How Globalisation Can Drive Business Success

This research explores the impact of globalisation on business success, focusing on Marks and Spencer. It discusses the drivers that influence companies towards globalisation, the benefits of globalisation for Marks and Spencer, and the challenges they may face while operating in a globalised world.

RESEARCH
PROJECT

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of research..................................................................................................................1
Background of research...............................................................................................................1
Rationale of Research.................................................................................................................2
Aim of research...........................................................................................................................2
Research objectives.....................................................................................................................2
Research questions......................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................8
Type of Investigation..................................................................................................................8
Research Approach.....................................................................................................................8
Research Techniques...................................................................................................................8
Research philosophy...................................................................................................................9
Research Design..........................................................................................................................9
Data collection............................................................................................................................9
Data sampling............................................................................................................................10
Ethical issues.............................................................................................................................10
Gantt Chart................................................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................13
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................24
Conclusion.................................................................................................................................24
Recommendations.....................................................................................................................24
CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGIES..............................25
Reflection..................................................................................................................................25
Alternative methodologies........................................................................................................25
REFERENCES..............................................................................................................................26

Topic: “How globalisation can drive business success”
CHAPTER 1: INTRODUCTION
Overview of research
Globalisation is not a new word for most people as they know that globalisation has
provided greater opportunities to not any individual but to company as well. This is a growing
process through which companies are growing in a rapid speed and assisting in developing
business and providing better services and facilities to its customers. Globalisation is not
confined with only economy but it has different perspectives as well such as social, cultural,
ideological and political. In relation with business globalisation, it is being accepted by most of
the companies as it has widen and speed-up connection between one another world-wide.
Background of research
Research is a systematic work which is undertaken in order to have proper knowledge
regarding different kinds of activities, knowledge about humans, culture and society. Therefore,
research is conducted order to have in-depth information that can be further applied in future
proceedings (Aas, 2013). Globalisation is a wider concept and it includes different kinds of
tendencies such as economic, social and cultural as well. In simple terms, globalisation is a
process through which companies in different countries interact with various firms and do
trading, financial transactions etc., for operating their business in an effective manner. Marks and
Spencer is one of the leading companies in United Kingdom. Company was founded in the year
around 1884 and since 135 years they are providing effective services and facilities to its
valuable customers. Globalisation has aided many companies with benefits as it has provided
them a wider platform of operating their business in an effective manner in different locations
around the world. Therefore, this research is conducted in order to have proper knowledge
regarding the impact of globalisation and how it helps in taking business towards success. Main
reason behind this is that globalisation have an effect on business life and through this company
can enhance its tools and technologies which can further leads towards competitive advancement
(Agrawal, 2017). Therefore, with the help of this research Marks and Spencer will get to know
about what are the factors through which company can enhance its business at international
level. With the help of globalisation company will be able to develop effective communication
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process with other firms and companies. As a result, this will be helpful in free trading between
countries.
Currently, Marks and Spencer is going through some complications in operating its
business at national level because their sales are decreasing. Therefore, with the help of new
marketing strategies company is thinking of expanding its business at International level. Thus,
this research will be helpful for researcher in understand what all factors are crucial and which
can provide benefits and make them eligible in sustaining in the market for a longer period of
time (Beck, 2018).
Rationale of Research
Present research is based on the topic “To determine importance of globalisation and its
impact on success of business”. A study on Marks and Spencer. This will aid researcher in
having proper information about the research topic. Therefore, with the help of this research,
researcher will not only know about the factors that are required to be focussed more but will
also aid in enhancing knowledge of research is being conducted. Significance of this research is
to have proper understanding about the impact of globalisation in taking business towards
success.
Aim of research
While conducting a research aim plays a crucial role as on the basis of this objectives are
formulated which is further required for doing research in an effective manner. Therefore, aim of
this research is to “To determine importance of globalisation and its impact on success of
business”. A study on Marks and Spencer.
Research objectives
 To understand the concept of globalisation.
 To identify the drivers that influence company towards globalisation.
 To study various benefits of globalisation that can lead Marks and Spencer to success.
 To identify different kinds of challenges that can be faced by Marks and Spencer while
operating their business in globalised world.
Research questions
 What do understand by the concept of globalisation?
 What are the drivers that influence company towards globalisation?
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 What are the benefits of globalisation that can lead Marks and Spencer to success?
 What kinds of challenges that can be faced by Marks and Spencer while operating their
business in globalised world?
CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to the view point of Benería, Berik and Floro, (2015) Globalisation, provides a
closer integration of countries, companies and people that helps in operating business in an
effective manner. In this faster growing economy where doing business for a company becomes
expensive globalisation has played a crucial role as it has reduced cost of transportation and
communications. Along with this, it has breakdown numerous boundaries because of which flow
of goods, services, capital and knowledge has become more easier. Therefore, globalisation has
helped in clearing path for worldwide development as a result, any company at any level can
easily take their business at global platform. Globalisation is not only around with economic
factor but it has also putting positive impact on other elements as well. Developing countries
have access to new markets which is providing maximum benefits in terms of movement of
labour, foreign capital, latest technologies etc.,
In relation with trade at global level it is helping in enhancing economic growth.
Globalisation to some extent has reduce trade restrictions. Other than this, companies can now
get cheap labour forces for performing their task in an effective manner. Globalisation has not
only improved the way of doing any particular work but it has also helped in transferring new
and latest technologies from developing countries. As a result, it aid company towards global
competition for a longer period of time. Therefore, in order to do the same companies nowadays
are focussing on producing goods that are of superior qualities which is leading towards
specification and efficiency. Apart from this, globalisation has provided better access to goods,
foreign culture etc.,
Drivers that influence Marks and Spencer towards globalisation
As per Benigno and Faia, (2016) Globalisation is primarily an economic process with the
help of which interaction and integration of activities takes place. Thus, it can be said that
globalisation is totally based on four components making worldwide connections,exchange of
technologies, resources of capital and exchange of goods and services. Globalisation has
resultant in increase in economic expansion between national whether at national or international
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level. There are some drives of globalisation that has influenced numerous companies in
expanding their business at different levels so, some of them are explained below for better
understanding:
Trade Liberalization: Marks and Spencer is one of the leading companies in United
Kingdom and they are playing a crucial role in increasing revenue of the nation. While operating
business in an effective manner company must know about the trade policies that have been
regulated by government of a nation. This is consider as one of the key drivers that motivates
different kinds of activities which are generally related to market access (Blaser, McRae and
Feit, 2013). In this changing world trade liberalisation has made things more cheaper and of
good quality as well. Therefore, in future if Marks and Spencer wants to expand its business at
different locations than this can help them in doing so as this will allow company in trading for
free without any additional costs. Along with this, customers can also gets an opportunity of
getting best quality products at cheaper cost and competitive advancement. For example:
according to the recent trade liberalization United Kingdom has started focussing on service
sector more instead of manufacturing. Along with this, there are numerous agreements by
different Unions after signing them companies easily trade between companies such as European
Union, North American Free Trade Agreement (NAFTA) etc., Under this members have
common foreign trade policies which help them in reducing trade barriers (Eriksen, 2014).
Difference in cost between countries: There are various factors at every stage of
development such as cost of production, land, capital, labour etc., and these must be considered
by companies so that they can run their business in an effective manner. Undoubtedly, all these
factors will be different in various countries. For example: labour cost in China will be less as
compared to United Kingdom so, getting workers in those areas at cheap cost is easier. With the
help of resource with limited economy company can manufacture or perform various activities
easily. Therefore, it is also one of an effective drivers that can influence company in taking itself
towards globalisation because it will now only provide labour but also resources at cheap cost.
Also, it is not like if a company is getting all the factors than it is poor but instead company gets
a variety of scope for improving its business.
Rapid change in technology: With the change in course of time, globalisation has
provided greater opportunities to companies for choosing technology that are effective and can
aid them in increasing sales and profitability. Therefore, in whatever sector a company is dealing
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technology has provided them with effective facilities. In recent times, this has become one of an
important drivers which is pushing companies towards globalisation. Thus, most of the
companies are moving towards implementing latest technology. As a result, with the help of this
communication process has become more easier. As a result, it is aiding in improving sales and
profitability in a speculated time frame. As compared to earlier times, operating business was
quite difficult and it is because of transportation but as technologies has evolved companies can
now deliver effective services and facilities to remote areas as well. As a result, globalisation and
technology has provided greater opportunities in doing their business.
International investment : This drives globalization by expanding economic integration.
In present years, there has been an up-tick in global investment, including commercial loans,
foreign direct investment (FDI) and foreign portfolio investment. Many countries have pleased
this to acquire the benefits of international investment, which include the initiation of productive
enterprises, jobs, and new sources of income.
