Managing Cultural Diversity in the Workplace

This research project explores the impact of cultural diversity on organizational performance, with a focus on Tesco. It discusses the concept of cultural diversity, its benefits, and the impact of ethnic and cultural differences on Tesco's performance. The research methodology includes a literature review and primary research. The findings highlight the importance of managing cultural diversity in the workplace for enhancing employee performance and organizational productivity.

RESEARCH PROJECT

ABSTRACT
Present report has been taken into consideration on Ethnic and Cultural Differences which
are caused due to cultural diversity and influence on the organisational performance. The
differences in the culture and ethics arise the cultural diversity issue at workplace and through
this performance of an organisation impacted. Aim and objectives arise on the basis of the
research area. For conducting literature review part, secondary sources are used. There will be
research philosophy, data collection methods, research type, sampling and many other part
included in research methodology discussed. Methodology is a way for collection as well as
analysis of data in an effective manner. In present research, qualitative research method is used
and also the interpretivism research philosophy. For collection of information and data,
questionnaire is created by consisting different questions related to specific subject area. For
analysis of data, thematic analysis will be used. Conclusion is based on the whole investigation
that conducted on the research area. Recommendation provides the suggestions to company so
that it can make improvement in its business area. The main findings are that company needs to
manage all the differences arise at workplace and also give the equal opportunities to the
different cultural staff members at workplace. This helps in enhancing the employee’s
performance as well as organisational productivity.

TOPIC: Managing cultural diversity in the workplace”
INTRODUCTION
Cultural diversity is explained as quality of the diverse culture. This is an existence of
variety of the culture within society. It is system of the behaviours and beliefs which recognise
presence of all the diverse groups in company, acknowledge as well as values social- cultural
differences and also encourage them so that they can give their better contribution within
organisation. It helps in identify and respect the way of being which are not necessarily own
which are interact with the other that help in respect, trust and also understanding the culture
(Ang and Van Dyne, 2015). This diversity helps in make country interesting the place to live as
the people from the diverse culture which contribute new way of thinking, language skills and
the different experience. Tesco is multinational grocery retailer and the general merchandise with
headquarters in England, United Kingdom. It has diversified in to the areas like clothing,
furniture, petrol, software, toys and others. The main purpose of conduct this investigation is that
it provides the information about the cultural diversity in an organisation that develop negative
and positive impact at the workplace. In present report will be discuss about different parts of
investigation such as aim, objectives, literature review, methodology, findings and results,
conclusion and recommendation. These all are helpful in conduct an investigation systematically.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis, supported by a
literature review
Background of Research
Cultural diversity helps in support an opinion that each person can give the unique as
well as positive contribution to large society due to the differences. These kinds of attributes
consists demographic factors and the value (Chen, Liu and Portnoy, 2012). This term is mainly
explaining the various cultures co- existing with the one. Tesco Company deals in the retail
sector and it was founded in year 1919 in United Kingdom. This company has expanded its
business in all over the world. The employees of this company are committed to giving inclusive
working environment in which the values and differences is embraced. Tesco conduct its
operations and the business activities globally and it is likely to translate in to diverse workforce
(Martic, 2018).

Rationale for the study
Given research is based on the Ethnic and Cultural Differences which are caused due to
cultural diversity. The main rationale behind conducting this investigation is that, learner can
aware about understanding of the new areas of research like cultural diversity (Chrobot-Mason
and Aramovich, 2013). It is a main concern for company and this arises the ethnic and cultural
differences at workplace. This research helps in enhancing the knowledge and skills of an
investigator so that this can perform research activities systematically without arising any kind of
complexities. In future, this present study encourages a researcher to engage in research process.
Research Aim
“To identify Ethnic and Cultural Differences which are caused due to cultural diversity
and influence on the organisational performance.” A study on Tesco.
Research Objectives
 To understand concept of Cultural diversity.
 To examine advantages of the cultural diversity at workplace. To determine impact of Ethnic and Cultural Differences on organisational performance of
Tesco.
Research Questions
 What is concept of Cultural diversity?
 What are benefits of cultural diversity at workplace?
 What is impact of Ethnic and Cultural Differences on organisational performance of
Tesco?
LITERATURE REVIEW
Literature review is comprehensive summary of the previous investigation on research
topic. It provides the theatrical base for research that helps in identify nature of investigation.
This part provides the in- depth understanding about Ethnic and Cultural Differences which are
caused due to cultural diversity and influence on the organisational performance. The aim of
literature review is to gain better understanding of existing research and also debates relevant to
specific study area. The topic covered in literature review is cultural diversity concept, benefits
of cultural diversity to organisation and Impact of Ethnic and Cultural Differences on

