Impact of Globalisation on Business Activities

Research
Project

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review.........................................................................................................................1
P2 Research methods and conduct primary and secondary research..........................................6
TASK 2..........................................................................................................................................10
P3 Primary and secondary research using appropriate methods for a business research project
...................................................................................................................................................10
P4 Analytical tools to analyse research findings and data........................................................12
TASK 3..........................................................................................................................................20
P5 Research outcomes in an appropriate manner.....................................................................20
TASK 4..........................................................................................................................................21
P6 Effectiveness of research methods applied for meeting objectives.....................................21
P7 Alternative research methodologies.....................................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE
“To investigate the impact of globalisation on business activities and functions of an
organisation”. A case study on Vodafone.
INTRODUCTION
Globalisation refer as an important process in which ideas, goods and people spread
throughout the globe. It is the process of global integration arising from the interchange of world
products, views, ideas and many other aspects of culture. In simple term, globalisation introduce
to effective processes that maximise world-wide exchanges of culture and national resources
(Arshad and et. al., 2014). advances in telecommunication and transportation infrastructure,
covering the rise of telegraph and its posterity the internet, all these are identify as a major
factors in globalisation, creating further interdependence of cultural and economic activities. For
this research project chosen organisation is Vodafone which is the British multinations
telecommunications conglomerate. This report is divided into different parts which includes,
reserch aim/objectives and questions, different types of research methods, literature review, data
collection, conclusion and recommendation. Thus, all this are main and formost way for the
researcher to easily company each activities of study within given time period.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review
Research proposal is introduce as a formative part of research which includes summary
of entire project. In this section, different aspects are includes such as background, aim,
objectives, questions, rational and significance of the research. All this are determined as under:
Background of the research: Globalisation is given topic for this research which is
identify as an essential process by which business or many other enterprise develop global
impact or start operating on a global scale (Binder, 2016). Globalisation is a large concept which
directly or indirectly impact on business functions. Vodafone decide to trade their goods and
services in across the borders, it is a part of globalisation which influence on function of
company in a direct manner. Marketing function of the company is highly impacted through
trade of product and services. For this, company need appropriate promotional channel to
promote their business activities at international level. In this, they need sufficient amount of
1

fund and time. Main reason of the Vodafone in trading their goods and services internationally is
to increase sales, generate economics of scale in production, insulate seasonal domestic sales by
analysing new foreign markets, develop jobs, productivity growth and wealth, and encourage the
exchange of ideas, views and information (Boutros and Purdie, 2014).
Research aim: Main aim of this research is to analysis the impact of globalisation on marketing
activities”. A case study on Vodafone.
Research objectives:
 To analysis the main concept of globalisation.
 To investigate the influence of globalisation in increasing trade across borders of goods
and services.
 To evaluate different ways through which Vodafone can easily expand their business
operations globally. To examine the role of globalisation for enhancing marketing activities.
Research questions:
 What are the main concept of globalisation?
 What are the influence of globalisation in increasing trade across borders of goods and
services?
 What are the different ways through which Vodafone can easily expand their business
operations globally? What are the role of globalisation for enhancing marketing activities.
Rational of research: Globalisation is more essential and beneficial concept for the company to
increase trade of their products and services at international level (Boyle, 2017). Along with this,
main reason behind choosing this topic is to analysis influence of globalisation on marketing
function of Vodafone. For expanding their business globally, different entry modes available
such as joint venture, exporting and strategic alliances. All this are useful but Vodafone can use
joint venture because it will help in future growth and success at global level.
Significance of research: Globalisation introduces as an ongoing process or activity by
which regional cultures, societies and economics have become integrated via a international-
spanning network of communication and trade. It is more essential concept and enables an
organisation to outsource and analysis customers across the globe. The globalisation of
operations, production and functions benefits Vodafone via the realization of economies of
2

