Impact of Social Media on Business Success

This assignment examines the role of social media in enhancing business outcomes. It investigates various social media platforms used by firms to boost sales and profitability, analyze their effectiveness in providing product information to customers, and explore the advantages they offer for brand awareness and promotion. The assignment also delves into customer retention strategies employed by businesses using social media, such as discounts, gift vouchers, and personalized interactions. Finally, it examines the impact of social media on market share, competitive advantages, and overall productivity ratios within organizations.

RESEARCH
PROJECT

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research proposal which clearly define question and hypothesis with literature review....1
P2) Research methods and approaches to primary and secondary research...............................8
TASK 2..........................................................................................................................................10
P3 Conduct primary and secondary research by using appropriate methods and techniques...10
P4 Apply appropriate analytical tools, analyse research finding and data. ..............................13
TASK 3..........................................................................................................................................26
P5 Communicate research outcomes in an appropriate manner for the intended audience......26
TASK 4..........................................................................................................................................27
P6 Reflection on the effectiveness of research methods and techniques. ................................27
P7) Determine alternative research methodologies for the project. .........................................28
REFERENCES .............................................................................................................................29
APPENDIX ...................................................................................................................................31

TITLE
“The implications of digital technologies on SME’s”
INTRODUCTION
Digital Technology has opened a plethora of avenues for small and medium size business
owners and entrepreneurs to reach out to its significant buyers to develop an influence, innovate
and grow but among operating on a restricted budget, limited sources or growing revenue etc.
Digital tools and technologies has a huge influence on the operations of business by developing
business operations at wide level. In the modern scenario competition is on its peak and the
potential purpose of each small as well as large business enterprises is to attaining hgher growth
and success by developing their business operations at global level. Digital technologies involves
various tools like social media, computer technology, cloud computing, artificial intelligence etc.
Among all of them, Social media is consist to be the most effective term of modern era as large
number of people are widely concern on utilising social media as to enhancing their knowledge
and skills. In the modern business era the essential objectives of each small, medium and large
business enterprises is to expand its business operations at wide scale as to attaining higher
growth and success. Social media is effective in capturing a wide area through providing
appropriate data and information about the products and services at market place (Garrigos-
Simon and et. al., 2012). Ciella Ltd. Is a privately held company which deals in women clothing
and widely concern on expansing their business venture at large scale through offering variety of
products and services at market place. This report contents the study about the impact of social
media tools on the growth and success of firm. In this a predetermined aim and objectives are
created which are helpful in carry out the work in appropriate direction through utilising
effective methodologies. Literature review plays effective role in providing theoretical
framework by analysing the opinion of various authors and writers. Alongside this, for
increasing more qualified outcome, inquire about have a few strategies which need to support
appropriately. In this manner, by assemble different data fitting judgement conveyed around
breaking down and its translation.
1

TASK 1
P1) Research proposal which clearly define question and hypothesis with literature review.
Advanced innovation are considered as different devices and supplies which are favoured
by an association for the reason of putting away and control of information. The primary
components which are incorporated into advanced innovation are web-based social networking
stages, sites, distributed computing and profitability applications. These are considered to be the
significant components as each association is ensuring that they stamp their quality on the such
stages as it has developed to be very favourable to an association. The Little and medium
endeavours are development drivers of the economy and constitute as a noteworthy segment of
the wage which has been benefited by economy of the organization. In the modern business era
large number of people are spending a huge amount of time on social media as it is the most
entertaining and relevant source of establishing an effective connection with people and society.
The prime motive of each business enterprises as to reaching at competitive position
through gaining attention of large number of buyers towards the firm or its offered products and
services. Ciella Ltd is a private company which is founded in the year of 2002, the company
mainly deals in retail sales of clothing in specialised stores (Wang, Yu and Wei, 2012). As a
small company the major focused are of Ciella Ltd is to satisfying the needs and wants of people
at market place through offering them variety of unique and specified quality products in
resolvable prices. Social media is the widely applied tool which plays effective role in promoting
organisational activities at wide area. In this modern era people live in very busy schedule and
they are not having appropriate time to do marketing so they are widely prefer online marketing
which helps them to making effective transaction and satisfying their needs at market place. As a
small retailer company Ciella Ltd is using social media tools as to creating awareness about the
products and services of firm at market place. The company is providing online services facilities
to their buyers with a single click, which helps the firm in grabbing attention of people towards
the firm. As a small business enterprises it is essential for Ciella Ltd to implement various
promotional tools in respect to crating awareness among people so they can influence with the
products which create value in attraction of buyers towards the firm or its products. Online
networking is broadly utilized source which helps in catching the wide zone of market through
2