organisational performance of Tesco. The sources used in Literature review are secondary such
as books, internet sources, articles, magazines and others.
Concept of Cultural diversity
As per opinion of Katie Sawyer (2018) Cultural diversity is defined as the presence
within culture of various ethnic or cultural groups. Culture is regarded as underlying values that
guide the behaviour of people. At workplace, it is result of the values, beliefs, practices and
traditions of staff members on the basis of age, religion, ethnicity and gender. In this, people
belongs to different culture and work in similar organisation. Managers of Tesco have realised
that the workforce diversity gives intangible and material advantages (Dalton, D'Netto and
Bhanugopan, 2015). In context to reap advantages of the cultural diversity in company, managers
in Tesco should communicate commitment for addressing issue related to diverse workforce. In
company, there are many staff members working and the manager should treat all the employees
equally so that employees does not feel demotivated and work together.
Globalisation has made this imperative for companies and also multinational
organisations which are managed effectively diverse workplace so that organisational
performance can be improved. Workforce diversity arises when the company expand in to the
foreign markets (Ferdman and Deane, 2014). The diversity is mainly based on requirement to
harness and accommodate the people differences in a way that can lead to attain organisational
objectives effectively. On the other hand, diversity management helps in Tesco to encourage the
innovation and creativity within company that mainly bearing in mind that staff members are
permit to think freely and express their feelings, it is central to attracting as well as sustaining
talent within company.
Benefits of cultural diversity at workplace
Kristina Martic (2018) stated that At workplace, Diversity means that company employ
broader range of diverse people. This consists people with the various characteristics. In Tesco, it
arises when firms are opening to hire staff members from various backgrounds, regardless
culture race and religion. As Tesco is large size company and it hires and sustain diverse pool of
the people and also bring regarding different benefits to firm and employees. There are some
benefits of cultural diversity in company mention below:
Variety of different perspectives- In Tesco, diversity assures variety of the various
perspectives. It means that staff members belongs to different backgrounds and also have the

varied characteristics which they like to have the different experience and skills, employees in an
organisation with high workplace diversity have the access to different perspectives that
beneficial for planning and also implementing business strategy (Ferdman and Sagiv, 2012).
Increased creativity- Diversity helps in Tesco to make the innovation and also creativity
at workplace. In Tesco, there are some people with various background tend to have the various
experience and perspectives. Exposure to variety of the various perspectives leads to the high
creativity (Patrick and Kumar, 2012).
Improve employee performance- Staff members are likely to feel more happy and
comfortable in environment where the insensitivity is main priority. At workplace, quality is
necessary to encouraging staff from all the backgrounds so that they can feel more confident in
ability as well as attain best. High team morale helps in enhancing productivity of business
(Riccucci, 2018).
Reduce employee turnover- The workplace diversity in Tesco company is more effective
for the employee retention for long time period. Under this, Tesco with the diverse workforce
mainly more inclusive of various perspectives and characteristics of people (Garib, 2013).
Improve productivity level- Diversity helps in bring the various talent together and they
al focus on attaining the common objective for using various skills set. The people belong to
different places have different mindset and they think different from the people. It helps in
enhancing productivity level of business (Sharma, 2016).
Develop talent pool- As an organisation, Tesco embracement diversity that will attract
more people to vacancies as this will view as progressive company and also appeal top the
people from walks of life. As there are large number of applicants for arisen of every vacancy,
chances of searching exceptional person enhanced tool. It helps in employee retention and they
want to want in an environment that accept all backgrounds and also promote an equality
(Guillaume and et. al., 2017).
Impact of Ethnic and Cultural Differences on organisational performance of Tesco
On the basis of viewpoint of ROB AND EVE (2019) it has been stated that organisations
facing many issues related to diversity if employees. Tesco is large size retail organisation and it
has strong base. It is market leader and dominating within spectrum of sector. Under this, Ethical
Trading Initiative use ETI base code that included chosen employment freely etc. Tesco face
ethical issue related with information system to develop better understanding of IS. In company,

