Digital Technology Impact on Business

This research project investigates the impact of digital technology on business operations, using Dixon Schwabl as a case study. The project analyzes the influence of digital technology on competitive advantage, client relationships, sales enhancement, productivity, and other key business aspects. It also explores the challenges and opportunities associated with digital transformation.

RESEARCH PROJECT
(PART 2)

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 4....................................................................................................................................1
Data analysis...............................................................................................................................1
APPENDIX....................................................................................................................................16

TITLE
“To determine the impact of digital technology on business activity: A case study on
Dixon Schwabl organisation”
Objectives
 To analyse the impact of digital technology on business operations
 To determine the organisation performance while implementing digital technology
 To recognising the major changes in sales while using technology on business activity
Research Questions
 Identify the impact of digital technology on business operations of Dixon Schwabl?
 What are the required alterations in sales while using technology?
 How business is performing differently after adopting digital technology?
CHAPTER 4
Theme 1 Digital technology support and promote to gain competitive advantages
1.) Do you think that digital technology support and promote in gaining
competitive advantage?
Frequency
 Yes 25
 No 5
Interpretation: In order to focus on the present report, it can be stated that there are 25
respondents said that digital technology helps to gain competitive advantages at workplace. This
is because it helps to support and promote desired results that attain creativity and effectiveness.
Furthermore, there are 5 employees said that digital technology not support and promote to attain
1
25
5
Yes
No

competitive advantages. Hence, Dixon Schwabl is able to make more profits and revenues at
workplace to focus on attaining development program in the business.
Theme 2 Digital technology enables to draw better relationship with clients
2.) Will this consideration enable company to draw better relationship
with clients?
Frequency
 Yes 28
 No 2
Interpretation: In respect to carry above graph, it can be depicted that there are 28 candidates
who said that implementation of digital technology helps to maintain better relationship. It assists
to increase customer base in the company to focus on more profits and revenue gaining. With
clients better relationship will be maintained easily to attain their proper attraction in the
business. Remaining 2 people said that digital technology consideration not assist to develop
relationship with clients. As a result, we can say that Dixon Schwabl needs to implement digital
technology so that effectiveness also develops successfully. On the basis of creativeness,
enterprise able to maintain their systematic relations.
Theme 3 with the help of digital technology better results will be enhance successfully
2
28
2
Yes
No

3.) Will this aspect enable business to enhance their sales in better
frame?
Frequency
 Yes 22
 No 8
Interpretation: Furthermore, the above graph interpreted that there are 22 customers said that
digital technology implementation increases sales and profitability in company to maintain better
relationship. This is because, when company gains more profits and revenue, customers easily
attracted with maintaining loyalty at workplace. Remaining 8 respondents stated that digital
technology not help to increase sales and profits of the company. Therefore, Dixon Schwabl has
no need to implement it with maintain effectiveness. As a result, we can say that it is essential to
implement digital technology because it assists to grow profitability and creativeness to attract
candidates.
Theme 4 Digital technology create increasing in productivity in business
4.) What kind of benefits will go to drawn by company while
implementing digital technology?
Frequency
 Increase in productivity 20
 Profit maximization 5
 Enhancement in employees personality 5
3
22
8
Yes
No

Interpretation: In order to carry above graph, it can be stated that there are 20 candidates stated
that digital technology implementation help to increase productivity. Therefore, it ascertains
more effectiveness and outcomes to focus on desired results development. Furthermore, there are
5 respondents said that implementation of digital technology assists to develop profitability that
assists to attain more creative work performances in the business. On the basis of profit
maximisation, it helps to focus on create significant results at workplace. Moreover, there are 5
other customers said that digital technology implementation assists to increase employees
personality that create several advantages in the business. Hence, it can be consider that
implementation of digital technology create main advantages to focus on attain goals and
objectives in the company.
Theme 5 Possibilities of accidents is major issue that occurred to implement successful
results
5.) What will be the common issues used to face by a company while
implementing this section?
 Possibilities of accidents 15
 Complicated process 7
 Hacking 8
4
15
7
8
Possibilities of accidents
Complicated process
Hacking

Interpretation: In the above graph, it can be interpreted that there are 15 customers said that
with implementation of digital technology Dixon Schwabl has occurs possible accidents which
create negative impact on the business. In order to take other respondents views it can be said
that there are 7 customers depict that digital technology create complicated process. Remaining 8
candidates said that there are chances of hacking with implement digital technology at
workplace. As results, it is important to focus on maintain creative relationship with reduce
possibility of different barriers that impact negatively on the desired results.
Theme 6 Increasing sales performances is major reason to execute technology in business
working
6.) What will be a major reason behind executing this technology into
business working?
Frequency
 Increment in sales performance 20
 Attract consumers 3
 Reduce the time period 7
Interpretation: In the above graph, it can be interpreted that there are 20 candidates said that
implementation of digital technology assist to increase sales performances with ascertain more
creative work performances. This is because, digital technology implementation execute in
Dixon Schwabl to develop sales performance. Furthermore, there are 7 customers said that it
help to reduce time period to focus on maintain creative results and work performances in the
5
Increment in sales perform...
Attract consumers
Reduce the time period
0 2 4 6 8 10 12 14 16 18 20
20
3
7
Frequency

