The influence of gender based discrimination on the performance of employee working within Tesco

This research focuses on the influence of gender based discrimination on the performance of employees in Tesco. It explores the issues faced by staff members due to cultural diversity and provides recommendations for improvement. The aim is to investigate the impact of gender discrimination on employee performance in a case study on Tesco, United Kingdom.

Research

Contents
Title.............................................................................................................................................................3
Introduction.................................................................................................................................................3
Research Aim:..........................................................................................................................................3
Research Questions:................................................................................................................................3
Research objectives.................................................................................................................................3
Rationale of the research........................................................................................................................4
Literature review.........................................................................................................................................4
To analyze the issues faced by staff members that arise in Tesco due to cultural diversity....................5
To know the concept of gender based discrimination and cultural diversity............................................5
To determine the influence of gender based discrimination on the performance of employees due to
cultural diversity in Tesco.......................................................................................................................6
RESEARCH METHODOLOGY................................................................................................................8
Reflection..............................................................................................................................................19
Recommendations.................................................................................................................................20
Alternative research methodology........................................................................................................21
Conclusion.................................................................................................................................................21
References.................................................................................................................................................23

Title: The influence of gender based discrimination on the performance of employee working
within Tesco.
Introduction
In the present competitive environment, each and every organization requires to perform their
business functions at international marketplace so that they can grab opportunities at the
competitive marketplace. As a result this includes diversified workforce which helps them in
attaining their organizational goals and objectives in an effective manner. But due to different
background of individuals, it has been concluded that conflicts and disputes arise at workplace
on the basis of gender. This as a result affect the whole performance of business organization in a
negative manner and create negative working environment. In the present report, Tesco is chosen
as the base organization on which the whole research is going to be conducted. It is a British
multinational retailer organization deals in groceries and merchandise retailing across the world.
Tesco was founded in the year 1919 and now have more than 6800 stores across the whole wide
world. The report help in developing in depth knowledge and understanding about the topic
which cultural diversity and gender discrimination. In the present report, aim and objectives are
developed by researcher on the basis of which literature review section is completed. Along with
this, questionnaire is going to be formulated by the investigator in order to conduct primary
research. At last recommendations and reflection is going to be provided by the researcher so
that management team can easily modify their strategies and policies.
Research Aim:
The aim of current research is “To investigate the impact of gender based discrimination on the
performance of employees arise due to cultural diversity. A case study on Tesco, United
Kingdom.
Research Questions:
 What do you know about gender based discrimination and cultural diversity?
 What is the influence of gender based discrimination on the performance of employees
due to cultural diversity in Tesco?
 What are the issues faced by staff members arise at Tesco due to cultural diversity?

Research objectives
 To know the concept of gender based discrimination and cultural diversity.
 To determine the influence of gender based discrimination on the performance of
employees due to cultural diversity in Tesco.
 To analyse the issues faced by staff members arise at Tesco due to cultural diversity.
Overview of the research
It is said that the term cultural diversity define as a factor in which both new and existing staff
members work together in an effective manner without considering their age, religion, gender
and various other aspects. They perform their business functions in order to attain their
predefined targets in an effective and well defined manner. For every organization who perform
their business functions at global level, it is required by them to implement equality and diversity
practices at their workplace. Reason behind this is that due to different employees who belongs
to different cultural background might create disputes and conflicts which affect their
performance in a negative manner. If a person working within the organization does not fits then
they look forward to create some modifications so they can perform all their functions in a
peacefully manner. But on the other hand, this might create disputes and conflicts at the
workplace because existing employees resist to bring change at workplace. Such type of issues
can be resolved by providing training sessions which help organization like Tesco in order to
operate business activities in a successful way and sustain at the competitive marketplace for a
longer period of time.
Rationale of the research
It is said that there are some specific purpose behind conducting research where the main aim
is investigator’s personal interest about the topic of workplace discrimination as well as cultural
diversity and its impact on the performance of employees. Apart from this, there are different
types of measures which will help in eliminating discrimination at the workplace. In addition to
this, another beneficial reason behind doing this research is that it will help researchers in order
to get future opportunities as they get in depth knowledge about the topic related to cultural
diversity. At last, it has also been identified that it will help in improving decision making
process of researcher.