there are many staff working and holds more personal as well as financial information. On the
other hand, Tesco company face trust and integrity related ethical issues. There is basic
understanding about an integrity that consists thoughts of conducting the business affairs which
an honesty and also commitment to treat consumers. Under this, the Data Protection Act 1998 is
developed to keep all personal details like name, contact no. etc. Confidential among person and
company that helps in access detailed from people. This company brakes the trust of people and
it is main reason that receive all annoying calls and also emails from the insurance providers. It
negatively impact on the organisation performance of Tesco and reduce profitability (Hofhuis,
van der Zee and Otten, 2015).
In context to cultural differences, Tesco provide the better working environment to
employees so that they can work effectively together. This company creates culture of company
in which the people of all background can work together and thrive in affirming and rewarding
environment (Trenerry and Paradies, 2012). Tesco can induce the culture change through
uncovering beliefs and core values to staff members through discussing change process and
develop new behaviour norms. This company has shown broader potential to capture the foreign
markets with the political, cultural and environmental factors. It is helpful in create positive
impact on business and the performance level of company will be enhanced (Lambert, 2016).
P2 Research methods and conduct primary and secondary research
It refers to procedures, tools and approaches that are used to gather data for study in order
to uncover new knowledge and improve understanding of the subject (Yanaprasart, 2016). Using
the scientific methods, careful consideration of the research is applicable to specific concerns.
Different research methods are mention below:
Quantitative data analysis: With this method, value of data are analysed in forms of
numbers as well as counts. It comprises calculating variable frequencies as well as differences
among variables. Business performance of Tesco is dependent variable that is basically
dependent on cultural diversity (Mareno and Hart, 2014).
Qualitative data analysis: It is based on interpretative philosophy. It helps in understand
given research issue from perspectives of local population it consists. This is mainly efficient in
obtaining the particular information regarding behaviours, opinions and values of specific
populations (Martin, 2014).

Given investigation is based on the qualitative research method because this gives
theoretical framework and easy to understand the basic concepts such as cultural diversity and
ethical issues.
Research Philosophy- Positivism and Interpretivism are different parts of the research
philosophies. Both philosophies are effective in consistently conducting a research.
Investigators use the philosophy of interpretivism in this research because this helps in
the successful interpretation of data and information. The main benefit of using interpretivism
philosophy is that it provides the proper analysis of collected data for getting positive outcomes
(Martin, 2014). The reason behind not to using positivism philosophy is that it is unrealistic in
nature and there is lack of in-depth information.
Research Approaches- It is plan and process that involves steps of the broader
assumptions related to collection of data, analysis and examination. Various types of
investigation approached to analysis are both inductive and deductive.
In present research, inductive approach will be used because this helps in provide reliable
and accurate data for performing research activities (Riccucci, 2018). Advantage of using
inductive research approach is that this enable an investigator becomes more interesting by
formulation of generalisation. Reason for not using deductive approach is that this does not
encourage the divergent thinking and limit scope of the creativeness.
Research Design- This part of the study is related to the comprehensive research
program. By using this, an investigator will be able to take valid decision. Explanatory,
exploration and descriptive are different research design types.
Under this, descriptive design will used by an investigator as it helps in supporting an in-
depth assessment of specific research area (Patrick and Kumar, 2012). the main benefit of
selecting descriptive research design is that it helps in use wider area of research methods to
investigate about the more variable. Experimental research design can not used in this
investigation because this can develop the unrealistic situations and also time consuming
process.
Data collection methods- Collection of data is an effective way to collect data and
information from different sources to develop a valid conclusion. Secondary and primary are
various methods of data collection. The primary data collection sources are focus groups,
interviews, survey, etc. The information collected from the secondary sources is already

developed and this is easy for investigator to collect the data from sources (Rice, 2015). Sources
to gather secondary data are articles, books, etc.
In the present investigation primary investigation is executed via questionnaire support as
this is effective method to collect the information from the larger population. It helps in identify
and analyse the opinions of different respondents effectively. The questionnaire is helpful in
collection of data from large number of population.
Data Analysis- It is process of cleaning, transforming and modelling data to search the
useful data for better business decision making. Its main purpose is to extract the useful
information from data and also taking decisions on the data analysis. To analyse the data, there
has been thematic analysis used. The themes are developed on the data collected from the
questionnaire.
Sampling- This is related to process of selecting part of whole population. This is
statistical procedure of selecting the population subset for making an observation.
40 respondents will be selected through random data sampling method. These are
employees of organisation which have proper understanding about culture (Sharma, 2016). The
benefit of using random sampling method is that it gives equal chance to the chosen respondents
effectively.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
Basically two modes of research that is primary and secondary method. Researcher
depends upon these form to gain the vital information to carried the purpose of whole
investigation work (Thomas, 2012). In context to the hospitality industry can rely on these types
of investigation, which involve various methods that is depicted below:
Cost: Cost refer to the expenditure which the investigator need to incur while performing
the research work in a adequate manner. Both primary and secondary method are useful to reach
out conclusion, but the choices to prefer one one other can depend upon the amount of capital
and preferences. As primary method is the firsts hand research so it relatively involve more cost
and expenditure in comparison to secondary method (Trax, Brunow and Suedekum, 2015).
Access: This can be identified as ethical and academic practices which mainly applies to
gain an entry that given to community for gathering information from the secondary and methods

