Effect of Social Media on Consumer Behavior in Australian Beauty Industry

Running head: RESEARCH PROPOSAL
Business research

RESEARCH PROPOSAL 2
Table of Contents
Introduction.................................................................................................................................................3
Research title...........................................................................................................................................3
Objectives of the research........................................................................................................................3
Project Scope...............................................................................................................................................3
Literature review.........................................................................................................................................4
RO1: To discover the meaning and concept of social media and consumer behavior..............................4
A critical review of relevant theories/models..........................................................................................6
RO2: To explore evaluate the effect of social media on consumer behavior in the Australian beauty
industry....................................................................................................................................................7
RO3: To suggested the social media marketing strategy to change the behavior of consumers with
respect to the Australian beauty industry.................................................................................................9
A qualitative and quantitative method.......................................................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................12

RESEARCH PROPOSAL 3
Introduction
Social media is imperative for the success of the business that could directly influence the
behavior of consumers (Hee, and Yen, 2018). Hence, the Australian beauty industry could use
social media marketing method and influence a huge number of consumers. The social media
could be imperative for increasing demand of consumers with respect to goods and services as it
would be imperative for making a different image in the marketplace (Suresh, Chitra, and Maran,
2016). This research report discusses many components related to consumer behavior and social
media marketing theory. Moreover, it discusses many social media marketing strategies to
change the behavior of consumers with respect to the Australian beauty industry.
Research title
The research title of this research is relied on evaluating the effect of social media on consumer
behavior in the Australian beauty industry.
Objectives of the research
There are certain objectives that are discussed below:
 RO1: To discover the meaning and concept of social media and consumer behavior.
 RO2: To explore evaluate the effect of social media on consumer behavior in the
Australian beauty industry.
 RO3: To suggested the social media marketing strategy to change the behavior of
consumers with respect to the Australian beauty industry.
Project Scope
This report is imperative for gaining understanding towards meaning and concept of consumers
behavior and social media that could be imperative for improving the situation of business and
leads to get a higher outcome. It also supports to evaluate the effect of social media on consumer

RESEARCH PROPOSAL 4
behavior in the Australian beauty industry. In last, it also supports to comprehend the social
media marketing strategy to change the behavior of consumers with respect to the Australian
beauty industry.
Literature review
RO1: To discover the meaning and concept of social media and consumer behavior.
Lancaster and Massingham, (2017) stated that social networks could enable the consumer for
sharing beliefs, opinion, and, personal data among a huge number of consumers. Moreover,
social media could facilitate company for positively interact with their consumers and also assist
them to share their targeted data about products and services. In addition, it is evaluated that
social media enables new methods for obtaining the new product by people interaction.
Moreover, social media could facilitate to build a direct relationship with their consumers that
could influence the overall financial result of the company.
On the other hand, Mohamed, Medina, and Romo, (2018) stated that the beauty industry uses
social media to manage with their consumers to get a reliable result in the least time and cost.
Moreover, it is evaluated that there is certain research that was conducted in favor of consumer
behavior and social media. In the recent business era, social media is mostly practiced by
existing as well as new users to get a higher outcome. It is ways by which an organization could
be capable to make competitive benefits in limited time and cost. The social media could offer a
way by which consumers and firm will be capable to interact with each other. It is evaluated that
data structure could facilitate to make a decision in the context of the current issue.
Hafiz and Ali, (2018) argued that consumer buying behavior could represent decisions, desires,
and attitude that could build the consumers in the market before making buying decision towards
any goods and services. There are different elements that could affect the decision of consumer’s