Equality and Diversity in the Workplace: Strategies for Managing Cultural Diversity - A Case Study on Tesco

This research project focuses on the importance of workplace diversity and equality, specifically in the context of Tesco. It explores the challenges faced by Tesco in promoting and implementing diversity strategies and provides strategies for managing and promoting workplace diversity. The study aims to identify the meaning of cultural diversity, analyze challenges faced by Tesco, and identify strategies and methods for managing workplace diversity.

Research Project

Table of Contents
TOPIC: Equality and Diversity in the workplace............................................................................1
INTRODUCTION...........................................................................................................................1
Research Aims and objectives.....................................................................................................2
LITERATURE REVIEW................................................................................................................2
Theme 1: Concept and importance of workplace diversity.........................................................2
Theme 2: Challenges in promoting workplace diversity.............................................................3
Theme 3: Strategies for managing and promoting workplace equality and diversity.................4
RESEARCH METHODOLOGY:...................................................................................................4
Timeline...........................................................................................................................................6
REFERENCES................................................................................................................................7
TOPIC..............................................................................................................................................8
INTRODUCTION...........................................................................................................................8
Research Aims and objectives.....................................................................................................8
RESEARCH METHODOLOGIES.................................................................................................8
DATA ANALYSIS........................................................................................................................11
DISCUSSION................................................................................................................................21
Theme - Meaning of Cultural Diversity and Its Importance for Tesco PLC.............................21
Theme - Challenges Faced by Tesco While Promoting Cultural Diversity...............................22
Theme - Strategies and Methods of Managing Workplace Diversity........................................23
Reflection...................................................................................................................................23
CONCLUSION AND RECOMMENDATION.............................................................................24
Recommendation.......................................................................................................................24
Conclusion.................................................................................................................................25
REFERENCES..............................................................................................................................26
APPENDICES...............................................................................................................................27
Questionnaire.............................................................................................................................27

TOPIC: Equality and Diversity in the workplace
INTRODUCTION
Workplace discrimination can be defined as a treatment in the workplace that affect
company's hiring, firing, training and other activities due to unequal treatment to workers on the
basis of gender, age etc. Diversity and equality in workplace also has different concepts. Equality
and diversity means to respect all type and age of people and employees within an organization.
Equality and diversity are 2 different terms which plays an important role in an organization for
taking competitive advantages and increasing brand image (Ragins and et.al., 2017). While
promoting diversity, organization have to face several problems and challenges like language
barriers, resistance of employees to adapt changes etc. In other words it can be defined as an
equal opportunities given by the company to its all employees. For becoming beneficial it is
important for the company to protect employees against discrimination and treat equally for
making sure that all employees are valued equally. It gives several advantages to employees as
well as to the company. There are several reasons which makes an organization successful and
promotion of cultural diversity is one of the main factor that increases overall productivity of the
company.
This study is based on Tesco who is a British multinational groceries retailer who servers
several areas like UK, India, Ireland, Thailand, Poland etc. Headquarter of this company is in
Welwyn garden city, England. Founder of this company is Jack Cohen who founded this in the
year of 1919. It is diversified in different areas such as: clothing, furnitures, toys, financial
services etc. It has approximate 6,800 shops. It uses several strategies for taking competitive
advantages and becoming the market leader. The vision of this company is to become the most
highly valued business by customers and the society in which it serves.
This study is going to show importance of cultural diversity and equality that helps Tesco
in accomplishing its goals and improving its brand image. It improves employees relationship,
gives learning opportunities and make all activities and its products innovative. It will also show
some challenges and problems faced by Tesco at the time of promoting and implementing
diversity strategy. Employees from this generation resist to adapt changes and recruiting
different cultures of employees within an organization. It also increases conflicts among them
due to miscommunication and different languages. Further, this study will cover implementation
1

of some strategies for promoting workplace diversity and protecting different cultures and
backgrounds of employees from discrimination and make them feel valued.
Research Aims and objectives
Aim: “To identify strategies used for managing cultural diversity in a workplace- A case study
on Tesco”.
Objectives:
To identify the meaning of cultural diversity and its importance for Tesco.
To analyse some challenges faced by Tesco while promoting cultural diversity.
To identify strategies and methods of managing workplace diversity.
Research questions:
 What are some advantages and importance of workplace diversity?
 Which types of challenges occur while promoting workplace diversity?
 Which strategies can help Tesco in managing workplace diversity in an effective manner?
LITERATURE REVIEW
Theme 1: Concept and importance of workplace diversity
There are different concepts of workplace diversity and equality. According to the
Obuma and Worlu, (2017) employing different age group and backgrounds of people who differ
from each other in an organization is called workplace diversity. Treating all employees in an
equal manner and do not discriminate them on the basis of gender, age, cultures, background etc.
Mousa and Alas, (2016) respecting employees at workplace who have different ethnicity, race,
age, language, sexual orientation and religion is called workplace diversity and equality.
In the context of importance it can be said that it has several features that provides benefits to the
company to make its activities innovative. As per the view of Audretsch, Belitski and
Korosteleva, (2019) workplace diversity increases mutual understanding and respect among
different cultures and age group of people. When employees work in a group and in a team then
they try to accept different performing styles of employees and ignore small things which can
decrease conflicts and discrimination. Workers in diverse workplace are more likely to
innovative, open-minded and not be judgemental about others and it is the main key of the
success which Tesco and other retailers can take.
2