of data collection. It helps in explore key issues which are related with acquiring the access to
investigators in qualitative investigation. As it will assist an investigator to give access to every
participants to provide their opinions regarding with cultural diversity and also its affect on
performance level of Tesco(Trenerry and Paradies, 2012).
Ethical consideration: Ethics consists norms, principles and values which help in
conducting the business significantly. It is duty of an investigator to collect information from
primary and secondary data because it is reliable in nature. Ethical issues can be arisen
concerned to confidentiality, integrity, objectivity, openness, privacy etc (Wilson, 2014).
To gather information from primary sources, questionnaires has been developed through
researcher which given below:
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Q 1) Do you have knowledge about the cultural diversity concept?
a) Yes
b) No
Q 2) Does cultural diversity develop negative impact on organisational performance?
a) Yes
b) No
Q 3) What are the benefits of cultural diversity at workplace of Tesco?
a) Increased creativity
b) Improve employee performance
c) Reduce employee turnover
d) Improve productivity level
Q 4) In what manner, cultural diversity impact on organisational productivity?
a) Positive manner
b) Negative manner
Q 5) As per your opinion, does employees from the various backgrounds are mainly

encouraged to apply for the high job position?
a) Yes
b) No
Q 6) What are the ethical issues faced by Tesco consumers and their impact on the
organisational performance?
a) Break confidentiality
b) Integrity
c) Trust
Q 7) What strategies Tesco can develop for managing the cultural differences at
workplace?
a) Training
b) Communication
c) Mentoring
Q 8) According to your viewpoint, what are the main issues arise from the cultural
diversity at workplace?
a) Ethnic and Cultural differences
b) Language issue
c) Acceptance and respect
Q 9) What are the various ways through which Tesco can overcome from the cultural
diversity issues?
a) Promote appreciation of cultural differences
b) Practising Effective Communication
c) Working calenders
Q 10) On the basis of your opinion that which qualities leader should have to managing
the culturally diverse teams?
a) Self- awarenesses
b) Empathy
c) Commitment
Q 11) What are different legislations Tesco should adopt to remove cultural differences
from workplace?
a) Equality Act, 2010

b) Race Relations Act 1976
c) Disability Discrimination Act 1995
Q11) Recommend some ways through which Tesco can enhance its market share in
foreign countries by removing cultural diversity.
P4 Appropriate analytical tools to analyse research findings and data
It is recognised as necessary part of an exploration work, as it helps in analysing the
procedure of cleaning, transforming and modelling information to reaching at useful data for
taking execute decision to determining results. This part of investigation is effective in analysing
the accumulated information to reaching at the potential outcome. In this section data is being
analysed through thematic analysis as it is effective in analysing the data which are accumulated
through the help of questionnaire. This tool is effectual in helping researcher in implementing all
investigation all the activities.
Data Sheet
Q 1) Do you have knowledge about cultural diversity concept? Frequency
a) Yes 35
b) No 5
Q 2) Does cultural diversity develop negative impact on organisational
performance?
Frequency
a) Yes 26
b) No 14
Q 3) What are the benefits of cultural diversity at workplace of Tesco? Frequency
a) Increased creativity 12
b) Improve employee performance 10
c) Reduce employee turnover 8
d) Improve productivity level 10
Q 4) In what manner, cultural diversity impact on organisational Frequency

productivity?
a) Positive manner 30
b) Negative manner 10
Q 5) As per your opinion, does employees from the various backgrounds
are mainly encouraged to apply for the high job position?
Frequency
a) Yes 32
b) No 18
Q 6) What are the ethical issues faced by Tesco consumers and their impact
on the organisational performance?
Frequency
a) Break confidentiality 15
b) Integrity 10
c) Trust 15
Q 7) What strategies Tesco can develop for managing the cultural
differences at workplace?
Frequency
a) Training 20
b) Communication 18
c) Mentoring 2
Q 8) According to your viewpoint, what are the main issues arise from the
cultural diversity at workplace?
Frequency
a) Ethnic and Cultural differences 16
b) Language issue 10
c) Acceptance and respect 14
Q 9) What are the various ways through which Tesco can overcome from
the cultural diversity issues?
Frequency
a) Promote appreciation of cultural differences 12
b) Practising Effective Communication 20

c) Working calenders 8
Q 10) On the basis of your opinion that which qualities leader should have
to managing the culturally diverse teams?
Frequency
a) Self- awarenesses 21
b) Empathy 10
c) Commitment 9
Q 11) What are different legislations Tesco should adopt to remove cultural
differences from workplace?
Frequency
a) Equality Act, 2010 10
b) Race Relations Act, 1976 12
c) Disability Discrimination Act, 1995 18
QUESTION 1: Knowledge about the cultural diversity concept
Q 1) Do you have knowledge about the cultural diversity concept? Frequency
a) Yes 35
b) No 5

