Research Project Assignment- Impact of Globalisation on Business

Added on - 04 Oct 2020

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RESEARCHPROJECT
Table of ContentsP1: Research Proposal...........................................................................................................3TOPIC :............................................................................................................................................3INTRODUCTION...........................................................................................................................3Background of company.........................................................................................................3Rationale.................................................................................................................................3Aim and Objectives................................................................................................................4LITERATURE REVIEW................................................................................................................4RESEARCH METHODOLOGY.....................................................................................................5Research Type:.......................................................................................................................5Research Approach.................................................................................................................5Research Design.....................................................................................................................5Sampling................................................................................................................................5Data Collection.......................................................................................................................6Data Analysis.........................................................................................................................6Research Plan..................................................................................................................................6CONCLUSION..............................................................................................................................10P2 research methodology.....................................................................................................10P3 Cost access and ethical issues.......................................................................................14P4: Research and Findings...................................................................................................15P5: Research Outcomes........................................................................................................17P6 Reflect on the effectiveness of research methods applied for meeting objectives of thebusiness research project........................................................................................................7P7 Consider alternative research methodologies and lessons learnt in view of the outcomes8
P1: Research ProposalTOPIC :To determine the impact of globalization in driving the business towards success. Astudy on Cadbury.”INTRODUCTIONGlobalisation is the process by which businesses or organisation develop global influenceor start operating on an international scale. It is the word that is used to describe the growinginterdependence of the world economies, population and cultures brought about by cross bordertrade in goods and services, flow of investment, advance technology, information and people.The impact of globalisation is both positive and negative but it is fact that globalisation leads theorganisation towards success because of technological advancement, many expansionopportunities, liberalisation of trade policies, foreign direct investment etc. are the majoradvantages that leads organisation towards success (Bengtsson and Östman, 2016).In this present research study, Cadbury company is being taken for study. This researchwill determine the impact of globalisation on Cadbury in driving the business towards success.Research aim and objectives, research question will be formulated in this proposal. Moreover,literature review chapter will provide background and conceptualisation of the proposed areas ofthe study. The last and most important, research methods to conduct the research study will alsoinclude,Background of companyCadbury is a British multinational confectionery company wholly owned by MondelezInternational (Kraft Foods). In the world, it is second largest confectionery brand. It wasfounded by John Cadbury in Birmingham, England. Headquarter of company is located inUxbridge. Cadbury have its operations in more than 50 countries.RationaleGlobalisation is recognised and well-known topic since many years and there wereextensive studies are done around the topic. The reason behind the selection of topic is thatglobalisation is the main driver in the success of businesses and it is fact because oftechnological advancement, foreign direct investment and many more expansion opportunitieswhich leads organisations towards the path of success. In addition to this, another reason forselection of topic by researcher is to develop better understanding of the term globalization and
its impact on business world. This is the term because of which economies have becomeincreasingly integrated and inter-dependent.Aim and ObjectivesAim:To determine the impact of globalization in driving business towards success. A studyon Cadbury.”Objectives:To evaluate the detailed concept of globalisation.To identify the impact of technology in boosting the success of company afterglobalisation.To determine the challenges faced by company after globalisation.To provide recommendations to Cadbury on smooth flow of operations in globalenvironment.Research Questions1.Explain the detailed concept of globalisation.2.What is the impact of technology in boosting the success of company after globalisation?3.What are the challenges that are faced by company after globalisation?4.What are the recommendations to Cadbury on smooth flow of operations in globalenvironment?LITERATUREREVIEWAccording to Lund and Tyson, (2018) globalisation leads the business to the path ofsuccess because of investment flow, liberalised trade barriers, technological advancement etc.After centuries of technological progress as well as advancement in international cooperation,the world is more connected than ever. Organisation are getting success because of liberalisetrade policies as the ability to move products, services and migration of people becomes easy andconvenient for companies. In addition to this, technological advancement is another factor thatlead organisations towards success as use of Management Information System, machinery androbotics on production areas and artificial intelligence in customer support services.Psimmenos, (2018) argued that, globalisation leads to negative impact on the businessesas it increases the threat of competition which increases the threat for the businesses. Thecompetition after globalisation is cut-throat in the both global and local market. In addition to
this, because of the globalisation, scale of operations of business houses has expandedsignificantly due to which the scarce and finite resources of the nature are depleting at a veryrapid rate. This is causing harm to the environmental sustainability. Latest example is Globalwarming, excess of toxic gasses into the environment is causing deaths of many people andanimals due to air and water pollution.As said byPruzan, 2016,many businesses are able to expand in different countries. Theyhave identified vast opportunities to fulfil people needs by offering them variety of products.Also, technological advancement has also provided platform for companies to generate productawareness. The use of software and applications has impacted in positive way on growth ofbusiness. However, firms are able to analyse market information by collecting data of people,trends, taste, etc. But on contraryPitard, 2019, said that globalisation has affected companiesgrowth as well. The entry of new firms in market has resulted in rise in competition. Small andmedium size enterprises are not able to survive in market for long term. Beside this, launch ofnew products and high product quality has brought change in market trends. Alongside it, moreefforts are to be made to sustain in market for long term. Frequent innovation in processes haslimited their growth.RESEARCH METHODOLOGYResearch Type:When researcher start thinking to conduct any research on any problem or issues, it isvery important to select the type of research on which it is based on. There are mainly twomethods for conducting the research which are qualitative and quantitative (Quinlan and et.al.,2019). This present research will be based on qualitative methods in which emotions, feeling,views of respondents will be considered,Research ApproachResearch approach is the systematic plan and procedure to collect, analyse and interpretthe data in the study. There are three types of research approach which are inductive, deductiveand abductive. In this preset research, research will use inductive approach because it is the bestand most suitable approach when research is based on qualitative methods.Research DesignWhen it comes to logic and reasoning, research design plays a very important role.Research design is the proper and recognised plan and process to study the research question in a
logical and reasoning manner (McCusker and Gunaydin, 2015). There are two types of researchdesign which is mainly used by scholar in studying the research which are descriptive andconclusive. In this present research, researcher will use descriptive research design as this is oneof the best way to describe the participants in the accurate manner.SamplingThe most important part of qualitative research as this is very important to select thesample for studying the research. Sampling refers to dividing large population in small sample sothat it becomes easy for researcher to identify the problem. There are two types of samplingwhich are probability and non-probability. In this present research, researcher will useprobability sampling where each respondents have equal chances to be selected in sample.Further, 20 executive managers of Cadbury will be taken for assessment.Data CollectionData Collection is the process of collecting and measuring the data on the interest ofvariables in a profound manner that enables to solve the research question, test hypothesis andevaluate the outcomes. There are two methods for data collection which are primary andsecondary. In this present research, researcher will use to collect the data from primary source bypreparing questionnaire.Data AnalysisData Analysis is the process to evaluate the data in meaningful and useful form. Datawithout analysis is useless (Higginbottom and Liamputtong, 2015). Thus, there are two methodsfor analysing the data which are qualitative and quantitative method. In this present research,researcher will use qualitative methods in which thematic analysis will be done.Research PlanWeekActivities1234567891011121314151617181920
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