Literature review
To analyze the issues faced by staff members that arise in Tesco due
to cultural diversity
According to the view points of Kattle Reyonlds, 2017 There are many different types of
challenges that are associated with the cultural diversity that are being faced by retail
organizations. Does cultural background lead to negative cultural stereotypes that can be
developed among employees who are working across organization. Many times it can also create
a situation of professional miscommunication and there can be difficulty by people who belong
to a completely different background to understand the culture and language that is being
followed in a country that is usually according to the country to which such organization
belongs. There is a requirement to understand different types of professional etiquettes but many
times because of the cultural background employees are not able to understand the and this may
lead to different attitude which might impact the overall functioning of Organization in a
negative manner. There are also situations of conflicts among employees internally that might
lead to affecting the overall contribution towards their assigned roles & responsibilities and the
positive working environment in the organization. Which instance to Tesco it can be said that it
is organization that is having presence across different parts of the world and large number of
different locations, all this leads to creation of a impact where employees are working from
different cultural backgrounds so there is a responsibility to manage such a huge diverse
workforce by the Tesco where they have to minimize the negative impact of such issues that are
prevailing in the organization.
To understand a solution for a particular problem it is very important to identify the root
cause of such problem detailed analysis that have to be done regarding different types of issues
that are being faced by employees such cultural background search as there change in the overall
working pattern of each employee and this might create conflicts while they are working together
as a team and towards a common objective. Apart from this another major issue that can arise
because of search differences is related with the course of action with the employees that they
develop in the course of working towards their assigned job responsibilities.

To know the concept of gender based discrimination and cultural diversity
According to the view point of Lahle Wofle, (2020), gender based discrimination is sometimes also
known as sexual discrimination. It arise at workplace when there is unequal treatment is given to
employees. There are various organisation that prefer men first in order to take decision and to implement
activities. This decline the confidence level of female staff members working in the organisation along
with this it develop a negative mind set of employees that impact directly on the overall productivity and
performance level of staff members. In addition to this, gender based discrimination at workplace is
define as unfavourable treatment to staff members because they were not confirmed with the role of
masculinity and femininity. It is determine that it can arise at all the stages that is from job description to
the dismissal of staff members. It is important for an entity to decline the gender based discrimination so
that positive working environment is given to employees. This assist company to decline the level of
conflicts and arise productivity of an organisation.
As per the view point of Lisa. D,(2018), culture is defined as the norms, values, opinions and
customs of staff members working in the organization. It is analyse that every organization is consist of
staff members who belong from different background, culture and society. Cultural diversity is define as a
system of behaviour and belief, which recognizes & respect the presence of overall diverse groups in a
company. It is important for an entity to acknowledge all the values and culture of employees as it make
them feel valued and comfortable at the workplace. It is determine that perception and opinions of staff
members is not always similar as it arise issues at workplace. Moreover, it has been analysed that cultural
diversity is essential because many organisations and workplaces increasingly involve of different racial,
cultural as well as ethnic groups. Cultural diversity assist in respect of every employees as the way they
are being working within the premises. In addition to this, cultural diversity help in enhancing level of
understanding about cultures and develop an effective relationship with employees. Avoiding all this
creates conflicts and inconsistent behaviour of staff members due to which their productivity declines that
has direct impact on the overall profitability of organization in a negative manner.
To determine the influence of gender based discrimination on the performance of
employees due to cultural diversity in Tesco
According to Turban S., (2019) Beliefs and approaches gender diversity helps in creating the self-
fulfilling cycle which is important to capture the benefits from it. Diversify and workforce includes the
belongingness of individuals considering the unique culture that has different characteristics aspirations
and expectations. Moreover the workforce who belongs from different backgrounds has different
requirements and needs to be respected within the organisation. Along with this management need to
consider and understand the requirement of these diversify and group in order to avoid the tension and