Interpretation: It has been analysed from the above mention graph that cultural diversity as well
as the various value system in multicultural society. This is an inclusion of the diverse people in
group. In an organisation, cultural diversity is when firm is open to recruit the staff members
from all sorts of various backgrounds, culture and religion. There are 35 respondents which said
that they have the knowledge about cultural diversity because they are staff of company so they
are aware about the cultural diversity concepts. On the other hand, 5 respondents do not have the
knowledge.
QUESTION 2: Cultural diversity develop negative impact on organisational performance
Q 2) Does cultural diversity develop negative impact on organisational
performance?
Frequency
a) Yes 26
b) No 14
a) Yes b) No
0
5
10
15
20
25
30
35
35
5
Column B

Interpretation: 26 respondents and according to them, cultural diversity negatively impact on
performance of organisation as this enhance tendency of the organisational personnel in order to
provide in the interpersonal conflicts. It affects on the productivity and performance of business.
As per opinion of 14 respondents that cultural diversity is not negatively impact on organisation
because in this staff members are belonging to the various cultures and have different thinking.
From this, everyone can think innovative and find effective ways to complete task. To work
together helps in make the workplace environment positive.
QUESTION 3: Benefits of cultural diversity at Tesco workplace
Q 3) What are advantages of cultural diversity at workplace of Tesco? Frequency
a) Increased creativity 12
b) Improve employee performance 10
c) Reduce employee turnover 8
d) Improve productivity level 10
a) Yes b) No
0
5
10
15
20
25
30 26
14 Column B

Interpretation: Cultural diversity helps in give advantages to the business. As per opinion of 12
respondents that cultural diversity increases the creativity at workplace as there are large
numbers of people of various cultures think innovative. 10 respondents said that cultural
diversity aids in make improvement in employee performance. 8 respondents are agreeing with
minimize employee turnover because there are wide pool of the candidates for job vacancies.
More candidates are applied for job with an organisation, it would mainly enjoy large number of
candidates. If the employees will enjoy their position and work effectively then it helps in
minimize the employee turnover rate. 10 respondents are agree with improving productivity of
Tesco.
QUESTION 4: Cultural diversity impact on organisational productivity
Q 4) In what manner, cultural diversity impact on organisational
productivity?
Frequency
a) Positive manner 30
b) Negative manner 10
a) Increased creativity
b) Improve employee performance
c) Reduce employee turnover
d) Improve productivity level
0
2
4
6
8
10
12
12
10
8
10
Column B

Interpretation: As per viewpoint of 30 respondents that cultural diversity effect on
organisational productivity in a positive manner. Positive effects can consist developing better
knowledge with the in- house talent that can make smooth integration of company into foreign
cultures. As the diverse cultural perspective can helps in inspire creativity as well as drive the
innovation. On the other hand, there are 10 respondents which said that cultural diversity at
workplace is enhanced tendency of the organisational personnel for indulge the interpersonal
conflicts. In this, professional communication can be misinterpreted for understanding across the
languages and culture. In context to remove this issue, there is a need to remove the language
barriers and focus on develop the common working environment.
QUESTION 5: Employees from the various backgrounds are mainly encouraged
Q 5) As per your opinion, does employees from the various backgrounds
are mainly encouraged to apply for high job position?
Frequency
a) Yes 32
b) No 18
a) Positive manner b) Negative manner
0
5
10
15
20
25
30
30
10
Column B

Interpretation: In cultural diversity, staff members of different backgrounds are encourages for
apply at high position. As per opinion of 32 respondents that in an organisation, there are many
people working of the different regions and cultures and this face some complexity to understand
each other. Mainly this factor encourage the staff members to apply for the high job position.
There are 18 other respondents which are disagree with this given statement.
a) Yes b) No
0
5
10
15
20
25
30
35 32
18
Column B

