Research Project TASK 13 1.1 Research outline specification
Added on 2019-12-03
24 Pages4142 Words303 Views
Research Project
TABLE OF CONTENTSTASK 1............................................................................................................................................31.1 Formulating and recording possible research outline specification......................................31.2 Factors contributing to research project selection ................................................................31.3 Management literature and theories.......................................................................................41.4 Producing research project specification ..............................................................................41.5 Providing appropriate plan and producing for the agreed research specification..................6TASK 2............................................................................................................................................72.1 Matching resources efficiently to the research questions .....................................................72.2 Undertaking the research with agreed specification and procedures.....................................92.3 Recording and collecting data..............................................................................................10TASK 3..........................................................................................................................................113.1 & 3.2 Using appropriate research evaluation techniques and Interpreting and analyzing theresults ........................................................................................................................................113.3 Making recommendations and justifying the areas for further consideration ....................15TASK 4..........................................................................................................................................174.1 Presenting the findings ........................................................................................................17REFERENCES..............................................................................................................................18APPENDIX....................................................................................................................................21Questionnaire.............................................................................................................................21Reflective...................................................................................................................................222
TASK 11.1 Formulating and recording possible research outline specificationCustomer satisfaction is the crucial aspect which is considered by each and everyorganization while conducting the overall business activities. Here, corporation are facing issuewhile promoting their services because intense competition in in the marketplace. It is veryimportant for retail industry to address the issues of customers and accordingly provide themservices to resolve the same. It enables them to take frequent purchase decision and enhance thesales turnover of firm. Furthermore, discounting of food products is the imperative aspect toretain and satisfy number of consumers who daily access services of stores like Aldi and Lidl. Present report is based on Lidl discount supermarket chain which operates over 1000stores across Europe. It provides organic products, fish and eggs as well as other related foodproducts in order to meet demand of number of consumers. The corporation lays emphasis onquality and safety of products and services. In this regard quality standards are followed for foodproducts and consumers goods both. Currently the market share of organization has reached 10pc for the first time. Apart from this, in 2014 consumer spending on Lidl was 918 million poundwhich then increased in 2015 by 1093 million pound. It shows that there is 19% change in theperformance of corporation from previous year. However, other organization are performingquite better such as Aldi due to 16.5% change in the sales turnover or consumer spending. Owingto this, company need to focus on level of customer satisfaction by providing them wide range ofproducts and services (Aldi and Lidl's market share reaches 10pc for first time, 2015).Furthermore, Lidl adopt effective strategies to create competitive existence in front of othercompetitors.1.2 Factors contributing to research project selection The selection of present study is based on several factors. It is because in current eracompetition has become the crucial task which crate barriers in long run growth and progressionof corporation. In this regard, different strategies like discounting food products and lucrativemarketing strategies are adopted so as to increase the attention of buyers. Even by adopting suchkind of strategies it is quire no easy to retain customer for longer time span. In this regard studyis being conducted to analyze the impact of discounting food items on customer satisfaction.Thus, the present report will help retail industry of UK to retain customers for longer time span3
by addressing potential issues. Similarly, study will be helpful for those who are doing researchin the same field. 1.3 Management literature and theoriesLiterature review is the most imperative part of study as it consists of wide range ofinformation with regards to topic under investigation. Here, the literature review has been writtenby formulating themes accordingly the research objectives. This will help to develop deepunderstanding regarding the topic. It proves to be effective to provide valid recommendations forresolving issues which are being faced by retail corporation of UK.According to Gomez, McLaughlin and Wittink (2004) the concept of discounting foodproducts is working well in UK because to satisfy the need of buyers and keep the low inventory.Here, high cost need to be incurred while keeping the foods cost for long time span because oftheir perishable nature. In this regards, discounting strategy leads to attract more buyers andaccordingly products and services be provided to them in bulk with less prices.Pantouvakis and Bouranta (2013) asserted that by pricing strategy has inverserelationship with customer base. The reason behind the same is preferences of customer towardsquality products with lower prices. Here, they want to purchase those products which are used ondaily basis. Furthermore, sales turnover has to do with pricing strategy because in case prices arelow then sales turnover automatically go high. Apart from this, discounting food products oritems leads to retain buyers and give them high level of satisfaction.1.4 Producing research project specification Research aim and objectivesThe research aim and objectives for the proposed study are listed as follows-Aim- To examine the impact of discounting food items on customer sanctification: Study onLidl.ObjectivesResearch objectives for the proposed study will be formulated according the researchaim. It will assists researcher to access appropriate sources of information so as to reach at theaim of the study.To assess the concept of discounting pricing strategy To analyze the impact of discounting pricing strategy on customer satisfaction4
To provide recommendations to increase the level of customer satisfaction by adoptingdiscounting pricing strategiesResearch questionsThe research questions for the proposed study will be formulated as follows which assistsresearcher to collect large amount of information and accordingly analyze the collected data.Further, research questions are prepared in accordance with research objectives-What is concept of discounting pricing strategy?How discounting pricing strategy affect customer satisfaction?What are different ways to increase the level of customer satisfaction by adoptingdiscounting pricing strategies?Research methodologyThe present research report will be based on qualitative type of investigation andaccordingly all related methods will be selected to conduct the study. Here, interpretivismphilosophy will be applied to interpret the views of human beings incorporate in the study.Similarly, inductive approach will be used to gather large amount of data which leads to set theflow of data (Modell and Humphrey, 2008). Apart from this, both primary and secondary datawill be collected to reach at the aim of the study. Here, number of resources will be selected tocreate strong base of the information. On the other hand, simple random sampling is applied inorder to approach number of potential customers and draw valid conclusion from the collecteddata.5
1.5 Providing appropriate plan and producing for the agreed research specificationThe Gantt chart is the most imperative aspect to show the time line for each researchactivity. According to the below mentioned Gantt chart research will be completed in 16 weeks.For example research project outline is made in 2 weeks whereas there will be one week takenfor assessing the factors which contribute towards selection of the research topic. However, themajor time will be taken in activities like collection of data and analysis of the same. Thus,below shown Gantt chart represent all the activities to be completed in research project alongwith its time.Activity/weeks12345678910111213141516ResearchprojectoutlineFactoraffecting theselection oftopic Creating abackgroundof study Formulatingresearchobjectivesandquestions Adoptingappropriateresearchmethodology 6
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Research Project Tesco | Case Studylg...
|25
|3543
|77
Research Evaluation Techniques PDFlg...
|21
|4531
|233
Digital Futurelg...
|9
|707
|62
Marketing Management-Individual Reportlg...
|11
|3341
|53
Concept of Consumer Loyalty and Reward | Researchlg...
|48
|8866
|58
Business Strategies of Aldi - Reportlg...
|26
|8693
|40