Research Project Proposal: Improving Waitrose Sales and Operations

This research proposal focuses on improving the sales and operational performance of Waitrose. It begins with an introduction outlining the aims, objectives, and research questions, followed by a rationale and a literature review. The methodology section details the research approach, design, data collection methods (primary and secondary), data analysis techniques (qualitative), sampling, and ethical considerations. The proposal includes a timeline and a survey questionnaire. The analysis interprets the results, focusing on themes such as the impact of sales and operations on company profit, factors encouraging sales, required techniques for improvement, and the need for new product lines. The study uses summative assessment techniques to evaluate the research outcomes and recommends strategies for Waitrose to improve its sales and operations.

Research
Project

Research
Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Aims & Objectives...........................................................................................................1
1.2 Identifying the factors that contribute to the process of research project selection.........2
Rationale.................................................................................................................................2
1.3 Literature review. ............................................................................................................2
1.4 Research Project Specification methodology...................................................................3
1.5 Appropriate plan and procedures for the agreed research specification. .........................4
TASK 2............................................................................................................................................7
2.1 Resource efficiency to the research question or hypothesis.............................................7
2.2 Undertaking the proposed research investigation in accordance with the agreed
specification............................................................................................................................7
2.3 Collect Relevant data........................................................................................................9
LO 3...............................................................................................................................................10
3.1 Explaining the appropriate research evaluation techniques...........................................10
3.2 Interpret and analyse the results with the help of tools and techniques.........................10
3.3 Recommendation............................................................................................................15
TASK 4..........................................................................................................................................17
4.1 Findings & Outcomes.....................................................................................................17
CONCLUSION .............................................................................................................................17
REFERENCES .............................................................................................................................18

INTRODUCTION
Management performance of operations, sales and other promotional activities that helps
to continue the up gradation process within the organisational level. Sales profession moves
faster and more challenging organisations needs to collect more data or ideas to present itself
best performance within the competitive market. Present study will be based on to recommend
the strategies or task to improve the performance, sales and operations of the company. Present
study will be taking Waitrose company will be taking into action.
TASK 1
1.1 Aims & Objectives
Background
Logistically defined has smooth an enterprise conduct its operations in order to take the
best developing results and goals. This management is very much crucial for the company as its
performance of internal and external relations (Christopher, 2016). Present study will
recommend the ways or strategies to develop the new managerial goals and new managing
successful business growth. Apart from that, it also presents the best developing results and
outcomes.
Aims : “To recommend ways or methods to improves the performance, sales or operations”. A
case study based on Waitrose”.
Objectives
 To identify the importance of performance, sales and operations within Waitrose.
 To determine the impact of law performance of sales and operations.
 To recommend the ways and strategies for maintaining the performance of performance
of sales and operations.
Research Questions
Q. What are the importance of performance, sales and operations?
Q. What are the impact of law performance of sales and operations?
Q. What are the recommended ways or strategies for maintaining the performance of
performance of sales and operations ?
1

1.2 Identifying the factors that contribute to the process of research project selection.
Rationale
Performance management is the most crucompany. This must be required and best
developing goals to make the best form of result outcomes for the company betterment. The sales
profession moves faster than ever today in order to meet out the best form of result in best
possible manner. Present study outcomes will help to get over from the activities that affect the
new emerging growth. This also helps to support the better environment and making the new
emerging market (Costas and et.al., 2015). In order to keep the performance stable of sales,
company needs to adopt some productive style of strategies that helps to make the business new
productive. Overall, due to failed in proper performance systems employees get demotivated.
1.3 Literature review.
According to Gallego-Álvarez, Segura and Martínez-Ferrero (2015) Sales management or
the department is the most crucial and vital within the organisation to earn profit revenue. Sales
and operations mainly aggregate the planning, process where executive level management
regularly meets the needs of review projection of outcomes. Sales & Operations are the most
expected and the only department that helps to meet out the best outcome results and growth.
Sales full fill the overall sales objectives that affect the new emerging and market development
goal and new market affecting goals. Without effective sales performance cannot be like that
effective work according to meet out the approachable results and growth.
As per the Grant (2016) Operation performance is the most awaited into more appropriate
new emerging new growth and major affecting growth. Operation management and performance
also a very important to get the best effective term. e view of author Sales and operations are the
most essential activity within the company that affect the better environmental goals. Database
management systems allow for an improved consistency in the manner in which data is
manipulated, collected and distributed throughout a company operational structure to be
achieved without incurring excessive costs or risk. Due to failure in the sales management or
fails to meet the data to data task it directly affect the company performance that affect the sales
profit influences. It has been critically evaluated that sales and operations are the two supportive
part for the organisation which can affect negatively on the company atmosphere.
2

