SIM336 Stategic Management

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Strategy Management
Fundamental issues related to strategic management

Research Proposal 2
Contents
Part 1 Industry environment and the organization capability..........................................................3
1.0 Introduction................................................................................................................................3
Scope of Evaluation.........................................................................................................................3
2.0 Company Analysis.....................................................................................................................3
2.1 Vision and Mission....................................................................................................................3
2.2 Competitive Advantages............................................................................................................4
3.0 Swot analysis.............................................................................................................................4
4.0 Resource based view (Tangible and Intangible)........................................................................6
Part 2................................................................................................................................................8
5.0 Strategy......................................................................................................................................8
6.0 Porter’s Generic Strategies........................................................................................................9
7.0 Mergers, Acquisition and Alliances........................................................................................10
8.0 Recommendations....................................................................................................................10
9.0 Conclusion...............................................................................................................................11
References......................................................................................................................................12

Research Proposal 3
Part 1 Industry environment and the organization capability
1.0 Introduction
The main aim of this report is to focus on the environmental analysis and organizational
capability. Toyota Company will be taken into consideration in order to accomplish the
researches in which various factors will entail that have contributed to the poor performance of
Toyota Company. Along with that strategies will be discussed under this assignment for the
purpose of growing the business of the company. At last, the recommendations will be made in
order to bring better change within the company so that they can stay in the competitive market
for a long time.
Scope of Evaluation
2.0 Company Analysis
Toyota Company is an automobile Japanese company that connects in the manufacturers, design,
and sale of commercial vehicles, passenger cars, and connected components and accessories
majorly in Japan, Europe, Australia, and Asia. The company has dealt in a number of brands
such as Hino, Daihatsu, and Lexus. It is the eighth main company in the world and the
company’s revenue was $213 billion and the employee of the company is around 333,498 people
(Toyota, 2018). The core competence of Toyota Motor Corporation is its aptitude to produce
automobiles of immense excellence at best prices, thus providing a worth for money to the
clients.

Research Proposal 4
2.1 Vision and Mission
The vision of Toyota Corporation
The vision statement of the company shows the long-term strategic direction of the company for
the long term in the automobile industry. The vision statement of the company is “Toyota will
lead the way to the prospect of mobility, inspiring lives around the world with the safest and
most accountable ways of affecting people”.
There are major areas of Toyota company is included in the vision statement. It entails the
company aims to accomplish the leadership in the worldwide market. along with that the vision
statement of the company shows that the company goes ahead on the basis of the quality,
environmental conservation, and innovation. Hence, the company involves corporate social
responsibility in its vision statement.
The mission of Toyota Corporation
The mission statement is different for its businesses in various markets. In the context of the
automobile manufacturing and sales, the strategic action in technology is entailed in the mission
statement of the company. hence, the mission statement of Toyota company is as follows:
“Create vehicles that are popular with consumers.” It shows that the company provides
vehicles with full of safety to prevent the lives of customers as well as overall development of its
products to make customer satisfied.
Provide Optimization of infrastructure to local communities
Truth and integrity
True mutual trust with customers
Contribute to economic development