Influence of Technology on Consumer Decision Making in Travel and Tourism Sector
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Added on 2023-02-02
About This Document
This research project aims to identify the influence of technology, specifically social media, on consumer decision making in the travel and tourism sector. The study includes a case study on Thomas Cook and explores the concept of social media technology, its impact on consumer decision making, and recommendations for Thomas Cook to attract customers through the application of social media technology.
Influence of Technology on Consumer Decision Making in Travel and Tourism Sector
Added on 2023-02-02
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