Challenges Faced by Company Due to Globalisation - Assignment

RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION.....................................................................................................................3
LO1 ..........................................................................................................................................4
P1. RESEARCH PROPOSAL ..........................................................................................4
P2 Explaining the appropriate research methods and conduct primary and secondary
researcher............................................................................................................................11
LO 2........................................................................................................................................13
P3 Conducting primary and secondary research utilising appropriate methods ...............13
P4 . Applying analytical tools for analysing research findings and data............................14
Questionnaire......................................................................................................................14
LO 3........................................................................................................................................16
P5 Communicating research outcomes in appropriate manner..........................................16
Lo 4 ........................................................................................................................................29
P6 Reflecting the effectiveness of research methods applied for meeting objectives .......29
P7 Alternative research Methodologies and lessons learned in view of outcome.............30
CONCLUSION ......................................................................................................................31
REFERENCES........................................................................................................................32

TOPIC : IMPACT OF FRANCHISING ON ORGANISATION PERFORMANCE IN
EMERGING MARKETS : A CASE STUDY ON Tesco
INTRODUCTION
Globalisation can be defined as a procedure of which companies operates business at
international level. There has been rapid growth in globalisation due to improvement in
transportation system as well as communication technology. Globalisation has both positive
and negative effect on the profitability as well as business performance of organisation.
Many companies are facing difficulty in maintaining profitability due to stiff competition.
But many of the scholar perceives that business entities can increase their profitability by
expanding their operations in more than one country. Globalisation have effect on all the
aspects of business. Due to globalisation firms might have to face various issues as well as
challenges which might have negative effect on the performance of companies.
Globalisation has both various opportunities and challenges for organisation effect of which
can be seen on the business performances of firm. Some opportunities bought by
globalisation includes firms can increase market share, profitability, sales etc. In addition to
this, companies can expand their business through franchising in emerging markets such as
Brazil, China, India, Mexico, Turkey and can gain various benefits. As this will assist an
enterprise in gaining the competitive advantage. Globalisation has direct as well as
significant effect on the financial performance of business entities. It has great influence on
the business plans as well as operational or other strategies of companies. Manager in an
enterprise are required to develop the understanding about the effect of globalisation on their
business, as this will assist them in providing the appropriate responses to changes in
business environment. Globalisation arose as a consequence of the changes in business
economy worldwide,
The purpose of the report is to identify the effect of globalisation on organisation
performance in emerging markets such as Brazil, China, India, Mexico, Turkey in context of
Tesco. Study will also emphasize on identifying the threats and opportunities emerged from
globalisation. Assignment will also highlight the issues or challenges faced by company due
to globalisation. It will also include few strategies which can be used by an organisation for
minimising the negative impact of globalisation on business.

LO1
P1. RESEARCH PROPOSAL
Research aims and objectives
Research Aim : To analyse impact of franchising on organisation performance in emerging
markets : A CASE STUDY ON Tesco
Research Objectives:
 To develop the understanding about the concept of Globalisation and threats or
opportunities
 To analyse the impact of globalisation on Tesco performance in emerging markets.
 To determine the implication of franchising for business .
 To suggest the strategies which can be utilised by Tesco for improving business
performance in international market and reducing the negative effect of globalisation.
Research Questions
 What is globalisation threats or opportunities emerged from it ?
 How globalisation is effecting the business performance of Tesco.
 What are the implications of globalisation for business?
 Which are the effective strategies which can be utilised by Tesco for improving its
business performance in emerging markets and reducing the negative effect of
globalisation?
Rationale for selecting the specific topic for research
The Biggest reason for selecting the particular topic for investigation is that
researcher wants to gain knowledge about the effect of different dimensions of globalization,
especially at the micro level, as these dimensions are neglected by other researchers. The
rationale for selecting the specific topic for the research is that scholar has interest in
analysing the impact of globalisation on business performance of companies in emerging
market. This research topic is important as it has emphasizes on identifying an appropriate
solution for supporting companies in dealing with the issues faced by them in operating

business at global level. In addition to this, investigation on specific topic has been
conducted in order to determine the strategies which can be adopted by business entities for
improving their performance in emerging markets. The emerging countries has been chosen
for the research, as emerging nations are more globalised as compared to other countries.
Literature review
Concept of globalisation
According to the view of Wang, (2018), globalisation can be referred to as
procedure of opening up of economies to outside world in order to encourage trade. The
author also states that purpose of globalisation is to minimise barriers and increase the
movement of products or services. As per the opinion of Intriligator,(2017), globalisation
can be defined as the integration of economies through social, economic and political
procedure. According to the author Sundram, (2017), globalisation can be considered to be
as procedure of increasing cultural as well as social interconnectedness. The author also
states that globalisation also promotes political independence. As per the perception
ofMenzies, (2017), effect of globalisation on firm performance can be experienced in market
of emerging countries only. The author states that as developing nations are more globalised
as compared to other countries.
Analysing the impact of globalisation on Tesco performance in emerging markets.
As per the opinion of Yang (2017), globalisation has completely the way of doing
business. The author Miles, (2017), has stated that the threats as well as opportunities which
has been generated by globalisation has encouraged business entities to adopt strategies and
business structure accordingly before entering into emerging market. According to the view
of Niedzielska, (2017), global market opportunities allows business entities to get access to
resources which can be used for expansion of business. The author states that globalisation
helps companies in improving their business performance. As per the perception of
Kolodko, (2018), threats arises due to the globalisation can give rise to the stiff competition
which can have adverse impact on the business performance of enterprise in emerging
market. According to the thinking of Wu, (2018), globalisation might give rise to increase
in Intensity of competition coupled with higher market uncertainty. As per the opinion of
Sindi, and Roe, (2017), globalisation brings different challenges cyclical crisis, increase in