Market drivers : As domestic markets become more and more saturated, the
opportunities for growth are limited and worldwide expanding is a way most organizations
choose to overcome this situation. They each run marketing campaigns that are changing the way
in which people do business. Similar customer needs and the opportunity to use global marketing
channels and transfer marketing to some extent are also incentives to choose internationalization.
Benefits of globalisation that can lead Marks and Spencer to success
According to the view point of Goswami and Narwal, (2014) Globalisation has put a
great impact on an individual and companies because it has provided benefits in terms of
economy. Considerably globalisation has provided greater opportunities to companies with free
trade between different nations. Therefore, to understand benefits in a better manner some of
them are explained below:
More Revenue Streams: Main motive of companies of operating business at global level
is to get maximum access of resources so that better outcomes can be gained. For example:
companies who have already sustained a better position at local or national market they can think
of expanding its business at global level. Therefore, after having proper evaluation of market at
international level company can easily provide better services and facilities to its customers
which will ultimately improves sales and profitability in a stipulated time frame. Along with this,
with the help of globalisation company will be able to increase customer's base. Apart from this,
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Marks and Spencer, through this can create new opportunities and for getting benefits they can
minimise cost and can earn profit as well (Gwynne and Cristobal, 2014).
Resources and Supplies: Main benefits of globalisation is that it has reduced trade
boundaries and provided firm with opportunities of grabbing excellent resources and raw
materials. As a result, companies are becoming more industrialised and giving effective services
and facilities to its valuable customers. Therefore, this assist in having new and better
relationship with supplier and customers as well. As a result, for Marks and Spencer, it will aid
them in strengthening at global market.
Challenges that can be faced by Marks and Spencer while operating their business in
globalised world
As per Yankuzo, (2014) While operating business there are many challenges that can be
faced by companies which can further hamper further activities. Some of the challenges are
explained below for better understanding:
Organisational Communications: Communication is one of the crucial element that is
necessary in order to establish better understanding and relationship. For Marks and Spencer, as
they have their business in different location so, for them it is necessary that they use effective
communication systems with the help of which they can interact with their staff members. But
while establishing their business in different location this can work as a challenge for Marks and
Spencer, as they can find it difficult to interact with local customers. As a result, this can leads to
decrease in sales and profitability.
Human Resources: At the time of global expansion , company requires right person who
can work and provides better results to them in international market. Thus, human resources is
the core element of a firm that drive company towards success. But if company fails to hire
eligible employees for their organisation than this can act as a challenge. Firm can decrease its
sales which can further put a bad impact on image of the company. Therefore, developing team
according to the need and requirements of companies firm might need additional investment.
Adopting right country: Majorly company establish their business in order to have
better growth. For this, they use different kinds of strategies so that maximum number of people
can be attracted. Therefore, while expanding its business in different locations there is a
requirement that company have a better understanding. Thus, this can be one of the biggest
challenge for an organisation. They further have to conduct and understand which will the best
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place that will be suitable for them to expand their business and this might take ample time. On
the other hand, even after establishing their business is company is unable to interact with
customers than they can face losses which can moreover, put a negative impact on companies
(Hirst, Thompson and Bromley, 2015).
Impact of Political Risk: This is a common challenge that can be faced by companies
and further it can have a negative impact on business operations. Extreme issue which can be
faced by any companies of exchange rates because different nations have various tariff charges
due to which firm can become more or less competitive. Thus, it is crucial that Marks and
Spencer before expanding its business to different countries company have proper understanding
of political system and the requirements of people who are living within the country.
Therefore, these are some challenges which can be faced by Marks and Spencer while
operating business in global world. Along with this, superiors of the nation must look after all
these factors so that in coming future no problems can hinder their business operations (Kahler,
2012).
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is said to be a techniques with the help of which researcher tries
to conduct research in an effective manner. It is generally used to evaluate, select and analyse
things regarding any specific topic. Therefore, with the help of research methodology researcher
can easily perform and accomplish research in a proper manner. Research methodology basically
helps in gathering information and data with the purpose of making research more reliable.
Furthermore, factors that are required in this are mentioned below for better understanding:
Type of Investigation
It is considered as a process, strategies and techniques that are required while collecting
data and information (Kamens, 2013). Generally, there are two types of research methods and
these are qualitative and quantitative. Qualitative method is used for collecting and measuring
data on theoretical basis. This further help in having better understanding about the selected
topic. With the help of this, research can be conducted with less sample size without any issue
and problem. Whereas, quantitative method is used for gathering data in numerical form.