In addition, Sundari, (2018) said that workplace diversity allows employees to learn
something new from other and increase their job opportunities. While working in a team with
different background and skills of employees, they also try to increase productivity which leads
errorless work. It flourishes business reputation that can help the company in increasing its sales
and revenues. Workplace diversity and employing different cultures of people, expands the talent
pool that is beneficial for an organization to compete with other corporation.
Theme 2: Challenges in promoting workplace diversity
Workplace diversity have several benefits but along with importance, it creates several
problems as well. Companies have to face several problems when they implement and promote
diversity within their workplace. As per the view of Dunn and Andrews, (2015) acceptance of
this diversity by employees is the main problem which most of the company have to face. Lack
of acceptance of diverse culture can become the reason of conflicts. It can decrease working
environment and decreased working environment can become the reason of labour turnover.
There are different types of employees who have different needs and beliefs. When employees
do not accept different cultures of people in their workplace than it can limit the talent pool and
innovative ideas. Sometimes existing employees feel ignored, when employer give preference
and listen suggestions of new and different background of employees and which can decrease
their loyalty.
On the other hand, Thompson, (2017) interpreted that language barriers is the main issue
which occur at the time of developing and promoting workplace diversity. It becomes the reason
of communication issue. There are several organizations who hire immigrants who speak little
or no English which can reduce productivity of the company. It is stated that Tesco operates in
India, UK and other countries who have different languages and backgrounds. When all
employees work together then they face problems in understanding language of other employees
which can lead ineffective and poor quality of work. Generation gap is other main problem by
which employees face difficulties to accept changes according to the changes in the needs of
customers.
3

Theme 3: Strategies for managing and promoting workplace equality and diversity
Managing diversity and equality is equally important because it gives several
opportunities to the company and employees like learning opportunities, promoting job
effectiveness, competitive advantages etc. There are several ways by which an organization or
Tesco can solve all those challenges which occur while promoting diversity. As per the view of
Wrench, (2016), an organization can achieved and promote equality at its workplace when it
conducts a management system audit. Performance appraisal is called the best way for managing
workplace diversity. Racial and diversity audit helps an organization to reduce discrimination.
Performance rating shows employees about the effectiveness of their performance on which
basis, employees accept different cultures of people. On the other hand, Rawat and Basergekar,
(2016) said that biased appraisal can influence future efforts of employees. It may also become
the reason of employees turnover.
In addition, Prause and Mujtaba, (2015), training is the best way of solving all problems
related to workplace diversity as well as promoting equality at workplace. By giving proper
training to employees and tell them the importance of employing different workforce, an
organisation can make them able to adapt this change and workplace diversity. Employees face
the problem of language and communication and with the help of training and development
program, company allow them to increase their skills, knowledge and basic understanding of
languages. It can decrease the problem of conflicts, lack of acceptance, miscommunication. It is
also said that developing and focusing team working can also promote diversity at workplace.
Employees interact with each other when they work in a team which improve their relationship
and decease the chances of conflicts.
RESEARCH METHODOLOGY:
Research types: There are 2 types of research, qualitative and quantitative. Quantitative
research type explains a phenomena by gathering data in the form of numbers. On the other
hand, qualitative is concerned with gathering data in non-numeric form with the main aim of
getting answers of the question of how and why. For this research, scholar will make an effective
use of qualitative because it gives deep informations about the topic and human behaviour.
Research philosophy: Research philosophy can be defined as a belief about the data in
which different informations are gathered, analysed and used. There are mainly 3 types of
4

research philosophy which shows different ways of gathering and analysing data relevant to the
topic. Positivism, interpretivism and realism are some philosophies. Positivism is a highly
structured as it believes that the reality is stable and researcher gather data by observing from an
objective view point (Saunders and et.al., 2015). For identifying the impacts and importance of
workplace diversity, researcher will focus on interpretivism. The main aim of selecting this
philosophy is to get deeper understanding and maintain the quality of the project.
Research approach: Research approach is a framework or a process that consists of
several steps of broad assumptions to detailed method. The selection of the approach is depends
upon the type of problem as well as research type. Inductive and deductive are 2 approaches of
research inductive and deductive. For this project, researcher will take assistance of Inductive
research as it is a generation of new theory that gives qualitative data. On the other hand
deductive is a testing theory.
Data collection: Data collection is an important part of research project which allows
organization to gather relevant informations to the topic. Researcher and company can also get
answers of the problem and questions. Primary and secondary are 2 types in which primary data
is being collected by questionnaire and focus group. Researcher gets new and relevant data with
this help. On the other hand, secondary is being collected by internet, books and journals. This is
used before by other researcher and people that is why it is called secondary data (Alase, 2017).
Data analysis: After collecting data, researcher find a need to mould and edit data with
the main aim of making it qualitative and authentic. Data analysis helps an organisation and
researcher to make decision-making process effective. Prescriptive, thematic and diagnostic are
some types of data analysis. For this, researcher will use thematic data analysis tool. With the
help of this tool, he/she can easily count words in a text and get the actual meaning of collected
data (Menke, 2018).
Ethical consideration: Respect all participants and do not harm them in any manner is
called ethics. To understand the difference between the right and the wrong is called ethics. It is
important for researcher to give equal opportunity to all participant to give answers and do not
put pressure on them. To keep all informations private and safe is the part of ethical
consideration (Mahieu, Anckaert and Gastmans, 2017).
5