business environment. Remaining 3 people said that digital technology implement to attract
customers in the organisation. On the basis of effective consideration of different people views, it
can be ascertained that there are several reasons to implement effective results at workplace.
Every reason of implement digital technology assists to gain more creativeness in systematic
manner.
Theme 7 In current era modern approach is the best suitable for the chosen organisation
7.) In current era, which approach is the best suitable for organisation? Frequency
 Traditional 15
 Modern 15
Interpretation: In respect to focus on the following graph, it can be interpreted that there are 15
candidates stated that traditional way of implement digital technology assists to gain more
creative work performances in the business environment. Therefore, Dixon Schwabl need to
focus on maintain effective results to focus on this concept. Furthermore, there are 15 other
respondents said that modern approach to implement digital technology is useful perspective that
help to concentrate on effective results. Hence, it can be depict that traditional and modern both
concepts assists to develop systematic work performances in the business environment to cope
up with desired results.
Theme 8 Company can make alterations in firm to serving procedures
8.) Does company can make alterations in firm serving procedures? Frequency
 Yes 18
6
15 15 Traditional
Modern

 No 12
Interpretation: In respect to carry above graph, it can be interpreted that there are 18 candidates
stated that Dixon Schwabl require alteration to serve procedure and maintain more effectiveness
in the company. This is because, with the help of digital technology chosen business able to
make several changes that develop more systematic work performances to attract new people at
workplace. Remaining 12 respondents said that with implement digital technology, it is not
essential to make changes and alteration in the company. Thus, it can be interpreted that digital
technology in selected firm is essential but it also useful to take creative work performances in
the business environment.
Theme 9 With the help of broadband connection digital technology consider successful
results
9.) How did you connect digital technology with business success? Frequency
 Narrow band connection 7
 Broadband connection 15
 Other 8
7
18
12
Yes
No

Interpretation: From the above graph, it can be depict that there are 15 customers stated that
digital technology in Dixon Schwabl implementation consider with broadband connection.
Therefore, it is useful to take major advantages that are taken as creativeness to make successful
results. On the basis of connectivity, success is depends so that it would be beneficial to take
different aims and objectives. Furthermore, there are 7 people said that narrow broad band
connection is essential element to make successful business operations in the business
environment. Hence, it required to focus on attainment of success that consider with digital
technology. Remaining 8 people interpreted that other perspective is needed to implement digital
technology so that it would be beneficial to focus on attain creativeness.
Theme 10 Customers are highly agreed with implementation of digital technology at
selected business
8
Narrow band connection
Broadband connection
Other
0 2 4 6 8 10 12 14 16
7
15
8
Frequency

10. How are you agreed with implement digital technology at chosen
business environment?
Frequency
 Highly agreed 18
 Agreed 5
 Neutral 4
 Disagreed 2
 Highly disagreed 1
Interpretation: From the above graph, it can be depict that there are 18 candidates highly agreed
with implementation of digital technology in selected business unit. With the help of
effectiveness, it can be said that it would be consider several benefits to cope up with advantages.
Furthermore, there are 5 people agreed with consideration of digital technology in the business
environment. As results, it is important for Dixon Schwabl to develop their systematic work
performances with using different activities. There are 2 customers said that they disagreed with
consideration of digital technology implementation. Remaining 1 person said that he highly
disagreed with this because, it reduces men power work in the organisation.
Theme 11 Customers use services on internet
11. Have you used any service on internet? Frequency
9
18
5
4
2
1
Highly agreed
Agreed
Neutral
Disagreed
Highly disagreed

 Yes 27
 No 3
Interpretation: From the above graph, it can be stated that there are 27 candidates said that they
using internet services from Dixon Schwabl. In this way, it is important to focus on maintain
creative work performances and outcomes to attain more systematic results. With the help of
digital technology, customers are able to use services that attain desired results in the company.
On the basis of effective information, internet services will be explored to make more targets and
goals. Furthermore, there are 3 candidates said that they are not using any internet services so
that it is important to focus on traditional way to cope up with effective results and outcomes in
the business environment. On the basis of internet services, implementation of desired results
will be gain in systematic manner. Thus, it can be interpreted that internet services is main
consideration that helps to focus on business development.
Theme 12 Gaining advance results is main advantage to use digital technology at chosen
business environment
12. What is main advantage with using digital technology at workplace of
the selected business?
Frequency
 Advance results 18
 High profit 8
10
Yes
No
0 5 10 15 20 25 30
27
3
Frequency