1.4 Research Project Specification methodology.
Research approach: It affects the new managing and better developing task. Research
approach is the plan or process which is based on hypothesis. It has been divided into two parts
deductive and inductive research approach. Inductive approach starts the research process with
the help of observation theories which is proposed towards the end (Mackey and Gass, 2015).
Besides, deductive approach developing hypothesis on existing theory. Present study will be
based on inductive research approach
Research design: Research design is the plan or procedure of the overall process that
affect the research process or goals. Research design is divided into exploratory and conclusive
research design that affect the new emerging marketable growth and result outcomes.
Exploratory aims are to explore the research topic. Besides, conclusive generate the new findings
that are practically useful. Present study uses exploratory research design tool.
Data collection: This is the most essential term to be used in a proper way to accomplish
the research outcomes. There are two types of data collection method primary and secondary
method. Primary data has been based on fresh that collected from research, survey, interviews
with respondents. Contrary, Secondary data collection method collected from existing data by
using internet, books, journals etc. present study will be uses both primary and secondary data
collection technique (Taylor, Bogdan and DeVault, 2015).
Data Analysis : Data analysis is the another process once researcher collects data. Data
analysis interpret the data into outcomes or finding to problem solving. There are two types of
data investigation technique qualitative and quantitative. Qualitative technique based on critical
manner where collected data interpret into thematic manner by using some tables and graphs. On
the other hand, quantitative method of analysis based on numerical or mathematical manner to
develops their own growth and process identification. Present study uses Qualitative data
analysis method.
Sampling : Sampling is the systematic approach that selects number of people as a
respondent which includes in the study. There are two types of sampling method probability
sampling and non-probability sampling method. Probability sampling in which researcher give
chance to every member to participate in the survey. Besides, non-probability sampling method
will selects limited number of respondents. Present study based on simple random sampling
method.
3

Ethical consideration: Ethical considerations are the particular or necessary specified
area this specified the better environment goals that helps to make the best forming result
outcomes (Taylor, Bogdan and DeVault, 2015). Ethical consideration is the method to get the
first and proper effective manner to make the best outcome results and growth. Ethical
consideration will help to accomplish the best and effective product outcome goals.
1.5 Appropriate plan and procedures for the agreed research specification.
Time Scale
4

Activities Week
1
Week 2 Week
3
Week 4 Week
5
Week
6
Week
7
Week
8
Week
9
Wee
k 10
Research
proposal
Aims and
objectives
Literature
review
Research
methodolo
gies
Data
collection
Data
analysis
Data
interpretati
on
Finding
and
conclusion
Recommen
dations
Execute
the plan

Submissio
n

Research Project

TASK 2
2.1 Resource efficiency to the research question or hypothesis.
Cost: Cost is the best source or the process or making better outcomes. Cost has an
associated cost. Cost is very necessary to meet out the goals and objectives which includes
operational costs. Tracking against that budget. The present study will be taking of cost £400.
Scope : Scope of the research is very important to meet out the needs and goals. It
affects the new managing and successful business growth in order to meet out the outcomes and
results. In order to meet out the best productive outcomes goals (Kerzner and Kerzner, 2017).
Scope of this present study is the best goals and making the best form of result outcomes.
Resource : Resource is the essential elements to that helps research to meet out the
research aims and objectives. Resources includes operational, funds, Human resource etc.
Quality : Quality is the element which is vital in developing the research more effective.
Quality enhance the capacity available and strength that are required and more challenging and
effective.
Risk : Risk is the another most effective and uncertain possibility which can arise
anytime and anywhere. Risk involves in the present task such as uncertainty, competitive rival
companies etc.
Communication: Communication plan is must that helps to consulted with others in
order to meet out the goals and best product outcomes. Communication helps to pass the
information data (Kim, Li and Brymer, 2016). So that, researchers can easily have connected
with everyone.
2.2 Undertaking the proposed research investigation in accordance with the agreed specification.
Research Approach: Research approach express the need for learning more about the
concept or the topic of research outcomes. In other terms it is a set of plans or procedures for
research that span the steps from broad assumptions to detailed manner. Moreover, it helps to get
the best outcome or better productive goals to make the best outcome results and goals. Research
approach has divided into two methods deductive and inductive research approach. Deductive
research approach is the approach and concerned which developing the hypothesis on existing
theory (Liu, Wei and Xie, 2014). Besides, Inductive research starts with observations theories