The Impact of Globalization on Business

The assignment discusses the concept of globalization and its relevance to business firms. It highlights the importance of research methodology in setting base for study and conduct of proactive approach. The document also provides references from various books, journals, and online resources that support the discussion on globalization and its effects on businesses.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................4
DATA ANALYSIS AND INTERPRETATIONS...........................................................................6
Date Sheet...................................................................................................................................8
Data interpretation.....................................................................................................................11
RESEARCH OUTCOME..............................................................................................................23
Covered in PPT.........................................................................................................................23
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
Recommendations.....................................................................................................................23
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

Title of the research project: “To identify the significance of globalisation concept in
attaining success at the global market”. A study on Marks & Spencer.
INTRODUCTION
Research is defined as systematic inquiry to describe, explain, predict and control observe
phenomenon. If talks in layman language, it is one of the detailed study which is helpful to find
certain conclusion and results on any of the specific topic or an aim (Steger, 2017). Role of
research is to develop concise tools or technique with help of which outcomes related to anything
can be attain. Use of research is to first talks about the topic which should be relevant & clear
in nature and then identify how it would be accomplishes into the defined manner. In addition,
globalisation is the process of integration of two economies or companies with the purpose to
expand and grow business on the longer side. Globalisation is an important process due to the
immense benefits provided. As, it is helpful in over all the economic growth of the country by a
foreign investment triggering within country which can be used in the other investment. Hence,
this research study is covers on Marks & Spencer which is the UK largest retailer engaged in
selling grocery, fashion as well as works in giving other financial services.
Background of the study:
This research is based on detailed and clear response of topic of globalisation is led for
success of business success or performances. As this research is consists of making clear and cut
understanding concept of the globalisation and how it is successful for success of business
operation of the M&S (Ritzer and Dean, 2015). In this study, complete focus is to formulate
strategy and collection of the data which is useful to do concise study on matter of globalisation
which will lead to drive success for a business firm.
Aim of the research:
For this research project, aim of this research project is to know “How globalisation can
drive business success” in context of the Marks & Spencer.
Research objectives:
 To understand the concept of globalisation.
 To determine the importance of globalisation concept for Marks & Spencer, in attaining
success at the global level.
1

 To identify the challenges faced by organization while operating business activities at an
international market.
Research question:
 What is the concept of globalisation?
 What are the importance of globalisation concept for Marks & Spencer, to attain success
at the global level? What are the challenges faced by an organization while operating business activities at
international market?
Rationale of the study:
It is a kind of usual document that helps to define & describe a problem and then define
and defend a solution to the problem. As, globalisation is one of the most talkative topic among
the business world and it is doing much way better and being proved as productive in case of
enabling strength for business firm (Akaba and Worwui-Brown, 2014). Thus, here problem is
associated with lack of the strategy is necessary to drive success in business operation. Hence,
report try to solve this critical issue with clear and concise collection of data.
LITERATURE REVIEW
It is a type of the review article and also which is a scholarly paper which is helpful to
give current knowledge including substantive findings as well as theoretical and methodological
contribution to the specific topic. In the literature review, right & true knowledge is need to be
shown on specific topic or matter.
a) Concept of globalisation
According to the John Williamson, (2019), globalisation is the term which is used to
describe increasing social, economic and political interaction & interrelation across political and
also cultural boundaries. Thus, process of a globalisation has major advantage and disadvantage
for social, economic & political development Lasserre, 2017). According to the Author,
globalisation is refers to as growing interdependence of the countries which has led to the inter-
dependency of a countries resulting from increasing of the trade, finance, people and idea into
international marketplace. Globalisation is a broader concept and embraces of the varied
perspectives. In addition, it refers to the international perception of the different nation of this
world coming near to each other and has leading an initiative to developing in terms of an
economy, education as well as the society & politics. The presence of the globalisation is spread
2

