Effective Talent Management Strategies in Hospitality Industry

This presentation critically examines effective talent management strategies in the hospitality industry, with a focus on Marriott International hotel. It explores the challenges faced by the company in retaining talented management and provides recommendations for improvement.

RESEARCH PROJECT

TABLE OF CONTENTS
 ACTIVITY 1: PROJECT MANAGEMENT
 ACTIVITY 2: PROJECT EXECUTION
 ACTIVITY 3: PROJECT FINDINGS
 ACTIVITY 4: PERFORMANCE REVIEW

INTRODUCTION
Talent management is considered to be an effective organization commitment
towards recruiting, hiring, retaining and developing the most skilled, prospective and
talented employees within the organization. This study will critically examine the effective
talent management strategies in a hospitality industry. Marriott International hotel is one of
the leading diversified hospitality company which was founded in year 1927 and is
headquartered in Bethesda, Maryland, U.S.

ACTIVITY 1: PROJECT MANAGEMENT
1.1 Project title.
TITLE: “To critically examine effective talent management strategies in a hospitality industry.
1.2 Devising aims and objectives of the project.
Aim: “To critically examine effective talent management strategies in a hospitality industry. A study on Marriott
Hotel London.”
Research objectives:
To develop an understanding on talent management.
To critically examine effective talent management strategies.
To determine the challenges faced by the company to retain talented management within hospitality company.
To provide effective recommendation strategies to retain talented management within hospitality company.

1.3 Project management plan (PMP).
PMP is a document which helps in critically examining every phase of the project from
starting to the end in order to attain desired results.
 Cost
 Scope
 Time
 Quality
 Communication
 Risk
 Resources

1.4 Work breakdown structure and Gantt chart.
Task Mode Task Name Duration Start Finish Predecessors
Auto Scheduled Project management 10 days Thu 1/9/20 Wed 1/22/20
Auto Scheduled Devising research aim and objective 1 day Thu 1/9/20 Thu 1/9/20
Auto Scheduled Project management plan 4 days Fri 1/10/20 Wed 1/15/20 2
Auto Scheduled Selection of research methods 5 days Thu 1/16/20 Wed 1/22/20 2,3
Auto Scheduled Project Execution 21 days Thu 1/23/20 Thu 2/20/20
Auto Scheduled Carrying out secondary research. 7 days Thu 1/23/20 Fri 1/31/20 3,4
Auto Scheduled Carrying primary empirical research. 14 days Mon 2/3/20 Thu 2/20/20 1,6
Auto Scheduled Project findings 20 days Fri 2/21/20 Thu 3/19/20
Auto Scheduled Formulation of questionnaire 7 days Fri 2/21/20 Mon 3/2/20 7
Auto Scheduled Sending questionnaire for data collection 3 days Tue 3/3/20 Thu 3/5/20 7,9
Auto Scheduled Analyzing research and data 12 days Fri 2/21/20 Mon 3/9/20 4,7
Auto Scheduled Drawing meaningful conclusions 5 days Tue 3/10/20 Mon 3/16/20 11
Auto Scheduled Carrying out appropriate recommendation 3 days Tue 3/17/20 Thu 3/19/20 11,12
Auto Scheduled Performance review 2 days Fri 3/20/20 Mon 3/23/20
Auto Scheduled Reflection 2 days Fri 3/20/20 Mon 3/23/20 11,13

Gantt Chart

Network diagram

1.5 Carrying out research methodology.
 Research methods
 Research approach
 Data collection
 Sampling
 Data analysis

ACTIVITY 2: PROJECT EXECUTION
2.1 Carrying out secondary research
McGuire and et.al., (2018) said that, talent management is effective framework to
manage and retain the competent and skilful employees within the company. This helps in
boosting the performance and productivity of employees.
Marinakou and Giousmpasoglou, (2019) established that, Cultivating honest
career path is considered to be effective talent management strategy. It helps employees see
the future growth opportunities within the particular business. Sheehan, Grant and
Garavan, (2018) argued that, Providing continuous training and development programs,
rewarding and recognizing employees and creating cultural fit environment are also one of
the effective talent management strategies.
McCracken, Currie. and Harrison, (2016) investigated that, competent offering
pay scale and higher job opportunities are considered to be the major challenge within the
company to retain talented employees.