scales. All this are possible with the help of research because without this company can not find
out advantages of trading goods and services at international level.
Literature review: This is introduce as a part of scholarly paper which includes current
knowledge about substantive findings and theoretical contributions to a specific field of study. In
addition, literature review is a section of secondary source and do not report original
experimental work (Brondoni, 2014). Main purpose of literature review is to demonstrating the
author's knowledge and skill about specific topic of research, including theories, vocabulary,
phenomena and key variables, and its approach and history. In this section all research objectives
and questions are address in appropriate manner which are determined as under:
Concept of globalisation
According to Williamson, (1998), Globalization is the process of trading across the
borders in a way that whole world seems to be a single market. This is the concept in which the
world is consuming the same products, reply to the same wave. It helps in increasing the market
and area of sales in the world. It seems that ratio of world import to GWP(gross world product)
has increases 7% from 1938 to 10% in 1970 and 18% in 1996. This data shows that world is
growing in the area of increasing the productivity so that the goods and services across the world
can be imported and exported. As soon as globalization exists in the world it changes the
scenario of business across the borders. Although the countries which are situated very far from
each other also interested in globalization. All this has happened because the natural resources
which are at one country required by another also because the needs and demand of humans are
same. Thus the formation of market at global level increases because of the increase in demand
and supply.
Globalization helps an organization in a superior competitive position, lower operating
cost etc. This can happened when a foreign company brings new and advanced technology with
it and implement that in the domestic market. The implementation of these technology and trends
brings the company to provide updated products to their customers. Thus the revenue and sales
increases. Changes which are necessary for the upliftment of a company can be collected with
the help of globalization. These changes comes with the changing requirement of humans. These
requirement arises when humans see other countries to provide better options for its customers.
A competitive environment creates with the help of globalization thus quality product is
delivered to the customers.
3

The influence of globalisation in increasing trade across borders of goods and services.
According to Pologeorgis, (2017), the use of globalization started when people settled in
different parts of the world. This increases their needs and demands when they know about other
countries which are also consuming the same. Thus cross border trade increases drastically from
the past of humans. There is also a main reason behind the increase in globalization which is
FDI. As soon as the developed countries stared to know the importance of globalization they
stared the new concept FDI (Foreign Direct Investment). In this concept, a country which wants
other country's company to invest in its own country, opens the gate of FDI which helps the
company to invest in that country. This results in the increase in manufacturing sector,
employment, technology and growth in GDP. Globalization also increases with the help of ease
of doing business. Till now, most of the countries are engaging themselves in the world of
globalization and a huge number of countries wants themselves to be in this global trade. This
results in the increasing market of globalization. Ease of doing business is also an important
factor of increase in world trade. A company wants to establish its business where the chances of
survival of business are more. These chances are created by the ruling government of country in
which business is going to establish. Government makes the policies, if they are easy for a
business than investment attracts and otherwise not. Thus Globalization is directly proportional
to the framework of policies made by government.
Globalization is also important of the development of a company. This is happened with
the involvement a foreign company in domestic market. This involvement brings technology,
skilled workers, new management styles and other aspects which are necessary for the
development of a company. This technology is used by the domestic company with the help of
Acquisition and Mergers, Joint venture etc. When two companies are involving on a single task
than the technology, new ideas and trends are shared among themselves. This help the country in
which foreign business is running, in a way of increasing employment, GDP, Human
development, Per capita income etc. The influence of globalization increases interconnectedness,
maintaining competitiveness, technology and efficiency etc.
Different ways through which Vodafone can easily expand their business operations globally.
According to Kenton, (2018), there are many ways through which Vodafone can enter
into the global market and thus starts its business globally. These ways are explained below:
Strategic Alliance:
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It is the first way of expanding the business in global market to Vodafone. In this way
step of increasing sales two companies signed an alliance between them to share the resources to
undertake a specific mutually beneficial project. This type of expansion of business is less stable
as compared to Joint Venture because in joint venture the companies are liable to share the
resources by making a new independent entity. This type of alliance is gradually helpful for the
companies to move forward on the path of same goal. This alliance helps both the companies in
long and short term goals. The agreement can be formal or informal but the responsibilities of
each company must be specific. The duration of agreement can be short term and long term
which depends upon the needs and goals of Vodafone and other company.
Joint Venture:
This is the most important way of investing in other countries of Vodafone. Since, the
company is operating its business in telecom sector which requires a lot of funds to set a new
start of business in other country. Vodafone has to acquire spectrum of that country, it should
hire staff, it should install the mobile towers etc. All these resources requires a lot of money
therefore its is a great option for the company like Vodafone to start its business in new country.
In Joint Venture, Vodafone has to make partnership with other company. This will surely
decrease the investment of Vodafone in other country. The company when makes a new joint
venture with other company than the resources of that company are utilised by Vodafone. This is
the basic profit Vodafone will gain form other company. The company in which Vodafone is
investing will take the technology into its business premise. Since Vodafone is a big name in the
field of telecom sector, thus having a joint venture with this company will leads to increase in
market share, advancement of technology and increase in profit share are the benefits to the
company.
Merger and Acquisition:
It is known as different financial transactions which comes under two parties of business.
A company which has a lot of money can undertake other company by putting pressure of its
wealth. The financial transactions include different transactions such as mergers, acquisitions,
consolidations, tender offers, purchase of assets, management acquisition etc. In this type of
alliance there are two terms such as mergers and acquisition.
Mergers is all about the term in which the acquired company is totally merged with the
acquiring company. In this case, the stake of acquired company are now become the stake of
5