across all the world and contributing to the business in terms of its expansion and developing
growth for business organisation. The major agenda of the globalisation is to make organisation
being capable and able to accomplishes their respective goals such as rise of the profitability,
development of the business operation, expansion of the distribution channels and launching any
new product (Kaynak and Hassan, 2014). Over last period of time, globalisation has led to
driving success for business unit by increasing reach and long term success for the business firm.
Especially, for retail sector, globalisation is responsible for creating channels of distribution
sector and has role to rise expectancy of easy and convenience availability of goods or services.
Role of a globalisation is centreline focused on taking decision making on how firm can be
eligible to takes out right solution for adaptability of globalisation in own business chain. Hence,
role of globalisation is focused on taking right and perfect decision on how to expand business
operation of especially retail sector. For success of globalisation, it is necessary to do extensive
market research to work market expectation along with taking steps on how business expectancy
and success ca be drives.
b) Importance of globalisation to attain business success at the global level
According to the Julfekar Haider, (2018), globalisation is one of an integral portion and
concise concept of the business context. As this involves integration of the business units and
taking steps so as to increase business operation or profitability at the major context. In addition,
globalisation deals with expansion of the business functioning such as opening of the new
branch, restructuring or launching of launching any new product into the matter (Amin, 2014).
In context of the retail business, importance of the globalisation to accomplish business success
at global level is as follows:
Proper use of the resources: During globalisation, business firm is always try to estimate
resources such as man, machinery and funds so that they would achieve their business operation
and other objectives such as higher profitability is lesser period of time. Retail business is need
to identify need and wants of the resources & ascertain how it gone achieved in lesser time.
Hence, correct utilisation is required so as to ascertain business goals.
Creation of an unemployment: Due to the expansion & development of a firm operation
into the retail sector, there is the number of job opportunities has been created and due to which
welfare and social welfare has been attained of the people. In other words, main motive of the
3

globalisation is to enhances development of an economy and forces to maintain demand &
supply of the product & services into the market structures.
Use of the technology: With use of the globalisation, firm has started putting down focus
on increasing use of the technical aspects which is relevant to increase sales of the product into
the different manner (Ireland and Hoskisson, 2016). Importance of the technology is to rise long
term convenience and growth to the customer's needs or wants in the positive side or ways.
c) Challenges faced by business firm while operating business activities at the international
market
According to the Nicky La-Marco, (2019), Globalisation is the broader concept, which is
related to interaction or involvement of business expansion or growth so as to takes out decision
making in context of the international marketing structures (Thompson and Bromley, 2015). In
context of the retail industry, role of globalisation is necessary, but during process of its
development, challenges such as lack of strategic planning, organising, controlling and if being
said in perspective of the management, all five function is the bit challenging one. When
operating at the global level, challenges such as ineffective technology, lack of customer
intention & base has been realised as critical or major. In context of the international market,
challenges faced by the retail company are as follow:
Legal landscape: Due to globalisation, challenges such as over-breaking of the rules or
legal restriction before entering into the new market and not following the legal obligation. Due
to the making of the planning for globalisation, firm is being suggestible to takes on decision
making in context of taking right decision in right point of time.
Communication & technology: In the retail sector, role of the globalisation is to rise and
also estimating how long retail industry works better and is their any needs of strategic process
of the collaboration and also building long term relationship (Gillespie, 2015). One of the
greatest challenges facing companies that have staff and operations across borders is having a
centralized communication system that makes it possible to compare notes across physically
distanced departments and branches
Hence, it is important to enables decision making in order to expand or globalised firm
operation on the proactive manner.
4

