Impact of Social Media on Expanding Business Operations Globally

Research Project

Title
“To identify the impact of social media in
expanding business operations globally. A case
based on THIRDWAY”.

Covered Content
 Introduction
 Research Objectives
 Research Questions
 Thematic analysis
 Conclusion
 References

Introduction
With the change in course of time digital technology has played
an important role in promotional activities. This has been
considered as a revolution for current market scenario, as
companies are using social media platform for reaching to
every individual in order to increase their customer base. This
research is based on implications of digital technology, which
can have an effect on organisational performance either in a
negative or positive manner.