QUESTION 6: Ethical issues faced by Tesco consumers and their impact on organisational
performance
Q 6) What are the ethical issues faced by Tesco consumers and their
impact on the organisational performance?
Frequency
a) Break confidentiality 15
b) Integrity 10
c) Trust 15
Interpretation: Employees faced ethical issues by them and their impact on the organisational
performance, respondents were given three options to choose from. The first one is Breaking of
confidentiality which means that the personal information is been disclosed without the
permission of consumers like leakage of financial information including credit card details. The
second option given was Integrity which means to be honest and follow all the moral and ethical
principles in every situation if no one is there to regulate or monitor. The final option is the trust
issue, like if any customer has faced the issue of not fulfilling the promises by Tesco employees
in any situation. While analysing the data it has been observed that 15 respondents said they
faced the issue of “Break Confidentiality”, 10 respondents said that they faced the issue of
a) Break confidentiality b) Integrity c) Trust
0
2
4
6
8
10
12
14
16 15
10
15
Column B

“Integrity” and another 15 respondents said that “Trust” was the major issue they were facing
with Tesco.
QUESTION 7: Strategies for managing the cultural differences at workplace
Q 7) What strategies Tesco can develop for managing the cultural
differences at workplace?
Frequency
a) Training 20
b) Communication 18
c) Mentoring 2
Interpretation: This has been stated from the above mention graph that there is a need to Tesco
to manage cultural differences at the workplace. This will helps in create positive impact
business environment. According to 20 respondents that training isan effective way to improve
skills and competencies of an individual so that it can work in a team and give their better
performance. 18 respondents said that communication is one of the most effective way to
developing positive relationship. From this, top management can communicate with the lower
and determine issues so that employees can be motivated. There are 2 respondents which agree
a) Training b) Communication c) Mentoring
0
2
4
6
8
10
12
14
16
18
20
20
18
2
Column B

with the mentoring because in this the more experienced employee helps to guide the new or less
experienced person.
QUESTION 8: Issues arise from the cultural diversity at workplace
Q 8) According to your viewpoint, what are the main issues arise from the
cultural diversity at workplace?
Frequency
a) Ethnic and Cultural differences 16
b) Language issue 10
c) Acceptance and respect 14
Interpretation: The cultural diversity impact on workplace in many different ways such as
reduce productivity, profitability, employees demotivation and many others. Because the
culturally diverse employees have the various opinions, customs, traditions, norms etc. There are
16 respondents which said that ethnic and cultural differences is a main problem arise from the
cultural diversity because each person culture is differ in an organisation and their values are
differ from the each other. 10 respondents are agree with the language issue because language is
different from the one country to another and this is main barrier. It arise the complexity to
understand the feelings and opinions at the workplace. There are 14 respondents which agree
with the acceptance and respect.
a) Ethnic and Cultural differences
b) Language issue
c) Acceptance and respect
0
2
4
6
8
10
12
14
16
16
10
14
Column B

QUESTION 9: Ways through which Tesco can overcome from the cultural diversity issues
Q 9) What are the various ways through which Tesco can overcome from
the cultural diversity issues?
Frequency
a) Promote appreciation of cultural differences 12
b) Practising Effective Communication 20
c) Working calenders 8
Interpretation: To create the positive working environment, Tesco company requires to
overcome from cultural diversity related issues. As per opinion of 12 respondents that Tesco
company needs to promote the appreciation of the culture differences so that every one can focus
on removing diversity effectively. 20 respondents are agree with practising the positive
communication because it helps in develop the strong connection among the top management
and the lower management. On the other hand, there is a need to employee to learn in- depth
about the each other and interact in casual manner. It is necessary to develop the positive
working relationship and make strong bond together. 8 respondents are agree with the working
calenders. In this, managing culturally diversified team is easy when management integrated
national holidays in working calenders. This reminds the workers how an organisation values
them.
a) Promote appreciation of cultural differences
b) Practising Effective Communication
c) Working calenders
0
2
4
6
8
10
12
14
16
18
20
12
20
8 Column B