RESEARCH METHODOLOGY
Research methodology refers to as an effective process by help of which research used to
defined studies or detailed task in an effective manner. In every research project, major aim is to
discuss methodology which plays necessary role so as to accomplish research project in lesser
time period.
Research philosophy: While doing project, mainly two types of researcher philosophy
are exists such as interpretivisim and positivism. As per point of view of every researcher,
interpretivisim philosophy is one of the best choice applied which is helpful to access the
evaluation of the data or information proactively (Gemünden, 2015). On other level, positivism
philosophy is no more suitable for carrying out research activity in effective and systematic
manner. In this research, interpretivisim philosophy is one major consideration here.
Research Approach: In case of research study, Inductive and deductive are two best
approach for carrying research to gather positive, right quality & deeper information onto
defined study. As per this research topic, inductive approach is one of the best approach because
it would helps out an investigator to gather proper information about the topic and gain better
outcomes for further research.
Sources of data: Collecting data is known to be important stage in conducting research
because validity of conclusion and results depends mainly on its effectiveness. It begins with
finding quality of data required and choosing suitable source to collect the same. Proper planning
is essential while selecting sources to collect data and broadly two sources by which researcher
can collect data i.e., Primary and Secondary Sources of data collection, both are used
simultaneously to yield better results (Fominaya, 2014). Questionnaire with close-ended
questions was prepared to collect primary data and along with that online websites, magazines,
newspaper article, etc. were used as source for secondary data collection to prepare literature
review.
Research sampling: it simply means, the process of taking out a part of population which
represents it and that part is called sample. It is challenging for researcher to study population as
whole due to several limitations like time, resources, cost etc. In order to make activities
manageable and convenient into actions it is carried out, there are majorly two types of sampling
i.e. Probability and Non-Probability Sampling which are further divided into sub-types. In this
research, Simple Random Probability method of Probability Sampling is use to provide each and
5

every respondents to have equal opportunity in get selecting in sample size. It is use when
population is homogeneous in nature, large in number to study and not accessible by researcher.
Research design: This part of research entails the structure of plan that describes a list of
procedure as well as organisation specification for controlling and managing the project. It
provide guidelines about how information will be gathered either in the form of descriptive,
exploratory or experimental manner (De Brentani and Kleinschmidt, 2015). Under this project,
research is designed in descriptive manner that helps in portraying the information in better way,
by carried out investigation in detailed manner.
Research choice: Qualitative and quantitative are the two major types of research that
could be undertake by a researcher in order to carry out an investigation. Qualitative research
help researcher in carry out detailed analysis of research topic that help in draw valid conclusion
of research. Under this researcher mainly consider the quality of the research. On the other hand,
in case of quantitative research, researcher focus more on number and figures. This kind of
research is done in numerical terms. One of the main benefit of this kind of investigation is that it
makes the process of data interpretation easy and help researcher in draw valid recommendation.
DATA ANALYSIS AND INTERPRETATIONS
Data analysis refers to the process through which collected information and data is
gathered and analyse in systematic and appropriate method. Data collection and analysis is
important because this is the base through which researcher is able to give appropriate
recommendations and conclusions Owens and Smith, 2017). For analysing information, thematic
approach is used. As per this technique, brief themes are made through which reader can
understand what has to be done.
6

Questionnaire
Name:
Employee ID:
Designation:
Q1. Do you know about globalizing business operations?
Yes
No
Q2. Do you agree that there is any change in business operations of Marks and Spencer due
to their expansion at international level?
Agree
Neutral
Disagree
Q3. Which of the organizational departments gets affected with internationalization of Marks
and Spencer?
Marketing
Research and development
Sales
Consumer relation
Q4. Is sales and revenue of overall organization gets affected with operating activities in
more than one country?
Yes
No
Can't say
Q5. What is the importance of globalisation for Marks & Spencer?
Achieve success in industry
Retaining talented work force
Up- gradations of technology
Q6. What are the major components which has to be considered by managers of Marks &
Spencer in order to operate in international market?
Change in trend and consumer demand
Sources of finance
7

method for hiring and training workers
Q7. What are the issues or challenges which affects successful running of Marks & Spencer
in global market?
Frequent up- gradations in technology
Planning for marketing strategies
Change in political policies
Q8. Is government and legal policies must consider by managers of Marks & Spencer while
operating at international level?
Yes
No
Q9. Mention some strategies through which Marks & Spencer can perform their actions in
better and effective manner at global level?
Proper planing for sources of funds
Communication techniques
Motivate workers
Q10. Recommend the measures that can be taken by Ned hotel for effective implementation
of social media in operations.
Date Sheet
Q1. Do you know about globalizing business operations? Frequency
Yes 40
No 10
Q2. Do you agree that there is any change in business operations of
Marks and Spencer due to their expansion at international level?
Frequency
Agree 42
Neutral 3
Disagree 5
Q3. Which of the organizational departments gets affected with Frequency
8

