This study critically analyzes the impact of Customer Relationship Management (CRM) on client satisfaction at Hilton hotel. It discusses the process of CRM in Hilton hotel, the link between CRM and consumer satisfaction, and recommends CRM strategies for improving customer satisfaction at Hilton.

Analyzing CRM's impact on client satisfaction at Hilton hotel, discussing the process, link, and recommending strategies for improvement.

Impact of CRM on Consumer Satisfaction at Hilton Hotel

Research Project

PowerPoint Presentation

This presentation investigates the impact of loyalty programs on customer satisfaction and retention in the context of Hilton. It aims to develop an understanding of loyalty programs in the hospitality sector, assess the association between loyalty card programs and Hilton's customer retention level, identify the relationship between Hilton's loyalty program and customer satisfaction, and recommend ways to enhance customer satisfaction and retention at Hilton.

Influence of Loyalty Programs on Customer Satisfaction and Retention in the Hospitality Sector: A Study on Hilton

Presentation

This presentation focuses on the challenges faced by the hospitality industry in terms of consumer satisfaction, specifically in the marketing aspect. It presents a case study of Hilton Hotel and evaluates the marketing techniques used by the industry. The findings and analysis highlight the quality of service provided, the challenges faced, and the satisfaction of digital marketing techniques. The presentation concludes with recommendations to increase consumer satisfaction in the hospitality industry.

Impact of CRM on Consumer Satisfaction at Hilton Hotel

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