advancing brands and its items at worldwide territory. Social media is determined as the widely
applied source which helps in providing an appropriate data and information about the products
and services of firm at market area (Aral, Dellarocas and Godes, 2013). In the present business
situation associations are generally worry on making mindfulness among individuals about the
offered items and administrations of firm through applying advanced instruments and
innovations at commercial centre. Items and administrations are the agent of firm as association
are essentially centred around offering assortment of items as to satisfying the fundamental
wants of individuals at commercial centre.
Research Aim
The investigation Point characterizes the objective which are to be accomplished through
endeavour of this investigation. It is characterized to give a system to be considered amid
definition of targets for the study. The real purpose behind leading the research is to overcome
with the investigation issue which is clarified in the point of the exploration. This is the essential
component of research as it is basic for specialist to decide the point of research at the absolute
starting point of the examination (Lin and Lu, 2011). The major aim of this particular research is
To analyse the value of social media tools and its impact on promoting organisational efforts. A
case study on Ciella Ltd.
Research Objectives
The research objectives are shaped based on point built for the investigation. They are
useful in expressing extension for the investigation and at last accommodating in gathering right
data for the investigation prompting structure right conclusions. The research shaped should
neither too wide or restricted so sufficient data is gathered through setting up of right targets. The
destinations which are framed for this examination are as per the following:
 To identify the benefits of social media tools in developing customers attraction.
 To evaluate the impact of social media on enhancing organisational productivity and
performance.
3

 To assess the measures of social media tools which are utilized by Ciella Ltd. As to
attaining a competitive edge at market place.
 To recommend ways by which Ciella Ltd. Can expand their business operations at large
scale.
Research Questions
Research questions are an endeavour through which destinations are to be replied. The
definition of inquiries makes it simpler to gather data which is useful in noting and at last
accomplishing objectives for the examination. It consist to be the important aspect of research
which play vast role in analysing accumulated data with the opinion of various authors and
writes. The exploration inquiries for this investigation are as per the following:
 What are the benefits of social media tools in developing customers attraction?
 What are the impact of social media on enhancing organisational productivity and
performance?
 What are the essential measures that are used by Ciella Ltd. As to attaining a
competitive edge at market place?
 What are the major ways by which Ciella Ltd. Can expand their business operations at
large scale?
The above mentioned questions are needs to be considered by researcher as to drawing
effective and appropriate results and outcome.
Literature review is considered as the basic tool which helps the investigator in
conducting an in-depth research as to drawing a valid outcome and result. It is a content of a
researcher paper which includes the momentum information including substantive outcomes and
discoveries and in addition hypothetical and methodological commitments to a predetermined
territory of study (O'Keeffe and Clarke-Pearson, 2011). This piece of research helps in giving a
top to bottom research as to finishing a suitable outcome and result. This piece of research is
fundamentally in view of optional wellspring of information gathering as in this information
4

must be gathered through books, diaries, online destinations. In past research ventures assumes
powerful part in social event proper and reasonable information as to complete the examination
venture in successful and proficient way. A top to bottom investigation of speculations and
writing distributed in past is led by this particular segment. In this research assumes viable part
in decide the sentiment of different writers and journalists who are having suitable learning about
the predefined zone of study which gives a proper bearing to the scientist to execute all
exploration exercises in successful and effective way.
The benefits of social media tools in developing customers attraction
As per the views expressed by Cindy King, 2013, Social media plays a very crucial role
in gaining attention of maximum number of clients as their main motive is to increase their
organizational revenue. However, number of social tools are identified such as; Facebook,
internet sources, Instagram, twitter and so on. Basically, by giving advertisement on these tools
company can easily attract the minds of maximum range of customers. In today's modern world
almost entire society are surrounded with high tech technology due to which corporate park is
also using social media tools for creating positive relations with distinct customers. Thus, some
of the major benefits of using social media tools are described as follows:-
 Aids in creating future relations with long distance consumers in order to maximize their
profit level.
 Facilitate consumers with best products and services in a minimum time frame.
 Safeguard the extra cost of customers due to social media techniques.
 Consumer get update about emerging trends and creative products.
 Seek the attention of clients in a minimum time frame by offering advanced facilities in
proper manner.
 Present maximum range of alternatives in front of customers because of which their
buying behaviour get influenced.
5

