Research Project

Research Project
TASK 4

Table of Content
 Introduction
 Data Analysis
 References

Introduction
 This presentation is based on the research work that was conducted
for understanding the impact of mass media marketing on consumer
perception of Croydon
 It will assist people in understanding as what was achieved by
undertaking the researcher work.

Data Analysis
Theme 1
Q1) Which Brand
you prefer for retail
products
shopping?
Rate
Marks and Spencer 12
Wal-mart 6
Aldi 2 Marks and Spencer Wal-mart Aldi
0
2
4
6
8
10
12
14
12
6
2
Rate
Series2

Theme 2
Q2) How do you
inspired for Marks and
Spencer Products?
Frequency
Family or friends 4
Advertisements 14
Randomly 2
Family or friends
Advertisements
Randomly
0 2 4 6 8 10 12 14 16
4
14
2
Series2
Frequency

Theme 3
Q3) What is your
perception related to
advertisements of M
& S?
Frequency
Strong brand 15
Average company 3
High costing and
less quality
2
Strong brand
Average company
High costing and less quality
0
2
4
6
8
10
12
14
16 15
3
2
Frequency
Series2

Theme 4
Q4) Satisfaction level
after utilizing the
products which is
advertised?
Frequency
Fully satisfied 14
partially satisfied 5
not satisfied 1
Fully satisfied partially satisfied not satisfied
0
2
4
6
8
10
12
14
16
14
5
1
Frequency
Series2

Theme 5
Q5) Did you feel
influenced after mass
media promotion
activities?
Frequency
Yes 15
No 5 Yes No
0
2
4
6
8
10
12
14
16 15
5
0
Frequency
Series2

Theme 6
Q6) What makes you
feel to use the
products of Marks
and Spencer instead
of local brands?
Frequency
Ads and publicity 15
Suggested 5
15
5
Ads and publicity
Suggested

Theme 7
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Frequency
Series2
Q7) Do you think that
mass media have
made the brand
stronger?
Frequency
Yes 16
No 4

References
Dahl, S., 2014. Social media marketing: Theories and applications.
Sage.
 Wilson, D. and Quinton, S., 2012. Let's talk about wine: does
Twitter have value?. International Journal of Wine Business
Research. 24(4). pp.271-286.
 Gabriel, Y. and Lang, T., 2015. The unmanageable consumer.
Sage.

Thank You!