Timeline
It is also important for the company and researcher to complete the project before the
given time for making sure to all that researcher has proper knowledge. Researcher has followed
several activities for making this project successful in a timely manner. Duration of each activity
is described as follows:
Activities Time Frame Description
Topic selection 1 day As per the allocated project, topic is
being selected
Framing of aims and
objectives
2 days, after selecting the
topic
Aims and objectives work as a
guidelines on which basis the whole
project is made. So, it took 2 days.
Selecting research
method
After aims and objectives
are made, methodology is
selected within 7 days
Selecting the best type, methodologies,
approaches is the main task so, it took 7
days.
Data collection Data collection is done in
7-8 days after conducting
research methodology.
Without collecting data, it is not
possible to conduct research. Gathering
accurate data along with select the type
of collecting data is a difficult task. So it
took 7 days.
Data Analysis After collecting data, data
analysis is being done in 2
days
Data analysis also a main part. Selection
of the tool was important. Hence, it took
2 days.
6

REFERENCES
Books and Journals
Alase, A., 2017. The interpretative phenomenological analysis (IPA): A guide to a good
qualitative research approach. International Journal of Education and Literacy Studies.
5(2). pp.9-19.
Audretsch, D.B., Belitski, M. and Korosteleva, J., 2019. Cultural diversity and knowledge in
explaining entrepreneurship in European cities. Small Business Economics, pp.1-19.
Dunn, D.S. and Andrews, E.E., 2015. Person-first and identity-first language: Developing
psychologists’ cultural competence using disability language. American Psychologist.
70(3). p.255.
Mahieu, L., Anckaert, L. and Gastmans, C., 2017. Intimacy and sexuality in institutionalized
dementia care: clinical-ethical considerations. Health Care Analysis. 25(1). pp.52-71.
Menke, W., 2018. Geophysical data analysis: Discrete inverse theory. Academic press.
Mousa, M. and Alas, R., 2016. Cultural diversity and organizational commitment: A study on
teachers of primary public schools in Menoufia (Egypt). International Business
Research. 9(7). p.154.
Obuma, G.E. and Worlu, G.O., 2017. WORKPLACE DIVERSITY AND EMPLOYEE
ENGAGEMENT OF BANKS IN RIVERS STATE, NIGERIA. Pathology. 3(6).
Prause, D. and Mujtaba, B.G., 2015. Conflict management practices for diverse workplaces.
Journal of Business Studies Quarterly. 6(3). p.13.
Ragins, B.R. and et.al., 2017. Anchoring relationships at work: High‐quality mentors and other
supportive work relationships as buffers to ambient racial discrimination. Personnel
Psychology. 70(1). pp.211-256.
Rawat, P.S. and Basergekar, P., 2016. Managing Workplace Diversity: Performance of Minority
Employees. Indian Journal of Industrial Relations. 51(3).
Saunders, M.N. and et.al., 2015. Understanding research philosophy and approaches to theory
development.
Sundari, R., 2018. WORKPLACE DIVERSITY AND ITS IMPACT ON PERFORMANCE OF
EMPLOYEES. BVIMSR’s Journal of Management Research. 10(2). pp.145-156.
Thompson, N., 2017. Promoting equality: Challenging discrimination and oppression.
Macmillan International Higher Education.
Wrench, J., 2016. Diversity management and discrimination: Immigrants and ethnic minorities
in the EU. Routledge.
7

