Impact of Digital Technology on Business Activity PDF

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Research Project
Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Significance of research........................................................................................................2
1.4 Aims and objectives..............................................................................................................2
1.5 Research questions................................................................................................................2
1.6 Time scale.............................................................................................................................2
CHAPETR 2: LITERATURE REVIEW.........................................................................................3
2.1 Evaluate the impact of technology on company profitability and productivity....................3
2.2 Business is performing differently after adopting digital technology...................................4
2.3 What are the major changes in sales using technology.........................................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
3.1 Types of research..................................................................................................................6
3.2 Research design.....................................................................................................................6
3.3 Data sampling........................................................................................................................7
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................9
CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................16
5.1 Recommendation.................................................................................................................16
5.2 Reflection............................................................................................................................16
5.3 Conclusion...........................................................................................................................17
REFERENCES.............................................................................................................................18
TITLE:
“To determine the impact of digital technology on business activity”. A case study on Softwire
organisation.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
In the whole market place, the competition level is higher and conducting research assist
firm for developing proper strategies and decision in effective manner. Along with this,
investigation is that which help in gathering and collecting required data or information for
Softwire company (Alshamaila, Papagiannidis and Li, 2013). The traditional source of operating
business has been change and people are engage with the help of digital technology while
conducting business activity. These technology affect on both positive and negative term which
is essential for implementing major activities that provide advantages. According to this result,
an organisation are able for increasing their profitability and productivity in proper manner.
1.2 Background
Research has been formulating and developing in the large market place which help in
collecting and gathering required facts and figures for the sector and transform them for using
accurate data and information in appropriate manner. This will influenced the firm for gaining
high level of income and revenue. For analysing the impact of digital technology on business
activity which directly or indirectly affect on business operations and its functions. The company
are adopting current technology and methods that can help in attracting large number of
customerstowardstheirproductsandservices.Therefore,staffmembersareusingsuch
techniques and tools for increasing their skills by which they can easily manage all business
activity.
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1.3 Significance of research
The major objective of this study is that they can analyse those areas where they required
to developing latest technologies in better manner (Apulu, Latham and Moreton, 2011). On the
other side, they need to manage and maintain all business activities which help in increasing
company profitability and income. For getting these targets and goals, they required to examine
and analyse correct methods which are helpful in determining the major impact of digital
technology on organisation business activity.
1.4 Aims and objectives
Aim: “To determine the impact of digital technology on business activity”. A case study on
Softwire organisation.
Objectives:
To determine the performance of company after executing digital technology
To analysing the impact of digital technology on profitability and productivity
To identify changes in sales while using technology on business operations
1.5 Research questions
Evaluate the impact of technology on company profitability and productivity?
How business is performing appropriately after adopting digital technology?
What are the major changes in sales using technology?
1.6 Time scale
It is something which assist management of the firm to divide their task in various parts
so that company can complete their work within specific time period. Gantt chart help company
for analysing each and every data and information regarding appropriate task and activity so that
they can identifying the deadline of their work in the context of organisation (Awa, Ojiabo and
Emecheta, 2015). Along with this, time schedule assist in developing effective policies and
strategies within the firm so that they can finish their different working criteria in proper manner.
Such activity and work that will take a lot of time for acquiring desired affect on working
scenario of an organisation. Time schedule does assist venture while managing and maintaining
the whole work regarding digital technology which help in making and developing smooth
functioning of their work so that Softwire firm can easily gaining income and also enhancing
their productivity in proper manner.
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CHAPETR 2: LITERATURE REVIEW
2.1 Evaluate the impact of technology on company profitability and productivity
As per theBaines, Lightfoot and Smart, 2011,it can be analysed that digital technology
assist in executing advanced and new techniques and method within an organisation so that
appropriate working can be observed in different manner. It can be determined as one of the
essential factor that can provide result or outcome in the development and growth of the venture.
Therefore, if Softwire firm giving proper facilities and services to their customers and this can
help in expanding the whole business operations and its functions in other locations. Usually,
digital technology provide assistance to each company that have success and growth of economy
in correct manner. Thus, executing various organisation that can assist occupation possibility for
the people in economy that does not enhancing their standard of living, it can lead for gaining
their common requirements in their life in appropriate way.
Therearevariousdigitaltechnologywhicharedeterminingasadvantageousfor
increasing profitability of company that are as follows:
Along with this, innovative application are those that have high level of authorities and
they have to gather different types of data or information which are good for most of the staff
members who are collecting accurate facts and figures for entity and develop for achieving their
desired goals and targets in proper manner. Therefore, employees are doing effective working as
per their modern technology that assist company in completing their work in given time period
and they are change over their working in acquiring appropriate results or outcome for increasing
productivity and sales volume.
Softwire is the type of network tunnelling protocol that create a virtual “wire” which
transparently encapsulates with other protocols. They are also making correct strategies and
policies for attracting large number of customers towards their services.
If an organisation implemented the new and innovative technologies so it is necessary for
company is to provide appropriate training and development programmes to their employees
which help in increasing their skills and abilities for getting goals and targets. Apart from this, it
is essential for Softwire company is to provide best quality based services or faculties to their
clients and try to satisfy their needs and demand in given time frame (Bayo-Moriones, Billón and
Lera-López, 2013). Along with this, they have suitable knowledge regarding their working after
that there are various technology which can adopted in effective way. For doing productivity at
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different work place of company that has expand their business operations and its functions in
appropriate manner in all over the world.
Therefore, the major techniques and methods are those that can provide advantages
which increasing their effectiveness and profitability to lead towards processing their new and
creative things that are assist in making useful and appropriate things and this will make for
gaining competitive advantage at given time period in better manner (Cavalcante, Kesting and
Ulhøi, 2011). Digital technology provide appropriate platform to the firm in which they can
communicate and interact with their customers and also help in making good relation with their
other buyers for expanding their business in other locations. Therefore, the company will
adopting the creative and unique things that assist venture for satisfying their buyers needs and
demand which lead towards maximising the level of profitability.
2.2 Business is performing differently after adopting digital technology
In an organisation, there are various functions and activities which help in managing and
maintaining the level of income with the help of business operations and major functions.
Therefore, digital technology determined as large element in their competitive market place.
Generally, digital technology assist in measuring effective profitability and productivity which
can be accomplished in better manner. Therefore, small organisation are try to expand their
business operations and functions that can provide correct services to their customers with the
assistance of digital technology and modern techniques assist in doing correct working in the
company. Softwire company conduct or organise an campaign that can designed for the
organisation and it will create major impact on different things which make appropriate result or
outcome in positive manner. There are various sources such as social media, videos and personal
relation that are assist in gaining performance (Dai, 2010). At early time period, the business are
totally depend upon quality based goods and services and it is required for firm is to make their
customers happy with their effective services. In current business environment, adoption of
technology is not simple task so organisation are providing correct resources and efforts that are
required for them. There are different changes which can be noticed after execution of digital
technology within the firm that are as under:
Increasing productivity – Mainly, it is necessary for firm is to measure efficiency of
various things and resources that are used for converting the output and input in different
manner. After executing these things that can be noticed for enhancing their productivity
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