QUESTION 10: Qualities leader should have to managing the culturally diverse teams
Q 10) On the basis of your opinion that which qualities leader should have
to managing the culturally diverse teams?
Frequency
a) Self- awarenesses 21
b) Empathy 10
c) Commitment 9
Interpretation: Leader is a person that guides a team and also provide the right direction to
work effectively. There are 21 respondents which said that self- awarenesses is a main quality
that leader should have because from this they can aware the workers so that they can follow the
rules effectively. 10 respondents are agree with the empathy quality because this is an ability to
accurately understand the feelings, situation and perception of a person. There are 9 respondents
which said that commitment is a necessary skill leader should have to manage cultural diverse
teams effectively.
QUESTION 11: Legislations Tesco should adopt to remove cultural differences from
workplace
Q 11) What are different legislations Tesco should adopt to remove Frequency
a) Self- awarenesses b) Empathy c) Commitment
0
5
10
15
20
25
21
10 9
Column B

cultural differences from workplace?
a) Equality Act, 2010 10
b) Race Relations Act, 1976 12
c) Disability Discrimination Act, 1995 18
Interpretation: This has been stated from the above mention graph that there are different
legislations government which government developed for removing the cultural differences from
workplace. As per opinion of 10 respondents that Equality Act, 2010 is better legislations and
according to this, each employee whether male and female should be treated equally. 12
respondents are agree with the Race Relations Act 1976 legislations. There are 18 respondents
which said that Disability Discrimination Act, 1995 is more effective because on the basis of this
act mental or physical impairment has long- term impact on ability of a person to carried out the
daily basis activities of an organisation.
TASK 3
P5 Research outcomes in an appropriate manner for the intended audience
Under this, research related outcomes have been concluded from the literature review
part. It helps in provide the conclusion for proper understanding of study.
a) Equality Act, 2010
b) Race Relations Act, 1976
c) Disability Discrimination Act, 1995
0
2
4
6
8
10
12
14
16
18
10
12
18
Column B

Cultural diversity
This has been analysed from the discussion in literature review that Cultural diversity
consists the people from different cultures and backgrounds which have the different values and
norms. These people work in an organisation and face some complexities to work in varied
culture people. Cultural diversity is represented as contrast of the cultural uniformity. This has
been analysed that the cultural diversity is necessary at workplace. There is a need to manager to
understand cultural diversity in every phrase of company. It needs to monitor as well as diversity
because each person has the equal rights to be work in company.
As contrary to this, managing the cultural diversity can be considered response to require
to identity, respect and also capitalise on various background in terms of gender, ethnicity and
race. This is necessary for management and staff members to aware about importance of
respecting the diversity when dealing with consumers and work effectively in an organisation.
On the other hand, manager should focus on provide the training to employees and also develop
the common culture at workplace so that all the employees can able to work effectively.
Benefits of cultural diversity at workplace
From above mention information in literature review that this has been evaluated that
cultural diversity is an existence of many cultural groups in an organisation. At the workplace, it
is results of traditions, practices as per age, religion, race and gender. Under this, advantages
related to cultural diversity at workplace is that manager should communicate commitment for
addressing challenges of diverse workforce. They should see to celebrating the diversity of staff
members in order to neglect issues such as hostility and awkwardness. Other than this, there are
some benefits related to cultural diversity at workplace such as Variety of different perspectives,
Improve employee performance, increased creativity, Develop talent pool, Improve productivity
level and Reduce employee turnover. These all are helpful in support the cultural benefits at
workplace and also create positive working culture.
As contrary to this, diversity expects that the heterogeneous groups can help in contribute
the creative ideas to mix and also provide business competitive edge. Through make
improvement, customer service helps in improve when the employees can understand and also
interact skillfully with consumers from range of the different backgrounds. From the workforce
diversity, workers are encouraged to be work in areas of capability and strengths. In addition to
this, groups with the more diversity have creativity as well as innovation to business.

Impact of Ethnic and Cultural Differences on organisational performance of Tesco
It has been discussed in literature review that the cultural diversity is result of values and
the practices of employees as per religion, ethnicity, gender and race. Management is responsible
for the psychological and physical health of employers and also encourage their tolerance and
also respect for the cultural differences at workplace. In this, ethical and cultural differences are
the main issues which impact on organisational performance of Tesco. In context to the ethnic
differences, the Tesco company face issues related to break confidentiality, trust and integrity.
These all are the main factors of ethics which company should be considered.
As contrary to this, cultural differences main impact on organisation performance of
Tesco because people of the different culture are working together in a company and they learn
something new from each other. Their thinking process and idea generation is differing from
each other and they think innovative for doing the specific activities effectively. From this,
employees will be perform and it develops positive impact on organisational performance.
Communicate research outcomes to stakeholders
Stakeholders are those people which have some interest in research project. It represents
an individual or group which can impact through attaining objectives and purpose of company
effectively. The main stakeholders involved in research are members of project team, executives,
managers etc. Under this, this is important for a researcher to communicate all research findings
to stakeholders because they play a necessary role in research project and want positive
outcomes. Research can communicate with the stakeholders and give information about research
outcomes with the help of email, phones and some other methods.
RECOMMENDATIONS
The recommendations are based on the collection of data from the primary sources.
Regarding the identify Ethnic and Cultural Differences which are caused due to cultural diversity
and influence on the organisational performance, there are some recommendations mention
below:
 Tesco Company should develop the open communication among the staff members so
that they can understand the culture of each other and from this chances of conflicts can
be reduced.
 Company should appreciate the cultural differences so that the different cultural people
can feel comfortable and the positive working environment will be developed.