TOPIC
Equality and Diversity in the workplace
INTRODUCTION
Research Aims and objectives
Aim: “To identify strategies used for managing cultural diversity in a workplace- A case study
on Tesco”.
Objectives:
Main objectives of the research paper are
 To identify the meaning of cultural diversity and its importance for Tesco.
 To analyse some challenges faced by Tesco while promoting cultural diversity.
 To identify strategies and methods of managing workplace diversity.
Research questions:
Main research question for this research are-
1. What are some advantages and importance of workplace diversity?
2. Which types of challenges occur while promoting workplace diversity?
3. Which strategies can help Tesco in managing workplace diversity in effective manner?
This research is a brief study of equality and diversity with in an retail sector organisation
Tesco PLC. It is important for the organisation to keep work force as diverse as possible in order
to keep their teams more effective with creativity and innovation. This research is concerned
with the cultural diversity of Tesco PLC and importance of equality policy in order to keep work
place environment effective to get better performance from the employees. Work place diversity
and equality policy are interconnected to each other. To get better result with diverse workforce
it is important for the organisation to maintain equality with in the work place. There are some
practices are used by the organisations to maintain their workforce highly diverse and maintain
the motivation level of employees with equal treatment with employees.
RESEARCH METHODOLOGIES
To keep research project stick to topic it is important to follow specific methodologies.
The methods that are used in the research process are also effective to get better result with data
that is collected by implementing different methods is research process. The methodologies that
are used in this research project are-
Research Type
8

In a research process there are two type of research are used which are qualitative
research and other one is quantitative research. Both research type have different advantages that
can help the research to reach to better result or conclusion. Qualitative research type is consists
of various scientific processes of observation to collect non numerical data. Different type
descriptive data usually collects in qualitative research. The qualitative research refers to
concepts, characteristics, meanings, definitions, symbols, Metaphors and detailed informations of
things. There is no numerical data like digits or measures are used in this research process. The
quantitative research type is considered as systematic approach of investigation which is
performed with statistical computational, technology and mathematical data. In quantitative
research type numerical data is used to find result of research process. In this research process
qualitative research type is used (Benson, 2019). This approach is the best suitable for the
research because it can provide detailed and depth information about the diversity and work
place discrimination in Tesco PLC. This also can help the research to draw better result for
research.
Research Philosophy
The research philosophy that is used in research process can be explained as the approach
that is used in research can be explained as the mindset of researcher during the whole research.
This philosophy of researcher lead the complete process of researcher. This is all about the
implementation of personal belief in the process of research. By this process relevance of the
research work can be improved. There are different research philosophies are used by the
researcher to perform the research work. Some main research philosophies that are used by
researcher are positivism, realism and interpretivism. Positivism is a highly structured approach
that includes large samples, measurements and qualitative data. In the realism philosophy
different theories and tools are used which are suitable for the particular condition. In the
interpretivism philosophy small samples of are investigated in detailed manner to generate
effective result for research (Brayboy and Chin, 2018). For this research work interpretivism
philosophy is used. This philosophy is used in this research process because this can help to
integrate human perspective in qualitative data. This can help the researcher to understand
research problem more effectively.
Research Approach
9

Research approach is considered as plan or process that is followed in order to complete
the research work. The research approach that is used in the research work is consists fo
information regarding methods that will be used for data collection, methods that will be
followed in research work to draw better conclusion for research (Matthes, Niederdeppe and
Shen, 2016). The selection of research approach is based on situation or problem that is
addressed in the research process. Various research approaches can be used in the research
project to address research question in effective manner. Mainly there are two research
approaches are used in the research project. These research approaches are- Inductive research
approach and deductive research approach. The inductive research is based on method of
reasoning which are connected to use some evidences that can be found from the collected data
to build some new theories that can be help for particular situation (Özerdem and Bowd, 2016).
The deductive research approach is based on validity of assumptions that are made from
collected data. In this research project inductive research approach is used. This approach is
selected because it can help to develop new theories which are effective to provide solution to
the workplace discrimination issues of organisation.
Data Collection
Data collection is a process that include the collection of information and data from
relevant sources related to the aims and objectives of research project. For the process of data
collection there are two approaches are used by researcher which are- Primary data collection
and other one is secondary data collection (Lebow, 2018). Primary data collection is known as
data or information that is collected from first hand sources by using different processes. Primary
data collection is mostly consists of primary sources like respondents who are related to research
topic. In the secondary data collection process sources like books, journals and articles that are
published by other people. In this research project primary data collection is used where people
connected to Tesco PLC are involved in research process.
Data Analysis
Data analysis is process is known as a systematic process that is used by the researcher to
analyse the data which is collected in the data collection process. In process of data analysis
different tools and techniques can be used by the researcher to find effective outcomes that are
related to research aim. Mainly logical and statistical data analysis is used to describe, evaluate
analyse and interpret collected data (Husted, Henriques and Crane, 2018). In this research
10

process thematic data analysis is used in which collected data will be analysed on various themes
that are based on different themes. This technique is selected for data collection process because
it provides freedom to analyse data from different perspectives. This approach is also highly
flexible that allows the researcher to analyse data in detailed manner.
Sampling
Sampling can be explained as scientific procedure to select members of general
population who are going to be included in the research process. This is not possible to consider
large population for the research process because this will be really lengthy and time taking
process. To save time and cost, some people are selected for the purpose of data collection. By
this process general idea can be developed regarding the thinking and opinion of people (Ilie,
Nickerson and Planken, 2019). For this research process simple random sampling is used in
which 40 employees of Tesco PLC are involved in the research process to collect work place
related information from them.
Ethical Consideration
This is important to follow some moral and ethical consideration through the research
process. Some of ethical consideration that are made in the research project to make the research
report more relevant and effective for the reader (Kettler, 2019). All the respondents who are
involved in research process are provided with ethical form to make collected data more
effective. No people are subjected to harm during the research work. Respect and dignity of all
participant has been considered throughout whole research process. All standards has been
followed in research process that are related to the data security and privacy. All the sources that
are used in the research process are authorised and authenticates on initial level.
DATA ANALYSIS
Theme- Opportunities that are provided by company
Question. 1 All the employees of organization are provided with
equal opportunities.
Frequency
 Strongly Agree 25
 Agree 10
 Neutral 0
 Disagree 3
11

