Internet Techniques of Marketing
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Added on 2021-01-01
Internet Techniques of Marketing
Added on 2021-01-01
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RESEARCHPROJECT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................11.1 Research Aim and Rationale.................................................................................................11.2 Research Questions...............................................................................................................21.3 Research Objectives..............................................................................................................21.4 Significance of the Research.................................................................................................3CHAPTER 2: LITERATURE REVIEW.......................................................................................42.1 Introduction of Literature Review.........................................................................................42.2 Main Body ............................................................................................................................4The benefits of internet marketing within Unicorn Grocery.......................................................4The effect of internet marketing on business and its internal situation.......................................5Different tools of internet marketing are used by Unicorn Grocery to increase theirdevelopment................................................................................................................................62.3 Conclusion of Literature Review..........................................................................................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................73.1 Research Philosophy.............................................................................................................73.2 Research Approach...............................................................................................................73.3 Research Strategy/Methods...................................................................................................73.4 Research Methodology..........................................................................................................73.5 Research Instrument/Tools....................................................................................................83.6 Sampling...............................................................................................................................83.6.1 Identifying Population and Research Site.....................................................................83.6.2 Sampling Strategy.........................................................................................................83.7 Ethical Implications..............................................................................................................93.8 Research Limitations.............................................................................................................9CHAPTER 4: Findings(Data Analysis and Presentation).............................................................10CHAPTER 5: Data Interpretation .................................................................................................12CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................21Conclusion ................................................................................................................................21Recommendation.......................................................................................................................21
.......................................................................................................................................................21REFERENCES .............................................................................................................................22
CHAPTER 1: INTRODUCTIONTopic- “To ascertain the significance of applying Internet techniques as a medium of marketingfor an enterprises and its impacts on raising business value. A case study on Unicorn Grocery”1.1 Research Aim and RationaleAim:“To ascertain the significance of applying Internet techniques as a medium of marketingfor an enterprises and its impacts on raising business value. A case study on Unicorn Grocery”The rationale of research is to understand regarding economic impact of Internet sites onthe small scale or Unicron Grocery. Its main aim is to analyse benefits which accessible fromapply of internet sites for small scale that organise its business activities at various level. Internetsites is essential in maximising success along with execution level of company in a significantmanner. Main aim of the company is to apply marketing tools which is important for the each andevery enterprises to attract large number of customers towards business products and services.These techniques also assist the business to maximise their sales and turnover within specifiedtimes period (AKYOL and KILINÇ, 2014). Further, main focus of the Unicorn Grocery is todevelop effective and friendly relationship with their targets and potentials clients by providingbetter quality in its products and services. Internet marketing is more significant and usefulelement which play vital role in increasing productivity and effectiveness of company at globallevel. In today's environment, large number of the population are spending their more time oninternet site. Thus, it benefited to the company because such tool increase the awareness amongthe people about business information including, its products, process, services and many otherrelevant factors. Unicorn Grocery is the selected business entity for this research projects, it is asmall-scale which deals in grocery products. Main aim and purpose of this firm is to givinghealthy products and effective services to the customers as to implementing their businessoperations and activities at different level. Internet marketing is more essential and vital element for the progress of businessactivities and operations. Unicorn Grocery is a retail organisation in United Kingdom, main aimof these company is to capture large number of market share as well as gain competitiveadvantages within predetermined period of time (Andreopoulou and et. al., 2014). UnicornGrocery is a co-operative retail business located in England, UK. It was founded in 1996 with1