acquiring company. The name brand and others things all have been merged in acquiring
company. In case of Vodafone, the company can acquire other company by providing the funds.
In other case such as Acquisition, the acquiring company purchased the maximum share within
the acquired firm but the name and brand value remains the same as before. In case of Vodafone,
it has to invest less as compared with the merger.
Role of globalisation for enhancing marketing activities.
According to....., there are some benefits of globalization through which it affects
positively the market of country in which business is operating. The benefits of globalization
include Foreign direct investment, Technology, Skilled workforce, GDP growth rate etc. All
these factors are helpful in boosting the market. With the help of FDI, the foreign companies
such as Vodafone attracts towards other countries to invest. This will create the job opportunities
and enhance the market by investing in growth of GDP. When the growth rate increases this will
positively affect the activities of market. Apart form that, technology also impacts the working
strategy of market. When new and advanced technology inserts into market, this will influence
the working of labour which speed the progress of market and thus economy boosts. When
skilled workforce inserts into market the era into market creates which helps in creating a lot of
opportunities for the young entrepreneurs. Globalization also brings high growth rate of the
country with the help of increasing GDP rate. When investment increases, the GDP increases
which results into the increase in economy of the country.
P2 Research methods and conduct primary and secondary research
There are basically two types of research such as Primary and secondary which is used by
the researcher to collect accurate amount of information (Clarke, 2013). In case of primary
research, collecting information is first hand or new which is applied for gathering appropriate
data from the respondents. Both method are determined as under:
Primary research: Primary information can be gathered from internal or external
sources. For example: the company can interviews its own workers or it may accumulate
external information via survey and questionnaires. In order to collect such type of information,
researcher will prepare a questionnaire which will highly essential by providing relevant data
about the topic.
Secondary research: It is also called as desk research is the collation, analysis and
assembly of present or second-hand marketing information (Cleden, 2017). For collecting such
6

type of information, there are various sources available for the researcher such as books,
magazines, journals, articles etc. All these sources are highly essential and useful for the
investigator to accumulate proper data about the field of study.
Research methods: There are different types of research method such as research design,
research approach, philosophies etc. All this are determined with the use of research onion
framework. It is most useful model for describing research method and includes different layers
which are shown as under:
Research is long term process, there are many activities which has to be considered in
order to collect relevant and correct information. There are different techniques which has to be
considered by researcher which is relevant for getting positive outcome and achieving aims and
objectives of research (Dubois, Copus and Hedström, 2012). There are different aspects which
has to covered while conducting research such as research philosophy, research approach, etc.
this can be understood with the help of research onion which is discussed as under in detail-
Research philosophy- This is the outer most layer in research onion which talks set of
beliefs and its nature on which investigation is done while conducting research. Research
philosophy can be performed with the help of pragmatism, interpretivist and positivist . With the
help of research philosophy, it is clear to take actions which are important to give justified reason
to conduct research. In this research pragmatist research philosophy is used (Forsgren and
Johanson, 2014). This is relevant because it is easy to analyse aspects for performing operations
of globalisation. pragmatism research is new as compared to others measures but it is easy to
give recommendation over it because deep analysis can be possible.
Research approach- This is the next layer after research philosophy. There are two
methods for research approach i.e. deductive and inductive approach. In this research deductive
approach is used because this is the part of different aspects which is important and relevant for
enhancing knowledge about relevant topic of research. With the help of deductive approach,
observation can be analysed which is used to achieve research aims and objectives. As in this
research, there is appropriate questionnaire, so with this approach, it is easy to analyse
recommendation and achieve aims and objectives.
Research strategy- research strategy is the way to analyse research topic with the help of
case study approach. Research strategy can be conducted with the help of experiment, survey,
case study, action research , etc. In this research, case study approach is used because this is the
7