internationalization of Marks and Spencer?
Marketing 26
Research and development 10
Sales 8
Consumer relation 6
Q4. Is sales and revenue of overall organization gets affected with
operating activities in more than one country?
Frequency
Yes 30
No 12
Can't say 8
Q5. What is the importance of globalisation for Marks & Spencer? Frequency
Achieve success in industry 32
Retaining talented work force 12
Working with latest technology 6
Q6. What are the major components which has to be considered by
managers of Marks & Spencer in order to operate in international
market?
Frequency
Change in trend and consumer demand 15
Sources of finance 24
method for hiring and training workers 11
Q7. What are the issues or challenges which affects successful running
of Marks & Spencer in global market?
Frequency
Frequent up- gradations in technology 18
Planning for marketing strategies 24
Change in political policies 8
9

Q8. Is government and legal policies must consider by managers of
Marks & Spencer while operating at international level?
Frequency
Yes 42
No 8
Q9. Mention some strategies through which Marks & Spencer can
perform their actions in better and effective manner at global level?
Frequency
Proper planing for sources of funds 26
Communication techniques 14
Motivate workers 10
Q10. Recommend the measures that can be taken by Ned hotel for
effective implementation of social media in operations.
Data interpretation
Theme 1: Knowledge about globalisation of business
Q1. Do you know about globalizing business operations? Frequency
Yes 40
No 10
10

Data Interpretation: From the above graph, it has been made clear that out of the 50
respondents of the research only, 40 of them knows about the concept of globalisation and
remaining 10 are not aware about the globalising business operations. It is a very common thing
in today's world as there are many companies in the world which are now focusing on making
their businesses to run globally. In every country there will be some or other MNC can be seen
and this has contributed in increasing the knowledge of people in a country. Another sources is
the Internet which is also an important source which is helping in increasing the knowledge of
people not only on the topic of globalisation of business operations but also in many other
contexts as well.
Theme 2: Change in business operations of Marks and Spencer due to their expansion at
international level
Q2. Do you agree that there is any change in business operations of
Marks and Spencer due to their expansion at international level?
Frequency
Agree 42
Neutral 3
11
Yes No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Disagree 5
Data Interpretation: With the help of above presented graph, it can be clearly said that
there are changes in the business operations of Marks and Spencer from making their operations
to the international level. Out of 50 are agree that there are changes due to global expansion of
the business of Marks & Spencer, 3 says that the working of the organisation is neutral and 5
says that there are no changes in the working of the organisation. But it really impacts on the
working of the organisation in both the ways whether positive or negative. In the positive it is
related to increase in the business size, area, customer base, incomes and revenues of the
company which plays an important role in the growth and development of the organisation. On
the other hand, the negative is related to the increased intervention of the government in the
working of the company due to low knowledge of rules and regulations which makes the
organisation to have severe consequences.
12
Agree Neutral Disagree
0
5
10
15
20
25
30
35
40
45 42
3 5
Frequency

Theme 3: Different departments gets affected
Q3. Which of the organizational departments gets affected with
internationalization of Marks and Spencer?
Frequency
Marketing 26
Research and development 10
Sales 8
Consumer relation 6
Data Interpretation: The above presented graph makes it clear that from the 50
respondents chosen, 26 says that the marketing departments is the mostly affected department
from the global expansion of the business of the organisation, 10 says that it is the research and
development department that has been impacted from the global expansion of the business, 8
says that it is the sales department which is impacted much from the expansion of the business
and 6 says that consumer relation department is affected from the global business expansion of
the business. It is true that the most affected department will be the marketing department as this
department has to make deep analysis of the market and the tastes and preferences of the
customers so that it will be easy for them to capture the market share.
13
Marketing
Research and development
Sales
Consumer relation
0
5
10
15
20
25
30 26
10
8
6
Frequency

