Social Media Impact on Consumer Behavior
VerifiedAdded on 2020/06/04
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AI Summary
This assignment delves into the profound influence of social media on consumer behavior. It examines how social media platforms shape purchasing decisions, brand loyalty, and information consumption. The analysis covers various aspects, including the effectiveness of social media marketing campaigns, the role of online reviews and word-of-mouth, and the ethical implications of data collection and targeted advertising.
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