most suitable technique with questionnaire (Hillson and Murray-Webster, 2017). With the help
of case study, in- depth and relevant information can be collected which is essential for attaining
aims and objectives of research.
Research choice- This is the next layer after research approach. There are two methods
of research choice i.e. qualitative and quantitative. Quantitative research method is based on
scientific facts and numerical data (Hillson, 2017). While qualitative research is based on facts
and graphical data. In this research, qualitative research method is used because this is best
method which is suitable with primary research. This method provide true and correct
information because interpretation is based on it.
Time Horizon- Time Horizon is next layer in research onion which provides knowledge
about time to complete research. There are two methods for time horizon i.e. cross sectional and
longitudinal. In this research, cross section is used because this is method which focuses on
current situation off working. Hence this is more relevant to know progress rate of research
(Hoffmann and Kumar, 2013). This project is completed within specified time with the help of
team mates and proper knowledge about research topic.
8

9

Research instruments- This is the last stage in research onion which talks about different
techniques to conduct research. Mainly there are two methods which are used to collect data i.e.
primary and secondary research. In this research, primary data collection method is used. Data is
collected with the help of questionnaire (Hughes and Kitson, 2012). There are some set of
questions regarding globalisation asked with employees working in organisation. This
questionnaire is structured form, s it is easy for respondents top understand concept of
conducting research.
Primary and secondary research identify as a method of collecting information about the
field of study. There are different appropriate methods of primary and secondary which are
determined as under:
Primary method: There are some instrument under primary research which are determined as
under:
Questionnaire: This is a part of primary research which is based on written list of
questions and answered by different people in order to give data for a survey or report. It is a
most essential and useful instrument of collecting proper information about the study.
Interview: This is identify as an effective process and in which interviewee and
interviewee play vital role. A research interview involves an interviewer, who manages the
activity of conversation and asks related questions (Jeston, 2014). In this process, an interviewee
give their response to those questions. Thus, it is an appropriate and useful method when there is
a requirement to accumulate in-depth data on respondent's thoughts, opinion, feelings and
experience.
Therefore, both questionnaire and interview are useful method of primary research for
collecting accurate amount of the data (Kendrick, 2015). According to the research topic,
questionnaire is more appropriate and suitable for the researcher to collect exert amount of
information. It is a cost efficient instrument as compare to interview.
Secondary method: There are also different sources used by the researcher to accumulate
accurate data about the research topic. For this, different number of books and journals are used
by an investigator to collect proper amount of information according to the field of study.
10

Alternative method of data source is secondary source (Mihajlović and Krželj–Čolović,
2014). This is the way to collect data from online source, books, journals, etc. which is related to
topic. It there are possibilities of old and irrelevant data collected from large number of
respondents.
Research sampling- There is requirement of some respondents which provides their
views on relevant topic. While conducting this research, data is collected with random sampling.
This method is preferable because there are less possibilities of favouritism and data is free from
biasses (Muller, 2017). Simple size for this research project is 40 and this is selected on the basis
of random sampling which helps to authentic outcome from research in the form of achieving
aims and objectives.
Research limitation- Research is time consuming process, hence there are some issues
which arise while conducting this research. Some limitations while conducting this research is
completion of research project on time. While conducting this research, there is lack of
motivation and leadership which affects performing operations by team (Nicholas and Steyn,
2017). Respondents are not interested in reverting by questionnaire so there is problem is
collecting and analysing data. There are some questions which are not understood b employees
because of lack of awareness about research topic.
Research Reliability and Validity- This research is appropriate and reliable. All the facts
and figures are authentic. Team mates collect data from respondents and in case they are not able
to understand questions, then proper knowledge and understanding provided to them to collect
relevant and authentic data (Peppers and Rogers, 2016). Collection of data is crucial because
interpretation is based it. Data analysis is done after proper communication and cross checked in
order to give proper and relevant information about research topic.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
Research Ethics- While conducting this research, there is use of relevant method to
collect information and data is used for legal and authentic purpose. There is no illegal use of
information provided by employees. Hence this research is conducted under proper codes and
ethics. Information which is used to conduct research is confidential and does not share with
external parties.
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Research Budget- Budget is most important aspect which has to be while conducting
research (Puthusserry, Child and Rodrigues, 2014). There is requirement of cost for different
purpose such collection of data, expertise knowledge, etc. Hence this research is conducted
within specified budget.
Questionnaire
Q1) Are you aware about the main concept of globalisation?
a) Yes
b) No
Q2) What are the reason behind trading of services of Vodafone at international level?
a) Raising profitability
b) Generating economic of scale in production
c) Increasing sales
Q3) What are the main implications of globalisation for Vodafone?
a) The increasing trade across borders of goods and services
b) Increasing levels of labour migration between countries
c) The emergence of global brands
d) Greater outsourcing and offshoring of production
E) Expansion of foreign direct investment
Q4) What are the different ways through which Vodafone can easily expand its business
operations globally?
a) Joint venture
b) Strategic Alliances
c) Merger & Acquisitions
Q5) What are the role of globalisation for enhancing marketing activities?
a) FDI
b) Increase in GDP Growth rate
Q6)What are the influence of globalisation in increasing trade across borders of goods and
services?
a) Positive
b) Negative
Q7) Is globalisation beneficial for Vodafone to enhance its marketing activities internationally.
12