purpose to maximise their sales and revenues. In the company, recently 70 employees areworking and having motto to capture maximum amount of market share. In this they highly needto increase awareness among large number of customers regarding creative services and healthyproducts of the company (Armstrong and et. al., 2015). 1.2 Research QuestionsIt is main and important part which is used by each and every organisation with purposeto analysis customers needs and wants about business services and products. Some questions areexplain as below: What are the Benefits of internet techniques as a most impressive part of marketingwithin Unicorn Grocery?What are the effect of internet technique on processing effectiveness of an enterprises andits internal situation? What are the different internet techniques which are applied by Unicorn Grocery in orderto increase its revenue and development? What are the impressive mode by which Unicorn Grocery can enlarge their businessoperations and activities at different level? 1.3 Research ObjectivesIt is also consider as an effective and important part for the development and growth ofcompany at different level (Bianchi and Mathews, 2016.). There are some objectives of researchwhich are explained as below: To measure the benefits of internet techniques as a most impressive part of marketingwithin Unicorn Grocery. To analysis the effects of internet techniques on implementing effectiveness of anenterprises and its internal situation. To evaluate different internet way which are applied by Unicorn Grocery in order toincrease its revenue and development. To aim essential mode by which Unicorn Grocery can enlarge their business operationsand activities at different level. 2
1.4 Significance of the ResearchIt is identify as most essential and important part of research project because it supportsthe investigator in identifying the main motive of investigation effectively. Research is moreimportant for the company to identify market trends and needs and wants of the customers onparticular matter. It also assist to attract various number of clients towards grocery products andeffective services (Constantinides, 2014). Main purpose of organising research program is toovercoming all issues and problems easily. A particular part of the research assist in increasingthe knowledge and skills of the people in specified area. The research program into considerationis completely based on the importance of internet techniques including mobile application, webpages, social media and many other online sites. All these are highly benefited to the company inorder to maximising their profitability and performance easily. 3
CHAPTER 2: LITERATURE REVIEW2.1 Introduction of Literature ReviewLiterature Review is identify most significant and essential part of the research whichassist the investigator in organising a investigation in detail manner. It is a type of scholarlypaper which cover the actual knowledge considering substantive finding as well asmethodological and theoretical involvement to a specific matter (Dahnil and et. al., 2014). Thesepart of the research provide accurate information and data regarding the grocery products andservices easily. In this information are collected from different sources including daily papers,past tasks, books and magazines and many other relevant sources. It is important and beneficialfor the company to maximise their sales and revenues as well as gain competitive advantageswithin predetermined period of time. 2.2 Main Body This part of the Literature Review includes important and significance of the internettools as a part of internet marketing which support the business to easily identify basic needs anddemands of the customers towards business services, process and products (Internet Marketing,2018). The benefits of internet marketing within Unicorn GroceryAs per the view point of Vilalta, (2015) internet marketing is identify as an important andessential tool for the growth and development of business within an organisation. It also supportthe firm to attract large number of population and increase their sales and turnover easily. In thismodern area, large number of the person are spend their more time on internet sites like socialmedia, Instagram, Facebook, twitter and many other. All these are support them to analysis entireintroduction about business background. Thus, they are aware regarding this which benefited tothe enterprises to achieve their long term goals and objectives within predetermined period oftime. The internet marketing can be identified as an effective and valuable techniques which isapplied by the company, researchers and businessman as to increasing its customer base in theorganisation, developing marketing activities, maximising performance and profitability ofenterprises. There are some benefits of internet marketing which are shown as below: 4
Increase customer base: Internet marketing is more useful part for the development and successof Unicorn Grocery. This tool support the company to provide their entire details about productsservices, process to the customers and in the marketplace. Main focus of the company aboutapplying internet marketing is to capturing whole marketplace for producing their goods andservices to the customers at affordable price. Maximise customer loyalty: Internet marketing also helpful for the company because such toolincrease the loyalty among customers. Thus, it is the duty of manager to provide accurateinformation about changes in the company to the clients. Further, it maximise the loyalty andtrust of the customers in the organisation. Increased brand awareness: As a SMEs, it is essential and important for the Unicorn Grocery isto apply relevant sources to developing cognisance among large number of population regardingservices and goods of the company. Thus, it is essential and important for the firm to maximisetheir profitability and effectiveness in an effective and efficient manner. The effect of internet marketing on business and its internal situationAccording to the Yoon, (2014) internet marketing is effective and beneficial techniqueswhich is applied by the each and every business with motive to maximise their productivity andprofitability level within predetermined period of time. It is more useful for the firm because itrender internal and external edge to the company in order to expand their business operations andactivities easily. Main motive of the Unicorn Grocery while applying internet marketing is toenhancing their business activities and functions smoothly. Thus, it is necessary for theorganisation to enlarge their operations at different level as well as attain higher success anddevelopment at marketplace easily. There are more influence of Internet marketing on companyand its internet situation which are describe as below: Developing productivity of organisation: Internet marketing are effective tool inincreasing productivity and profitability of company via gaining more attention of large numberof population towards the organisation. With the assist of such techniques business entity iscapable in order to maximise their productivity with motive to attaining various number ofclients. Attraction of clients: In each and every organisation, customer are known as a moreimportant part for the development and success of the firm. In order to attract large number ofcustomers towards business services and products, it is the role of manager is to provide quality5
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