2.2 Carrying primary empirical research.
Theme 1: Maximum number of employees has been working for 9
to 15 years in Marriott International London.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
0 to 4 years 2 10%
4 to 9 years 4 20%
9 to 15 years 8 40%
More than 15 years 6 30%
TOTAL 20 100%
10.00%
20.00%
40.00%
30.00%
0 to 4 years
4 to 9 years
9 to 15 years
More than 15 years
10.00%
20.00%
40.00%
30.00%
0 to 4 years
4 to 9 years
9 to 15 years
More than 15 years

Theme 2: Highly agreed, talent management helps in
reducing the risk of recruiting bad hires, saves time and
boosts productivity.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Agreed 4 20%
Highly agreed 7 35%
Disagreed 3 15%
Highly disagreed 2 10%
Neutral 4 20%
TOTAL 20 100%
20.00%
35.00% 15.00%
10.00%
20.00%
Agreed
Highly agreed
Disagreed
Highly disagreed
Neutral
20.00%
35.00% 15.00%
10.00%
20.00%
Agreed
Highly agreed
Disagreed
Highly disagreed
Neutral

Theme 3: Cultivating honest career path, is an effective
talent management strategies.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Cultivating honest career
path
8 40%
Assessing cultural fit of
candidate
3 15%
Providing continuous
training and development
programs
5 25%
Rewarding and
recognizing employees
4 20%
TOTAL 20 100%
40.00%
15.00%
25.00%
20.00%
Cultivating honest career path
Assessing cultural fit of
candidate
Providing continuous training
and development programs
Rewarding and recognizing
employees
40.00%
15.00%
25.00%
20.00%
Cultivating honest career path
Assessing cultural fit of
candidate
Providing continuous training
and development programs
Rewarding and recognizing
employees

Theme 4: Talent management strategies helps in improving
performance and productivity of employees and business within
hospitality company.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Helps in engaging
employees
4 20%
Helps in improving
performance and
productivity of employees
and business
9 45%
Results in higher
satisfaction of clients
3 15%
Helps in retaining top
talent.
4 20%
TOTAL 20 100%
20.00%
45.00%
15.00%
20.00%
Helps in engaging employees
Helps in improving perform-
ance and productivity of
employees and business
Results in higher satisfaction
of clients
Helps in retaining top talent.
20.00%
45.00%
15.00%
20.00%
Helps in engaging employees
Helps in improving perform-
ance and productivity of
employees and business
Results in higher satisfaction
of clients
Helps in retaining top talent.

Theme 5: Employees are highly satisfied with current
management strategies.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Satisfied 5 25%
Highly satisfied 8 40%
Dissatisfied 4 20%
Highly dissatisfied 3 15%
TOTAL 20 100%

Theme 6: Higher job opportunities, is the major
challenge faced by the company to retain talented
management within hospitality company.
PARTICULARS NUMBER OF
RESPONDENTS
% OF RESPONDENTS
Salary dissatisfaction 4 20%
Higher job opportunities 7 35%
Absence of clear career
path
6 30%
Poor employer employee
relationship
3 15%
TOTAL 20 100%
20.00%
35.00%
30.00%
15.00%
Salary dissatisfaction
Higher job opportunities
Absence of clear career path
Poor employer employee rela-
tionship
20.00%
35.00%
30.00%
15.00%
Salary dissatisfaction
Higher job opportunities
Absence of clear career path
Poor employer employee rela-
tionship

2.3 Critical evaluation and examination of the research
methodologies applied to the study.
Marinakou and Giousmpasoglou, (2019) established that, research methodology
applied to the research project is very effective because it helps in drawing meaningful
conclusion to the specific research problem related with talent management strategies in
hospitality industry. It is very useful in gaining viewpoints of various authors with the help
of primary research and helps in gaining wider understanding by the data collected from
secondary research through questionnaire.

ACTIVITY 3: PROJECT FINDINGS
3.1 Analysing research and data.
 Theme 1: Maximum number of employees has been working for 9 to 15 years in
Marriott International London.
 Theme 2: Highly agreed, talent management helps in reducing the risk of recruiting
bad hires, saves time and boosts productivity
 Theme 3: Cultivating honest career path, is an effective talent management
strategies.
 Theme 4: Talent management strategies helps in improving performance and
productivity of employees and business within hospitality company.
 Theme 5: Employees are highly satisfied with talent current management strategies.
 Theme 6: Higher job opportunities, is the major challenge faced by the company to
retain talented management within hospitality company.

