Research Approach and Strategy in Investigating Corporate Structures

The assignment provides a detailed overview of the research approach and strategy employed to investigate the impact of globalization on corporate structures of large multinational companies. It discusses the use of inductive and deductive methods, mixed-method approaches, and thematic analysis in data collection and analysis. The research area covered includes the challenges faced by these companies in adapting to global changes.

RESEARCH PROPOSAL

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: The impact of globalisation on the corporate structures of large
multinational companies and the major challenges they face.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
To determine impact of globalisation on the corporate structures of large multinational
companies and the major challenges they face. A study on TopShop.
Research objectives (e.g what is the question you want to
answer? What do you want to learn how to do? What do you
want to find out?):
 To understand the study of globalisation.
 To evaluate the benefits of corporate structure for TopShop.
 To analyse the major influence of corporate structure on the globalised
operations of TopShop.
 To identify the challenges that are faced by TopShop while globalised its
business operations.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects
you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is
important):
The reason for selecting this research project is to enhance the knowledge base as well as
skills. Through this, the learning ability of a learner will be improved and it will help for

the future aspects. After conducting investigation, learner can deal with any kind of issue
and find the effective way to overcome from them. It will help in provide the positive
outcomes in an effective or better manner.
Section Three: Literature sources searched
Use of key literature sources to support your research
question, objective or hypothesis:
Understand the study of globalisation
According to opinion of BEVERLY BIRD AND CAROL KOPP (2019) Globalisation
refers to a procedure through which the business develop their international influence or
also operate the business at international level. It is also a process under which, products,
ideas and people are spread throughout world, spurring integration and interaction
among the government and culture. In context to globalisation of business, it change in
business from firm that is related with single country to one that operate in the many
countries. It leads to enhanced the competition and it can be concerned with cost of
products or services, target market, quick production and many others.
Benefits of corporate structure for TopShop
A per opinion of Will Kenton (2019) Corporate structure refers to firm of various
department with in firm. It is based on the goals of an industry in which it operates.
TopShop is multinational fashion retailer of shoes, clothing, accessories and make- up.
This company has almost 500 shops in all over the world. It also operate its business
online. According to opinion of BizFilings (2019) corporate structure of TopShop firm
is tall because of various levels in hierarchy and managers tend to be control over more
employees at a time. The main benefits of corporate structure to business of TopShop are
improving decision making, Focus on sales and customer service, promote upward
mobility, Improve Employee Training etc.
Major influence of corporate structure on the globalised operations of TopShop
According to view point of Sophie Johnson (2019) Corporate structure is a way through
which company can communicate, adapts change and also distribute the responsibilities.
The requirement of corporate governance arise in the modern corporate among the right
of the shareholders as well as suppliers. The corporate structure of firm can identify

failure or success of business to enter in market. The decision of the business owner of
TopShop firm makes in selecting the management along with roles of employees with in
firm can help in identify proper structure.
Challenges that are faced by TopShop while globalised its business operations.
According to opinion of Mark Miller (2019), The global trade develop the many market
opportunities of business firm in United Kingdom. Under this, TopShop company
conduct its business at global level but it faces some issues related to language barrier,
culture, working habits, taxation policies, environment and many others. These all
develop the negative impact on business or arise the complexities in making business
globalise. So, it is necessary for the TopShop firm to determine the effective ways or
solutions for overcome from the arisen challenges in an effective manner.
Bird, B. and Kopp, C., 2019. Globalization. [Online]. Available through:
<https://www.investopedia.com/terms/g/globalization.asp>.
BizFilings., 2019. The 7 Benefits of Forming a Corporation. [Online]. Available
through: <https://startupnation.com/start-your-business/plan-your-business/benefits-of-
forming-a-corporation/>.
Johnson, S., 2019. The Impact of Organisational Structure on Productivity. [Online].
Available through: <https://yourbusiness.azcentral.com/impact-organization-structure-
productivity-25605.html>.
Kenton, W., 2019. Organizational Structure. [Online]. Available through:
<https://www.investopedia.com/terms/o/organizational-structure.asp>.
Miller, M., 2019. Challenges of a Global Company. [Online]. Available through:
<https://www.volarisgroup.com/blog/article/challenges-of-a-global-company>.
Section Four: Activities and timescales
Activities to be carried out during the research How long

project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Under this, researcher conduct some activities related to the investigation
and it is a responsibility of a researcher to perform all activities on the basis
of given period of time.
 Introduction
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
 Data analysis
 Conclusion and recommendation
 Submission of project
this will
take:
This will take
around 4 to 5
months.
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
It refers to framework that shows visual representation of the large size projects and
broke in to the small parts so that employees can not face any issue. It is a most popular
way to showing the activities against time.

Under this Gantt chart, there are some activities included. The first activity is related to
introduction to understand the topic in a detailed manner. After this, main role of
researcher is to develop aims and objectives related to the specific area. Literature
review is a third tasks and it is based on the secondary data by consisting opinions and
view points of different authors. After this, there is a need to conduct the research
methodology part and it considers different techniques to gather and analyse
information. Under this, data is collected with the help of developing a questionnaire.
After collecting data or information related to specific area, there is a need to make
conclusion on the basis of findings.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you
likely to use and why?
Research methodology is a process that is mainly used to determine, choose, process and
also analyse the information regarding the topic. Methodology is helpful in examine the
reliability as well as validity of overall study. It is an effective way to collect information
regarding the topic. This present report is based on the qualitative research method
because it provides the theoretical information in a detailed manner.
The research Onion mention below:
Research Philosophy- It is related to set of beliefs which concerning nature of study of
reality that is being research. There are two different kind of research philosophies like
interpretivism and positivism. In order to conduct this investigation, researcher use
interpretivism research philosophy because it is helpful in provide the detailed
information about the authors opinion.

Research Approach- Research approach is a procedure that includes step of the wider
assumptions to detailed data collection, analysis and interpretations. The research
approach are of two different types like inductive and deductive. In order to conduct this
investigation, researcher uses the inductive method because it helps in analyse opinion of
authors and based on the qualitative method.
Research strategy- It is like case study approach with proper use of survey
questionnaire. Under this, research is geared towards single contextual setting. Under
this, researcher conduct the survey strategy for conducting this investigation.
Research Choice- It is mixed method with proper use of quantitative and qualitative
method which applied in study. Quantitative method is related to deductive research
approach and it was attained by using of primary investigation with structured
questionnaire. On the other hand, inductive approach is based on qualitative methods.
So, there is a mix method approach of qualitative and quantitative.
Time Horizon- It is a time framework with in project that intended for the completion.
It is cross- sectional timings that utilized with investigation that conducted over the set
time period.
Illustration 1: Research Onion

Data collection and analysis- Data collection refers to method of collecting information
and data related to specific research area. There are two different kinds of data collection
methods like primary and secondary. Primary data is collected through survey,
questionnaire etc. On the secondary data require din conducting literature review part.
Thematic analysis is an effective way to analyse the collected data.
What your areas of research will cover:
The research area that will cover impact of globalisation on the corporate structures of
large multinational companies and the major challenges they face.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form