 There is a need to firm to make changes in the equality policies and develop the inclusive
and diverse working culture.
 There is a need to management to develop the teamwork so that employees of different
backgrounds can able to work together and understand the culture of each other.
TASK 4
P6 Effectiveness of research methods applied for meeting objectives of the business research
project
I am glad to get the interesting chance to conduct an investigation on “Ethnic and
Cultural Differences which are caused due to cultural diversity and its influence on
organisational performance”. This investigation is helpful in enhancing skills and knowledge
base of a learner so that it can able to complete an investigation effectively. In addition to this, I
used various methods that are primary and secondary methods data collection, quantitative and
qualitative research methods, research philosophy, sampling and many others in order to perform
this study. These are most necessary methods of the research methodology part that have been
implemented consistently by me while performing the research activities. Qualitative research
method has been used by me because this aids in give reliable and detailed information regarding
specific area. For data collection purpose, primary and secondary both are the effective method
but in this, primary research method has been used by me because this it gives the new and
accurate information that helps in give the positive outcomes. I used questionnaire as a method
for primary data collection to gather information and data regarding the cultural diversity at
workplace and this impact on business performance. Through providing the reliable as well as
relevant study data, this tool helps me in give proper understanding and help in future for
performing activities effectively.
In carrying out this investigation, I have been faced with various issues for an instance
unethical behaviour of chosen participants, insufficient funds, lack of time and others. All these
are the barriers which arise in performing different research related activities in systematic
manner. These develop the negative impact on research outcomes. To overcome from arisen
issues, I conduct with my top management and also seniors. They provide the solution about

time management is to develop the time management plan and divide activities accordingly so
that there will not be any kind of issues faced by a researcher.
Lesson learnt
From conducting the investigation, I learnt that before conducting an investigation, it is
necessary to develop the time management plan and divide all the activities accordingly. This
helps in completion of investigation in a successful manner. From conducting the present
investigation, I have gained the detailed set of the knowledge concerned with the specific subject
area. Communication plays a necessary role in conducting an investigation I communicated with
all the respondents and provide them appropriate information and also communicate the findings
with them.
The different thing that I would do in future is teamwork. I will conduct the investigation
in future with the people which have proper knowledge regarding the specific research area and
also divide all the activities accordingly. This will helps in completion of activities in give period
of time and will get the positive outcomes.
P7 Alternative research methodologies and lessons learnt in view of the outcomes
In conducting this research, questionnaire has been developed by consisting different
questions related to the particular subject area. This method is effective in collecting information
is less period of time. In this research, interview is known as an alternate research methodology
for study. It is useful data collection tools that will allow investigator to use as well as collect
reliable and the detailed information about the specific subject area. There will be various
questions prepared in this method that will support an investigator to systematically complete an
investigation. Interview will useful tool for an investigator to collect information about impact of
the cultural diversity on organisational performance. It is helpful for a researcher to give the
valuable information related to the cultural differences in Tesco company.
This study is relevant and also helps researchers through improving their knowledge
about the ethical and cultural differences which impact on the performance of company
effectively.
CONCLUSION
This has been examined from above information that that the cultural diversity is a main
factors that impact on the workplace environment. It impacts on organisational performance in

negative and positive manner. In this research, aim and objectives are developed in a proper
manner that helps in completing research effectively. It helped me in understanding the basic
concepts about the cultural diversity and the differences. Literature review provides the detailed
understanding about the specific area of research. There has been discussion about the benefits of
cultural diversity to an organisation. Impact of Ethnic and Cultural Differences on organisational
performance of Tesco has been discussed in a detailed manner.
RESEARCH LIMITATIONS
At the time of the conduct of the research activities, there are many limitations. Time is one
of main limitations of this research. The research subject is extensive and the response requires
time. In general, this can be explained that time for the whole analysis is not enough. Different
limitations, such as inadequate funding, insufficient time for obtaining samples, imprecise
conduct, etc. are faced by the investigator. These all are the key challenges faced by the
researchers in ethical and systematic conduct of a research project. It affects the researcher
because both the time and cost of work are completed.

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