Therefore, interpretation of data is being done in a mathematical and statistical techniques. This
is very helpful in analysing data and have information in a detailed manner without any
complications. Thus, for doing this research, researcher is using qualitative method for collecting
data and information.
Research Approach
While doing a research basically, there are two approaches which are being used by a
researcher and these are inductive and deductive. Former one helps in developing new theories
with the help of creating hypothesis. Thus, it can be said that it is based on qualitative research
method. Whereas, deductive approach is based on quantitative method. Therefore, while
conducting this research deductive and along with this, investigator is going to use review based
approach because it is based on quantitative method hence, collecting data and information can
be done in detailed and easy manner (Karadagli, 2012).
Research Techniques
This is an important component on which entire research is based. Currently, there are
different kinds of techniques which researcher can use while doing research and these are
questionnaire, interview, survey etc., Furthermore, it is crucial for investigator to use effective
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method through which entire activity can be performed easily. Thus, in order to do this research,
researcher will use questionnaire in which different questions will be mentioned and all this will
be of specific research topic for which researcher wants to collect information. As a result, it will
help investigator in evaluating a valid conclusion.
Research philosophy
Research Philosophy states that, on a prior basis data must be collected, then analysed
and then it should be used. Thus, it is important that researcher choose better philosophy. It is
further classified into two i.e. positivism in which both mathematical and scientific methods are
being used for collecting information and data in an effective manner. Another philosophy is
interpretivism, under this, researcher use qualitative means for gathering information.
Therefore, in order to do this research, researcher will use interpretivism philosophy is very
helpful in providing data for a specific area (Kaur and et. al., 2014).
Research Design
This is a considered as a pre-planned sketch that defines issues. It is generally based of
three types one is descriptive, experimental and exploratory. Thus, with a proper research design
researcher can specify objectives, gather data and uses different methods for analysing the same.
Descriptive research design helps in having detailed explanation of a particular areas.
Experimental consist of scientific analysis so as to formulate and develop certain theory.
Therefore, for doing this research descriptive method will be used as it will help in having proper
understanding regarding an issue. As a result, proper solutions can be evaluated for better
understanding.
Data collection
There are several methods by which respondents collect information but basically two
methods are being used and these are primary: in which data are collected for the first time. This
is although time consuming but most of the researcher follow this so that better results can be
obtained. Other method is secondary from which information are collected from books, journals
etc., this is the most easiest and less time consuming because data are available on various
sources. In order to do this research, researcher will use both primary and secondary method of
data collection as it will be helpful in analysing information in a better way (Lechner and Boli,
2014).
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Data sampling
It is determined as a statistical techniques form whom researcher gather information and
continue the process of analysing and data. Most of the researcher, uses random sampling
method under which subset of population is being selected. Furthermore, in order to get
information 40 respondents will be selected and this will be sufficient. Therefore, while doing
this research questionnaire will be used that will constitute around 10 questions which will be
open around.
Ethical issues
This is a crucial component that helps in making research more appropriate in nature. For
example: for a researcher it is very important that information that are being collected by them
must be kept confidential so that no other person can misuse the same. Along with this, it is
crucial that whatever information are collected should be based on set objectives. As a result, it
will help in doing research in a positive manner (Nagaike, 2015).
Gantt Chart
This is a tool with the help of which a researcher can get to know about the time period
under which they have to accomplish their project. It generally, display time period what task is
to be done on a prior basis. Therefore, with the help of Gantt Chart, research can develop and
monitor the task in a regular basis. Along with this, it helps researcher in knowing any additional
resources that are required for doing actions in an effective way.
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CHAPTER 4: DATA ANALYSIS
Data analysis plays a crucial role in a research project, as this basically evaluate the
information which is being gathered from respondents. Therefore, with the help of data analysis
one can inspect and analyse data so as to get appropriate information according to the aims and
objectives formulated. Thus, in this present report researcher has used questionnaire and it will
be sufficient enough in understanding and evaluating a valid conclusion.
Questionnaire
Name:
Subject:
Contact No.:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) According to you, does globalisation is helping Marks and Spencer to carry out
business operations in an effective manner?
a) Agree
b) Disagree
Q3) What kind of benefits globalisation is providing to Marks and Spencer?
a) Increase in overall sales of organisation.
b) Minimising cost rates
c) Enhancing level of competition
Q4) Which kind of resources are important for Marks and Spencer to operate at global
level?
a) Human Resource
b) Financial resources
c) Latest Tools and technologies
Q5) As per your concern, globalisation impact Marks and Spencer in which manner?
a) Positive
b) Negative
Q6) What are the factors of globalisation that can put an impact on Marks and Spencer in
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order to take business towards success?
a) Give a wider area of doing their business
b) Enabling in establishing a better communication amongst companies.
c) Providing access to latest tools and technologies.