 Maintain customer relationship management 4
Interpretation: The above graph, interpreted that there are 18 candidates stated that
implementation of digital technology consider different advantages in which main is advance
results. On the basis of advance results, it can be said that Dixon Schwabl able to attract
customers and increase their sales as well. With the help of the effective tools, it can be
interpreted that chosen business also able to attain high profitability at workplace. There are 8
candidates said that it assists to focus on develop more creative work performances in the
business to increase their profitability. Remaining 4 respondents stated that implementation of
digital technology ascertained with maintain customer relationship management. Therefore, it
creates main advantages to focus on effectiveness development.
Theme 13 In digital technology implementation, there are several barriers occurs
13. Do you think any barrier also occurs with using digital technology at
workplace?
Frequency
 Yes 22
 No 8
11
18
8
4
Advance results
High profit
Maintain customer
relationship management

Interpretation: In the present graph, it has been analysis that there are 22 candidates said that
implement digital technology create several barriers to attain more effective work performances.
Therefore, chosen business environment need to concentrate on increase their capabilities that
help to focus on business development program. On the basis of digital technology, major
advantages will be gain so that business need to try to reduce negative impact from the
operations and functions. There are 8 candidates stated that there is no barrier occur with using
digital technology. As results, it is important for company to consider advantages of implement
digital technology at workplace. On the basis of these informations, it can be interpreted that
business require to assess advantages and disadvantages as well.
Theme 14 At all levels, digital technology need to be implemented
14. At which level digital technology need to be implemented? Frequency
 At lower level 5
 At middle level 5
 At higher level 5
 At all level 15
12
22
8
Yes
No

Interpretation: In respect to focus on the above graph, it can be interpreted that there are 15
candidates stated that digital technology implementation require at all levels of Dixon Schwabl
so that they can ascertain more effective work performances in the business. In order to maintain
creativeness, it is important to develop more creativity at different department. There are 5
respondents stated that at lower level digital technology need to be implement to attain more
creative work performances. This is because, it reduces men power work which help to focus on
maintaining effectiveness in the business. Moreover, there are 5 candidates also exist that said
that at middle level digital technology need to implement to focus on consider different results in
systematic manner.
Theme 15 Social media is main consideration to increase digital technology performances
15. Which is main element do you want to consider for increasing digital
technology performances?
Frequency
 Social media 20
 Online promotion 4
 Public relations 4
13
At lower level
At middle level
At higher level
At all level
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Frequency

 Any other 2
Interpretation: On the basis of above graph, it can be stated that there are 20 respondents stated
that increasing digital technology assists to develop social media performances. As results, it will
help to maintain more creativeness and effectiveness at workplace. They said that social media is
the best perspective that help to implement digital technology at workplace. Furthermore, there
are 4 candidates said that online promotion is useful element that assists to look towards
increasing digital technology performances. With the consideration of digital technology, Dixon
Schwabl able to make more profitability. On the basis of other 4 candidates views, it can be
interpreted that public relationship is also important method that ascertain more creative work
results. Remaining 2 candidates said that any other tools need to implement to attain desired
results with implement digital technology at workplace.
Theme 16 Social media consider important role in order to implement digital technology at
workplace
16. Do you think that social media consider important role in
implementation of digital technology?
Frequency
 Yes 25
 No 5
14
20
4
4
2
Social media
Online promotion
Public relations
Any other

Interpretation: The above graph shows that there are 25 customers said that social media is
important consideration to implement digital technology at workplace. Therefore, it is important
to look towards social media tools which could be implement in Dixon Schwabl to attain more
effective work performances. On the basis of digital technology performances, company able to
develop their profitability and effectiveness easily. Remaining 5 employees said that social
media is not useful to develop effective results in chosen industry. Therefore, manager of the
company need to diminish it and attain more desired results with other tools.
15
25
5
Yes
No

APPENDIX
QUESTIONNAIRE
1.) Do you think that digital technology support and promote in gaining competitive advantage? Yes
 No
2.) Will this consideration enable company to draw better relationship with clients? Yes
 No
3.) Will this aspect enable business to enhance their sales in better frame? Yes
 No
4.) What kind of benefits will going to drawn by company while implementing digital
technology?
 Increase in productivity
 Profit maximization
 Enhancement in employees personality
5.) What will be the common issues used to face by a company while implementing this
section?
 Possibilities of accidents
 Complicated process
 Hacking
6.) What will be a major reason behind executing this technology into business working?
 Increment in sales performance
 Attract consumers
 Reduce the time period
7.) In current era, which approach is the best suitable for organisation?
 Traditional
 Modern
8.) Does company can make alterations in firm serving procedures?
16

 Yes
 No
9.) How did you connect digital technology with business success?
 Narrow band connection
 Broadband connection
 Other
10. How are you agreed with implement digital technology at chosen business environment?
 Highly agreed
 Agreed
 Neutral
 Disagreed
 Highly disagreed
11. Have you used any service on internet?
 Yes
 No
12. What is main advantage with using digital technology at workplace of the selected business?
 Advance results
 High profit
 Maintain customer relationship management
13. Do you think any barrier also occurs with using digital technology at workplace?
 Yes
 No
14. At which level digital technology need to be implemented?
 At lower level
 At middle level
 At higher level
15. Which is main element do you want to consider for increasing digital technology
performances?
 Social media
 Online promotion
 Public relations
17

 Any other
16. Do you think that social media consider important role in implementation of digital
technology?
 Yes
 No
18