 Strongly Disagree 2
Interpretation-
For above statement respondents have provide diverse result. 25 respondents are strongly
agree with this statement. 10 people are also agree to the statement. Over all 5 people have
provided negative response in which 3 respondents were disagreed to statement and 2 of them
have shown strong negative response. As per the above responses it can be interpreted that
organization is maintaining diversity within organization by equal treatment between employees.
Some of the employees are not satisfied with the treatment with in organization. This condition
need to be addressed by organization.
Theme- Equality With in Work Place
Question. 2 All employees with in work place are treated equally. Frequency
 Strongly Agree 30
 Agree 7
 Neutral 0
 Disagree 2
12
25
10
3
2
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

 Strongly Disagree 1
Interpretation-
For the question of equality 30 respondents agreeing that all the employees are treated
equally with in the work place. 3 respondents also have shown positive response which is
supporting the policies of organization. 2 respondents were disagreed to this statement and 1
respondent was strongly denying the statement. Most of people are agreed to this statement so it
can be interpreted that all the employees with in the Tesco PLC are treated equally and zero
tolerance policy is used to avoid discrimination in organization work place.
Theme- Actions Taken by Managers Against Work Place Discrimination
Question. 3 The issues that are related to work place discrimination
are seriously handled by managers of organisation.
Frequency
 Strongly Agree 25
 Agree 10
 Neutral 2
 Disagree 3
13
30
7
2
1
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

 Strongly Disagree 0
Interpretation-
From 40 respondents 25 are strongly agreed to statement, 10 are agreed, 3 people are
disagreed and 3 people have provided neutral response. From the above data it can be interpreted
that all the complaints of work place discrimination are considered and addressed strongly by
senior level managers and leaders of organization. It can be said that management of Tesco PLC
is efficient to handle conditions of work place discrimination in diverse work place.
Theme- Equality in Compensation and Rewards
Question. 4 The compensations and benefits that are provided by
company are equal for all.
Frequency
 Strongly Agree 30
 Agree 5
 Neutral 0
 Disagree 4
 Strongly Disagree 1
14
25
10
2
3
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

Interpretation-
As per above data 30 respondents has provided strong positive response, 5 people were
agreed to statement, 4 respondents were not agreed to statement and 1 of 40 was strongly against
this statement. From the above data it can be interpreted that to maintain better work place
culture and promoting diversity organization is providing equal benefits to employees.
Theme- Difficulty Faced by organization Improvement and Promotion of Cultural
Diversity Within Work place.
Question. 5 Do you think This is difficult for organization to improve
and promote cultural diversity with in organization.
Frequency
 Yes 35
 No 2
 Not Sure 3
Interpretation-
15
35
2
3
Yes
No
Not Sure

As per above data 35 people have said that this is difficult for organization to improve
and promote cultural diversity with in organization more. 2 people are considering it as easy
process and 2 respondents were not sure about this condition. From above data it can interpret
that the process of improvement or cultural diversity is difficult for organization and it will take
more efforts to implement better and effective practices to improve work place diversity.
Theme- Impact of Cultural Diversity on Operations of Organization.
Question. 6 Highly Diverse work place can help the organization to
improve their operational efficiency.
Frequency
 Strongly Agree 20
 Agree 15
 Neutral 1
 Disagree 2
 Strongly Disagree 2
Interpretation-
16
20
15
12
2
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

As per the collected data there are 20 respondents out of 40 are strongly saying that high
workforce diversity can help the organization to improve their operational efficiency. 15 people
are agreeing to the statement. 4 people have provided negative response in which 2 respondents
were strongly disagreed to the statement. One respondent was not sure about the statement. Form
the above data it can be interpreted that the high workforce diversity can help the organization to
improve their operational efficiency.
Theme- Impact of Diverse Work Place on Performance of Organization.
Question. 7 The impact of high diverse work place is high for
performance of company.
Frequency
 Strongly Agree 15
 Agree 20
 Neutral 2
 Disagree 2
 Strongly Disagree 1
Interpretation-
17
15
20
2
2
Strongly Agree
Agree
Neutral
Disagree