Q7) According to you, what are the factors that are required to be looked after by Marks
and Spencer considering globalisation so that better position at international market can
be sustained?
a) Innovative tools and technologies
b) Proper Training and development programmes
c) Skilled Workforce
Q8) What are the barriers which can be faced by Marks and Spencer while operating
business at international level?
a) Unfamiliar culture
b) Differences in economic policies
c) Finance
Q9) According to you, how globalisation helps Marks and Spencer in providing
competitive advancement at global level?
a) Increased economies of scale
b) Free Trade
c) Increased investment
Q10) Any suggestions or recommendation you want to provide so that Waitrose can
improve its brand image at international level?
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Theme 1: Aware about globalisation
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 35
b) No 5
Interpretation: Globalisation is said to be a concept that is known by every individual. It
helps in creating a successful platform where all the companies without any international
boundary can expand their business. This help firm in increasing their sales and profitability in
stipulated time fame. Therefore, with the help of above mentioned graph it can be evaluated that
35 number of respondents out of 40 as they have chosen he option “Yes”, which means that they
are familiar with the concept of globalisation and know that it has assisted firm in getting into a
better position at national and international level. Therefore, according to them globalisation has
came up as a revolution at global marketplace and further helped them in grabbing different
opportunities. Whereas, on the other hand 5 of the respondents as they have chosen “No”, which
shows that as per their concern they are not aware about the concept of globalisation.
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Theme 2: Globalisation is providing better opportunities
Q2) According to you, does globalisation is helping Marks and
Spencer to carry out business operations in an effective
manner?
Frequency
a) Agree 36
b) Disagree 4
15

Interpretation: With the change in course of time, globalisation has acted as a helping
hand for most of the firm. It has not only provided benefits to organisation but also assisted them
in sustaining a better position at market area. Thus, from the above mentioned graph it can be
evaluated that 36 out of 40 respondents as they have chosen the option “agree”, which defines
that according to them they believes that globalisation is providing better ways to Marks and
Spencer for operating business in an effective manner. As compared to earlier times company
can get cheap labour who can work further in providing better results and outcomes. Along with
this, globalisation has provided access to resources which is enabling company in producing
finished goods. On the other hand, 4 of the respondents out of 40 have chosen “Disagree”, which
shows that according to them globalisation is not providing any kind of benefit to Marks and
Spencer as company is following the old marketing strategies for operating their business.
Therefore, company is required to make some changes in their policies so that they can attract
large number of customers under stipulated time period.
Theme 3: Benefits provided by globalisation
Q3) What kind of benefits globalisation is providing to Marks
and Spencer?
Frequency
a) Increase in overall sales of organisation. 22
b) Minimising cost rates 10
16

c) Enhancing level of competition 8
Interpretation: Globalisation itself includes a large number of benefits, to developing
nations it has provided greater opportunities whether it is related with providing latest
technologies, cultural implications, integration of different markets, etc., Therefore, globalisation
has enabled company with operating their business at global level. Thus, with the help of above
mentioned pie chart it can be evaluated that 22 out of 40 respondents as they have chosen the
option “a”, which means according to them they believe that greater benefit which is provided by
globalisation is that it has enhanced sales and profitability of Marks and Spencer as by going into
global level firm has increased its customer's base. Whereas, other 10 respondents out of 40 as
they have chosen option “b”, which shows that globalisation has helped company in minimising
cost rates of their products because of which company can now attract large number of
customers in a limited period of time. Rest 8 of the respondents have chosen “c” and are saying
that with the help of globalisation Marks and Spencer has benefited with improved competition
level. As a result, it is assisting firm in enhancing brand image as compared to other firm who are
dealing in the same sector.
17

Theme 4: Resources required for competitive benefits
Q4) Which kind of resources are important for Marks and
Spencer to operate at global level?