a) Yes
b) No
Q8) Does globalisation help Vodafone to capture new and advance technology?
a) Yes
b) No
Q9) Is Globalisation help Vodafone to gain market share for long term?
a) Yes
b) No
Q10 Recommend different ways through which Vodafone can easily enhance its growth and
productivity.
P4 Analytical tools to analyse research findings and data
There are different types of analytical tool which is used by an investigator in order to
analysis appropriate amount of information. Data analysis is refer as most crucial and essential
part of any field of study (Wirtz, Tuzovic and Ehret, 2015). This summarizes gathered
information or data related to the topic. This tool involves the interpretation of information
collected via the use of logical and analytical reasoning to analysis relationship, trends or
patterns. Therefore, data analysis is a best tools that assist an investigator to make sense of the
data accumulated.
Theme 1:
Q1) Are you aware about the main concept of
globalisation?
Frequency
Yes 30
No 10
13

Yes No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: From the above mentioned information, it can be describe awareness of
globalisation among customers or managers. For this 30 out of 40 respondents are aware about
such concept whereas 10 out of 40 respondents are not aware about this concept.
Theme 2:
Q2) What are the reason behind trading of
services of Vodafone at international level?
Frequency
Raising profitability 15
Generating economic of scale in production 10
Increasing sales 15
14

Raising profitability
Generating economic of scale in production
Increasing sales
0
2
4
6
8
10
12
14
16
15
10
15
Frequency
Interpretation: According to the above given data or information, it can be summarised
main reason of company about trading of services at global level. For this, 15 out of 40
respondents are said raising profitability is main reason, 10 are agree as generating economic of
scale in production is foremost reason and rest of the population are favour as increasing sales is
one of the main reason of Vodafone to trade their services globally.
Theme 3:
Q3) What are the main implications of
globalisation for Vodafone?
Frequency
The increasing trade across borders of goods
and services
20
Increasing levels of labour migration between
countries
5
The emergence of global brands 10
Greater outsourcing and offshoring of
production
5
15

0
4
8
12
16
20
20
5
10
5
Frequency
Interpretation: From the above given information or graph, it can be concluded key
implications of globalisation for the company. For this, 20 out of 40 respondents are agree as
increasing trade across borders of services is main implication, 5 respondents are favour as
Increasing levels of labour migration between countries is foremost implication, 10 are said as
emergence of global brands is essential and rest of the population are agree as greater
outsourcing and offshoring of production is important.
Theme 4:
Q4) What are the different ways through which
Vodafone can easily expand its business
operations globally?
Frequency
Joint venture 20
Strategic Alliances 10
Merger & Acquisitions 10
16