competition, liberalisation of market which can have negative impact on the business
performance of companies in emerging markets. Due to the intense competition and different
issues company might face difficulty in maintaining its sustainability in the market.
According to the view of Niedzielska, (2017), Liberalization of world trade and capital
markets led by globalisation has created a new and challenging competitive arena for all
organisations. As per the opinion of Beleya, ( 2017), globalisation has given rise to increase
in investment and flow of trade which has supported business entities in increasing
profitability. The author states that by implementing the globalisation strategies companies
can bring positive as well as drastic improvement in their overall business performance.
According to the thinking of author, globalisation provided firm an opportunity or chance to
re-engineer themselves towards international standards as well as market place, hence
support enterprises in improving business performance. As point of view of customers,
globalization strategies leads to low product and service prices because of the economies of
scale and scope drive established on a large global base. According to the opinion of Konara,
(2017), globalisation has contributed a lot in controlling the fluctuation in prices of products
or services which has supported business entities in maintaining profitability. As per the
view of author, Globalization has spurred the spread of new technology and has supported
companies in increasing their working efficiency as well as productivity. The author has also
stated that globalisation has assisted business entities in bringing improvement in their
quality of management and also in working conditions.
Determining the implication of franchising for business.
As per the view of Shirodkar and Konara,(2017), franchising has long termed
as well as continuous effect on business performance of companies. According to the
opinion of Mamic,(2017), franchising as a globalisation strategy will help an organisation in
increasing profitability of firms operating business in retail sector. The author also states that
effect of franchising on profitability as well as performance of retail sector companies varies
from one country to another. As per the study conducted by author Kolodko, (2018), has
revealed that import penetration strategy have great as well as significant impact on the
financial performance of business entities in approx. 10 European countries. The result of the
investigation conducted by authors has shown that import competition from emerging
market economies has had an overall negative effect on profitability of enterprises operating

business in retail sector industry. According to the view of Piperopoulos, Wu and Wang ,
(2018), franchising has positive effect on the performance as well as profitability of firms in
retail sector. As per the perception of Intriligator, (2017), franchising strategy will support
enterprise in gaining the competitive advantage in new market. It will aid organisation in
reducing the negative effect of global changes on their business. The other author Selvaraju,
Beleya and Sundram,(2017), has argued that franchising lead to the lack of control on
business. According to the opinion of Yan,(2018), risk of establishing business in emerging
market is mitigated by franchising. As per the view of Lassou,(2018) Franchising strategy
will provide firm an enterprise in capturing market share. The author argues that he franchise
agreement usually includes restrictions due to which franchisee might face difficulty in
running business in their own way.
According to the opinion of Amado and Walczuch,
(2012.), Franchisse might get benefit from communicating as swell as sharing ideas with,
and receiving support from, other franchisees in the network. The author argues that he
inflexible nature of a franchise might restrict ability of franchisor to introduce changes to the
business to respond to the market or make the business grow. According to the opinion of ()
element of franchising which has positively affected business performance of business
entities in retail sector the level or degree of financial as well as economic integration.
Effective strategies which can be utilised by Tesco for improving its business
performance in emerging markets and reducing negative effect of globalisation
According to the view of Menzies,(2017), Companies in order to improve their
performance in emerging markets and for reducing the negative effect of globalisation on
business entity need to form collaboration with other organisations. As per the opinion of
Grimmer, Byrom and Grimmer, (2017), firm can use franchises network as an asset for
competing with competitors in global market. The author also states that franchising
strategy will help business entity in gaining the competitive advantage in the global market.
The author has also suggested that in order to improve performance in emerging market,
companies need to bring improvement in operational activities which can be done through
conducting the mergers with global companies. According to the perception of Yang and
Niedzielska, (2017) it is required by manager in an enterprise to develop an effective plan or

formulate appropriate strategies before expanding business in emerging market. It is
considered to be as an effective strategy, as this will support enterprise in minimising the
negative effect of globalisation on business performance. As per the perception of Menzies,
(2017),. it is required by business entity to form joint ventures or form mergers, as this
strategy will provide firm an ease in getting access to bigger market. It will also help
enterprises in getting the cost advantage. According to the new trade theory, business entities
should facilitate continuous innovation which is not possible through franchising. The author
states that company can form merger or joint venture with other company as this strategy
will help an organisation in facilitating innovation. According to the view of author ,
franchising will assist them in reducing the negative effect of globalisation on their business
operations. In addition to this, it will also support them in increasing their sustainability in
emerging markets
Activities and Time scale