Frequency
a) Human Resource 15
b) Financial resources 10
c) Latest Tools and technologies 15
18

Interpretation: Company can only provide effective services if they consider some of the
factors that are crucial for operating business in a better manner. With the change in course of
time these resources can be attained by company very easily. Therefore, with the help of the
graph mentioned above it can be understood that 15 out of 40 respondents have chosen the
option “a”, which means in order to gain competitive advancement Marks and Spencer must
focus on human resource department because they are the one who are fully responsible for
performing different kinds of activities whether it is related to doing sales, adopting marketing
functions etc., Other than this, 10 of the respondents believes that finance is one of the crucial
component because for executing any kind of plan in an effective manner it is necessary that firm
have sufficient amount of money. Rest 15 of the respondents out of 40 as they have chosen the
option “c”, which shows that for gaining maximum benefits it is important that company have
advanced tools and technologies with the help of which company can provide better services and
facilities to its valuable customers for a longer period of time.
Theme 5: Impact of globalisation
Q5) As per your concern, globalisation impact Marks and
Spencer in which manner?
Frequency
a) Positive 38
b) Negative 2
19

Interpretation: Globalisation itself is a very wide concept because it has provided
benefits to companies in various aspects. It has both positive and negative impact on an
organisation depends upon the situation on which they are operating their business. Thus, with
the help of the above mentioned graph it has been evaluated that 38 out of 40 respondents as they
have chosen the option “a”, according to which respondents believe that globalisation has put a
positive impact on business operations as to most of the companies to has provided a wider
platform to companies for operating their business in an effective manner. Other than this,
globalisation has reduced national boundaries. Therefore, Marks and Spencer can established
their business in different locations as well. Although globalisation has some many positive
aspects but according to 2 respondents they have chosen the option “b”, because according to
them globalisation is putting a negative impact on business operations because large companies
can easily expand its business but firms who are operating its business at small level they have to
think twice before expanding its business to a different location and this is because globalisation
has increased the level of competition amongst various companies who are dealing in same
sector.
Theme 6: Factors crucial for taking business towards success
Q6) What are the factors of globalisation that can put an
impact on Marks and Spencer in order to take business
towards success?
Frequency
20

a) Give a wider area of doing their business 18
b) Enabling in establishing a better communication amongst
companies.
12
c) Providing access to latest tools and technologies. 10
Interpretation: Every company establish its business in order to get better outcomes and
results from the market area whether it is at national and international level. Therefore, with the
help of above mentioned pie chart it can be evaluated that 18 out of 40 respondents they have
selected option “a”, because according to them providing wider area of operating business is the
greatest impact that was put by globalisation on business. Whereas, other 12 respondents out of
40 thinks that with the help of globalisation Marks and Spencer has enabled themselves in
establishing better communication system between firms. This has helped firm in getting raw
materials on time as a result, delivering excellent quality goods and services has become easier.
On the other hand, 10 out of 40 respondents thinks that globalisation has provided access to
latest tools and technologies with the help of which company has now enabled themselves in
manufacturing goods that are of superior quality. Other than this, through new technology Marks
and Spencer can connect with its valuable customers in a stipulated time frame.
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Theme 7: Factors that are needed to be considered
Q7) According to you, what are the factors that are required
to be looked after by Marks and Spencer considering
globalisation so that better position at international market
can be sustained?
Frequency
a) Innovative tools and technologies 16
b) Proper Training and development programmes 14
c) Skilled Workforce 10
Interpretation: Business is run with a combination of numerous factors and these help
them in sustaining firm in holding a better position at national and international level. Thus, with
the help of above mentioned pie chart it can be understood that 16 out of 40 respondents they
have chosen the option “a”, which means according to them by implementing innovative tools
and technologies company can easily sustain in the market for a longer period of time. Whereas,
14 of the other respondents thinks that through proper training and development programme
company can be able to provide better services and facilities to its valuable customers. Lastly, 10
out of 40 respondents they have chosen the option “c” as they believe that skilled workforce is
the important factor with the help of which company can sustain a better position at market area.
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Theme 8: Challenges that can be faced by company
Q8) What are the barriers which can be faced by Marks and
Spencer while operating business at international level?
Frequency
a) Unfamiliar culture 15
b) Differences in economic policies 10
c) Finance 15
Interpretation: While operating business there are many factors that can work as a
barrier for a company. Thus, with the help of the graph mentioned above it can be evaluated that
according to 15 respondents they believe that unfamiliar culture is the main barrier which can
create problem for an organisation. Whereas, 10 of the respondents out of 40 thinks that
difference in economic policies develops an issue as because of this company had to change their
strategies. Lastly, 15 other respondents believe that finance is the one of the biggest challenge
because company will have insufficient amount of money than executing plans can be difficult
for the firm.
