Role of Sustainability in Supply Chain Management of Hospitality Industry during COVID-19

This research focuses on the role of sustainability in promoting supply chain management in the hospitality industry during COVID-19. The study examines the impact of sustainability on supply chain management and explores the issues faced by Aloft London Excel, a UK-based hotel. The research methodology includes primary and secondary research methods such as questionnaire and literature review. The findings aim to provide recommendations for enhancing profitability and sustainability within the competitive marketplace.

RESEARCH PROJECT

EXECUTIVE SUMMARY
The purpose of the study is to understand the topic sustainability in hospitality industry. It
is a wider term that arrived by in-room suggestions to reuse towels, save water etc. In this hotels
and other hospitality sector business are incorporates social responsible practices along with
sound environmental policies. This report is based on role of sustainability in promoting supply
chain management of hospitality industry during the time of COVID 19. To effectively complete
the research on this title researcher takes Aloft London Excel that is a UK based hotel offering
services to customers for earning profits. In this researcher focus on research methodology as it
helps in presenting the best options for completing research that supports in drawing a valid
conclusion at the end of research. In this research investigator use primary research and
secondary research by using questionnaire and literature review so that appropriate information
related to topic is to be presented that helps in recommending at the end so that business enhance
their profits within competitive marketplace. In this questionnaire survey is adopted where
company need to focus on effective communication, teamwork and training sessions so that
advancement would be gain.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
TITLE..........................................................................................................................................................4
INTRODUCTION.......................................................................................................................................4
LITERATURE REVIEW............................................................................................................................6
RESEARCH METHODOLOGY................................................................................................................8
MAIN BODY AND FINDINGS...............................................................................................................11
CONCLUSION.........................................................................................................................................20
RECOMMENDATIONS...........................................................................................................................20
REFLECTION..........................................................................................................................................21
REFERENCES..........................................................................................................................................23
APPENDICES...........................................................................................................................................25
Questionnaire.........................................................................................................................................25

TITLE
“To justify the role of sustainability in promoting supply chain management of hospitality
industry during COVID-19”. A study on Aloft London Excel
INTRODUCTION
The aim of conducting this research is to examine the role of sustainability to promoting
supply chain within hospitality industry along with the impact of COVID 19. Sustainability
within hospitality industry is highly essential and also a prime concern for public and private
sectors like hotels, resorts etc. In this sustainability defines as a natural eco system that
continuously supports life by providing resources to meet the future and current need of the
generation (Mosteanu and et. al., 2020). Sustainability in promoting supply chain management
includes the integration of environmental and financially viable practices that completes the
supply chain lifecycle. Sustainability in hospitality industry focuses on attracting the
considerable attention of the investigators. Within hospitality industry, the concept of
sustainability focuses on natural disasters and emergencies. To complete this research projects,
researcher undertakes the Aloft London Excel that is a leading hotel within UK who provide
services to customers. This hotel has around 150 employees working staff within the UK and this
hotel generates $3.80 million in sales (Aloft London Excel,2021). This was started in 2012 and
provides the services of hotels, motels, lodging and resorts to their customers. It is a bold hotel
featuring loft-inspired designed where they offers the ultra-comfortable signature bed, walk-in-
shower and many more. Researcher selects this topic to conduct the research so that they explore
the issues which was faced by Hospitality sector in relation to supply chain management during
COVID 19. Along with role of sustainability within supply chain management of hotel by using
the primary and secondary research metods where investigator adopts the use of questionnaire
and literature survey to get the reliable information that helps in drawing the conclusion in
authentic way.
Statement of research problem
This research is based on sustainability in hospitality industry on which researcher
conducts the research to solve the issues based on sustainability in supply chain management