conflicts of employees. Despite from this maintaining workplace how many is important for Tesco in
order to enhance the productivity of company and performance of employees as well.
The managers of Tesco across the world put emphasis on the workplace diversity and equality and
always try to avoid “us” versus “them” types of comments. Therefore the diversity and equality policy
become more important within the British organisations all around the world. Along with this the
diversity management and equal opportunities are two different terms as equal opportunity include the
tolerant and rights based on the legal rules and regulations that leads to enhance the proportion of
minority and roles of women within the organisation. Diversity management is quite different as it
focuses on the initiatives of the company and values regarding the non discrimination and respect of each
and every individual within the workplace regardless from the race Gender and other variables. Away
with this suitable diversity management need a culture that is full of working environment and delicious
the team work participation and cohesiveness. The issue with this type of Management of diversity need
to address the proper law regarding the written documents for hiring and firing the candidates within the
organisation. In terms of this for the management of diversify culture and equality within the Tesco the
managers of company need to take suitable initiatives and try to provide training and development
program to each and every employee who worked with the company in order to avoid any kind of
discrimination as it leads to enhance and improve the performance of employees and reputation of
company as well.
Management of diversity and equality within the organisation is quote critical as it remains a
widespread with the public commitment that has been judged by various attitude surveys. Management of
diversity and equality is prominently important as it impact each and every member an employee of the
company and can be suitable manage the company that has potential to improve the productivity
opportunity and competitiveness. Despite from this in order to manage the diversity and equality
significantly within the organisation performance appraisal is conducted regarding the enhancement of
managerial and organisational performance that leads to motivate the employees to perform their job.
Furthermore cultural diversity has become the important feature of the multinational and other
organisation across the world and for this human resource management of Tesco set a distinctive
functions procedure and activities with the purpose of directing and maintaining the coordination among
the employees that positively influence the social and cultural issues.
In respect of this human resource of Tesco need detailed analysis and understanding of both the
internal and external factors that impact the performance of employees and on that basis they develop
suitable strategies to enhance the performance and motivate employees to perform their job role. In order
to manage the equality and Diversity among the organization human resource manager need to develop

prominent strategies and set standards for the employees regarding their performance and also conduct
suitable training and development programs that develop healthy relations among the employees and
helps in neglecting discrimination on the grounds of belongingness culture Gender and many more.
RESEARCH METHODOLOGY
Research philosophy: It refers to overall nature resource and development of knowledge with
refers to the belief about different ways in which data is related to phenomena and must be
collected use and further analysed (Walther, and et.al., 2017).
There are different types of research philosophies positivism is a philosophy that is highly
structured and used when there are large samples of data and quantitative techniques are used for
the purpose of measurement.
Realism is used when the methods are according to the subject matter of it can be qualitative or
quantitative.
Interpretive is used when there are small samples and index study has to be done related to
investigation and used mostly in case of qualitative form of data.
Pragmatism it is also a approach that is used for the purpose of designing of a method and it
consists of both quantitative and qualitative form of data. Increase of present research report
pragmatism is the research philosophy that has been adopted by the researcher as it consists of
multiple method designs and have both the approaches are mixed together for making a detailed
analysis of various collected information.
Research approach: Research approach basically refers to the overall research methodology
that is based on the overall data collection and the process of data analysis. In this case of turn
off data there is use of two approaches that is quantitative and qualitative (Goodell, Stage. and
Cooke, 2016). Quantitative form of data will be applied as it helps in facilitating the collection of
reliable information in a limited period of time. Apart from this data analysis is also a research
approach that is based on two different inductive and deductive. In the present research report

there is use of detective approach as it helps in facilitation of the analysis of collection of
qualitative information in the provided time frame.
Data collection: For collection of the data there are different types of methods that can be used
that are basically divided into two categories:
Primary sources: primary sources are the first hand information that is questionnaire where
sample is used for the purpose of understanding different types of view points of the whole
population. In the present research report questionnaire is used as a primary source of collecting
data.
Secondary sources: There are different types of secondary sources like books magazines website
journal that can be used by a researcher for the purpose of collecting information for
achievement of desired objective.
The present research report both primary and secondary sources have been used by the
researcher. Primary and secondary are different types of data collection methods. There has been
primary method used as developing questionnaire. Questionnaire is an effective method for
collection of information as this is time saving as well as cost saving method
Questionnaires: It refers to the specific set of questions that are prepared by the researcher or
the investigator for the purpose of understanding different viewpoints of the sample that have
been decided according to the target population for the purpose of understanding different
perspective related with the research. In present research report there is a sample size of 50
respondents that has been considered for the purpose of collection of the information (Ghauri,
Grønhaug and Strange, 2020).
Research Design: It refers to the overall strategy that is used by a researcher for integration of
various components that are used in the study in a more logical manner. There are different types
of Research Design such as descriptive Research Design is facilitation of determine all answers
related to who when what and how for a particular research problem.. Experimental design of

