Role of Cultural Diversity in Managing Workplace Productivity

Research Project
(To identify the role of cultural diversity
and its importance in managing
productivity at workplace)

Contents
Executive summary ...............................................................................................................................3
Introduction/ background to the research area....................................................................................5
Research Question............................................................................................................................5
Sub-questions of research ...............................................................................................................5
Research aim and objectives ...........................................................................................................5
Rationale and importance for choosing the topic ............................................................................5
Literature review...................................................................................................................................7
What type of role played by cultural diversity at workplace of an organisation? ............................7
What are the several ways through which Apple Inc can easily manage cultural diversity at
workplace? ......................................................................................................................................7
What is the significance of cultural diversity management in improving productivity at workplace?
..........................................................................................................................................................8
Methodology.........................................................................................................................................9
Research Approach ..........................................................................................................................9
Research techniques .......................................................................................................................9
Data collection methods ..................................................................................................................9
Sampling...........................................................................................................................................9
Data analysis approach ..................................................................................................................10
Timeline of research activities.............................................................................................................10
Methodology ......................................................................................................................................12
Results/ Findings..................................................................................................................................15
Discussion ...........................................................................................................................................17
Conclusion...........................................................................................................................................22
Recommendation ...............................................................................................................................22
Reflection ............................................................................................................................................23
REFERENCES ........................................................................................................................................25
Appendix .............................................................................................................................................27

Executive summary
Main intent behind conducting this report is to identify the role of cultural diversity
and its importance in managing productivity at workplace. This is a main purpose and in
order to accomplish this purpose, different numbers of activities or tasks were completed by
researcher. Literature review is a main activity that was done by using number of secondary
sources such as articles, magazines, books etc. Research methodology is another activity that
was important for researcher in gathering as well as analysing of reliable information with the
use of questionnaire. Results were described by the researcher by using frequency
distribution analysis and Ms-Excel for making effective graphs. Discussion was done by
interpreting primary data and relating with this data to the literature review. Conclusion was
completed by researcher by presenting entire information in short manner. Recommendations
were done by providing suggestions to the company about the improvements that are related
with the topic. Reflection is a last part that was done by explaining experience and
effectiveness of research methods in accomplishing of research aim and objectives.

Introduction/ background to the research area
Cultural diversity introduces to the quality of different or diverse cultures within a workplace. It
is a type of appreciating the differences in an employee. These differences can base on sex, gender,
age, sexual orientation, ethnicity and social status of an individual. For this research, Apple Inc is a
chosen multinational organisation that was founded by Steve Jobs in 1976. Company specialise in
designing, developing and selling of consumer electronic products and online services to the large
number of customers (De Aquino and Robertson, 2018). Therefore, it is a
multigenerational organisation with employees from 18 to 87. They are our most diverse as well as
fastest-growing population. There are different benefits of cultural diversity at workplace of
company including improved creativity, increased productivity, reduced employee turnover etc.
Therefore, management of cultural diversity at workplace is important for the growth and success of
business. There are some ways by which company can easily manage cultural diversity at workplace
such as effective communication, team building, awareness and model the right behaviour. These
are essential ways in managing cultural diversity and increasing productivity in the workplace of
Apple Inc.
Research Question
 How cultural diversity helps an organisation in improvement of productivity level at
workplace?
Sub-questions of research
 What type of role played by cultural diversity at workplace of an organisation?
 What are the several ways through which Apple Inc can easily manage cultural diversity at
workplace?
 What is the significance of cultural diversity management in improving productivity at
workplace?
Research aim and objectives
Research aim:
Main aim of this research is “To identify the role of cultural diversity and its importance in
managing productivity at workplace. A study on Apple Inc.
Research Objectives:
 To identify the role of cultural diversity at workplace of an organisation.
 To determine the ways for managing cultural diversity at workplace of Apple Inc.
 To analysis the significance of cultural diversity management in improving productivity at
workplace.
Rationale and importance for choosing the topic
Main reason for selecting this topic is to increase awareness about the role and importance of
cultural diversity management in improving productivity at workplace. With the help of this
knowledge, each organisation tries to hire employees from different and diverse background. This
research is important in practical and academic level. If this research is published this will be
beneficial at academic level by increasing student’s understanding about the significance of cultural

diversity. At practical level, this research support large number of organisation by providing data
about the ways of cultural diversity management and its significant in increment of productivity level
in the workplace. Therefore, this research is important at practical and academic level (Roberson,
2019).