Impact of Magento 2 on ecommerce business

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the student
Name of the university
Author note

2RESEARCH PROPOSAL
Table of Contents
1.0 Introduction..........................................................................................................................3
1.1 Background of the research..............................................................................................3
1.2 Research problem.............................................................................................................4
1.3 Research objectives..........................................................................................................4
1.4 Research question.............................................................................................................5
1.5 Research Hypothesis........................................................................................................5
2.0 Literature review..................................................................................................................5
3.0 Research Methodology.........................................................................................................7
3.1 Research Philosophy........................................................................................................8
3.2 Research Approach..........................................................................................................8
3.3 Research Design...............................................................................................................8
3.4 Data collection and analysis.............................................................................................9
3.5 Sampling..........................................................................................................................9
3.6 Reliability and Validity..................................................................................................10
3.7 Ethical consideration......................................................................................................10
4.0 Work Plan...........................................................................................................................11
5.0 Conclusion..........................................................................................................................13
References................................................................................................................................14

3RESEARCH PROPOSAL
Topic: Impact of Magento 2 on ecommerce business-“A changing landscape of B2B
business.”
1.0 Introduction
This study will examine the impact of Magento 2 on the ecommerce business in the
current market. It will also highlight the future market opportunities and the contribution of
tools like Magento on ecommerce business. Magento is one of the online tools that have
become quite popularthe last few years where a large number of ecommerce companies are
using this open source platform to improve their ecommerce services to their consumers.
1.1 Background of the research
Commerce has rapidly shifted from offline to online, for not only business to
consumer segments but also for the business-to-business segments. Studies reveal that B2B
consumers prefer to use the online platform to make a purchase and establish trade relations.
This can be understood by the hyper growth of the industry in the majority of the countries
[1]. This is also visible from the investment made from major B2C companies such as
Google, Amazon and eBay and the business-to-business buyers’ fall with the populous of the
B2C consumers. Consumers both B2B and B2C expect high quality online experience
because they are receiving the highest quality of service in the B2C segment, which increases
their level of expectation from the B2B segment[2]. Therefore, a large number of buyers are
looking for the best solutions to their requirement by conducting a global search on the online
platform instead of directly engaging with sales, customer service and marketing
representatives.
Magenta is one of the open source ecommerce platforms developed by Varien Inc.
The company is based in the United States, and the platform is written in PHP. Magenta 2.0
was released in the year 2015, which consist of features that would heighten the engagement

4RESEARCH PROPOSAL
of the users, make the navigation experience smoother and increase in conversion rates [3]. It
fine-tunes every aspect of the shopping experience for consumers. There are other
ecommerce platforms but Magento is one of the widely used platforms for small, medium
and large-scale enterprises.
1.2 Research problem
Globalisation has increased the market opportunities in all sectors and with the
evolution of the web technology,andthe introduction of Web 2.0 has made it easier for
companies to reach consumers to such an extent which was never possible before. New
companies in the ecommerce industry have emerged and challenging industry giants due to
the increase in infrastructure. In the majority of the cases, new companies are falling short
especially for the B2B companies and have not been able to capitalise fully on the market
opportunities. The implementation of the Ecommerce platform is time-consuming and
complex, and the cost of management outweighs the revenue gains for most new companies.
It is possible to avoid the common mistakes made by the B2B companies by developing
suitable platforms that provide site structure and reduces the overall cost of ownership. The
study will evaluate this issue faced by most of the companies and the way Magento has
contributed to providing practical solutions for the companies in the current and future
scenario. The challenges faced by most of the B2B companies will be contrasted with the
benefits of using Magento. The study will also describe whether the PHP platform has been
useful in solving the issues faced by the companies and whether it is the future of Ecommerce
in decades to come.
1.3 Research objectives
The research aims to examine the contribution of the open sourced ecommerce platform
for various companies in providing effective services to consumers critically. The research