Joint venture Strategic Alliances Merger & Acquisitions
0
2
4
6
8
10
12
14
16
18
20
20
10 10
Frequency
Interpretation: According to the above give data, it can be determined different entry
modes for Vodafone to expand its marketing functions at emerging country or international level.
For this, 20 out of 40 respondents are suggest joint venture is best way for the company because
it provide best resources for doing its marketing activities successfully. Along with this, 10 out
of 40 respondents are recommend strategic alliances is suitable whereas other 10 are suggest to
use merger and acquisition.
Theme 5:
Q5) What are the role of globalisation for
enhancing marketing activities?
Frequency
FDI 20
Increase in GDP Growth rate 20
17

FDI Increase in GDP Growth rate
0
2
4
6
8
10
12
14
16
18
20
20 20
Frequency
Interpretation: According to the above given information, it can be concluded that
globalisation play vital role for development and growth of Vodafone at international level. For
this respondents are provide equal possibility to FDI and increment in growth of Gross Domestic
product rate.
Theme 6:
Q6)What are the influence of globalisation in
increasing trade across borders of services?
Frequency
Positive 30
Negative 10
18

Positive Negative
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: According to the above given graph, it can be summarised impact of
globalisation in maximising trade across border of services. For this 30 out of 40 respondents are
said as globalisation is positively impact on Vodafone by increasing GDP growth, skilled
workforce, development of advance technology etc. on the other hand, 10 out of 40 respondents
are agree as globalisation negatively influence on business performance by increasing spread of
communicable diseases.
Theme 7:
Q7) Is globalisation beneficial for Vodafone to
enhance its marketing activities internationally.
Frequency
Yes 32
No 8
19

Yes No
0
5
10
15
20
25
30
35 32
8
Frequency
Interpretation: According to the above given information or graph, it can be determined
benefits of globalisation for Vodafone in increasing its marketing activities. For this 32 out of 40
respondents are said yes whereas 8 out of 40 respondents are no.
Theme 8:
Q8) Does globalisation help Vodafone to
capture new and advance technology?
Frequency
Yes 30
No 10
20

Yes No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: According to the above given information, it can be concluded that
globalisation support Vodafone to capture advance and new technology. It is more essential and
significant for the company to do their business activities in more effective and systematic
manner. In this 30 out of 40 respondents are said no whereas 10 out of 40 are said yes.
Theme 9:
Q9) Is Globalisation help Vodafone to gain
market share for long term?
Frequency
Yes 33
No 7
21

Yes No
0
5
10
15
20
25
30
35
33
7
Frequency
Interpretation: For the above given data or information, it can be concluded that
globalisation is helpful or not for Vodafone to gain market share for long run. This statement is
agreed by 33 out of 40 respondents and rest of the population not agreed as per the same.
TASK 3
P5 Research outcomes in an appropriate manner
Globalization is the process of making the world as a single market. This process starts
when the humans are well settled in almost all the area of world. The humans required the
product and services form other countries because needs and wants of humans are same. When
globalization started it becomes the need of human because the market of whole world is
dependable over globalization (Wirtz, Tuzovic and Ehret, 2015). In today's era, most of the
developed countries are using globalization but still there are many countries which are going to
start the process. This will make the whole world as a single market. In future times the humans
will be dependable on the global market. The impact of globalization increases the cross border
trade because the countries which are not neighbours also traded according to their need.
Globalization brings FDI, Technology, increase in GDP growth rate etc. which are
helpful in the development of an economy as well. FDI helps in investing new technology skilled
workforce etc. thus funds are contributed in the growth rate of GDP. The impact of GDP also
affects positively the developing index of human. In the developed countries the policies of
22