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Theme 9: Globalisation and its role in providing competitive advancement
Q9) According to you, how globalisation helped Marks and
Spencer in providing competitive advancement at global level?
Frequency
a) Increased economies of scale 16
b) Free Trade 13
c) Increased investment 11
Interpretation: Globalisation has provided most of the companies with large number of
benefits. Therefore, with the help of pie chart it can be evaluated that according to 16
respondents they think that globalisation has helped Marks and Spencer in increasing economies
of scale. Whereas, 13 of them are saying that globalisation has enhanced free trade of M&S.
Lastly, 11 of then believes that globalisation is providing company with increased investments as
most of the companies are showing their efforts in investing some amount of money.
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CHAPTER 6: CONCLUSION AND RECOMMENDATION
Conclusion
From the above report, it has been concluded that globalisation is itself a very wider
concept and it is assisting most of the companies in expanding its business in an effective
manner. With the help of this present research, researcher will be able to determine the
importance of globalisation at both international and national level. For instance: company
requires appropriate finance, advanced tools and technologies for operating its business. Other
than this, globalisation has provided companies with an opportunity of providing better services
and facilities to its valuable customers living in different parts of the world. Along with this, it
helps firms in expanding its business in an effective manner without any complications.
Globalisation also aid company with providing services of superior quality which gradually takes
business towards success.
Recommendations
With the mentioned research it has been recommended that company must incorporate
effective communication tools with the help of which they can provide better services and
facilities. Along with this, they should implement latest technologies for improving its way of
performing its activities in an effective way. Other than this, unlike other firms, Marks and
Spencer must establish its business in different parts of the country so that they can increase their
revenues and profitability. Apart from this, company should have proper investigation of both
national and international market so that they can operate its business in an effective manner.
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CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGIES
Reflection
Globalisation, is determined to be an important aspects for running business in a
successful manner. Research is being conducted by a researcher so as to have in-depth
knowledge regarding a specific topic. Taking in terms of this research, it has increased by
knowledge base as it helped me in improving my understanding of globalisation and how it is
effective in providing better services and facilities. In this, investigation, I have also used
qualitative research method as it has helped me gathering theoretical information on chosen
topic. Therefore, for doing this research and collecting data and information I have used both
primary and secondary method. Both the methods helped me out in gathering appropriate
information through which valid conclusion was being drawn. In primary method of data
collection, I chosen questionnaire to find out opinion of respondent on presented questions along
with their options. While doing this research, I faced issues and problem as well which act as a
barrier in doing my research. Primarily it was related to cost and time. Therefore, I have learned
that before starting my research it is necessary that I do proper time management as a result, it
will help me out in conducting the research in an effective manner.
Alternative methodologies
There are numerous methods that can be used by a researcher for conducting it in an
effective manner. Mainly while doing this research questionnaire was being used along with this
both primary and secondary method was chosen. But as an alternative method interview
methodology can be taken as it will help in getting data and information in a detailed manner. As
a result, factual information can be gathered in an a better way.
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REFERENCES
Books and Journals
Aas, K. F., 2013. Globalization and crime. SAGE Publications Limited.
Agrawal, S., 2017. PERSONALITY TRAITS AND ORGANISATIONAL COMMITMENT OF
GEN X AND GEN Y EMPLOYEES. Journal of Organisation & Human Behaviour. 6.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Benería, L., Berik, G. and Floro, M., 2015. Gender, development and globalization: economics
as if all people mattered. Routledge.
Benigno, P. and Faia, E., 2016. Globalization, pass-through and inflation dynamics.
International Journal of Central Banking. 12(4) pp.263-306.
Blaser, M., McRae, G. and Feit, H. eds., 2013. In the Way of Development: Indigenous Peoples,
Life Projects and Globalization. Zed Books Ltd..
Cetorelli, N. and Goldberg, L. S., 2012. Banking globalization and monetary transmission. The
Journal of Finance. 67(5). pp.1811-1843.
Clark, T. and et. al., 2015. Conceptual model of the globalization for domain-specific languages.
In Globalizing Domain-Specific Languages(pp. 7-20). Springer, Cham.
Eriksen, T. H., 2014. Globalization: The key concepts. A&C Black.
Goswami, H. and Narwal, S., 2014. E-Commerce: Challenges And Opportunities For
Developing Countries. ZENITH International Journal of Business Economics &
Management Research. 4(1). pp.90-99.