14

Theme 4: Impact on sales and revenue
Q4. Is sales and revenue of overall organization gets affected with
operating activities in more than one country?
Frequency
Yes 30
No 12
Can't say 8
Data Interpretation: With the help of this graph, it is clear that from the 50 respondents,
30 says that the sales and revenue of an organisation such as Marks & Spencer is impacted
because of operating the business activities in more than one organisation. On the other hand, 12
says that the sales and revenue of Marks & Spencer is not impacted at all from the expansion of
the business activities of an organisation across the globe and 8 respondents said that they do not
have any idea about this question. But it is true that the sales and revenues of an organisation in
impacted because of increase in the size of their business operations both in the positive or
negative way but it will be impacted.
15
Yes No Can't say
0
5
10
15
20
25
30
30
12
8
Frequency

Theme 5: Importance of globalisation
Q5. What is the importance of globalisation for Marks & Spencer? Frequency
Achieve success in industry 32
Retaining talented work force 12
Up- gradations of technology 6
Data Interpretation: The above graph makes it clear that among the 50 respondents, 32
says that globalisation of business is important for Marks & Spencer because it provides the
company with achieve success in the industry, 12 says that it will help the company in retaining
their workforce for a long period of time and 6 says that it will help the company to provide it
with new technologies of other countries as the way of working of different countries are
different. It is true as all these benefits will be provided to the organisation but to take or not
these benefits, totally depends on the organisation and their policies as well as strategies. With
16
Achieve success in industry
Retaining talented work force
Up- gradations of technology
0
5
10
15
20
25
30
35 32
12
6
Frequency

the help of good strategies and policies and proper analysis of market, it will be possible for the
company to know about the actual condition of market and work accordingly to achieve their
goals and objectives.
17

Theme 6: Major components considered at international level
Q6. What are the major components which has to be considered by
managers of Marks & Spencer in order to operate in international
market?
Frequency
Change in trend and consumer demand 15
Sources of finance 24
method for hiring and training workers 11
Data Interpretation: There are some components which affects operations in
international market of Marks & Spencer such as competition, pricing strategies, promotional
tools, changing trends, finance sources, workforce skills, etc. From the stats given above it can
be depicted that 24 respondents out of total 50 believes that sources of finance is considered to
be major components while operating in international market by Marks & Spencer. Followed by
15 who believes that changes in trend and consumer demand is a major elements while 11
assumes conclude hiring and training workers to be major one. Hence it is proved that Sources of
finance is a major factor as to operate in global market, build competitive advantage, capture
18
Achieve success in industry
Retaining talented work force
Up- gradations of technology
0
5
10
15
20
25
30
35 32
12
6
0
5
10
15
20
25
15
24
11
Frequency

market share, profitability, positioning your product and to create brand awareness, every
activity needs funds.
Theme 7: Issues or challenges which affects successful running of Marks & Spencer in global
market
Q7. What are the issues or challenges which affects successful running
of Marks & Spencer in global market?
Frequency
Frequent up- gradations in technology 18
Planning for marketing strategies 24
Change in political policies 8
Data Interpretation: Successful and smooth running of process or operations of Marks &
Spencer is challenged by many factors like competition, changes in technology, rules and
regulation governing different countries, improper distribution of customer, reachability to every
consumer, changes in political policies of nations, planning strategies and drastic improvements
19
Yes No
0
5
10
15
20
25
30
35
40
45
42
8
Frequency

in taste and preferences of customer. Out of total 50 respondents, 24 employees accept planning
for marketing strategies to be one of biggest challenges which affect successful running of Marks
& Spencer in global market. On other hand, 18 candidates admits frequent up-gradation in
technology to be factor that influences smooth running and while only 8 consider changes in
political policies to be one of following elements. While operating in global market one of the
basic strength and even challenge is planning marketing strategies as it build image, awareness
and positioning of product for global customer which can influence their buying behaviour.
20

Theme 8: Government and Legal policies considered at international level
Q8. Is government and legal policies must consider by managers of
Marks & Spencer while operating at international level?
Frequency
Yes 42
No 8
Data Interpretation: Marks & Spencer is functioning at global level, for which it has to
take various accounts into consideration that influences external environment like political,
economic, social, technological, environmental and legal factors. Survey was conducted to check
whether legal policies of government are must to acknowledge by managers of Marks & Spencer
or not. Majority of 42 managers said that they do examine government and legal policies of
different countries to operate in global market. Although, 8 were those who do not study such
policies while operating internationally which can serve as a challenge before company.
Scrutinizing legal policies govern by government of nation is important for successful running of
operations in international market as it decides pricing, advertising, entry or exit barrier,
marketing and other strategies of Marks & Spencer.
21
Yes No
0
5
10
15
20
25
30
35
40
45
42
8
Frequency

