Impact of Digital Technology on Business : Case Study of Unicorn
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Added on 2020-06-04
Impact of Digital Technology on Business : Case Study of Unicorn
Added on 2020-06-04
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Producing research proposal..................................................................................................1P2 The appropriate research method and conducting primary and secondary research.............4P3 The cost, access and ethical issues considered while conducting primary and secondaryresearch.......................................................................................................................................5P4 Applying analytical tools to research findings.......................................................................6P5 Communicating research findings:PPT...............................................................................14P6 Effectiveness of research finding ........................................................................................14P7 Alternative research methodologies and lessons learnt from outcomes..............................14CONCLUSION .............................................................................................................................14REFERENCES .............................................................................................................................16
P1 Producing research proposalResearch title – Impact of digital technology on business activity of small organization : A casestudy of unicornResearch background- The way of operating business to day have gone through a major change.The organizations are making use of digital technology in order to operate their business. Themajor change have been there due to digitization .More and more companies are using this inorder to expand their business across globe. The advantages of using digital technology in thebusinesses are numerous. The companies are making use of cloud-computing technology inorder to store the records of customer and employees of their company. This use of cloud-computing at companies will provide the customer and employees to easily access their data. It isalso cost efficient process as there is no need to purchase any hardware for it. The digitaltechnology such as mobile technology is also used in business activities in order to make thecommunication in business stronger and efficient. Using mobile phones the employees will beremain in touch with business even after office hours. They can also interact with employees andcustomers that are in different locations across globe. Many companies are using social websitessuch as Facebook, twitter and blogs in order to promote their product and services among targetcustomer. The marketing strategy have been made by companies by using these digitaltechnology. With this more innovative and creative products are developed by company is togain competitive advantage and also to generate more customer satisfaction among people. Theuse of digital technology such Internet of things and social website will attract customer and theirneeds will be fulfilled.Aims and objective- Aims – The aim of this research is to find out the impact of digital technology on activities of ofsmall business organization such as unicorn .Objective- To examine the importance of digital technology on business organizationsTo analyze the impact of digital technology in small-scale organizationTo evaluate the challenges that is faced by SME in implementation of digital technologyTo recommend SME to use digitization in their business Significance – This research will explore the impact that will be there on day to day activities ofbusiness due to use of digital technology. The benefits of using digital technology in the business1
will be presented and also the issues that is affected by SME organization in order to implementthese digital technology at their company.Literature reviewImportance of digital technology According FitzgeralD and Welch, 2014. to the use of technology in the organization canhelp the business to expand quickly and efficiently. The workplace boundaries have beenremoved by using technology such as video conferencing, social network etc. As per thecompanies can widen their base of customers by using this technology in the business. Thecommunication in the workplace can be enhanced by making use of business technology. Inorder to communicate with each other the workers that are working in the office are not suchlimited to phone calls. As per the workers that are working can make use of electronic mail inorder to send their business. The communication with clients can also be enhanced with businesstechnology as through multiple channels information can be passed. Today the world ischanging and so the way of operating business more and more organization are making sue ofdigital technology in order to fulfill the needs and desires of customers. However on the otherhand, the use of digital technology have made people more dependent on this technology. Thepeople at office have become dependent on computers and other forms of technology for day today activities. For an instance in case if nay machine breaks and a computer crashes then theemployees that are working in the office becomes disable untie the issues solved. Theemployees will become less self-reliant due to dependency on technology. On the contrary theuse of digital technology also will reduce the time as the work will be done in less amount oftime. As stated by the less value of human workers is retained which is another drawback foradvancement in technology. As the work of 8-9 people are done by one computer .So, manycompanies are not employing more employees as the machine are there to do the work ofemployees.Impact of digital technology on SME Today more large organizations are making use of digital technology in the business. So,SME organizations can also make use digital technology in the business. As per Matt, Hess andBenlian, 2015, the business can make use of digital technology such as cloud-computing inbusiness. All records and information about employees and customer can be stored in it .Also theemployees and customers can access their data anywhere and at any time. The only need of2
cloud is internet connection. In the manual process that is sued by companies in order to storerecords and data there is a high chances of risk in this type of storage. As there backup is notthere and also it is a complex process to do in updating in that records. But with use of thistechnology updating can be done automatically and backup is also there. However on other hand,if there is any internet issues then the employees will not be able to access their records. The useof digital technology such as social websites can be used by company in order to promote itsproduct and services among target customer. On the contrary, these sites can also have a negativeimpact on the image of the company as customer can give their negative feedback on thiswebsite. There are benefits of using social websites as the follower and its customer will increasebut at the same time any negative review on these websites can have negative impact oncompany (Impact of small business on SME, 2017).Challenges that is faced by SME in implementation of digital technology According to FichmaN, Dos Santos and Zheng, 2014, the implementation of cloud-computingwill help the SME to store security there data on cloud. Also it is energy-effective as only onecloud all the records of the company will be stored. In case of any fire or theft there will bebackup available as data is stored on cloud. However on other hand implementation of thistechnology will be costly for their company as it is a small organization and also it may notadequate resources that are required for implementation of these technology. The company willbe able to make innovative and creative product by using this technology. However, a lot ofmoney will be needed for this implementation. The efficiency of screening, hiring potentialcandidates will be improved by using technology in the workplace. The internet is used bybusiness in order to advertise their job openings. By making use of digital technology the hiringmanagers can target candidates. Also, a lot of time can be saved as it will speed up the work. Thecorrections can be made instantly and the chances of fraud will also be reduce by implementingthis technology. However, as stated by Veit and Spann, 2014, the company can make use ofsmart security system in order to reduce any theft at workplace .But at same time as stated byLeeflang and Freud, 2014 ,the cost of implementing this technology will be costly for thisorganization. But the advantages and benefits of using digital technology are numerous and canhelp this company to expand its business.Research questionHow important digital technology in your business organizations?3
What is the impact of digital technology in small-scale organization?What are the challenges that is faced by SME in implementation of digital technology?What are some of recommend to SME in respect to use of digitization in their business?P2 The appropriate research method and conducting primary and secondary researchResearch philosophy -There are basically two types of research philosophy and they are asfollows-:Interpretivism -In this the elements of the study are interpreted .In this the nature of realityassumptions are based on socially constructed and the goal of this research is understanding.Positivism – On the quantifiable observation the positivism is dependent .On the naturalphenomena and their properties the positivism research is based. The goals of this research is toexplain the strong prediction.In this research Interpretivism research will be sued as it is a qualitative approach and theinterpretation need to be done so it is a suitable choice for this research.Research approach – This is also of 2 types and they are as follows-:Deductive – This is used when the movement need to be made from general to more specific .Itcan also be known as top-down approach. It is used in with testing has it is more narrow innature (Royle and Laing, 2014).Inductive – It is just the opposite of deductive approach .In this from specific observations tobroader generalizations and theories are moved. It is also known as bottom up approach.In this research the inductive research will be used as for Interpretivism philosophy it bests fitsin that.Research type – It is also of 2 types and they are as follows-:Qualitative – This research can be used to gain understanding of underlying reasons ,opinionsand motivations. In to the problem the insight knowledge is proved by this research .The ideascan also be developed by conducting this research .This make use of unstructured or semi-structured techniques .The focus groups, individual groups etc are some common methods.Quantitative – The problem can be quantified by using quantitative research .The attitudes,opinions, behaviors etc can be quantified by this research .The measurable data area used bythem in this research and uncover patterns in research. The various forms of survey such aspaper,surveys , online survey etc are conducted by quantitative data collection methods.4
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