Gwynne, R. N. and Cristobal, K. A. Y., 2014. Latin America transformed: globalization and
modernity. Routledge.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John Wiley & Sons.
Kahler, M., 2012. Economic security in an era of globalization: definition and provision. In
Globalisation and economic security in East Asia (pp. 40-56). Routledge.
Kamens, D. H., 2013. Globalization and the emergence of an audit culture: PISA and the search
for ‘best practices’ and magic bullets. PISA, power and policy: The emergence of global
educational governance, pp.117-140.
Karadagli, E. C., 2012. The effects of globalization on firm performance in emerging markets:
Evidence from emerging-7 countries. Asian Economic and Financial Review.2(7).
p.858.
Kaur, K. and et. al., 2014. IMPACT OF E-LEARNING IN LIBRARY: AN OVERVIEW.
Sansmaran Research Journal. 4(1). pp.26-27.
Lechner, F. J. and Boli, J. eds., 2014. The globalization reader. John Wiley & Sons.
Nagaike, K., 2015. Queer Readings of BL. International Perspectives on Shojo and Shojo
Manga: The Influence of Girl Culture, pp.64-73.
Pargas, D. A., 2015. Slavery and forced migration in the Antebellum south. Cambridge
University Press.
Rai, S. M., 2013. Gender and the political economy of development: From nationalism to
globalization. John Wiley & Sons.
Spring, J., 2014. Globalization of education: An introduction. Routledge.
Stark, B., 2017. Women and globalization: The failure and postmodern possibilities of
international law. In International Crimes (pp. 43-112). Routledge.
Tewari, R. and Pathak, T., 2013. Framing India: Pre-post globalization.
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Wei, Y. D., 2013. Regional development in China: states, globalization and inequality.
Routledge.
Yankuzo, K. I., 2014. Impact of globalization on the traditional African cultures. International
Letters of Social and Humanistic Sciences. 4(1). p.8.
Online
Kenton, W., 2018. Globalization. [Online]. Available through:
<https://www.investopedia.com/terms/g/globalization.asp>.
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Research Approval & Ethics Form
*Students must ensure that this form is attached with their final submission. Failure to do this
will result in your project been refused for grading.
Section 1: Basic Details
Project title: .................................................................................................................................................................................................................................................................
..........................................................................................................“How globalisation can drive business
success”.........................................................................................................................................................................................
Programme: ...................................................................................
School: ...................................................................................
Intended research start date: ............................................. Intended research end date: .............................................
Section 1: Proposal
You must complete all parts of Section 1 & 2 and present to your lecturer for a brief discussion
and approval of your topic before embarking on writing a full proposal.
One: Objectives
Research project objectives (e.g. what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
Research objectives
 To understand the concept of globalisation.
 To identify the drivers that influence company towards globalisation.
 To study various benefits of globalisation that can lead Marks and Spencer to success.
 To identify different kinds of challenges that can be faced by Marks and Spencer
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while operating their business in globalised world.
Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying,
personal interest, future plans, why the topic is important):
Globalisation is currently a topic, which is known by every person and in relation
with companies it is providing numerous benefits to companies. Main reason of
choosing this research project is
 To identify how effectively globalisation is putting an impact on business
operations of Marks and Spencer.
 Along with this, having in-depth knowledge regarding globalisation was my
personal choice as well.
Three: Research approach and methodologies
What type of research approach and methodologies are you
likely to use and why?
Please select all research methods that you plan to use as part of
your project:
 Interviews:
 Questionnaires: (✓)
 Observations:
 Use of Personal Records:
 Data Analysis: (✓)
 Action Research:
 Focus Groups:
 Other (please
specify): .......................................................................................
.............................................................................
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I confirm that the project is not work which has been or will be submitted for another
qualification.
Student signature: ....................................................................................................................................................................... date) ......................................................
Section 3: Approval (To be completed by the lecturer)
Checklist Yes No
1. Is the proposed research title related to the theme? ✓
2. Is the research scope realistic? (i.e. not too broad) ✓
3. Is the research feasible? (i.e. could be done) ✓
4. Is there a research question or hypothesis? ✓
5. Is there a rationale or clear reason for choosing the research
title?
✓
6. Has the student considered how the data will be collected? ✓
7. Has the student considered where the data will be collected? ✓
8. Will the ?
Comment (If any)
Agreement from project proposal checker (if applicable)
I confirm the learner has met and discuss their topic with me and is appropriate to the theme
provided.
Name & signature:
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