research is used for the purpose of maintaining different factors that can affect research.
Exploratory Research Design is applied in the case where is the problem is not studied before.
In the present research report the most suitable Research Design is the descriptive as it is very
suitable for understanding different recommendation that is based on certain facts and all the
figures which will help in analysis of the problems in more detail. Descriptive Research Design
will also help the investigator in drawing better conclusions completion of the whole research
with proper recommendations.
Questionnaire
QUESTIONNAIRE
Q1) Do you know about the concept of workplace discrimination?
a) Yes
b) No
Q2) Are you aware with the concept of cultural diversity and its influence on the
performance of employees?
a) Yes
b) No
Q3) As per your point of view, on which basis or aspect discrimination usually arise at
the workplace?
a) Age
b) Religion
c) Gender
Q4) On the basis of your view point, what is the influence of discrimination arise due to
cultural diversity on the performance of worker at Tesco?
a) Lack of collaboration
b) Decrease in performance
c) High employee turnover rate
Q5) According to your views, does cultural diversity reduces the profitability of the
company?
a) Yes

b) No
Q6) Do you think, if discrimination based on gender affect the performance of
employees and reduces profitability of Tesco?
a) Yes
b) No
Q7) What are the major issues faced by employees of the company due to gender based
discrimination arise because of cultural diversity?
a) Ineffective working environment
b) Lack of trust between workers
c) Reduce efficiency
Q8) What are the major challenges faced by Tesco due to discrimination arise at
workplace by diversified culture?
a) Rise in number of absenteeism
b) Increase labor turnover ratio
c) Reduce productivity of organization
Q9) As per your opinion, what are the effective strategies used by management team in
order to reduce negative impact of work place discrimination?
a) Effective training and development session
b) Regular communication
c) Implementation of equality and diversity practices
Q10) As per your viewpoint, do you think implementing effective strategies help in
retaining staff members for a longer period of time?
a) Yes
b) No
Q11) Provide recommendations to the higher authorities of Tesco in order to reduce
negative influence of workplace discrimination arise due to cultural diversity. .
Frequency Table
Q1) Do you know about the concept of workplace discrimination? Frequency
a) Yes 45

b) No 5
Q2) Are you aware with the concept of cultural diversity and its
influence on the performance of employees?
Frequency
a) Yes 30
b) No 20
Q3) As per your point of view, on which basis or aspect
discrimination usually arise at the workplace?
Frequency
a) Age 12
b) Religion 20
c) Gender 18
Q4) On the basis of your view point, what is the influence of
discrimination arise due to cultural diversity on the performance of
worker at Tesco?
Frequency
a) Lack of collaboration 20
b) Decrease in performance 20
c) High employee turnover rate 10
Q5) According to your views, does cultural diversity reduces the
profitability of the company?
a) Yes 40
b) No 10
Q6) Do you think, if discrimination based on gender affect the
performance of employees and reduces profitability of Tesco?
a) Yes 35
b) No 15
Q7) What are the major issues faced by employees of the company
due to gender based discrimination arise because of cultural
diversity?
Frequency
a) Ineffective working environment 10
b) Lack of trust between workers 10
c) Reduce efficiency 30
Q8) What are the major challenges faced by Tesco due to Frequency

discrimination arise at workplace by diversified culture?
a) Rise in number of absenteeism 30
b) Increase labor turnover ratio 10
c) Reduce productivity of organization 10
Q9) As per your opinion, what are the effective strategies used by
management team in order to reduce negative impact of work place
discrimination?
a) Effective training and development session 20
b) Regular communication 10
c) Implementation of equality and diversity practices 20
Q10) As per your viewpoint, do you think implementing effective
strategies help in retaining staff members for a longer period of
time?
a) Yes 45
b) No 5
Data analysis and interpretation
Theme 1: Concept of workplace discrimination
Q1) Do you know about the concept of workplace discrimination? Frequency
a) Yes 45
b) No 5

a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50
45
5
Interpretation: Workplace discrimination is a negative aspect which arise at workplace on the
basis of age, gender, religion, values, belief and many more. This might affect the working
environment and performance of staff members in a negative manner. As per the above stated
figure, it has been said that out of 50 respondents 45 says that they are very well aware with the
concept of workplace discrimination. On the other hand, remaining 5 participants says that they
do not have any idea about the concept of workplace discrimination as they have not face any
sort of issues at their workplace yet.
Theme 2: Concept of cultural diversity and its influence on the performance of employees
Q2) Are you aware with the concept of cultural diversity and its
influence on the performance of employees?
Frequency
a) Yes 30
b) No 20

