Research Project

The aim is to understand implication of digital
technologies on Black Penny business activities.
RESEARCH
PROJECT

Research aim and objectives
AIM:
The aim is to understand implication of digital technologies
on Black Penny business activities.
Objectives:
 To examine business activities at Black Penny restaurant UK.
 To analyse importance of digital technology at Black Penny
researcher UK.
 To determine impact and influence of digital technology on
Black Penny operations activities UK.
 To recommend ways that helps to improve activities with the
effective use of digital technology at Black Penny UK.

Research Methodology
 Research design: Descriptive concept
 Research approach: Inductive approach
 Data collection: Primary and
secondary sources of data collection
 Sampling: Simple Random sampling
 Sample Size: 20 employees of Black
Penny restaurant
 Data analysis: Qualitative technique

Theme ; 1 The Black penny hotel make use of new technology

Theme : 2 Use new technology is important to increase performance
level

Theme : 3 Current technology used in organisation is not effective

Theme : 4 Digital technology is give direct impact on performance le
vel

Theme : 5 Digital technology is help to improve business productivity

REFERENCES
 Aslam, B. and Karjaluoto, H., 2017. Digital advertising a
round paid spaces, E-advertising industry’s revenue engi
ne: A review and research agenda. Telematics and Inform
atics.
 Hanssens, D. M., 2018. The value of empirical generaliza
tions in marketing.
 Islam, N. and Buxmann, P., 218, January. The Role of Co
llaboration between Incumbent Firms and Start-ups on C
ustomers' Adoption of Digital Innovation. In Proceeding
s of the 51st Hawaii International Conference on System
Sciences.