RESEARCH PROBLEM AND QUESTIONS4 Purpose of the Research4 Research Project
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Added on 2020-11-12
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Research Project INTRODUCTION 3 Section 1 : RESEARCH PROBLEM AND QUESTIONS4 Purpose of the Research4 Research Objectives:4 Research Questions: 4 Intervention of the Research4 Research for Chosen of the research 5 Personal Reason 5 Principle Outcome5 Section 2 : LITERATURE REVIEW 6 Concept of globalisation 6 Benefits of Globalisation 6 Literature Gap8 Section 3 : RESEARCH METHODOLOGY 9 3.1 Data Collection 9 3.2 Gantt Chart 9 Section 4 : PRIMARY AND SECONDARY RESEARCH9 4.1 Research Methods
RESEARCH PROBLEM AND QUESTIONS4 Purpose of the Research4 Research Project
Added on 2020-11-12
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Research Project
INTRODUCTION..........................................................................................................................3Section 1 : RESEARCH PROBLEM AND QUESTIONS..............................................................4Purpose of the Research ........................................................................................................4Research Objectives:..............................................................................................................4Research Questions:...............................................................................................................4Intervention of the Research ..................................................................................................4Research for Chosen of the research......................................................................................5Personal Reason .....................................................................................................................5Principle Outcome .................................................................................................................5Section 2 : LITERATURE REVIEW..............................................................................................6Concept of globalisation.........................................................................................................6Benefits of Globalisation .......................................................................................................6Literature Gap.........................................................................................................................8Section 3 : RESEARCH METHODOLOGY..................................................................................93.1 Data Collection ................................................................................................................93.2 Gantt Chart ......................................................................................................................9Section 4 : PRIMARY AND SECONDARY RESEARCH ...........................................................94.1 Research Methods for Business research project ............................................................94.2 Ethical Consideration ....................................................................................................10Section 5 : RESULTS AND ANALYSIS .....................................................................................115.1 Appropriate tool to analyse analyse data........................................................................115.2 Appropriate analytical tool for Research Findings ........................................................21Section 6: COMMUNICATE THE OUTCOME TO THE STAKEHOLDERS ..........................236.1 Communicate Research Outcome to the stakeholders...................................................236.2 Covered in ppt................................................................................................................23Section 7 : REFLECTION ............................................................................................................237.1 Effective Research Methods applied for meeting objectives of the research projects ..237.2 Reflect on the effectiveness of concepts applied for meeting objectives ......................24
7.3 Alternative research Methodology ................................................................................257.4 Outcome of the Research ...............................................................................................25Section 8 : BIBLIOGRAPHY........................................................................................................27Section 9 : APPENDICES.............................................................................................................29
INTRODUCTIONGlobalisation is an integration of goods and services which is done in an interconnectedway in between different types of countries around the world. It is an incorporation of markets inglobal economy which lead towards increase in effectiveness of interconnections of betweennational economies (Kleibert, 2015). There is some certain market in which globalisation ismostly common that include, credit market, financial market, insurance and capital market,commodity market such as gold, oil, tin and coffee while in product market consumer electronicsand consumer market. It is being seen that globalisation bring increase in household income ofan individual which automatically helps in reducing high inflation rates. Thus, globalisationeffectively provide boon to business, customers and economy of a nation. Globalisations helps inincreasing foreign fund flow of economies around the world by 28% along with this itsignificantly aids in stimulating international capital flow which bring effective raise ininterconnectivity among nations in all around the world. In addition, with this, Foreign Directinvestment is also one of the most important factors which are effectively stimulated because ofglobalisation. FDI not only aid a country to add values in their stock of capital but it also helpsthem to increase its productivity and competitiveness. Apart from this, globalisation manifestedin the growth proportion from 7% to 10% by the year 2014. Along with this it effectivelyincreases FDI growth in developing countries by 2.2billion pound to 154 billion pound. Inaddition to this, globalisation acts as a most important tool which lead towards effective growthfor industries related to coffee shop. It also brings annual increase in overall growth of industrieswhich lead towards effective growth of a country as it strengthens its internal and externaleconomic environment which takes them to growing protectionism.Section 1 : RESEARCH PROBLEM AND QUESTIONSResearch Aim : “To identify emergence of globalisation. A Case Study on Starbucks brand.Purpose of the Research The investigation into consideration is based on analysing the emergence of globalisationand how it can drive business success. The key purpose of the investigation is to exploring theidea and knowledge base of individual and researcher in regards to the area of globalisation andhow it is benefited for the business in attaining growth. This investigation is effectual inaddressing the investigation issue via developing an in-depth study.