Hence, it has been understood that company is adopting various types of modern technology of
social media in order to gain attention of overall society in a minimum duration. In fact, helps in
maintaining the standard of clients at market by offering advanced methods of attracting. One
more thing is determined that brand image also plays a very prominent role because most of the
people are goodwill conscious.
The impact of social media on enhancing organisational productivity and performance
Social media makes negative impact on the productivity and performance of an
organisation. According to the international report, it has been identified that approx. 2.35 hours
is spent by employees on accessing social media while working at workplace due to which the
productivity of company falls by 13 percent. Thus, it makes negative impact on the productivity
of company.
Due to allowance of using social media at workplace, the employees who shows more
interest in accessing social media more than the work allotted to them. It brings disadvantages to
company as the policies and plans may leaked to the outsiders due to which the company may
fails to achieve competitive advantage. As per the report, the Facebook is most visited social
media platform where the employees shows interest in accessing at workplace. The report
identified that using of social media at workplace and resultant slackening has become very
uncontrolled. Therefore the management should required to adopt strict polices and regulation
regarding using social media platform while performing at workplace. This will help employees
in focusing on completing work rather than wasting time on accessing social media.
The essential measures that are used by Ciella Ltd. As to attaining a competitive edge at
market place.
According to the Peter Vogod, 2016 there are five steps by which organisation ascertain
competitive advantages in the marketplace. It is not easy to gain competitive advantage by
company so company needs to follow mentioned steps in order to increase the level of
profitability of company in effective manner.
 Positioning is better than prospecting this is related with the positioning of different
women clothes which are positioned by the company. This an easier approach which are
6

implemented by organisation in order to increase the rate of sale of different types of
products in proper manner.
 Plan fail, movement don't: Company apply this approaches to reposition the latest model
of clothes in effective manner. This leads to attract large number of customer in
marketplace. It leads to increase the profitability of company (Hays, Page and Buhalis,
2013). The mission of the company is to provide new and innovative types of clothes
which are being purchase by the different customer.
 Stand on the shoulders of giants: company needs to figure out the different issues and
problems which are arises during the purchasing different types of clothes which helps to
look them smarter.
 Become a people developer: company implement different types of new and innovative
techniques which helps to stand before the customer in proper manner
 Create raving fans and advocates : Management needs to to focus on to new customer
which helps to increase the profitability in proper manner.
The major ways by which Ciella Ltd. Can expand their business operations at large scale.
The major ways by which Ciella Ltd. Can expand their business operations at large scale?
According to Ashley Sweren, 2017 company implement different types of strategies which helps
to expand the business at large extent which helps to attain goals and objectives of company.
There are various steps which has been taken by company to expand its business
Reinvest in the business
Organisation needs to reinvest the strategies which helps to expand the business in
proper manner. Company needs to conduct training session in order to improve skills and
knowledge of company in proper manner (Chu and Kim, 2011).
Priorities the team
7

In order to expand the business company needs to divide the bigger task into smaller one
among the team members which helps to perform different types of task in proper manner.
Keep the cash flowing
Company needs to distribute the funds in order to promote different types of wear which
aids to increase the level of profit of company. This leads to maintain effectiveness in performing
different types of operation in proper manner.
Join large partner:
Organisation can collide with the other partner to expand business at large scale company
focus on to implement different types of new and innovative techniques in order to explore
business in proper manner.
Diversify: Company needs to properly diversify the product as per the taste and preferences of
different customer this aid the customer to choose the best clothes as per their choice (Rodriguez,
Peterson and Krishnan, 2012).
P2) Research methods and approaches to primary and secondary research.
Research methodology is considered as an essential part of research project which works as an
effective process which is applied by researcher to gather data and information for the intention
of making effective business decisions. The Research methodology defines the manner in which
information is collected and analysed to achieve targets formulated for this study. The research
methodologies undertakes numerous tools and approaches so that relevant information is
collected on subject topic (Hanna, Rohm and Crittenden, 2011). This approach is considered
vital as scholar in this segment construct plans and strategies which are to be undertaken for
fulfilment of targets. It is helpful in collecting information from numerous sources and finding
conclusions for this study through a comprehensive research. The research methodology is
constructed into numerous sub-segments which are as follows:
Type of Investigation
8