within hospitality sector during COVID 19. Involving in this research supports in providing
better outcomes by using primary and secondary data and information.
Aims
“To justify the role of sustainability in promoting supply chain management of hospitality
industry during COVID-19. A study on Aloft London Excel
Research Objectives
 To investigate basic framework of supply chain management.
 To analyse the impact of sustainability within supply chain management of Aloft London
Excel.
 To explore those issues faced by Aloft London Excel in supply chain management during
COVID-19.
Research questions
 What is the basic framework of supply chain management?
 What is the impact of sustainability over supply chain management?
 What are the issues faced by Aloft London Excel in their supply chain management
during COVID-19.
Rationale
The main reason for conducting this research is to examine the impact of sustainability
within supply chain management of a hotel along with the impact of COVID 19. It is effective
because it enhances the knowledge of researcher and other individual person who are involved
within this research related to specific topic (Azevedo, Scavarda and Caiado, 2019). It is
essential to increase the growth and sustainability of hospitality sector within competitive
marketplace. Although, this selected topic is also effective from the viewpoint of developing
education and professional growth of researcher because involving in this researcher helps in
maximizes the research skills and various key understandings of an investigator. By involving
within this research investigator internet savvy skills, communication skills is to be improved
that helps in growing the career within the professional field. Researcher choose this topic as this

topic is of personal interest of researcher due to which collecting and gathering data would be
easy.
LITERATURE REVIEW
Literature review defines as a survey of scholarly sources on a particular topic. In
conducting this research, investigator adopts the use of literature review as it plays a crucial role
because it summarizes the comprehensive study that is based on role of promoting sustainability
in supply chain within hospitality industry during COVID19 (Deng and Jiang, 2019). It reflects
the information that helps researcher to take right judgment on specific topic on which research
is to be conducted. Literature review is conducted by the use of scholarly articles, journals, books
and many other sources. Therefore the use of literature review supports researcher to effectively
draw conclusion at the end of dissertation. Besides this, literature reviews focus on the authors
viewpoints on specific topic that helps in addressing specific issue that are present within this
study.
Basic framework of supply chain management
According to the viewpoint of “Rohit Chauhan, (2020)” supply chain management
defines as an activities that manages the customer values and attaining competitive advantage of
hospitality sector by offering services to the customers. Within hospitality industry, supply chain
management is a process of planning and controlling the flow of services, information and
money across the values. Supply chain management includes several factors such as quality,
procurement of material, inventory management that helps hospitality industry to get the
sustainable results in their survival. The SCM within hospitality industry highly focus on
controlling or linking the shipment and distribution of services and products as it helps in cutting
the excessive cost by delivering the products to the customers quickly and effectively. Supply
chain management reflects the management of supply chain activities that helps in taking
advantage of customer value. It mainly focuses on development of products and services,
sourcing, information system that are needed to coordinate the several activities of SCM.
Impact of sustainability over supply chain management

As per the viewpoint of “David Luther, (2021) ” supply chain management within
hospitality industry integrates customers with products and services around the globe but it is
mainly implemented at the cost of environment. To effectively achieve the supply chain,
companies need to focus on addressing sustainable approach to eliminate the negative impact on
environmental, economic, social and legal concerns. By emphasis on the sustainable approach,
firms need to reduced waste and environment footprint while developing the conditions of labour
and health and safety. This helps in attracting and retaining the customers for a longer period of
time. In present business environment, business enterprises mainly focuses on sustainability as it
directly impact the supply chain management so that potential and targeted customers of an
organisation are aligned for a longer period of time. The impact of sustainability on supply chain
management is positive because it improves the productivity as well as also saves money. In
hospitality industry, environmental responsibility is highly focused by leaders to get the
sustainable results by showing the relevance to customers as it reduces the carbon footprints by
supplying goods and services. In this hospitality industry maintains a sustainable food website
that listed several suppliers who are committed to provide food services that are eco-friendly in
nature. The sustainability within supply chain helps hospitality industry to enhance the demand
of their services by attracting number of customers. Sustainable supply chain also reduces the
societal risk that impact positively on the businesses. Hence, it is to be reflected that
sustainability impact positively over the supply chain management in terms of enhancing
profitability. At the same time sustainability also create challenges over supply chain of
hospitality business because the cost that was involved within this activities are huge that
companies mainly cannot afford it.
Issues faced by Aloft London Excel in their supply chain management during COVID-19
According to the viewpoint of “Jim Kilpatrick. (2021)” there are several issues that are
faced by hospitality sector business within their supply chain management. As COVID 19
imposed shocks on several segments of hospitality industry that simultaneously affects the
production, processing, transport, logistics etc. In the time of COVID 19 the supplies of
hospitality needs were stopped and because of this reason issues were faced by an organisation in
dealing with the customer’s needs. At the time of pandemic attack only essentials items are to be
allowed to be supplied that impacts the supply chain of hospitality industry.