3.2 Drawing meaningful conclusions.
From the above conducted study it has been concluded that, talent management
is considered to be useful in retaining talented and skilful customers within the
organization. It has been summarized that, talent management is useful in reducing risk
associated with recruiting untalented employees, helps in boosting up the productivity and
helps in saving time. Implication of effective talent management strategies like cultivating
honest career path helps in improving performance and productivity of employees and
business. It has been examined that, higher job opportunities and better pay scale is a major
challenge for company to retain talented management or personnel within hospitality
company.

3.3 Carrying out appropriate recommendation.
It has been recommended that, the hospitality company must focus on integrating
employee engagement strategy and also focus on encouraging flexibility in order to retain
prospective customers. Employees must be recognized and awarded, must be given proper
training and higher career opportunities must be cultivated to retain talented management
within hospitality company.

3.4 Evaluating authenticity and accuracy of the
research tools.
Questionnaire is been used to collect data on research topic. Cronbach's alpha is
considered to be an effective measure to scale the relatability of the tool. Questionnaire
helps in providing reliable and accurate results. It helps in collecting authentic and accurate
data to find conclusive results on research problem.

ACTIVITY 4: PERFORMANCE REVIEW
4.1 Reflect on the value of carrying out research.
I have evaluated that, carrying out research on examining talent management
strategies is very important because it is a wide concept and it helps in attaining valid
answers to the research questions. I have established the fact that, cultivating career growth
path to employees and recognizing talented personnel within company helps in retaining
prospective customers within hospitality company.

4.2 Reflecting on own performance and learning.
It was a great experience for me to gain wider knowledge on the effective talent
management strategies adapted by hospitality industry. I have developed effective time
management and communication skills in order to attain desired results and outcomes. I
have prepared a Gantt chart to assign time and cost associated with each activity. This
study was beneficial for me to gain better learning on the various types of effective talent
management strategies and also helps in examining the challenges to retain prospective
customers within hospitality company. I have also gained knowledge to retain talented
customers by evaluating talent management strategies.

REFERENCES
Books and Journals
Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow Publishers Limited.
Reilly, P., 2018. Building customer centricity in the hospitality sector: the role of talent management. Worldwide Hospitality and Tourism
Themes. 10(1). pp.42-56.
McGuire, D and et.al., 2018. TALENT DEVELOPMENT IN THE UNITED KINGDOM. Global Issues and Talent Development: Perspectives
from Countries Around the World, p.9.
Marinakou, E. and Giousmpasoglou, C., 2019. Talent management and retention strategies in luxury hotels: evidence from four
countries. International Journal of Contemporary Hospitality Management.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro analysis of current issues in hospitality and
tourism. Worldwide Hospitality and Tourism Themes. 10(1). pp.28-41.
McCracken, M., Currie, D. and Harrison, J., 2016. Understanding graduate recruitment, development and retention for the enhancement of talent
management: Sharpening ‘the edge’of graduate talent. The International Journal of Human Resource Management. 27(22). pp.2727-2752.
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the hospitality sector?. Worldwide Hospitality and Tourism
Themes. 10(1). pp.117-123.
Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and medium-sized enterprises in the hospitality sector: An
entrepreneurial owner-manager perspective. Worldwide Hospitality and Tourism Themes. 10(1). pp.101-116.
D’Annunzio-Green, N., 2018. Cornerstones of talent management as a strategic priority in the hospitality. Worldwide Hospitality and Tourism
Themes.10(1). pp.5-13.

APPENDIX
QUESTIONNAIRE
1. For how long you have been working in Marriott International London?
 0 to 4 years
 4 to 9 years
 9 to 15 years
 More than 15 years
2. Do you agree, talent management helps in reducing the risk of recruiting bad hires, saves time and boosts
productivity?
 Agreed
 Highly agreed
 Disagreed
 Highly disagreed
 Neutral
3. According to you what are effective talent management strategies?
 Cultivating honest career path
 Assessing cultural fit of candidate
 Providing continuous training and development programs
 Rewarding and recognizing employees
4. According to you, why is it important to have talent management strategies within hospitality company?
 Helps in engaging employees
 Helps in improving performance and productivity of employees and business
 Results in higher satisfaction of clients
 Helps in retaining top talent.
5. According to you, are employees satisfied with the current management strategies?
 Satisfied
 Highly satisfied
 Dissatisfied
 Highly Dissatisfied
6. According to you what are the challenges faced by the company to retain talented management within hospitality
company?
 Salary dissatisfaction
 Higher job opportunities
 Absence of clear career path
 Poor employer employee relationship

THANK YOU!