This can be evaluated as the most essential part of research project which helps the
researcher in analysing the nature of research, it is the major responsibility of researcher is to
identify the type of research as it can be qualitative or quantitative in nature. Quantitative
research centres around amount parts of information which can be additionally passed on in type
of numerics and insights. Then again, Qualitative perspectives mulls over nature of information
which has been gotten through examination. The present research is based on qualitative type as
it is effective in conducting an efficient research through accumulating appropriate data and
information.
Research Design
It is suggested to another segment which includes basic leadership by a researcher as he
need to distinguish right outline with which examination will be done. The examination
configuration can be sorted based on descriptive, exploratory and experimental research design.
descriptive exploration configuration is an enterprise to recognize basic reason and gives answer
for issues experienced. On the other side Exploratory research configuration is an endeavour
which prompt research of the autonomous variable on subordinate variable and endeavour to
distinguish relationship which has been shared between the same (Pookulangara and Koesler,
2011). At long last, inquire about outline which has been considered in this examination is
exploratory as it aims to recognize more data regarding the matter subject and joined with
subjective research prompting structure right conclusions. In the present research project
descriptive research design has to be taken into proper action as it is the most suitable tool which
helps the researcher in drawing an appropriate result and outcome.
9

(source: Onion Diagram, 2014)
Research Philosophy
It is a conviction which characterizes marvel with which information will be gathered and
examined. This segment of the examination centres around getting data shape points of view of
others generally essayists and specialists. The normal research methods of insight which are
favoured while undertaking an examination are interpretivism and Positivism. The rationality
which will be stressed in this approach is Interpretivism methods of insight which endeavours to
direct an appraisal amongst human and social variables (De Vries, Gensler and Leeflang, 2012).
This reasoning works best as per subjective examination and help with recognizing part which
has been provided food by the social factors so their perspectives and viewpoints could be
considered.
Research Approach
10
Illustration 1: Onion Diagram

This can be described as the most appropriate tools of research work as it helps the
investigator in moving forward towards right direction. This part of investigation is categorised
among two major types such as deductive and inductive research approach. These both are
effective in providing a significant way to accumulate appropriative result and outcome.
Inductive research is effective in conducting qualitative research, on the other side deductive
research approach is based on quantitative research. In the current research project inductive
approach has been used by researcher is to accumulating appropriate analysis of the work.
Data Sampling
Information testing is characterized to be a research instrument which is used by the
analyst in embraced this investigation. This gives an assurance of information which is to be
gathered for the fulfilment of this exploration (Trainor and et. al., 2014). The general population
which are attempted in testing must have the capacity to speak to the entire populace. The basic
irregular testing is attempted in this investigation which gives break even with chance to every
one of the individuals to be a piece of test. The reason being this approach is considered is that
there are insignificant odds of being incomplete and helps a researcher in completing
investigation of information gathered. The sample size of 40 respondents are taken in this
particular research project. this examination expects to discover a conclusion accordingly non-
probabilistic testing is being featured.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques.
The research into consideration is based on analyse the value of social media tools and
its impact on promoting organisational efforts. In the modern era business era organisations are
widely concern on enhancing their performance and sales through implementing various
innovative tools and strategies. The significant purpose behind directing the examination venture
is to upgrading the aptitudes and information of student in the zone of online networking and its
powerful utilization for individuals at present day advertise situation (Michaelidou, Siamagka
and Christodoulides, 2011). Associations are generally centred around advancing their items and
administrations at commercial centre by applying the equipment and advances of online
11