RESEARCH METHODOLOGY
Research methodology defines as specific procedures that are used to process and analyze
the information related to specific topic. It play a significant role in conducting the research as it
provide proper framework that helps investigator to examine relevant data and information that
is based on particular research and objectives (Hong, Zhang and Ding, 2018). Research
methodology involves several methods and techniques that are applied by researcher with the
purpose of gathering authentic data on specified topic on which this research is conducted so that
appropriate results are achieved. Therefore, for gathering the appropriate information several
methods are to be used which are presented in research onion that discussed below:
Research approach- It refers to a process of that assist the researcher to complete the
research within specified period of time. There are two types of research approach such as
deductive and inductive approach. In this inductive approach is reflects as a complex approach
that presented resemblances and regularities etc. that are observed to reach the conclusion
(Vargas, Mantilla and de Sousa Jabbour, 2018). This approach is useful while qualitative data is
to be used whereas Deductive approach ensures a better testing and scanning numeric facts and
figures. To conduct the current research, deductive approach is to be adopted as it focuses on
evaluating data by developing hypothesis to converts it into observation test to accept outcomes.
It is effective for gathering quantitative data that helps researcher to make appropriate decision.
Research philosophy- While conducting this research, it is essential to deal with sources
and development of understanding that is based on particular research topic. There are two types
of research philosophies such as interpretivisim and positivism. In this interpretivism is based on
the principle that is used by the researcher to states the specific role in observing the several
phenomenon and concept of social world. Therefore, positivism philosophy states the genuine
knowledge that derived from experiences of natural phenomena along with their relations (Bastas
and Liyanage, 2019). To conduct this research, researcher adopts the use of positivism approach
that helps in improving the sensory experience that is based on the logics and reasons. The main
reason for selecting this research philosophy for conducting the research on sustainability on
supply chain in hospitality industry helps in presenting a factual knowledge through observation
and also it is based on quantitative method.

Research strategy- It refers to that aspects or process that is used by the investigator for
making the appropriate path so that objectives are to be attained effectively and efficiently. By
selecting the best research strategy, researcher gets the appropriate results while conducting
current research (Al-Aomar and Hussain, 2018). It includes several types of research strategies
such as questionnaire, interviews, survey etc. all these are effective for fulfilling the needs
related to aim and objectives. To complete this research, investigator use questionnaire as it
provides the in-depth analysis in order to deal with research objectives. The main aim of using
this survey method is that it helps in providing viable information on specified topic.
Research choice- At the time of doing research activities there are number of choices in
front of researcher for gather data based on specific topic (Kshetri, 2018). It is highly significant
for researcher to choose the best choice for collecting the data so that authentic conclusion is to
be drawn. There are mainly two types of research choice that is quantitative and qualitative
(Hussain and Malik, 2020). Both are very effective and efficient in providing the appropriate
information related to particular topic. To conduct the current research quantitative choice of
method is to be selected by researcher for gathering the data as it helps in properly measure the
information in numeric manner. This method is used for examine the numeric data which is
effectual in addressing the problem based on research. This method is deal with numerical and
converting the information into numbers so that valid and reliable results are to be presented at
the end of the research.
Data collection- It refers to that method which is used by the researcher to collect the
information for reaching the aims and objectives of particular research. It includes two types of
data collection that is primary research and secondary research (Ketchen Jr and Craighead,
2020). Primary data collection refers to that method which researcher collect first-hand
information that is valid and reliable whereas secondary research refers to that in which
researcher collect data by using books, journals, scholarly articles etc. To conduct this research
both these type of data collection is to be used for secondary collection of data books, journal,
scholar articles are to be used and in primary research questionnaire is to be used. This provides
reliable outcomes by presenting authentic information related to specific topic.
Time horizon- It refers to that method which demonstrates the time to complete the
particular activities while conducting current research. In this two types of time horizon that are