a) Yes b) No
0
5
10
15
20
25
30
35
30
20
Interpretation: Cultural diversity define as one of the element where current and new employees
work together so that they can attain organizational objective rather than considering religion,
age, gender and different factors. It has been identified with the help of above graph that out of
50, agree participants are 30 who says that they have enough knowledge about the concept and
its impact on the performance of staff members. Whereas on the other hand, 20 individuals
denies with the statement as they are not very much educated and does not have enough
knowledge about cultural diversity topic.
Theme 3: Basis of discrimination
Q3) As per your point of view, on which basis or aspect
discrimination usually arise at the workplace?
Frequency
a) Age 12
b) Religion 20
c) Gender 18

a) Age b) Religion c) Gender
0
5
10
15
20
25
12
20
18
Interpretation: There are various reasons or basis on which discrimination arise at the
workplace and affect the whole performance and efficiency of staff members in a negative
manner. With the assistance of above mentioned image, it is concluded that according to
majority of respondents which are 20 says that the main reason behind discrimination is religion
whereas second biggest reason is gender on which employees face discrimination at workplace.
At last it has also been identified that remaining 12 people says that age is the another major
issue which creates discrimination at the organization and affect the overall performance of staff
members in an adverse manner.
Theme 4: Influence of discrimination arise due to cultural diversity on the performance of
employees
Q4) On the basis of your view point, what is the influence of
discrimination arise due to cultural diversity on the performance of
worker at Tesco?
Frequency
a) Lack of collaboration 20
b) Decrease in performance 20
c) High employee turnover rate 10

a) Lack of collaboration b) Decrease in performance c) High employee turnover
rate
0
5
10
15
20
25
20 20
10
Interpretation: It is said that there is an adverse impact of workplace discrimination on the
performance of employees which arise at workplace due to cultural diversity. On the basis of
above figure, it is said that 20 respondents out of 50 says that biggest influences on the
performance arise due to lack of collaboration and cooperative nature of employees. Another 20
participants says that because of discrimination there is decrease in the performance of
employees which affects the end result of the activities. At last remaining 10 individuals says
that because of discrimination arise at workplace because of cultural diversity increase the turn
over ratio of employees.
Theme 5: Cultural diversity reduces the profitability of the company
Q5) According to your views, does cultural diversity reduces the
profitability of the company?
a) Yes 40
b) No 10

a) Yes b) No
0
5
10
15
20
25
30
35
40
45
40
10
Interpretation: It is said that cultural diversity highly affects the profitability of the company
because of different cultural background of individuals work together in order to accomplish
organizational goals and objectives. On the basis of above specified graph, it is examined that
out of 50 individuals 40 says that because of cultural diversity performance and profitability of
the company get affected but on the other hand remaining 10 individuals says that cultural
diversity does not create any influences on the profitability of the business entity.
Theme 6: Discrimination based on gender affect the performance of employees and
reduces profitability of Tesco
Q6) Do you think, if discrimination based on gender affect the
performance of employees and reduces profitability of Tesco?
a) Yes 35
b) No 15

a) Yes b) No
0
5
10
15
20
25
30
35
40
35
15
Interpretation: Discrimination arise at workplace develop negative working atmosphere as this
increase conflict, disputes and issues among the staff members which reduces their overall
performance and functionality in a negative manner. With the assistance of above mentioned
image, it is said that out of 50 only 15 respondents disagreed with the fact that discrimination
does not reduce profitability and performance of employees. But the majority of workers which
are 35 agreed with the statement that because of discrimination based on gender overall
performance and profitability of the company and employees get affected in a negative and
adverse manner.
Theme 7: Major issues faced by employees of the company due to gender based
discrimination arise because of cultural diversity
Q7) What are the major issues faced by employees of the company
due to gender based discrimination arise because of cultural
diversity?
Frequency
a) Ineffective working environment 10
b) Lack of trust between workers 10
c) Reduce efficiency 30