Theme 9: Strategies to perform actions in better and effective manner
Q9. Mention some strategies through which Marks & Spencer can
perform their actions in better and effective manner at global level?
Frequency
Proper planing for sources of funds 26
Communication techniques 14
Motivate workers 10
Data Interpretation: To be effective and efficient in processes, Marks & Spencer need to
formulate strategies at global level such as proper planning, dynamic working environment, two-
way communication, appropriate training methods, efficient planning and distribution of budget,
etc. Out of total 50 employees, 26 regards proper planning for sources of funds to perform
actions in effective way at global level. 14 respondents supports communication techniques in
context of performing actions in better way and only 10 believes that motivated workers are
needed to perform functions effectively. Proper budgeting will serves as strong base for every
activity to be carry out effectively and efficiently at international level, to properly manage
22
Proper planing for sources of funds
Communication techniques
Motivate workers
0
5
10
15
20
25
30

budget planning of appropriate sources is necessary. Thus this makes planning for sources of
finance most important factor in carrying out actions smoothly and effectively.
RESEARCH OUTCOME
Covered in PPT
REFLECTION & RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOGY
I am happy that I was provided with a chance to complete my research on the following
topic. It is because this research helped a lot and also provided me with a number of positive as
well as negative experiences. In the positive experiences, it was included that I gained
knowledge about the ways of acquiring data, collecting information and pasting the needful
information in the research project. In addition to this, it also helped a lot to improve my skills
such as the learning skills, communication skills and many more which are important for the
successful completion of research as well as in the real life as well. Along with this, there were
also some negative experiences also which I came across during the period of conducting this
research. These were related to the lack of knowledge of employees of the company and also
they were not interested in providing their consents to the questions asked to them and the
research was also time bound which created issues in the completion of the project. These issues
were resolved by providing the employees with the aim of the research and also they were
convinced to provide their statements as well. In addition to this, they were also provided with
the benefits of the conducting this research so that they could respond in a good manner.
In the following research, the use of questionnaire is done due to lack of time but in case
more time will be provided than personal interview will be used to conduct investigation in
appropriate manner and to get proper outcome as achieving aims and objectives within specified
time and budget.
Recommendations
There are different challenges that have been faced by Marks & Spencer at the time of
making the business operations of the company to international level. These issues were related
to the continuous upgradation of technologies, changes in the policies of company and planning
to be done by the organisation in relation to the marketing activities. So the following
23

recommendations are provided to the company to overcome the problems being faced by the
company:
 Managers must focus on providing their employees with proper training and development
programs so that it could become possible for them to make improvement in the skills
and knowledge as well as improvement in the professional development of the individual
also. It will also help the company to make their employees to be ready to deal with the
changes occurring regularly in the business environment. This will help the employees to
accept easily the technical changes in the working of the company.
 In addition to this, it is also recommended to the managers that they must focus on
analysing the market on regular basis so that it could become possible for the company to
develop suitable policies for dealing with the situation and to fulfil the needs and
demands of their customers and to create a positive image in the minds of customers. By
knowing the needs and demands of customers, it will be possible for the company to
develop those strategies and activities that could help the organisation to develop good
customer base of the company.
24

CONCLUSION
From the above report, globalisation is one of the necessary concept in context of the
business world along with taking decision in context of its success and long worthiness.
Globalisation which is the integration of two economy and business so that they would work and
be resulted into accomplishment of business goals or objectives in defined manner. Success to
the business firm is being necessary to accomplishes long term defined goals or targets.
Moreover, research methodology has proved relevant for setting separate base on basis of which
study could be conduct into proactive manner or way. Hence, getting solution of topic related to
the globalisation can be enriched or being using research as a tools to ascertain positive
outcomes out of the whole.
25