cross sectional and longitudinal. Cross sectional focus on covering more dimensions at once
whereas longitudinal does not cover all the essential dimensions due to this, project faced
delayed (Mollenkopf, Ozanne and Stolze, 2020). To conduct this research researcher choose the
cross sectional time horizon because it covers all the activities that are included within this
present research so that it should be done in time period.
Sampling- There is two types of sampling that involves probability and non-probability
sampling. Probabilistic sampling refers to that in which researcher collects respondents randomly
whereas non probabilistic sampling is that in which investigator select respondents by using non-
random basis (Sauer and Seuring, 2018). To conduct this research investigator use the
probabilistic sampling method that is selecting the candidate randomly because it eliminates the
chances of conflicts and biasness. In this researcher select 40 respondents on random basis who
are employees, customers of Aloft London Excel.

MAIN BODY AND FINDINGS
Data presentation defines as a process of presenting data in the form of tables, graphs,
charts so that effective and valid conclusion is to be drawn at the end of the research. To conduct
this research, researcher use the frequency table, pie charts so that findings are to be presented
properly that helps members who are involved within this research to understand the findings
effectively. For the current research, researcher use thematic analysis in which various themes
are to be developed to evaluate the data appropriately related to research also used MS excel to
represents the finding via pie charts that helps researcher to easily represent conclusion on
investigation.
Data presentation with interpretation
Theme 1: Knowledge about supply chain management within hospitality industry
Q1) Do you have any knowledge about supply chain management
within hospitality industry?
Frequency
a) Yes 38
b) No 2
38
2
Frequency
a) Yes
b) No

Interpretation: From above analysis it is to be interpreting that out of 40 respondents, 38
respondents have knowledge about the supply chain management within hospitality industry
whereas 2 respondents are not aware about the supply chain management in hospitality industry.

Theme 2: Sustainable practices help company in improving supply chain management
Q2) Does implementing sustainable practices helps company in
improving supply chain management?
Frequency
a) Yes 30
b) No 10
30
10
Frequency
a) Yes
b) No
Interpretation: As per the above chart, it can be interpreted that out of 40 respondents 30
respondents thinks that implementing sustainable practices within hospitality industry helps in
improving the supply chain management so that profitable results are attained by reducing cost
and wastage. In this 10 believes that implementing sustainable practices are not useful for
improving supply chain management.
Theme 3: Main benefits of sustainability within supply chain management of Aloft London
Excel
Q3) What are the main benefits of sustainability within supply chain
management of Aloft London Excel?
Frequency
a) Reduced environmental impact 10

b) Supports in connecting customers with products 15
c) protecting against reputational damage 10
d) Potential for new partnerships 5
10
15
10
5
Frequency
a) Reduced environmental
impact
b) Supports in connecting
customers with products
c) protecting against
reputational damage
d) Potential for new
partnerships
Interpretation: As per the above chart, it is to be interpreted that 10 respondents out of 40
believes that reducing environmental impact is main benefit of sustainability within supply chain
management of Aloft London Excel whereas 15 thinks that it helps in connecting customers with
products. In this 10 believes that sustainability is beneficial for supply chain management as it
protects the reputational damage and 5 respondents thinks that it helps in developing potential for
new partnership with in supply chain management of Aloft London Excel.
Theme 4: Issues that would be faced by Aloft London Excel at the time of supply chain
management during COVID 19
Q4) What are the issues that would be faced by Aloft London Excel
within the supply chain management during COVID 19?
Frequency
a) Safety issues 15

b) Conduct global scenario planning 15
c) Focus on production scheduling agility 10
15
15
10
Frequency
a) Safety issues
b) Conduct global scenario
planning
c) Focus on production
scheduling agility
Interpretation: The above graph interprets that according to 15 respondents out of 40 safety
issues is faced by Aloft London Excel within supply chain management during COVID 19.
According to this graph, 15 respondents think that conducting global scenario planning is the
major issue in supply chain management at the time of COVID 19. In this 10 believes that
production scheduling agility is the major issue at the time of COVID 19 in supply chain
management.
Theme 5: Sustainability helps hospitality industry in overcoming the issue of supply chain
management
Q5) Does sustainability helps hospitality industry in overcoming the
issue of supply chain management?
Frequency
a) Agree 33
b) Disagree 7