government are good as compared to other countries. These policies attracts companies of other
countries to make their business. Therefore to make development in a country the business is
very much necessary. For starting a business globalization plays an important role.
Apart from the above concept of globalization, there are several ways also through which
Vodafone can invest in the global market, the steps include, strategic alliance, mergers and
acquisition and joint venture. In strategic alliance the acquiring company and the acquired
company contract between them and are agreed to share their resources. The bonding between
these companies are not strong, it can be a period of short or long term (Arshad and et. al., 2014).
The bonding between two companies can also be done with the help of mergers and acquisition.
In merger, the acquiring company acquire the other company in it. By which the name and all
departments, funds etc. are controlled with the name of acquiring company. Acquisition is the
sharing of resources with one another without changing the name of acquiring company. In case
of Joint Venture, Vodafone can easily enters the market of global business because it can invest
into global market by just started its business with the other company which is operating already
in this field in the same country.
In the end, globalization also helps the domestic market of the company because it brings
many positives with it such as technology advancement, GDP growth rate, new trends, increase
in per capita income etc. With the help of these positives the domestic market of that country will
get a huge boost. Apart from the domestic market, the impact of globalization also takes the
world into get wealth and prosperity. Globalization enhances the business culture thus it always
pays positives for the domestic market and international market.
TASK 4
P6 Effectiveness of research methods applied for meeting objectives
Research methodology plays an important role in the development of a research. It
provides options for a researcher to gather and collect the data which is required to conduct a
research (Binder, 2016). There are various methods to collect the data such as primary or
secondary but in this research methodology primary data is collected through the use of
questionnaire. The questionnaire should be close ended such that it will not confuse the
respondent to answer the questions. The questions should be specific on the aims and objectives
of the research otherwise research will not remain valid. In case of secondary data, the data is
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collected through the use of books, magazines, journals etc. This will also help the researcher to
gain advance knowledge which is universal in nature. While conducting the research,
questionnaire is the best approach for the researcher because it provides live and relevant data
which has a great importance in research (Boyle, 2017). The effectiveness of questionnaire is
important because it provides current and accurate data to the researcher. The respondent which
are selected should know about the topic of research. Thus it helps the researcher to collect the
perception of respondents so that the research can be more effective.
P7 Alternative research methodologies
There are two methods through which primary data can be collected such as
questionnaire and interviews. The process of interview is also used to collect the data of primary
research. There are two persons who are engaged in this step one is interviewer who conducts the
interview and asks the questions and other is the interviewee who relies about those questions.
The interviews are used to collect the data in which an interviewee's deep perception, feeling,
experience, thoughts, opinions are considered (Boutros and Purdie, 2014). Although
questionnaire is best suitable fort this research because there is no requirement of deep thoughts
of interviewee because there is only close ended questions which are required to collect the
primary data. The questionnaire should be well close ended so that it collects the data only which
is required by the researcher. This is the benefit of questionnaire that it only collects the desirable
data. The main advantage of questionnaire is that a large number of people can be reached with
the help of it relatively economically and easily. This type of data also helpful in making
standardized and statistical data. Apart form that, it is also easier for the respondent to reply
because the questions are close ended in which it has to choose one form the options.
CONCLUSION
From the above mentioned information, it can be concluded that globalisation is essential
concept for the company to increase their trades of services internationally. As per the
information found in questionnaire, more than half of the population are aware about the concept
and benefits of globalisation. This is more essential and effective concept for the company to
enhance their market share and profitability within predetermined period of time. With the used
of joint venture entry mode mode company can easily run its business at global level.
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REFERENCES
Books & journals
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Binder, J., 2016. Global project management: communication, collaboration and management
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Boutros, T. and Purdie, T., 2014. The process improvement handbook: a blueprint for managing
change and increasing organizational performance. McGraw-Hill Education.
Boyle, G., 2017. Design project management. Routledge.
Brondoni, S.M., 2014. Global Capitalism and Sustainable Growth. From Global Products to
Network Globalisation. Symphonya. Emerging Issues in Management. (1). pp.10-31.
Clarke, T., 2013. The advance of the MOOCs (massive open online courses) The impending
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Hillson, D., 2017. Managing risk in projects. Routledge.
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Hughes, A. and Kitson, M., 2012. Pathways to impact and the strategic role of universities: new
evidence on the breadth and depth of university knowledge exchange in the UK and the
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Jeston, J., 2014. Business process management. Routledge.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
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Muller, R., 2017. Project governance. Routledge.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
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Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic
framework. John Wiley & Sons.
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Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization
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Online
The Impact of Globalization, 2018. [Online]. Available through:
<https://study.com/academy/lesson/the-impact-of-globalization-on-developing-
transitional-developed-countries.html>
John Williamson, 1998. Globalization. [Online]. Available
through:<https://piie.com/commentary/speeches-papers/globalization-concept-causes-
and-consequences>.
Nicolas A. Pologeorgis, 2017. Influence of Globalization. [Online]. Available
through:<https://www.investopedia.com/articles/economics/10/globalization-developed-
countries.asp>.
Will Kenton, 2018. Ways of Globalization. [Online]. Available
through:<https://www.investopedia.com/terms/s/strategicalliance.asp>.
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