a) Ineffective working
environment b) Lack of trust between
workers c) Reduce efficiency
0
5
10
15
20
25
30
35
10 10
30
Interpretation: There are ample number of issues faced by staff members of the company
because of gender based discrimination arise at workplace which is arise due to cultural
diversity. All these issues highly affects the performance of employees in a negative manner and
creates disputes and conflicts between workers. According to the above mentioned graph, it has
been concluded that 10 respondents says that one of the major issue is ineffective working
atmosphere at the workplace which affect the functionality of employees. Another 10
respondents says that because of discrimination there is lack of trust between the employees
which affect the whole performance of the staff members in an adverse manner. At last majority
of individuals says that because of discrimination efficiency of employees decreases which as a
result affect overall profitability and performance of the company as a whole.
Theme 8: Major challenges faced by Tesco due to discrimination arise at workplace by
diversified culture
Q8) What are the major challenges faced by Tesco due to
discrimination arise at workplace by diversified culture?
Frequency
a) Rise in number of absenteeism 30
b) Increase labor turnover ratio 10

c) Reduce productivity of organization 10
a) Rise in number of
absenteeism b) Increase labor turnover
ratio c) Reduce productivity of
organization
0
5
10
15
20
25
30
35
30
10 10
Interpretation: Apart from issues and problems there are some sort of challenges faced by
employees of Tesco due to gender based discrimination rise because of cultural diversity. These
challenges might influence the decision making process of the management team and create
negative impact on the end result. With the assistance of above stated figure, it has been
concluded that 30 individuals says that because of discrimination arise at workplace ratio of
absenteeism increases at workplace which reduces the efficiency of company. According to the
opinion of 10 individuals labor turnover ratio increase because of gender based discrimination
arise at organizational premises. At last the main challenge faced by individuals because of
gender based discrimination is that the productivity of organization decreases which as a result
affect the growth and development of business entity at the competitive marketplace.
Theme 9: Effective strategies used by management team in order to reduce negative impact
of work place discrimination
Q9) As per your opinion, what are the effective strategies used by
management team in order to reduce negative impact of work place
discrimination?

a) Effective training and development session 20
b) Regular communication 10
c) Implementation of equality and diversity practices 20
a) Effective training and
development session b) Regular communication c) Implementation of
equality and diversity
practices
0
5
10
15
20
25
20
10
20
Interpretation: In order to reduce the negative impact of discrimination, managers of the
company adopt effective strategies and policies so they can create positive working environment.
On the basis of 20 respondents, it has been identified that with the help of effective training and
development session managers can create positive atmosphere which leads towards the
attainment of organizational goals in an effective manner. On the other hand, by communicating
with the staff members on a regular basis impact of discrimination will be reduced. Lastly
remaining 20 individuals says that by executing equality and diversity practices help in
eliminating negative impact of gender based discrimination which is rise due to diversified
culture.
Theme 10: Implementing effective strategies help in retaining staff members for a longer
period of time
Q10) As per your viewpoint, do you think implementing effective
strategies help in retaining staff members for a longer period of

time?
a) Yes 45
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50
45
5
Interpretation: Discrimination might affect the whole performance of the company in an adverse
manner and leads towards the high employment turnover ratio. Because of negative or adverse
working atmosphere employees switch their job which affect the performance and profitability of
the organization in a negative way. On the basis of figure stated above, it has been identified that
out of 50 only 5 respondent says that implementations of effective strategies does not retain staff
members for longer time period. But majority of people feel that effective implementation of
strategies related to equality and diversity help in creating positive working environment and
leads towards the retention of employees for longer period of time.
Reflection
The present research is based on the cultural diversity that is related with aspects of age
discrimination. It is analysed by me that age discrimination has negative impact on the overall
performance as well as productivity of an organisation. I feel glad to conduct this research as it help me to
gain knowledge about the topic and enhance my skills that will help me in my future in order to grab
opportunities in an effective manner. For gaining the information, I have collected both the primary and