33
7
Frequency
a) Agree
b) Disagree
Interpretation: According to the above graph it is to be interpreted that 33 respondents agrees
that sustainability helps hospitality industry to overcome the issues in supply chain management
and in this 7 out of 40 respondents disagrees that sustainability helps in overcoming issues within
supply chain management.
Theme 6: Approaches to improve sustainability in supply chains
Q6) According to you, what are the approaches to improve
sustainability in supply chains?
Frequency
a) Locate critical issues across the whole supply chain 20
b) Link supply-chain sustainability goals to the global sustainability agenda 15
c) Assist suppliers with managing impact—and make sure they follow
through
5

20
15
5
Frequency
a) Locate critical issues
across the whole supply
chain
b) Link supply-chain
sustainability goals to the
global sustainability
agenda
c) Assist suppliers with
managing impact—and
make sure they follow
through
Interpretation: From above graph it is to be interpreted that out of 40 respondents, 20 thinks
that locate critical issues across whole supply chain is the best approach to improve sustainability
in supply chain whereas 15 believes that linking supply chain sustainability goals to global
sustainability agenda is an effective approach for improving sustainability in supply chain
management. In this 5 believes that assisting suppliers with managing impact is the approach to
improve sustainability in supply chain management.
Theme 7: Sustainability in supply chain support Aloft London Excel in keeping all the
necessary resources and stakeholders safe and secure
Q7) Is sustainability in supply chain support Aloft London Excel in
keeping all the necessary resources and stakeholders safe and secure?
Frequency
a) Yes 30
b) No 10

30
10
Frequency
a) Yes
b) No
Interpretation: According to the above graph, 30 respondents out of 40 think that sustainability
in supply chain support Aloft London Excel in keeping all stakeholders and resources safe and
secure. In this 10 are not in favor that sustainability support Aloft Excel London in keeping
customers safe and secure.
Theme 8: Promoting the role of sustainability in supply chain management of hospitality
industry during COVID 19 beneficial
Q8) Is promoting the role of sustainability in supply chain
management of hospitality industry during COVID 19 beneficial.
Frequency
a) Yes 35
b) No 5

35
5
Frequency
a) Yes
b) No
Interpretation: From above chart it is to be interpreted that 35 respondents are in favor of
promoting the role of sustainability in chain management during COVID 19 whereas 5
respondents out of 40 thinks that promoting the role of sustainability in supply chain
management within hospitality industry is not beneficial within the COVID 19.
Discussion of research findings
As per above discussion based on primary and secondary analysis it is to be recognize
that promoting the role of sustainability in supply chain management within hospitality industry
is helpful in connecting customers with the services of business enterprise that they would
rendered. Therefore the role of sustainability factor impacted positively on the environment by
eliminating the wastage and minimizing the cost that was incurred within the supply chain
activities (Sodhi and Tang, 2020). Within this several issues are to be faced by an organization
during COVID 19 when hospitality industry faced issue in fulfilling the needs of customers and
attracting them for taking the services because at the time of pandemic only essential services
and products are to be supplied that affects hospitality industry supply chain in negative manner.
To communicate all these aspects use of online mode of communication such as social media,
mails so that smooth functioning will be done. This mode of communication method helps in
smoothly communicates with stakeholders that meet the present objectives of this research study.
In this stakeholders are managers, employees, customers of Aloft London Excel.

