Research project

   

Added on  2023-03-24

9 Pages387 Words64 Views
Research Project
TOPIC : ' To analyse impact of social media
marketing on customer perception- A case
study on Hilton Hotel '.
Research project_1
Outline for the research project
• Aim : To analyse impact of social media marketing on customer perception- A case study
on Hilton Hotel
• research objectives :
• To analyse the impact of social media marketing on customer perception
• To analyse the factors that affects the customer perception
• To understand the effectiveness of social media marketing that attracts customers towards
hotel Hilton
• To recommend the improvements for organisation to enhance their performance through
social media marketing
Research project_2
Methodology
• Present investigation the experts has focused on inductive values. It will assist in
analyse the factors that affects the customer perception.
• With an assistance of descriptive design, overall study has been accomplished. It
allows presenting the data in more evaluating manner
• Primary responses will be collected from 20 customers who visit to the Hilton Hotel.
On the other side, number of books, journals and many other online resources will be
evaluated for sustainable accomplishment of secondary research.
• random sampling method has been used to collection information 20 customers who
visit to the Hilton Hotel
Research project_3

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