Report on Significance of Implementing Digital Technology in Hospitality Sector

Added on - 03 Jun 2020

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RESEARCH PROJECT
Table of Contents1. INTRODUCTION.......................................................................................................................12. Background..................................................................................................................................13. Problem statement........................................................................................................................24. Aims and objectives.....................................................................................................................25. Rationale......................................................................................................................................26. Research questions.......................................................................................................................37. METHODOLOGY......................................................................................................................38. Reason for choice of project........................................................................................................5LITERATURE REVIEW................................................................................................................5Questionnaire..........................................................................................................................9TIMELINE.....................................................................................................................................17REFERENCES..............................................................................................................................19
1. INTRODUCTIONIn respect to determines effective results, digital technology help to promote systematicwork performances in the business environment. With the help of this tool, enterprise able toincrease their significant activities and tasks which assists to promote desire results in thecompany. It is more creative process which aids to increase more significant results in hospitalityindustry.In order to conduct research towards implementation of digital technology, it can be saidthat Hilton hotel able to gain more desired results at workplace. Mobile communication andautomation mainly implement as longer promotion. In the present report, significance ofimplementing digital technology in hospitality sector consider in successful way. Furthermore,survey will be conducted to identify digital conference facilities also expanded to accommodatetype of technology in successful manner. Moreover, report also discussed advancing with fasterpace to deal with the latest trends and information about customers.2. BackgroundIn respect to increase systematic work performance, it has been seen that there are severalkinds of promotional tools exist that assists to promote products and services in different areas ofthe world. In this regard, every hospitality industry attracts customers to make effective results atworkplace. Further, significance of digital technology with promotion is also important togenerate more sales and change image of the enterprise (Anuar, Musa and Khalid, 2014). It helpsto make innovative results in the business environment through using tactical elements. In thisway, awareness program also developed to communicate and bring values towards the potentialcustomers. Along with this, successful promotion done when target market has been identifyingwith using digital technology. As results, designing management content, structure and formathelps to represent systematic communication channel. For example, using social media, salespromotional tools, etc. These elements help to develop promotion that are sample, coupons,packages, etc. on company website.In the Hilton hotel, digital technology has been currently used with social media toolssuch as Facebook, Twitter, etc. Therefore, it assists to found to create interaction with severalcustomers together. In order to invest different types of digital apps, room services also develop1
that are customer oriented and personalised experience for guests. Blogs are mainly used bychosen business to assess customers needs and demand.3. Problem statementIssue to attract more customer is crucial element for Hilton hotel. Therefore, they need toset different perspective that help to attain more significant results. In the business, it assists todevelop more effective functioning.Hilton hotel face issue to fulfil customers demand because in market, there are severalcompetitors exist that provide same products and services as chosen company. Consequently, thefirm need to establish certain unique characteristics in business. The company unable to attractcustomers with their own website so that it is problem to establish appropriate operations inbusiness.4. Aims and objectivesAim:To analyse the significance of digital technology in promotional tools in hospitality sector–A Case Study on Hilton HotelObjectivesTo understand the concept of digital technology in promotional tools in hospitalityindustry of UKTo evaluate the importance of digital promotional tools in the hospitality sectorTo interrelate digital promotional tools and operations and functions of Hilton hotelTo recommends ways through digital technology implemented with promotional toolsimplementation could be increasing profit in systematic manner at workplace5. RationaleThere are several benefits of digital technology with promotional tools that assist to gaincreative results at workplace. In this regard, sales promotion creates some advantages ofadvertising and sales. Sales increases through promotional tools to make creative results andoutcomes. It will help to attain the desired results and profits (Vasant, 2016). Furthermore, in thehospitality industry, it helps to make security and regular assessment that is needed to makeinnovative results at workplace. Sales promotional tools create advantages of advertisement andsales. It improves the ability to get quick feedback from customers towards the products andservices in business. In order to deal with the innovative ideas, these tools also make advantages2
to add excitement that is being offered through flexible timing. Efficiency towards the systematicwork performance also increases that make targets and goals at workplace (Vinogradova,Larionova and Kaurova, 2016).There are following reasons implemented due to which digital technology has beenapplied at present research:In Hilton hotel, there is no relevancy towards modern technology so that it is essential tointegrate modernisation tool in Hilton Hotel.Lack of customer trust on social media of Hilton hotel also reduce effectiveness of thecompany. Therefore, it is important to build appropriate trust on digital technologyimplementation.Furthermore, digital technology also implement to increase customer attraction and gowith easier work.6. Research questionsWhat do you understand by the concept of digital promotional tools in UK?How could you evaluate importance of digital promotional tools in the hospitality sector?How you interrelate promotional tools and hospitality sector operations and functions ofHilton hotel?What are the ways will recommend to increase activities of promotional tools withimplement digital technology?7. METHODOLOGYIn respect to find the useful information, in the research methodologies following toolsimplemented that assists to make systematic work performances:Research approach: Research approach considered formulation of the plan towardsselected topic. In this way, systematic research is carried out with inductive anddeductive approaches. Therefore, researcher selects the inductive approach (Saunders andBezzina, 2015).This is because, inductive approach helps to implement relevant theoryand information to find appropriate outcomes.3
Research design:In methodology, research design elaborated abstract to determine thewhole study. It includes several types of studies that support to make a systematic workperformance. In this way, descriptive, experimental, etc. kinds of research designconsidered. From the above, descriptive research design has been selected (Kolb, Millerand Kolb, 2016).Descriptive design assists to consider appropriate information to gainsystematic and relevant results in desired manner. It will help to focus on gatheringrelevant information for the research.Research philosophy: Research philosophy considered ways through which investigatorgathers relevant data towards the topic. Therefore, interpretivism research philosophy hasbeen selected that assists to gather fresh information towards the topic.Interpretivismresearch philosophy helps to consider qualitative research with inquiry and relateddiscipline mention.Methods for data collecting: There are several types of methods exist through researchcould collect relevant information at workplace. In this way, primary and secondary bothkind of data have been used to consider the relevant research (Smith, Mccullough andLuke, 2017).Primary data collected with questionnaire that design to conduct survey. Itassists to develop more significant advantages in successful way. Fresh and relevantinformation gather to attain competitive advantages. Beside this, secondary data is beinggathered from previous research that helps to understand regarding topics and certainknowledge.Sample:In order to find useful information, selected sample is 25 employees of Hiltonhotel.There are two methods probabilistic and non-probabilistic methods to collectinformation. In the present research, probabilistic method used in whichsimple randomsampling method, research will be developed in a systematic manner at workplace.In thismethod, sample size considered in term of simple random aspect.This method is selectedto gather data on random sample basis. Hence, it assists to develop significantadvantages.4
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