CONCLUSION
From the above research report it is to be concluded that role of sustainability in supply
chain management during COVID 19 is significant for hospitality industry. This report helps in
understanding the terms related to supply chain and sustainability so that large base of customers
are to be attracted and firm will gain competitive advantage within their long term survival. It
also inculcates the impact of sustainability over supply chain management that helps in gaining
customers attention so that more profits and revenues are to be generated. This research also
study the issues faced by a hospitality industry in this supply chain management during
management where researcher that will affects sustainability of an organization. To effectively
understand this entire objectives researcher adopts the use primary research where questionnaire
method is to be selected for getting reliable answer for the question based on sustainability in
supply chain management. In this literature review also being used to understand the theoretical
knowledge related to topic. In hospitality industry supply chain management faces several issues
during COVID 19 such as safety issue, production scenario agility etc. and to overcome this
various improvements are to be done like connecting supply chain to global supply chain,
assisting suppliers related to managerial impact so that issues related to sustainability in supply
chain within hospitality industry is to be resolved effectively and efficiently. In this research,
researcher survey the data to get reliable source that represents that number of respondents
provides several approaches to improve sustainability in supply chain such as such as linking
supply chain sustainability goals with global sustainability agenda, assisting suppliers with the
managing impact etc.
RECOMMENDATIONS
According to above analysis several recommendations are to be implemented by Aloft
London Excel so that profitability and productivity is to be maintained effectively that are
presented below:
 To overcome the issue faced by hospitality industry related to sustainability in supply
chain management during COVID 19, training and development session is to be
recommended so that workers under supply chain management work effectively by
following all sustainable practices that help in providing safety to customers during
epidemic situation (Sharma and et. al., 2020).

 Another recommendation for an organization is focusing on implementing green booking
by using digital tools so that environment would be safe. It helps in attracting large base
of customers. In terms of supply chain management company need to emphasis on
adopting green resources where suppliers provide services to customers that does not
harm the environment, society people etc.
 Further it is recommended that company need to focus on building coordination between
product and supply chain design decisions as it helps in improving the sustainability
within supply chain management .
 Another recommendation for Aloft London Excel is to use of eco -friendly transportation
by supply chain management where they delivers services to customers focusing on
reducing the use of fuel. Business firm emphasis on promoting this sustainable practice in
supply chain management during COVID 19 so that high profitable results are to be
enjoyed by hospitality sector in competitive marketplace.
REFLECTION
I am glad that I have involved within this research based on role of sustainability in
supply chain within hospitality industry during COVID 19. Therefore having an effective
knowledge and experience of supply chain and sustainability it becomes easy for me to choose
research methods that help in presenting the proper recommendations and conclusion at the end.
To complete this research study I have adopted the use of primary research where I have
prepared questionnaire on topic and distributes it to number of respondents that are selected by
using sampling methods. It is effective method as it provides valid information on particular
topic. By involving within this research I have examined my strength and weaknesses that helps
in improving my future. I have analyzed that I have lack of confidence that creates hindrances in
communicate with people. I also examined that I have time management skill that helps in
completing the research on time frame. I also analyzed that my team management skills helps in
reducing conflicts while conducting research that helps in developing my professional career so
that more opportunities are to be captured within corporate world.
Alternative research methods

The main issue that was faced by me during this research is lack of theoretical knowledge
along with in-depth analysis. In this use of qualitative research method could be used as
alternative research method. Apart from this interview survey could be adopted for collecting
data and could also adopt descriptive and theoretical form of study for effectively present
decision making and conclusion.

REFERENCES
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APPENDICES
Questionnaire
Questionnaire
Q1) Do you have any knowledge about supply chain management within hospitality
industry?
a) Yes
b) No
Q2) Does implementing sustainable practices help company in improving supply chain
management?
a) Yes
b) No
Q3) What are the main benefits of sustainability within supply chain management of Aloft
London Excel?
a) Reduced environmental impact
b) Supports in connecting customers with products
c) protecting against reputational damage
d) Potential for new partnerships
Q4) What are the issues that would be faced by Aloft London Excel at the time of supply
chain management during COVID 19?
a) Safety issues
b) Conduct global scenario planning
c) Focus on production scheduling agility
Q5) Does sustainability helps hospitality industry in overcoming the issue of supply chain
management?
a) Agree
b) Disagree
Q6) According to you, what are the approaches to improve sustainability in supply chains?
a) Locate critical issues across the whole supply chain
b) Link supply-chain sustainability goals to the global sustainability agenda

c) Assist suppliers with managing impact—and make sure they follow through
Q7) Is sustainability in supply chain support Aloft London Excel in keeping all the
necessary resources and stakeholders safe and secure?
a) Yes
b) No
Q8) Is promoting the role of sustainability in supply chain management of hospitality
industry during COVID 19 beneficial.
a) Yes
b) No
Q9) Suggest the ways to resolve the issues faced by an organization in supply chain
management during COVID 19.