Customer Perspective on Innovative Technological Marketing Platforms

RESEARCH PROJECT
An investigation of customer perspective on innovative technological
marketing platforms.
Case study of Lidl Stores (UK)

Table of Contents
CHAPTER ONE..............................................................................................................................3
Introduction......................................................................................................................................3
1.1 Background...........................................................................................................................3
1.2 Aims, Objectives and research Questions.............................................................................3
CHAPTER TWO.............................................................................................................................5
Literature review..............................................................................................................................5
2.1 Consumer opinion on innovative marketing platforms.........................................................5
2.2 Effectiveness of marketing platforms...................................................................................5
2.3 Comparing the effects of marketing platform with effective of sales...................................6
CHAPTER THREE.........................................................................................................................8
RESEARCH METHODOLOGY.....................................................................................................8
3.1 Introuduction.........................................................................................................................8
3.2 Research type........................................................................................................................8
3.3 Research Approach...............................................................................................................8
3.4 Research philosophy.............................................................................................................9
3.5 Data collection......................................................................................................................9
3.6 Data analysis.........................................................................................................................9
3.7 Sampling.............................................................................................................................10
3.8 Ethical considerations.........................................................................................................10
3.9 Limitation............................................................................................................................10
TIME SCALE................................................................................................................................10
REFERENCES..............................................................................................................................12

CHAPTER ONE
Introduction
1.1 Background
In the contemporary competitive market, it is important for companies to focus on
effective marketing strategies. According to Adam et al. (2020) marketing is the promotion of
goods and services of the company in order to attract the customers. The marketing platforms are
defined as the platforms with help of which the company can easily promote the products and the
services of the company. the current research is based on the company Lidl stores. This is a
company dealing in the retail industry and was found in the year 1973 by Josef Schwarz and is
headquartered in Neckarsulm in Germany. The current report will outline the opinion of
consumer over the different marketing platforms and the mediums through which company can
market its product and services in the competitive market.
1.2 Aims, Objectives and research Questions
The aims of this research, therefore, are.
(i) To investigate customers’ opinions about innovative marketing platforms.
(ii) Also, this research (although will be about customers pooled from the public who have
shopped in Lidl store), it aims to provide useful information on customer perspectives
on the growing application of technology to improve the shopping experience.
Objective:
1. To evaluate the perception of customers about marketing platforms
2. To assess the effectiveness of the marketing platform
3. To compare the effect of a marketing platform with the effect of sales in retail
Research questions:
1. What impact has the pandemic on customer’s perspectives about online marketing
platforms?
2. What is the impact of estimation effectiveness of marketing platform and technology in
retail?
3. What are the results of sales using marketing platforms and technology in retail?

Rationale for this study
With respect to the current marketing environment, it is most essential for the company to
have an effective marketing strategy. The major reason for this is that the competition within the
market is very high and if the company will not make the use of the effective marketing
platforms then this will create a negative impact over the working and efficiency of the company.
thus, the reason for the selection of the opinion of consumer over the marketing platform will be
helpful for the company to know that on which platform they must focus. In addition to this
another major reason for the selection of this topic is the personal and academic interest of the
researcher themselves.