networking. Portable innovations are additionally assumes a tremendous part in current society
as expansive number of individuals depend on versatile apparatuses and application as to
achieving administrations to fulfilling their necessities and needs at showcase region. With the
help of effective research project learner can enhance their skills and ability to work in similar
area provides benefits in developing its career growth and success at market place.
Cost: This considered as the most essential element for a research work, as it is required for an
investigator to maintain appropriate amount of funds and capital in respect to incorporating all
the research activities in effective manner. An appropriate amount of fund is required for
gathering primary as well as secondary information. The cost of primary data is less as in this
survey is conducted among 40 respondents and it is easy for the researcher to gather information
by their personal experience. On the other hand, the budget of gathering information through
secondary sources are high as in this researcher has to accumulate information different sources.
The opinion of authors are effective in drawing a valid and appropriate outcome.
Ethical Issue: This is the effective part of research work as it helps the researcher in
overcoming with the issue of research in systematic manner. At the time of conducting a research
project investigator faces various issues and conflicts. The moral thought in look into is a vital
portion which is to be underscored in contemporary business condition. In this way it is
significant to consider morals as they may change the way in which explore is led. The
requirement for moral thought upgrades when an exploration includes communication with
individuals or business environment. The first thought is that specialist ought to have a decent
goal identifying with this exploration. It is essential to ensure data which has been gathered by
members alongside investigate researchers (Goh, Heng and Lin, 2013). The part of
classification is to be kept up with the goal that morals identified with research could be
accommodated.
Questionnaire
Q1 What are the major social media tools which are used by firms in order to
enhance their overall sales and profitability ratios?
Frequency
12

Twitter 10
Facebook 15
Online Portal 7
Buffer 8
Q2 Does social media tools helps in providing information about products to
customers?
Frequency
Yes 38
No 2
Q3 What are the main advantages of social media tools for business organisations? Frequency
Maximise Traffic 10
Boost sales and profitability ratios 10
Enhancing brand awareness 10
Promotion of goods 10
Q4 Is social media techniques helps in attaining competitive advantages at market
places?
Frequency
Agree 32
Disagree 8
Q5 What are the main techniques used by Ciella in order to retain loyal customers? Frequency
13

Discounts 8
Gift vouchers 12
Deal customers with kindness 9
Keep up the promise 11
Q6 The use of social tools are useful in order to enhance market shares and profit
ratios?
Frequency
Agree 36
Disagree 4
Q7 What are the main factors by which firms can maximise their productivity
ratios?
Frequency
Proactive Employees 8
Positive management 12
Effective working environment 13
Encouraging communication 7
Q8 Does social tools helps in promoting goods and services of company at market
place?
Frequency
Yes 35
No 5
14

Q9 What ratings will you provide to offered products and services of Ciells Frequency
Excellent 34
Good Average 4
Poor 2
Q10 Provide recommendations by which firms can enhance their sales indexes by
promoting their goods at market place?
P4 Apply appropriate analytical tools, analyse research finding and data.
The information which has been gathered through various sources is examined with the
goal that results could be created. The information which has been gathered it to be broke down
with help of right instruments and methodologies so right conclusion can be drawn. Survey is
being attempted for reason for gathering information enveloping perspectives and assessments of
various individuals.
15

Theme 1: Different kind of social media tools are used by Ciella Ltd in order to enhance their
overall sales and profitability ratios.
Q1 What are the major social media tools which are used by firms in order to
enhance their overall sales and profitability ratios?
Frequency
Twitter 10
Facebook 15
Online Portal 7
Buffer 8
Interpretation:
16
Twitter Facebook Online Portal Buffer
0
2
4
6
8
10
12
14
16
10
15
7
8
Column B

As per the above mentioned report it has been concluded that there are various kind of
social media tools which are used by firms in order to enhance their overall sales and
profitability ratios. 10 out of 40 people go with the option of twitter, 15 people select Facebook,
7 go with online portal and remaining people go with the option of buffer. Majority of people
select Facebook as it is the most effective tool which is widely used by organisations as to
gaining attention of people towards the firm.
17

Theme 2: Social media tools helps in providing information about products to customers.
Q2 Does social media tools helps in providing information about products to
customers?
Frequency
Yes 38
No 2
Interpretation: AS per the description of the above given report it has been analysed that
social media tools helps in providing information about products to customers. 38 out of 40
people are in favour with this statement and remaining people are not satisfied with the same as
per their opinion social media is not that important for providing appropriate information about
the products and services.
18
Yes No
0
5
10
15
20
25
30
35
40
38
2
Column B

Theme 3: There are various advantages of social media tools for business organisations.
Q3 What are the main advantages of social media tools for business
organisations?
Frequency
Maximise Traffic 10
Boost sales and profitability ratios 10
Enhancing brand awareness 10
Promotion of goods 10
Interpretation:
According to the above given report it has been determined that there are various
advantages of social media tools for business organisations. People give equal priority to the
each options as these all are effective in developing organisational performance. 10 people go
19
Maximise Traffic
Boost sales and profitability ratios
Enhancing brand awareness
Promotion of goods
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Column B

with the option of maximise traffic, 10 people go with boost sales and profitability, 10 go with
enhancing brand awareness and 10 go with promotion of goods.
20