Research Objectives:To analyse globalisation concept.To evaluate globalisation benefits to drive success of business in Starbucks.To analyse challenges for Starbucks while globalising its business. Research Questions:What is the concept of globalisation? What are the benefits that drive success of business in Star bucks? What are the major challenges of globalisation for Star bucks? Intervention of the Research The key motive of developing an investigation is to overcome with an issue in effectivemanner via accumulation of valid and reliable data. In the present investigation work, the keyaction has taken by the researcher is the source of data accumulation, thus in this investigator hasconcern over gathering information from relevant sources. Therefore, researcher has gather datafrom the academic resources to taking the investigation in right direction to achieve relevantoutcome. Research for Chosen of the researchThe main purpose behind investigator to choose this topic is that, globalisation bringssignificant emergence in industries those who are performing their business operation withinmarketplace of United Kingdom. Based on this present article, globalisation bring significantemergence in coffee shops industries which helps them to grow their business while takingadvantage of numerous business expansion techniques like, franchisee and joint ventures. On theother hand, as per the view point of ...., globalisation is a wide term which is required to beeffectively segregated which will further aid business organisations those who are performingtheir business at domestic level to expand their business services across the border. By choosingthis research topic researcher will effectively able to have deeper knowledge on various aspectsof globalisation. In context with Starbucks, it has been evaluated that organisation is conductingtheir services in international marketplace. While in the time of expansion, top management ofcompany realised that they own less knowledge of globalisation concept which make them toface various difficulties to operate their business functions. Therefore, company effectively hireda formative research team in order to increase their developmental knowledge on globalisation as
to effectively conduct their organisational operations in best effective way at internationalmarket. Personal Reason The researcher has conducted this investigation for the personal reason, thus theinvestigator wants the own idea and knowledge in regards to the chosen subject area. This studyis effective for the researcher in enhancing knowledge in their academic areas as it might help ofachieving effective grades in their personal as well as professional programs. Principle Outcome The investigation is based on determining the emergence of globalisation and how it candrive business success, thus, this study provides an in-depth analysis over the chosen subject andprovide suitable data to reaching at positive results. However the principle outcome of theresearch is finalising the significance of globalisation in the success of business. Furthermore,this work assist in right direction via determining the benefits that are gained by the firm via theemergence of globalisation. Section 2 : LITERATURE REVIEWLiterature review is a form of academic paper which offers in depth knowledge ofparticular research topic to a reader (Gantzias, 2014). Within this section, researcher effectivelyallocates different form of information and data from various authors’ perceptions as to increasetheir knowledge base on same topic in best effective way. Concept of globalisationAs per the opinion stated by Beverly Bird and Carol Kopp, 2019, Globalisation is aneffective concept which defines as the integration of economies and societies around the globethat manages flows of information, ideas, technologies, goods, services, capital, finance andpeople. Globalisation is a formative integration of commodities, products, services and labourbeyond national boundaries. This concept aid an organisation to conduct free trade movementwhile exchanging their products and services in any country of their wish which will further helpthem to increase their overall profitability base. According to the views expressed by SammyCollins, 2019, It is essential for the individual's to know about the concept of globalisation, thusit is the process of manifested in the global trade as an important proportion of output and thiswill assist to control the economy accordingly. Concept of globalisation not only aid companies
