The Assignment on Research Project

qwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklz
xcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdf
Research project
[Type the document subtitle]
12/26/2019
student name

Research project 1
Contents
Introduction................................................................................................................................2
Research problem.......................................................................................................................2
Research objectives....................................................................................................................3
Research questions.....................................................................................................................3
Research hypothesis...................................................................................................................4
Literature review........................................................................................................................4
Social media marketing..........................................................................................................4
Consumers sentiments toward marketing..............................................................................5
Virtual brand community tool................................................................................................5
Buying decision process.........................................................................................................6
Consumer motives/attitudes...................................................................................................7
Social media problems...........................................................................................................7
Research methodology...............................................................................................................8
Data collection and analysis.......................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................10

Research project 2
Introduction
Research reflects systematic and creative work in order to enhance human knowledge, stock
of knowledge of society and culture. This piece of research will discuss the role of social
media marketing and its influence of buying behaviour. This will include searching or
investigating exhaustively. This may include experimentation and interpretation of the data,
revising the laws and available theories in light of latest and new findings or practical
application. The purpose of this research reflects the need to assess buying behaviour and
understanding the consumer’s reaction towards social media marketing conducted by the
organizations (Zhang, 2015).
The current trend in most of the industries has reflected digital marketing to be effective and
through this research the purchasing influence over the consumers through this marketing
strategy would be analysed. The digital marketing is very wide marketing strategies adopted
by most of the global and large companies in today’s scenario. However social media
marketing is one of the digital marketing strategies that will be consider to study in the
research further (Kaplan, 2015).

Research project 3
Research problem
The problem identified through the social media marketing analysis is the investment by the
company is high in this marketing, mainly in human resource and technological use. The
problem of this research is social at scale, that reflect the need to assess the consumer
behaviour and influence of the social media marketing over the purchase intention and
difference than that of traditional marketing methods. The investment is huge and the efforts
by the company are higher in case of social media marketing, which reflect the need to assess
the return on that investment for the companies. The associated problems considering social
media marketing influence is selection of the content to be used for marketing or advertising
and management of social media marketing interaction with the customers to create positive
influence. Social media reflect the connection and interaction between customer and
company. Thus, through the research problem, the study will include the investigation of the
implications of this marketing’s strategy towards improvement of customer attitude towards
the brand (Craig & Douglas, 2015).
Thus the research problem statement reflect “ to assess the influence of social media
marketing for enterprises and benefit from technological updating and return on investment,
considering the positive influence over consumers and their buying intention.”
Research objectives
The research objective chapter reflect the scope of the study and the key purpose for which
the study has been conducted. Considering the above stated research problem, the key
research objectives include
RO1: To study the social media marketing and tactics adopted by the brands