Theme 4: Social media techniques helps in attaining competitive advantages at market places.
Q4 Is social media techniques helps in attaining competitive advantages at market
places?
Frequency
Agree 32
Disagree 8
Interpretation:
According to the description of the above mentioned digram it has been concluded that
social media techniques helps in attaining competitive advantages at market places. 32 out of 40
people are agree with this statement and remaining people are not agree with the same.
21
Agree Disagree
0
5
10
15
20
25
30
35 32
8
Column B

Theme 5: There are various techniques which are used by Ciella in order to retain loyal
customers.
Q5 What are the main techniques used by Ciella in order to retain loyal
customers?
Frequency
Discounts 8
Gift vouchers 12
Deal customers with kindness 9
Keep up the promise 11
Interpretation:
22
Discounts
Gift vouchers
Deal customers with kindness
Keep up the promise
0
2
4
6
8
10
12
8
12
9
11
Column B

As per the above given report it has been analysed that there are various techniques
which are used by Ciella Ltd. in order to retain loyal customers. 8 people select the option of
discount, 12 select the option of gift voucher, 9 people go with deals customers with kindness
and remaining people go with keep up the promise.
23

Theme 6: The use of social tools are useful in order to enhance market shares and profit ratios.
Q6 The use of social tools are useful in order to enhance market shares and profit
ratios?
Frequency
Agree 36
Disagree 4
Interpretation:
As per the above given report it has been evaluated that The use of social tools are useful
in order to enhance market shares and profit ratios. 36 out of 40 people are in favour with this
statement and remaining people are not agree with the same.
24
Agree Disagree
0
5
10
15
20
25
30
35
40 36
4
Column B

Theme 7: There are different factors by which firms can maximise their productivity ratios.
Q7 What are the main factors by which firms can maximise their productivity
ratios?
Frequency
Proactive Employees 8
Positive management 12
Effective working environment 13
Encouraging communication 7
Interpretation:
25
Proactive Employees
Positive management
Effective working environment
Encouraging communication
0
2
4
6
8
10
12
14
8
12
13
7
Column B

As per the description of the above given report it has been analysed that there are
different factors by which firms can maximise their productivity ratios. 8 people go with the
option of proactive employees, 12 go with positive management, 13 select the option of effective
working environment, 7 people go with encouraging communication.
26

Theme 8: Social tools helps in promoting goods and services of company at market place.
Q8 Does social tools helps in promoting goods and services of company at market
place?
Frequency
Yes 35
No 5
Interpretation:
As per the above given report it has been determined that Social tools helps in promoting
goods and services of company at market place. 35 out of 40 people are in favour with this
statement and remaining people are not in favour with the same.
27
Yes No
0
5
10
15
20
25
30
35
35
5
Column B

Theme 9: Different people give different rating to the products and services of firm.
Q9 What ratings will you provide to offered products and services of Ciells Frequency
Excellent 34
Good Average 4
Poor 2
Interpretation:
As per the above given digram it has been identified that people give different rating to
the products and services of firm as per their own opinion. 34 people given excellent rating, 4
28
Excellent Good Average Poor
0
5
10
15
20
25
30
35
34
4
2
Column B

respondent go with good average and remaining people give poor rating as they are not satisfied
with the products and services of firm.
29

TASK 3
P5 Communicate research outcomes in an appropriate manner for the intended audience.
The benefits of social media tools in developing customers attraction.
From the above given discussion it has been analysed that social media is the widely
applied tool which helps an organisation in attaining high growth through gaining attention of
people towards their firm or its operations. Social media is not just give the organization more
advantages in money related terms but elevating deals sum yet in addition help in different
distinctive activities and division of business through considering the desired goals and
objectives of the firm. Despite the fact that the computerized advances and strategies continue
changing and fluctuating every single day, this is basic to refresh those practices in more
essential way. These days, it has been seen that advanced technological strategies are more
proper and reasonable in the current period in spite of producing innovative products and
services for satisfying the desires of people. This empower undertaking in overseeing practice,
give extensive variety of shopper and potential purchasers through the help of association in
most ideal way.
The impact of social media on enhancing organisational productivity and performance.
The given discussion of the report it has been determined that, it is quite important that
proper social media marketing techniques are effectively used by managers of business in order
to gain customers around the world, especially, mid scale companies should use the tools of
digital technology to grow at a higher pace and compete with big players effectively as well as
efficiently. It is accordingly prescribed to little and medium scale associations that they should
actualize most recent innovation inside the work environment and different procedures of the
organization to ensure that the benefit and profitability of the association gets upgraded in a
powerful and productive way. There are some different advantages of execution of digitisation
inside association also, these incorporate larger amount of proficiency, higher profitability and
Enhancement in the nature of items which are being conveyed to the clients by and large.
Keeping in mind the end goal to accomplish this situation of higher digitisation in the
organization, there are different specialists which can help organization in doing as such.
30