As per above data 15 respondent out of 40 are strongly agreed to the above comment. 20
other respondents are also agreed to the statement. 2 respondents have shown negative response
and rest 2 respondents do not know about the comment. Form above data it can be interpret that
the impact of high work force diversity is also high for organizational performance in the target
market. It could be negative or positive both.
Theme- Efficiency of Organizational Policies
Question. 8 The Policies that are used by organization are enhancing
workplace equality.
Frequency
 Strongly Agree 20
 Agree 10
 Neutral 5
 Disagree 3
 Strongly Disagree 2
Interpretation-
18
20
10
5
3
2
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

For above statement 20 people are strongly agreed that policies used by organization are
effective to enhance work place equality. 10 people are also supporting these 20 respondents, 5
respondents have shown neutral response and 5 respondents have shown negative response.
From these 5 people 2 respondents were strongly disagreed to the statement.
Theme- Utilization of Equality and Diversity Policy in Organizational Practices
Question. 9 Practices that are used by company are based on concept
of equality in Diverse workforce.
Frequency
 Strongly Agree 10
 Agree 15
 Neutral 5
 Disagree 7
 Strongly Disagree 3
Interpretation-
As per above data 10 people are strongly agrees to above statement, 15 people are also
supporting positively, 5 respondents have provided neutral response, 7 out of 40 people were
19
10
15
5
7
3
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

disagreed to the statement and 3 respondents are strongly disagreed to the above statement. From
above data it can be interpret that all the actions and practices that are followed by organization
are based on concept of equality with in the diverse and organization is highly concern about
diversity of the work place.
Theme- Need of Developing Organizational Policies.
Question. 10 Some develop still need to be made policies of
organization to promote cultural diversity with in work place.
Frequency
 Strongly Agree 10
 Agree 20
 Neutral 5
 Disagree 3
 Strongly Disagree 2
Interpretation-
As per above data 10 respondents strongly agreeing that still there are some changes are
required in order to improve the work place diversity with in organization. 20 respondent out of
20
10
20
5
3
2
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

40 are also agreeing to above statement. 5 respondents do not have idea about the comment, 3
people are not agreed to the comment and 2 of them are strongly against this statement. From
above data it can be interpreted that by making some more changes in organizational policies can
help them to improve diversity practices more effective with equality between the employees of
organization.
DISCUSSION
Theme - Meaning of Cultural Diversity and Its Importance for Tesco PLC
Cultural diversity for an can be explained as a group of diverse people from different
culture, race, education, religion, capabilities, language, gender, and age are working under a
single roof. This is really important for organization to maintain work place diversity with in
work force to meet all the performance standards that are important for their performance in the
market place. High diverse work place is important for Tesco PLC in different manner. Highly
diverse work force improve the knowledge and information of organization. This can improve
the creativity and innovation with in individual team because different people have different
perspective about particular situation. Diversity with in organization help them to gain
information of local market conditions and ways to access market in effective manner to improve
their business more (Roberson, 2019). This can help the company to improve their products,
services and business processes. Better and diverse workforce can help the organization to
maintain high diversity with in organization. The organizational diversity policy for recruitment
can help them to recruit more talented people around world that can help company to achieve
their target more efficiently. High diverse workforce can help the organization to hold variety of
skills that can help the company to improve their performance standards. This diverse work force
also can improve the productivity of organization by providing more creative and innovative
idea. High diverse work force allows the organization to generate more opportunities in market
place and internal operations of company.
Theme - Challenges Faced by Tesco While Promoting Cultural Diversity
There are different challenges are faced by organization to maintain cultural diversity
with in work force. This challenges can reduce the operational efficiency of organization. High
diversity in work force can cause communication barrier between the employees of different
cultural and religion background. This language barrier can reduce the over all efficiency of
organization. The integration process of different people in teams is difficult process for
21

company. This is big challenge for organization to form an effective team with people of
different cultural and educational background. Some people possess of stereotype thinking that
can cause various troubles with in teams (Hans, 2019). This also can cause conflicts between
employees of different perspectives. Professional communication is also a big trouble for
organization with in diverse workforce. This barrier with in various teams and individual
employees can reduce over all efficiency of organization. Any king of misinterpreted
information and data can lead to major failure to company which can affect their performance in
the target market. The major challenge that is faced by organization is related to the extra cost
that required to implement and organize various practices to improve and maintain cultural
diversity with in organizational work force. To maintain cultural diversity with effective
performance of organization in target market Tesco have to make larger investment in policy and
operational development which is lengthy process for company. This is also difficult for
management of the company to maintain professional etiquette with in work place. With diverse
work force conflicts are more common with in work place. This is also big challenge for
organization to deal with these conflicts with in work force.
Theme - Strategies and Methods of Managing Workplace Diversity
This is important for Tesco PLC to use various strategy and processes to maintain
cultural diversity with in work place of company. There are different strategies can be used to
maintain cross cultural management with in the organization. By developing better knowledge
and information of each team member can help the management to implement and develop better
strategy to maintain cultural diversity (Campos and Kim, 2017). By reducing employee turn over
company can hold or retain their high skilled staff to maintain cultural diversity with in work
place. By improving employee retention organization can develop more effective teams with in
organization to maintain effective performance of organization in market place. The recruitment
policy is also important for organization to maintain cultural diversity with in organization. By
organizing international recruitment company will be able to maintain talent with in company for
higher performance standards. Without effective company structure this is really difficult for
organization to address various issues of cultural diversity with in organization. Effective
organizational structure can help the company to deal with different issues related to conflicts
between employees. By making some rules and regulation organization can retain effectiveness
in diverse work place. Various trainings sessions and development processes also can be used by
22