secondary methods of data collection due to which I am able to draw a valid and reliable conclusion. At
the staring of research, I am not sure whether this research was conducted by me or not but with the
assistance of my own skills, mentors and other sources I completed research in a timely as well as
effective manner. I learnt about company and its impact on cultural diversity. In the present research, I
used many articles and Journal papers that help me to gain information about the particular topic. I faced
issues in collecting data from respondents in order to gather primary data. Due to lack of my interaction
skills, I am not able to properly interact with people and make them understand about the particular topic.
It is determine by me that I have the ability to manage the work on time as I complete the overall task in a
timely manner. in addition to this, it is analyzed by me that I solve most of the challenges in a proper
manner and learnt about problem solving skills. All this skills help me to enhance my knowledge and
achieve desired goals and objectives in a proper manner. Moreover, I gained knowledge about the
strategies adopted by an entity in order to decline the level of discrimination at workplace It is determined
by me that all this strategies help an entity to enhance productivity and develop a positive image in
market. During the investigation, I improve my research skills that is beneficial for me to conduct
research more effectively in future. Research skills will help me in my future to collect information on
any topic and gain information in an effective and appropriate manner as well. One of the challenge that
is faced by me is completing the research as in order to conduct whole investigation it requires time as
well as cost. On the other hand, my communication and conflict management is good that help me in
conducting the research in an effective manner. By the completion of project, I improve my problem
solving skills and interaction skills that will help in future to grab opportunities in a proper manner. In
addition to this, it will also help me in conducting future research in more effective and proper manner as
well. Furthermore, it is determine by me that implementing cultural diversity aid an entity to develop
good relationship with staff members and retain them for longer time.
Recommendations
From the above study, some of the recommendations is given to company in order to
decline the level of gender based discrimination, which are as follows:
 It is suggested to company to provide equal opportunity to both the male as well female
staff members as it motivate employees to work with full potential and enhance
productivity of an organisation. In addition to this, it will help company to provide
positive working environment to employees that decline the overall absenteeism and
turnover rate as well.
 In addition to this, it is recommended to higher authorities of TESCO to provide training

session to staff members and make them aware about the concept as it increase
knowledge level of employees and enhance their overall skills. It is analysed that
conducting training session help an entity to enhance its overall productivity and
profitability level in an effective manner.
 Another recommendation that is given to company in order to decline gender
discrimination is to develop effective policies and penalties to employees whosoever did
not follow policies. It will assist company to maintain a level of standard in an
organisation.
 The higher authorities of John Lewis can adopt the concept of flexible working hours as
there are many female employees who is not comfortable with the working hours of
company. It help employees to work according to them and also decline the mental
pressure of staff members that has positive impact on the overall performance as well as
productivity of an organisation. It is determine that it help company to develop positive
mind set in market towards brand that strengthen the overall market position in an
effective manner.
 Moreover, it is suggested to company to allow all the staff members to participate in the
decision making process as it motivate employees and improve their productivity level.
In addition to this, it help company to bring out some creative and effective idea that help
in offering something unique and innovative in market that leads to increase in sales and
profitability of staff members.
All this will help company to decline the level of gender discrimination at workplace and provide
positive working environment to staff members. In addition to this, it help company to improve
performance as well as productivity of an organization.
Alternative research methodology
The present investigation includes various tools and techniques so that the whole research
will be concluded in an effective and efficient manner. The aim of present research is to “To
investigate the impact of gender based discrimination on the performance of employees arise due
to cultural diversity. A case study on Tesco, United Kingdom. For completing this research,
investigator adopt primary and secondary research in which questionnaire is chosen by the
researcher for getting favourable outcomes. This will help in completing the whole investigation
in an appropriate manner but in order to get more success and authentic information it has been

suggested to the researcher that they must adopt interview method. With the help of this,
investigator will be able to conclude the whole investigation in an ethical and systematic manner.
Therefore, it has been recommended to the researcher that interview will be the best alternative
research method they can adopt in place of questionnaire.
Conclusion
With the assistance of above information, it has clearly been concluded that gender based
discrimination rise issues and complexities at the workplace which affect overall working
environment and create negative results. It has also been analysed that due to such negative
impact the performance of organization along with productivity get reduced. In this research,
with the help of literature review which is based on research objectives provide in depth
information about particular topic or area. This will help in collecting data and information in an
effective manner and help in producing positive outcomes. In conducting the literature review
part, there have been secondary sources used as books, articles, journals, magazines and many
others. The main reason behind using this method is that it is time saving as well as cost saving.
Along with this, in the present research, Various tools, techniques and methods are used to gather
information on a specific topic which leads towards the development of favourable outcomes.
Apart from this, several recommendations are also given to the management team by researcher
which leads towards the development of positive working environment. It has also been
identified that the research methodology is one of the most essential element which includes data
collection method, research philosophy, research approach, ethical consideration as well as
research design which help in collecting authentic and reliable information.

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