The essential measures that are used by Ciella Ltd. As to attaining a competitive edge at market
place.
From the analysis of the above given report it has been evaluated that the major motive of
each small as well as large business enterprises is to attaining high growth and development
within market place. As a small retail company Ciella Ltd. The major focused area of the firm is
to attaining higher competitive edge through increasing customers based. The company is using
social media tool as an essential source for enhancing the customers base by providing
appropriate information in regards to the offered products and services of the firm. The company
is applying various measures of social media tools like Facebook, Instagram, you tube, twitter
etc. as to grabbing the attention of people for developing the sales and development of the firm.
Systems Software can play a very crucial role in implementing the digitisation process within the
organisation in an effective as well as efficient manner. Various types of System software
include management information software, decision support system, Executive information
system. These systems will allow an organisation whether big or small to reduce its cost of
operations along with delivering services efficiently.
Communication research Findings to Stakeholders
Stakeholders are the key consideration for an organization as well as for an investigation
work too, thus in the context of a business, stakeholders are considered as the key area that
supports the operations of the firm and on the other side in an investigation work stakeholders
are the major aspect to whole researcher needs to deliver the significant outcome of the overall
work. They determined as the group of people who are belongs from the selected area of study or
the operations of an organization. The potential obligation of an investigator is to represents the
findings or outcomes to the stakeholders in respect to describing the actual outcome of the
research. The stakeholders of the research are the individuals who are taking participation in the
activities of an investigation and people who are having potential idea and knowledge about
welfare and drawbacks of using digital tools and technologies in respect to developing the
operations of an organization. Further more, target audience and scholars are reasoned to be the
major stakeholders of an exploration work. The existing investigation work is based on the
benefits and Drawbacks of digital tools and technologies and its influence on the business
operations of small as well as medium size business organizations, and the major stakeholders of
31

the Ciella Ltd are government bodies, consumers, suppliers, operators, investment communities,
owner etc.
TASK 4
P6 Reflection on the effectiveness of research methods and techniques.
The research into consideration is based on the value of social media tools and its
influence on promoting business efforts. The research is based on qualitative analysis as in this
data and information is gathered on the basis of qualitative means. All the methodologies are
taken into proper consideration for accumulating qualitative outcome. Descriptive research
design has been used by the researcher as it is effective in drawing valid and reliable description
on the qualitative investigation. Inductive approach is being utilised by the researcher as it is
appropriate for providing detail analysis on the research issue. An investigation is probably based
on the data and information which is gathered by the researcher through different sources. In a
research primary and secondary sources are effective in accumulating relevant information.
Primary source is effective in gathering data through analysing the perception of people and in
the present investigation survey is conducted by preparing questionnaire as it is the most applied
tool of collecting valid and actual information. On the other side secondary source is effective in
conducting the section of literature review by gathering data and information from secondary
sources like books, journals, newspapers etc. secondary sources are effective in creating a proper
theoretical frame which helps in prescribing appropriate outcome by analysing the opinion of
various authors and writers.
P7) Determine alternative research methodologies for the project.
There are various alternate method which also can be used for the purpose of conducting
research in an effective as well as efficient manner. For conducting this research, the method of
questionnaire is being used for the purpose of getting a viewpoint of individuals on the specified
area of study. There are alternate methods which are also available, these includes Interviews
under which the researcher will have to conduct question answer round from respondents by
himself and not through a questionnaire. Thus it can be said that the alternate that I can use for
the purpose of research is a interview round with the respondents. Which will be efficient enough
to getting the necessary outcome.
32

REFERENCES
Books and Journals
33

34