to indulge in the operations of free trade movement but it also benefits customer to get things asper their wish at their desired wish. As globalisation give customers an attractive opportunity tothem as select from various options at low prices. This effectively helps in contributing inincome level of individuals and raises their living standards in effective way through jobopportunities, modernization and improvement in quick access of goods and services. Benefits of Globalisation According to the opinion of Akam Ebolom, 2018, Concept of globalisation is aninterconnection of labour, products, services, business and government which effectively leadtowards political, cultural and economic strengthening. It has been evaluated that globalisationaid organisations to gain numerous kinds of benefits and increase overall business profitability inbest effective way. Along with this, it also provides organisation attractive opportunity toperform their business functions at international level which will further benefit them to gainmore developmental benefits. Mentioned below there are some certain benefit of globalisation:Increased number of customers: globalisation is a formative concept in whichintegration of goods, services labour and more takes place. This provides effective opportunitiesto firm to expand their services and increase their customer base. In context with companiesdealing within coffee sector like Starbucks ton gain more business opportunities and enter intonew market phase. Increase in number of consumer’s aid Starbucks to effectively strengthentheir economic stability at international market and earn more profitability. Access to more business opportunities: Next effective benefit of globalisation is that itaids business organisations to increase their profitability base by expanding their services.Expansion of business unit benefits companies to gain more profitability base. In relation withmultinational companies like Starbucks it can be said that, by entering into new market zonecompany can effectively increase their business opportunities. In addition to this, by accessinginto new market phase Starbucks can effectively able to grab more developing opportunitieswithin international marketplace in order to gain more profitability. Improves reputation of company: By expanding functional area of business companiescan easily able to access of new market zone (Grabs, 2017). So in order to effectively improve itsreputation it is important for organisations to provide their products and services within properqualitative measure. It will automatically lead them towards increase in their reputation. In
context with, Starbucks it can be evaluated that; company can effectively increase theirreputation level in international market place and gain more growth opportunities and retention. Challenges for Starbucks at the time of global expansion of businessGlobalisation benefit business organisation to expand their area of business services by providingthere products and services at global scale. Expansion of business is not as easier as itcompromises various challenges in it. It has been evaluated that all that challenges restrain anorganisation to despite of their size and scope to face numerous negative factors. Further, itimpact on an organisation performance and affect their profitability. Along with this challengesrestrain companies to achieve their goals and objectives in stipulated period of time. Mentionedbelow there are some challenges that has been faced by Starbucks while their expansion:Cultural difference and communication barriers: Each and every nation has their ownculture and posses a native language that is used by their people in their day-to-day life. Inrelation with, business organisations it has been evaluated that, it is bit hard for Starbucks toperform their business functions in totally different location. As it in order to gain success it isnecessary for them to adopt culture and language of that nation in which they operate theirfunctions. Thus, for this it is a required for them to become adaptable so to conduct their servicesin best effective way while satisfying more and more customers. Along with this, it also impacton employee’s performance as it is hard for them to adopt totally different challenges. Thus inorder to bring stability in their performance it is important for company to develop confidenceand make them adaptable towards gaugeable and culture of different country. This will helpthem to make right decisions and conduct their operations in best effective manner. Foreign laws and regulations: This factor is also one of the most important challengeswhich affect functioning of Starbucks. Thus, it is important for company effectively understandabout law and regulations related to foreign law of a country. It is been analysed that in order togain more advantages through expansion it is important for Starbucks to have proper andappropriate knowledge of legal laws of a company as to prevent their organisation to getinvolved in any kind of illegal activity. Public relations: It is a fact that branding and public image acts as a one the most importantcomponents of a business. Thus, it is important for Starbucks to build a strong public relationshipin order to effectively conduct their business opportunities in new geographic locations. Every
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