the organization to make effective between the team members. Some other strategies also can be
used by the organization to retain high cultural diversity with in work place. Effective norms,
rules, code of conduct can be used to reduce the negative factors form organizational workforce.
Reflection
This report could bring out various aspects of a successful organisation. Importance of
equality in the organisation clearly specified in this report. Equality enable the management to
create an effective work culture in the organisation structure. Equality also enable the efficient
human resources in the big designations in the organisation that strongly improve the decision
making of the organisation as well. Equality also promote hard work in the organisation as the
hard work gets rewarded in term of promotion and other associated function that motivate to
human resources of organisation towards more productive work. I also conducted various
researches like primary research and secondary research to analyse the value of cultural diversity
and equality in the organisation structure. Both the researches could guide the value and
importance of both the aspects in context to the organisation. I also focused over cultural
diversity and its importance in organisational context in this report. Cultural diversity is an
effective tool for corporate organisations. Cultural diversity also causes to an effective and
efficient organisation and work culture in the corporate organisation. Cultural diversity is an
effective tool that bring human resources and talents from different part of the world. Such
people come from different religion, background and cultures bring different personal and
professional experiences in the organisation structure that also effectively benefited to the entire
organisation structure and culture. With the help of research I could get the complete overview
about the cultural diversities in respect to the corporate houses. Cultural diversities also guide the
company management to expand the business at the global level. This factor help the company
management to evaluate about the needs and demands of different religions and people from
different nationalities. Need assessment guides the company management to launch new
products and services in order to meet the requirements and also to expand the business in
different part of the world.
CONCLUSION AND RECOMMENDATION
Recommendation
As per the study and research conducted for this report it is recommended that cultural
diversities and equality play the very crucial role in order to sustain and improve growth
23

potential for the organisation (McFarland and Wehbe-Alamah, 2017). This report recommend
that equality bring effective work culture in the organisation structure. Providing various rewards
and incentives in the organisation in order to owner the productive employee's irrespective to
genders spread the good work culture in the organisation. Company management can give
incentives, productive bonuses, performance based allowances to all the productive and efficient
employee's to ensure the equality in the organisation.
This report also recommend about the cultural diversity in the organisation structure.
Company management can expand the recruitment drives in different part of the world so that
talents and experienced human resources all around the globe can be involved in the various
designations of the organisation structure. Cultural diversities also enhance the experience aspect
in the organisation structure that also bring new dimensions like new work practices in the
organisation structure. Such new aspects also causes to enhanced productivity from the
operations. To improve the cultural diversities company management can also enable aggressive
marketing campaign in respect to recruitment and selection in different part of the world.
Conclusion
This report concludes about the research proposal in respect to cultural diversities and
equality in the organisation structure. Various methods like personal interviews, customers
reviews has summarised to conclude the primary and secondary research. Issues like cost, access
and ethical issues has also concluded in this report in respect to research. Various analytical tool,
findings and data has also concluded to get the brief about the primary and secondary research.
Various aspects related to the communication aspects of research to the stakeholders in order to
improve the stakeholder base of the company has also concluded in this report. This report also
concludes about the reflection in respect to research conducted over equality and diversified
organisation culture in the organisation structure. Importance of cultural diversification and
equality in the organisation structure in respect to company's performance, expansion and
productivity has also concluded in this report. Aspects of equality like rewarding productive
performances by giving rewards, incentive bonus, performance based incentives has also
concluded. Mainly this research concluding the importance of equality and diversity for Tesco
PLC. Various benefits of equality and diversity has been evaluated and analysed in the research.
Various recommendations also has been provided in the research to improve the internal
practices of organization.
24

