 5
c) Understand the power of job description 2
a) Free flow of communication
b) Adopt right leadership style
c) Understand the power of job description
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency
Interpretation:- From above mentioned information it has been found that 3 respondents
said free floe of communication would be appropriate strategy, while 5 said leadership style but
2 said understanding power of job description. Hence majority of people are in favour of
adopting right leadership style as a leaders are the one who guide or direct the employees to
perform well.
TASK 3
P5: Research outcomes in an appropriate manner
Stakeholders: The outcomes of investigation will be discussed to all the stakeholders that
hold their knee interest toward the business activities of Grosvenor hotel. These includes
employees, managers, government etc. as they plays a crucial role in providing appropriate
outcome of investigation. Among them managers are consider as main stakeholders for current
investigation as they have thorough understanding of talent management in hotel.

Communicating research outcome: The investigator have several methods to
communicate outcome such as written, spoken, online report, presentation etc. These are some
crucial sources which support in communicating about the adequate information from the
selected stakeholders.
Convincing arguments: This research is related with role of talent management in
enhancing employees productivity. It support the investigator in gathering and analysing the
information about the talent management from the knowledge of respondents that they gather
through their experience.
TASK 4
P6 Reflect on the effectiveness of research methods
I am glad that I got this opportunity to perform investigation over talent management
which is a broader concept and holds huge importance with a business environment. This study
not only support me in enhancing my researcher skills but also support me in developing my
understanding regarding importance of talent management in hospitality sector that would be
helpful for my career. From this study I become able to develop my understanding regarding
several tools and techniques that can be used for performing investigation effectively. In this
investigation I make use of both primary and secondary sources for gathering information where
primary data was gathered through questionnaire as time was limited and secondary data
gathered through literature review. While performing this investigation I found several issues
such as insufficient capital, lack of time and resources, unethical behaviour from some
respondents. Hence to deal with these issues I implement Gantt chart and try to involve each
principle related with research ethics.
P7. Alternative research methodologies and lessons learnt in view of the outcomes.
For performing this investigation questionnaire as there was a shortage of time but when I
again get a chance to perform investigation over such an interesting area of study then I will
make use of interview. The main reason behind using interview is that it will provide a chance to
have a face to face interaction with respondents which support the researcher to gather
information by moulding the situation so that best possible outcome can be extracted.

CONCLUSION
From the above mentioned information it can be summarised that talent management is
most appropriate practices that a hotel must consider in order to keep its employees aware and
ready for the changes that they require to accept in order to remain competitive to the
marketplace. By performing investigation it has been identified that effective talent management
practices support in brining several benefits to a hotel such as Employees retention, improve
brand reputation and enhancing employees performance. But in order to maintain effective talent
management practices a hotel must focuses toward various components such as Continuous
improvement, Reward and recognition, Effective job designing etc. for best possible outcome out
of efforts.

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Online
HOW SMART TALENT MANAGEMENT CAN SHIFT THE EMPLOYEE PRODUCTIVITY
CURVE. 2015. [Online]Available
through<https://www.cornerstoneondemand.com/rework/how-smart-talent-
management-can-shift-employee-productivity-curve>./
4 Best Practices for Effective Talent Managemen. 2017. [Online]Available
through<http://blog.hirerabbit.com/4-best-practices-for-effective-talent-management/>./