Customer Perception on Purchase of New Mobile - Samsung
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Added on 2020-06-04
Customer Perception on Purchase of New Mobile - Samsung
Added on 2020-06-04
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RESEARCHPROJECT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11.1 Project outline specification.............................................................................................2Research Title.........................................................................................................................2Research Aim.........................................................................................................................2Research Objective.................................................................................................................2Research Question..................................................................................................................21.2 Rationale of the study and Resource Implication.............................................................21.3 Literature review..............................................................................................................31.4 Research methodology.....................................................................................................51.5 Appropriate plan and procedures for the agreed research specification...........................62.1 Match the questions and hypothesis.................................................................................72.2 Proposed research investigations......................................................................................92.3 Recording and collecting information.............................................................................93.1 Recommendation ,conclusion and future area................................................................15
INTRODUCTIONIn the present time, in the market there is huge level of competition within every businessindustry either it is technology or retail industry. Every firm wanted to earn extreme profitabilityand market share in the market. Due to the huge competition in the market, corporations faceseveral kinds of issues. In order to face the competition, company have to develop severaleffective strategies through which they can compete with rival ion an effective manner withinthe market and gain sustainable position and competitive advantage.Technological industry is that sector which offers a wide range of product and servicesfor both customer and other businesses. This sector contains the businesses revolving around themanufacturing of electronic, creation of software, computers and information technology relatedproduct and services. This industry is very flexible and dynamic because due to the increasingdevelopment and changes, various innovation and creation is being come in this sector. Theexpectation of the customer related to the technology is also high because with help oftechnology, individual life can directly influence. Mobile phone is one of the technology whichdirect connected with human being life. In the present time, every individual have mobile phonebecause in the absence of mobile phone no one can survive in the present time. Mobile phone isa portable telephone that can make and receive calls over a radio frequency link while users ismoving within a telephone service area. This device is also known as the cellular telephone andcell phone. This device is continuously changing in the present time because there is hugecompetition in the various corporations. In the 2000 era of mobile phone have various featuressuch as texting, MMS, email, internet operating services, voice call, video chat, conferencing,short range wireless communication, Bluetooth, video games, digital photography, videoshooting etc. These all features are come in the new technology of mobile phone. This is notavailable in the earlier time mobile technology. By these changes, in the present time, customermore attracted toward the mobile phone in the absence of this device, anyone can notcommunicate and transfer the information to another person who is far from that person. In thepresent study, the researcher have major aim is to analyse the customer perception toward thepurchase of new mobile phones with respect of case of Samsung company. In this study, theliterature review has been designed along with themes of customer perception and various factorthat influence customer choice and preferences toward the mobile phone. In order to attain this1
objective, researcher also focuses on the various methods of the research methodology throughwhich it can easily assess on the actual problem of the study.TASK 11.1 Project outline specificationResearch Title“To analyse customer perception towards purchase of new mobile phones: A study on Samsung”Research Aim“To analyse customer perception towards purchase of new mobile phones: A study on Samsung”Research ObjectiveTo explore the meaning and concept of the customer perception and choiceTo analyse the changes in the mobile phone in the present time as compare to pastdecadesTo examine the factors which affect the customer perception while purchasing mobilephoneTo analyse customer perception toward purchase of new mobile phoneTo determine strategies to influence customer toward the new mobile phoneResearch QuestionWhat is the meaning and concept of the customer perception and choice?What is the recent development in the mobile phone as compare to past decades?What are the factors which affect the customer perception while purchasing mobilePhone ?What is the customer perception toward purchase of new mobile phone?What are the strategies to influence customer toward the new mobile phone?1.2 Rationale of the study and Resource ImplicationIn this present study, the major aim of the scholar is to analyse the customer perceptiontoward the mobile phone. The reason behind the selection of this topic is that scholar desires toexplore their understanding about customer perception and choice toward the mobile phone. Inaddition to this researcher have sufficient information about the topic which influence them toconduct study on this mentioned subject.2
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