REFERENCES
Books and Journals
Benson, P., 2019. Ways of seeing: The individual and the social in applied linguistics research
methodologies. Language Teaching. 52(1). pp.60-70.
Brayboy, B.M.J. and Chin, J., 2018. Tribal Critical Race Theory and Critical Indigenous
Research Methodologies. Understanding Critical Race Research Methods and
Methodologies: Lessons from the Field.
Campos, B. and Kim, H.S., 2017. Incorporating the cultural diversity of family and close
relationships into the study of health. American Psychologist. 72(6). p.543.
Hans, V.B., 2019. Global Business and Cross-Cultural Diversity: Globalisation and Business
Changes and Values. NOLEGEIN-Journal of Global Marketing, pp.18-31.
Husted, B.W., Henriques, I. and Crane, A., 2018. Quants and Poets: Advancing Methods and
Methodologies in Business and Society Research.
Ilie, C., Nickerson, C. and Planken, B., 2019. Research Methodologies and Business Discourse
Teaching. In Teaching Business Discourse (pp. 37-54). Palgrave Macmillan, Cham.
Kettler, R.J., 2019. Research Methodologies of School Psychology: Critical Skills. Routledge.
Lebow, J.L., 2018. Discursive research methodologies and couple and family therapy research:
Reflections. Journal of marital and family therapy. 44(3). pp.458-460.
Matthes, J., Niederdeppe, J. and Shen, F.C., 2016. Reflections on the need for a journal devoted
to communication research methodologies: ten years later.
McFarland, M. R. and Wehbe-Alamah, H. B., 2017. Theory of culture care diversity and
universality. Nursing Theorists and Their Work-E-Book. p.339.
Özerdem, A. and Bowd, R., 2016. Participatory research methodologies: Development and post-
disaster/conflict reconstruction. Routledge.
Roberson, Q.M., 2019. Diversity in the workplace: A review, synthesis, and future research
agenda. Annual Review of Organizational Psychology and Organizational Behavior. 6.
pp.69-88.
25

APPENDICES
Questionnaire
All the employees of organization are provided with equal opportunities.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
All employees with in work place are treated equally.
4. Strongly Agree
5. Agree
6. Neutral
7. Disagree
8. Strongly Disagree
The issues that are related to work place discrimination are seriously handled by managers of
organisation.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
The compensations and benefits that are provided by company are equal for all.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
 Do you think This is difficult for organization to improve and promote
cultural diversity with in organization.Yes
 No
Not SureHighly Diverse work place can help the organization to improve their operational
efficiency.

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
The impact of high diverse work place is high for performance of company.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
The Policies that are used by organization are enhancing workplace equality.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Practices that are used by company are based on concept of equality in Diverse workforce.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Some develop still need to be made policies of organization to promote cultural diversity with in
work place.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
27

Research Approval & Ethics Form
*Students must ensure that this form is attached with their final submission. Failure to do
this will result in your assignment been refused for grading.
Section 1: Basic Details
Project title: Research Project
Student name:
Student ID number:
Programme:
School:
Intended research start date: Intended research end date:
Section 1: Proposal
You must complete all parts of Section 1 & 2 and present to your lecturer for a brief discussion
and approval of your topic before embarking on writing a full proposal.
One: Objectives
Research project objectives (e.g. what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
1. What are some advantages and importance of workplace diversity?
2. Which types of challenges occur while promoting workplace diversity?
3. Which strategies can help Tesco in managing workplace diversity in effective
manner?
Two: Reasons for choosing this research project
28

Reasons for choosing the project (e.g. links to other subjects you are studying,
personal interest, future plans, why the topic is important):
1. This topic is selected because managing cultural diversity is most important for global
organization.
2. Knowledge of managing cultural diversity will be effective for professional career.
Three: Research approach and methodologies
What type of research approach and methodologies are you
likely to use and why?
Please select all research methods that you plan to use as part of
your project:
 Interviews:
 Questionnaires: Yes
 Observations:
 Use of Personal Records:
 Data Analysis: Yes
 Action Research:
 Focus Groups:
 Other (please specify):
In this research work questionnaire will be used to collect primary data from randomly
selected respondents. The data analysis process is used to develop knowledge and theories to
29

address particular research topic.
I confirm that the project is not work which has been or will be submitted for another
qualification.
Student signature: ....................................................................................................................................................................... date) ......................................................
Section 2: Participants
Please answer the following questions, giving full details where necessary. Will your
research involve human participants?
Who are the participants? Tick all that apply:
-Participants are employees of Tesco PLC
How will participants be involved (identified and approached)?
The participants are provided with questionnaire to provide their opinion in form of qualitative
data.
Describe the processes you will use to inform participants about what you are doing:
Ethical form will be provided to the participants along with questionnaire to make them
aware of research work.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
30

1. By providing participation form to participant and maintaining high transparency in
research process,
Studies involving questionnaires: Will participants be given the option of omitting
questions they do not wish to answer?
Yes
If No, please explain why below and ensure that you cover any ethical issues arising from
this’
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)?
Yes
Will participants be given information about the findings of your study? (This could be
a brief summary of your findings in general)
Yes. Participant will be provided with information related to research project.
Section 3: Approval (To be completed by the lecturer)
Checklist Yes No
1. Is the proposed research title related to the theme?
2. Is the research scope realistic? (i.e. not too broad)
3. Is the research feasible? (i.e. could be done)
4. Is there a research question or hypothesis?
5. Is there a rationale or clear reason for choosing the research
31

title?
6. Has the student considered how the data will be collected?
7. Has the student considered where the data will be collected?
8. Will the ?
Comment (If any)
Agreement from project proposal checker (if applicable)
I confirm the learner has met and discuss their topic with me and is appropriate to the theme
provided.
Name & signature:
32